CLAY TRAINING: AUTOMATE YOUR B2B PROSPECTING
Hack’celeration offers a Clay training to master automated B2B prospecting. Clay combines data enrichment with 75+ sources (LinkedIn, Apollo, Hunter), workflow automation, and artificial intelligence to create ultra-qualified prospect lists. You’ll learn to use waterfall enrichments to never miss data, connect Clay to your stack via API and webhooks, and automate your outbound campaigns.
We’ll show you how to create Clay tables with multi-layer enrichments, master formulas and conditions to filter your prospects, use Claygent (Clay’s AI agent) to personalize your approach, and integrate Clay with your tools (CRM, Make, n8n, email tools).
Whether you’re in sales, growth marketing, an entrepreneur doing outbound, or an agency managing client prospecting, this training is for you. Beginner or already a user, we adapt the content.
The approach: 100% practical. You leave with ready-to-use tables, field-tested enrichment workflows, and the autonomy to scale your prospecting. No theory, only concrete results.
WHY TAKE A CLAY TRAINING?
Because Clay can transform your manual, time-consuming prospecting into an automated acquisition machine. Instead of spending hours searching for emails, checking info on LinkedIn Sales Navigator, manually enriching your CRM, Clay does all of this in a few clicks with waterfall enrichments that test multiple sources until finding the right data.
The problem: Clay is powerful but not intuitive. Without training, you waste time understanding data providers, burn credits on poorly configured enrichments, and don’t exploit 10% of the tool’s potential. Result: incomplete prospect lists and campaigns that don’t convert.
- Create ultra-qualified prospect lists: You’ll learn to define your ICP (Ideal Customer Profile), scrape LinkedIn and Sales Navigator, enrich with 75+ data providers, and filter to keep only the best leads.
- Master waterfall enrichments: You’ll use cascading enrichments to maximize your chances of finding emails, phone numbers, and firmographic data without exploding your credit budget.
- Automate your prospecting end-to-end: You’ll connect Clay to your HubSpot CRM, your emailing tools (Lemlist, Instantly), and your automations (Make, n8n) for a 100% automated prospecting flow.
- Personalize with Claygent: You’ll use Clay’s AI agent to analyze websites, generate personalized messages, and create ultra-relevant hooks that increase your response rates.
- Optimize your costs and ROI: You’ll learn to choose the right data providers according to your use case, avoid unnecessary expenses, and measure your campaign performance.
Whether you’re starting with Clay or have already created a few tables, we give you the right reflexes to scale your prospecting without breaking the bank on credits.
WHAT YOU’LL LEARN IN OUR CLAY TRAINING
MODULE 1: CLAY BASICS
We start from the beginning: create your account, understand the spreadsheet interface, configure your integrations with data providers.
You discover how Clay works: the logic of tables, columns, enrichments. You create your first Clay table and import your first prospects (CSV, LinkedIn, Sales Navigator).
We lay the foundations: connect your LinkedIn, Apollo, Hunter and other source accounts. You understand the credit system, how to manage them, and avoid wasting them.
At the end of this module, you have a configured Clay account and know how to import and organize your data. You’re ready to enrich.
MODULE 2: ENRICH YOUR DATA LIKE A PRO
We dive into the heart of Clay: enrichments. You learn to use the 75+ available data providers to find emails, phone numbers, firmographic info, technologies used, and much more.
You master waterfall enrichments: configure enrichment sequences that test multiple sources (Hunter → Apollo → Dropcontact) until finding the valid email. This technique multiplies your finding rate by 3-4x without exploding your costs.
We also see how to enrich company data: revenue, headcount, industry, location, technologies used. You use Clearbit, Apollo, LinkedIn Company for a 360° view of your prospects.
You create formulas and conditions to automatically filter your enrichments: keep only verified emails, exclude contacts that don’t match your ICP, normalize data.
At the end of this module, you know how to transform a list of company names into an ultra-qualified prospect database with all necessary contacts and info.
MODULE 3: SCRAPE AND SOURCE YOUR PROSPECTS
We learn to source prospects directly in Clay without manual exports. You use native integrations to scrape LinkedIn, Sales Navigator, Apollo, and other platforms.
You create automated LinkedIn searches: define your criteria (position, industry, location, company size), launch scraping, and retrieve profiles directly in Clay. You do the same with Sales Navigator for ultra-targeted searches.
We also see how to use Clay to monitor triggers: new funding, job changes, hiring, rapid growth. You create tables that update automatically when your criteria are met.
You learn to combine multiple sources: scrape a list on LinkedIn, enrich with Apollo, verify emails with Hunter, and filter to keep only the best matches.
At the end of this module, you know how to source hundreds of qualified prospects in a few clicks without ever manually exporting from LinkedIn.
MODULE 4: CLAYGENT AND AI PERSONALIZATION
We discover Claygent, Clay’s AI agent that analyzes, researches, and personalizes. You learn to give it instructions to scrape websites, extract specific info, and generate personalized content.
You use Claygent to analyze your prospects’ websites: extract their value proposition, identify their pain points, spot recent news, understand their tech stack. These insights then serve to personalize your messages.
We see how to generate personalized icebreakