LEAD GENERATION AGENCY COMBINING GROWTH HACKING, OUTBOUND, INBOUND, AND AUTOMATION TO ACCELERATE YOUR GROWTH
Hack’celeration is the #1 Lead Generation Agency. Discover our complete Growth Hacking methodology to scale your business. Whether for inbound demand (Inbound) or prospecting (Outbound), we support our clients with the best lead generation techniques.
Hack’celeration: Joined by Industry Professionals
WHAT IS LEAD GENERATION?
The principle of Lead Generation is to identify techniques that allow you to generate prospects in a profitable and scalable way for your business. Lead Generation requires highly complementary and diverse no-code expertise depending on the type of prospects to be generated.
First, you need to determine whether prospects will come to you or if you will reach out to them (prospecting). Generally, it is best to adopt a balanced mix between the two. However, if your resources are particularly limited, our Lead Generation agency recommends focusing on inbound (incoming demand).
Inbound-generated prospects are usually of higher quality because they have already expressed interest.
GET MY FREE LEAD GENERATION AUDIT
✅ 60-minute meeting with a Lead Generation Expert for personalized advice
✅ A detailed report from the consultation with tailored Outbound & Inbound recommendations
✅ Copy-paste Lead Gen scenario templates adapted to your identified business challenges
We’ll get back to you in just a few minutes ✔
LEAD GENERATION AGENCY: OUTBOUND (PROSPECTING)
🦸 OUR LEAD GENERATION AGENCY – OUTBOUND (PROSPECTING) EXPERTS
Outbound refers to prospecting in lead generation. The goal is to establish a process or strategy to prospect leads in the most profitable and scalable way for the company. This usually involves a series of automated processes to reach out to B2B prospects.
The first crucial step is to define your target audience (ICP: Ideal Customer Profile). The more precisely defined and segmented the targets are, the better you can personalize prospecting campaigns.
Once this step is completed, it is essential to identify the platform where we will contact these prospects or extract their data to enrich it using specialized lead enrichment tools. Finally, they can be contacted automatically through multichannel sequence creation software. This expands the number of touchpoints with prospects and optimizes response rates.
Contact our Lead Generation agency, and let us help you tackle your Outbound challenges and in the creation of your workflow.
LEAD GENERATION AGENCY: DATA EXTRACTION (SCRAPING)
Our Lead Generation agency supports you in extracting the necessary data to generate leads for your business. After precisely defining your target audience (ICP: Ideal Customer Profile), we work with you to determine where your prospects are located online. For many leads, prospects are on LinkedIn, but depending on your business type, other public databases may be more relevant.
Once we have identified where your prospects are active, it’s time to extract their data from these platforms. Many of these platforms implement anti-scraping protections, but our Lead Generation agency uses the best tools to bypass detection while ensuring efficiency.
Request an audit, and we will provide you with a turnkey data extraction system for your Lead Generation strategy.
DATA EXTRACTION (SCRAPING): PLATFORMS TO SCRAPE
Most online platforms today can be scraped (data can be extracted). Apart from a few exceptions where platforms impose extraction limits through anti-scraping measures, our Lead Generation agency can assist you with data extraction.
We can extract data from LinkedIn, Sales Navigator, Facebook, Instagram, TikTok, Google, and even traditional websites that contain lists of your prospects, such as exhibitor lists from trade shows or freelance databases.
Feel free to request an audit on our website so our Lead Generation agency can help you extract valuable data from your prospects.
DATA EXTRACTION (SCRAPING): THE BEST SCRAPING TOOLS
Depending on the platforms you need to scrape, our Lead Generation agency can guide you in choosing the right tools for data extraction. There are several tools with pre-built scrapers for well-known platforms (LinkedIn, etc.), such as PhantomBuster, Captain Data, TexAu, etc. Other tools allow for more customized scraping, which our Lead Generation agency can develop specifically for you, using platforms like Apify, Octoparse, UI Path, and more.
Feel free to contact us—we can quickly help you find the best scraping solution for your needs.
+150% OF ACTIONABLE DATA
Through structured and targeted scraping
-60% SEARCH TIME
With automated information collection
+80% DATA RELEVANCE
Using advanced filters and precise targeting
LEAD GENERATION AGENCY: DATA ENRICHMENT
Once data is extracted from web sources through scraping, it is very common for it to lack enrichment, meaning that key contact details such as emails or phone numbers may be missing (except in rare cases, such as Google Maps scraping).
At this stage, enrichment software is required to generate email addresses. Typically, using a prospect’s first name, last name, and company name, most enrichment tools can generate their email address.
Tools that generate users’ mobile phone numbers are not GDPR-compliant. Contact us if you need our Lead Generation agency to assist you with data enrichment.
DATA ENRICHMENT: GDPR AT THE HEART OF OUR VALUES
Our Lead Generation agency ensures that your data enrichment processes are fully legal and compliant. Data must not and cannot come from existing databases; therefore, professional email addresses must be generated algorithmically. We guide you through this process to ensure your company remains 100% GDPR-compliant.
100% GDPR COMPLIANT
With verified and secure data
+70% PROSPECT QUALITY
Thanks to the addition of reliable and relevant data
-50% MANUAL PROCESSING
Through automated normalization and enrichment
LEAD GENERATION AGENCY: CUSTOM MULTICHANNEL CAMPAIGN
Our Lead Generation agency helps you implement your outbound campaign strategy through multichannel sequences. This means that previously enriched prospects will be contacted automatically and in a personalized way across multiple platforms, with automated follow-ups if they don’t respond.
Personalization can be done using predefined variables, but it can also be AI-generated to make the prospect feel like they are being contacted directly by a human.
Multichannel sequences can include multiple conditions, for example: Did the prospect accept my LinkedIn invitation? Yes / No. This then triggers two different scenarios.
We can integrate any type of platform for message delivery, as long as we have properly defined and enriched the contact list beforehand.
CUSTOM MULTICHANNEL CAMPAIGN: THE TECHNIQUE
Today, most personalized multichannel sequence platforms natively support prospecting via email, LinkedIn, and sometimes Twitter. However, these platforms also allow custom API calls, enabling us to integrate any platform for sending messages.
Before launching a multichannel sequence, several technical parameters must be set up (servers, authentication cookies, etc.). Contact our Lead Generation agency to optimize email deliverability and prevent being flagged as a bot by platforms.
Our Lead Generation agency supports you throughout this technical process. You can also subscribe to our newsletter to receive all the latest news and tips for your personalized multichannel prospecting campaigns.
CUSTOM MULTICHANNEL CAMPAIGN: COPYWRITING
While technical setup is crucial, copywriting and personalization are equally important in a lead generation campaign. The goal is to ensure that, despite being automated, the campaign does not feel like an automated sequence to the prospect. Personalization plays a key role and can even be generated using AI.
Effective copywriting techniques can also encourage prospects to respond positively. The objective is not to be overly direct with an offer but rather to initiate a conversation.
Contact our Lead Generation agency, experts in prospecting email copywriting, to help you optimize your lead generation strategy.
CUSTOM MULTICHANNEL CAMPAIGN: THE BEST TOOLS
Over the past decade, several tools have emerged to create multichannel sequences. While automation platforms like Make or n8n can be used, they do not fully optimize all parameters. Alternatively, tools like Waalaxy, Emelia, Lemlist, and others allow for automated prospecting across multiple platforms. Each of these tools enables personalization and automated follow-ups in case of non-response. Contact our Lead Generation agency to determine the best tool for your specific needs, depending on your business and prospect type.
MULTICHANNEL CAMPAIGN: EMAIL WARM-UP
A crucial factor in multichannel prospecting sequences is email deliverability. You can put all your effort into other outbound steps (enrichment, scraping, personalization, copywriting, etc.), but if your prospecting email lands in the recipient’s spam folder, the campaign will fail because the prospect won’t open the email.
One way to optimize deliverability (ensuring the email reaches the inbox) is by properly configuring your server settings, but also by improving the reputation of your domain name and email address. Warm-up tools help with this by taking control of your email inbox and automatically sending, receiving, and replying to emails. This activity signals to email servers that your emails are engaging, legitimate, and should not be marked as spam in prospecting campaigns.
Contact our Lead Generation agency if you need to set up an email warm-up strategy for your prospecting emails.
GET MY FREE LEAD GENERATION AUDIT
✅ 60-minute meeting with a Lead Generation Expert for personalized advice
✅ A detailed report from the consultation with tailored Outbound & Inbound recommendations
✅ Copy-paste Lead Gen scenario templates adapted to your identified business challenges
We’ll get back to you in just a few minutes ✔
LEAD GENERATION AGENCY: INBOUND (INCOMING DEMAND)
🦸 OUR LEAD GENERATION AGENCY – INBOUND (INCOMING DEMAND) EXPERTS
The principle of Inbound is to establish marketing strategies using specific techniques and methodologies that attract prospects to your business or service on their own. As a result, converting a prospect into a customer is generally easier than with Outbound, as the prospect has already shown interest from the start (which is not the case with cold prospecting).
Inbound strategies cover a wide range of tactics, and our Lead Generation agency helps you implement the most effective ones, such as SEO (organic search optimization), online advertising campaigns, lead magnets, and more.
LEAD GENERATION AGENCY: SEO (ORGANIC SEARCH OPTIMIZATION)
Our Lead Generation agency supports you with your SEO challenges. We are experts in organic search optimization and can assist you with SEO analytics, content creation (both human and AI-generated), strategy, and technical aspects. SEO involves multiple parameters that need optimization. Feel free to request an audit, and we will provide you with insights on your current strategy and recommendations for improvement.
SEO OPTIMIZATION: THE TECHNIQUES
To optimize a website for SEO, several key factors must be considered.
First and foremost, content: you need to create content that your target audience actually wants to read. This is a crucial ranking factor.
Next, optimizing your website’s structure and tagging is essential (this includes elements like H1, H2, H3, divs, etc.). Proper structuring helps Google understand how your page content is organized and improves how your data is interpreted.
Another key aspect is the internal linking structure of your pages and articles. Internal linking is vital for good rankings. Additionally, building “backlinks” (external links that point to your website) is necessary to enhance authority.
Website loading speed also plays a crucial role in SEO performance.
This list is not exhaustive—there are actually thousands of factors influencing your search engine ranking.
Contact our Lead Generation agency to improve your positioning on Google.
SEO OPTIMIZATION: SEMANTICS
Semantics plays a crucial role in SEO. When creating pages, it is essential to define keyword objectives to rank on Google. The goal is to optimize your site for specific keywords. Therefore, not only should you include your target keywords, but also related terms and concepts from the same semantic field. This enhances the overall meaning of your content and improves your search engine rankings.
SEO OPTIMIZATION: THE TOOLS
SEO strategies require the use of several tools. First, you need a CMS (Content Management System), which serves as the backend of your website, allowing you to manage content, site settings, and optimizations. The most popular CMS platforms include WordPress, Webflow, and Squarespace. Contact our Lead Generation agency to determine which one best suits your needs.
Next, there are tools specifically designed to optimize your website’s SEO, offering keyword recommendations, error detection, and search engine ranking tracking (SERP analysis). Popular tools include Semrush, Ahrefs, and Ubersuggest. Pricing and subscription plans vary widely, so feel free to contact us for advice on selecting the best tool for your needs.
The final category consists of tools provided directly by Google: Google PageSpeed Insights, which assesses your website’s loading speed; Google Search Console, which tracks your rankings in search results; and Google Analytics, which provides insights into visitor behavior on your site.
+2000% ORGANIC TRAFFIC
Through advanced optimization strategies
+120% QUALIFIED LEADS
Thanks to content optimized for search intent
-50% COST OF ACQUISITION
By reducing reliance on paid campaigns
LEAD GENERATION AGENCY: PAID MEDIA (ONLINE ADVERTISING)
When looking to achieve quick results in inbound lead generation, a strategic approach is to create and implement online advertising campaigns for your business. Our Lead Generation agency assists you in designing, managing, and optimizing your digital ad campaigns, ensuring efficient budget allocation based on content performance and the platforms you wish to advertise on.
Our strategic and innovative approach enables you to generate fast results, boosting your inbound inquiries and enhancing your overall lead generation efforts.
PAID MEDIA: BUDGET TRACKING & ATTRIBUTION
After strategically planning your online advertising campaigns, it is crucial to determine how the budget will be allocated based on creatives and platforms. Our Lead Generation agency guides you through this process, helping you maximize your results on this acquisition channel. We also handle daily monitoring to ensure continuous campaign optimization through A/B testing, providing you with a 360° overview via detailed dashboards.
PAID MEDIA: THE PLATFORMS
Our agency, Hack’celeration, specializes in lead generation and can assist you across all online advertising platforms available today. We understand the unique dynamics of each platform and will guide you in selecting the ones best suited to your business.
We create online ads on Meta (Facebook, Instagram), TikTok, Snapchat, Google, LinkedIn, YouTube, and more.
Contact our Lead Generation agency via the audit form to explore your advertising options based on your budget.
-40% COST PER ACQUISITION
Through campaign automation
+75% ROAS (RETURN ON AD SPEND)
By optimizing targeting and bidding
-30% UNNECESSARY SPENDING
With precise tracking and real-time adjustments
LEAD GENERATION AGENCY: LEAD MAGNET
A lead magnet is a technique that involves offering something (usually knowledge) in exchange for a prospect’s contact information. This could be organizing a webinar where the presenter showcases their expertise on a specific topic, offering a downloadable white paper on a website, providing an interactive simulator, or even a LinkedIn post promising access to a valuable file. All these methods help you quickly collect prospect contact details. Our Lead Generation agency supports you in creating and implementing effective lead magnets.
+300% CONVERSIONS
With highly qualified and engaging resources
+90% SIGN-UP RATE
Thanks to an irresistible and optimized offer
-50% COST PER LEAD
By maximizing lead capture and retention
LEAD GENERATION AGENCY: ABM (ACCOUNT-BASED MARKETING)
Account-Based Marketing (ABM) is an inbound lead generation strategy that identifies visitors to your website or platform, allowing for more precise retargeting.
In B2C, this is done by integrating tracking pixels on your website, enabling retargeting on social platforms (such as Meta).
In B2B, ABM works by identifying users’ IP addresses to determine the companies they work for. Several tools are available to facilitate this identification process.
Contact our Lead Generation agency to implement ABM within your company and enhance your targeting strategy.
FAQ – Everything You Need to Know About Our Growth Lead Generation Agency
Lead Generation Agency: What is Lead Generation and Why is it Essential for My Business?
Lead Generation consists of all the strategies and methodologies used to acquire prospects or leads for a business. Since a lead represents the stage before conversion into a customer, it is crucial for companies to implement serious and effective lead generation strategies to sustain growth and maximize opportunities.
Lead Generation Agency: What Is the Difference Between Inbound and Outbound Lead Generation?
In Lead Generation, Inbound refers to marketing strategies designed to attract potential customers to your product or service naturally, while Outbound involves proactive prospecting to reach potential clients directly. With the help of various automation tools, both Inbound and Outbound lead generation strategies can be fully optimized and automated for maximum efficiency.
Lead Generation Agency: Why Choose Hack’celeration as Your Lead Generation Agency?
Hack’celeration is the #1 Lead Generation Agency. We have already launched thousands of outbound campaigns across all types of B2B businesses. Additionally, we have worked with top-tier companies to dominate highly competitive inbound search queries, delivering impactful results in both Outbound and Inbound Lead Generation.
Lead Generation Agency: What Concrete Results Can I Expect from Your Services?
You can expect a significant increase in the number of prospects/leads based on the strategy implemented. However, it’s important to note that while we generate high-quality leads, this won’t automatically translate into higher revenue, as we are not responsible for closing deals—that remains your role. Our goal is to provide you with the best opportunities so you can convert them into clients efficiently.
Lead Generation Agency: How Do You Define the ICP (Ideal Customer Profile) to Optimize My Outbound Campaigns?
The ICP (Ideal Customer Profile), or target audience, will be defined using two techniques: • Persona Creation: We will organize a workshop with you and our team to define who your personas are. • Lookalike Method: This technique helps identify your existing customers and spot common patterns among them. This is the first step in the outbound lead generation process. By clearly defining your target audience, we set the foundation for highly effective prospecting strategies.
Lead Generation Agency: What Tools Do You Use to Automate B2B Prospecting?
For the prospecting itself, we use software tools to create multichannel sequences. Depending on your needs and budget, we can leverage platforms such as Waalaxy, Lemlist, or Emelia. These tools allow us to automate and optimize your prospecting efforts across multiple channels, ensuring maximum reach and engagement.
Lead Generation Agency: How Do You Ensure a High Response Rate in Your Prospecting Campaigns?
We do not guarantee a high response rate, but having conducted countless lead generation campaigns, we know the best practices for effective prospecting. In addition, we adopt a constant A/B testing approach, which allows us to continuously improve our sequences. On average, our response rate ranges between 5% and 10%, delivering solid results across various campaigns.
Lead Generation Agency: Is Your Outbound Approach GDPR-Compliant?
Our outbound lead generation approach is fully GDPR-compliant and is at the core of our concerns. Feel free to ask us any questions if you have any doubts or concerns regarding the compliance of your prospecting campaigns. We prioritize data protection and ensure that all strategies align with GDPR guidelines.
Lead Generation Agency: Why Is a Multichannel Approach Important in Prospecting?
The multichannel approach offers two key benefits. First, it increases the number of touchpoints, which significantly enhances the chances that your message will be seen. Secondly, it adds personalization to the campaign. The prospect feels valued by being followed up with (appearing manual, but in reality, automated), which boosts the response rate of your lead generation campaign. By integrating multiple channels, we create a more engaging and effective prospecting strategy.
Lead Generation Agency: How Do You Prevent My Prospecting Emails from Landing in Spam?
Our lead generation experience helps us ensure that your campaigns avoid landing in spam. We implement specific server configurations such as SPF, DKIM, and DMARC to enhance email deliverability. Additionally, we create email warm-up campaigns using dedicated tools to gradually build trust with email servers. We also follow best practices to ensure that your emails are not flagged as spam, ensuring a higher likelihood of your messages reaching the intended recipients.
Lead Generation Agency: What Are the Best Strategies to Attract Leads Through Inbound Marketing?
It all depends on the timeline you have to attract prospects. In a short-term timeline, it’s best to prioritize ads (online advertising) to achieve a quick ROI. However, in a long-term strategy, focusing on content creation and SEO is more effective, as it will significantly increase your company’s organic (and free) visibility on the internet over time. This approach allows you to build sustainable growth and long-term results.
Lead Generation Agency: How Can I Optimize My Website to Capture More Leads Organically?
The first piece of advice our lead generation agency gives is to maintain a constant iteration approach. This means that it’s essential to continuously test and A/B test in order to optimize your website. This applies to UX (User Experience), copywriting, and the lead magnets you implement. By constantly refining and testing, you can ensure your strategies remain effective and aligned with your target audience’s needs.
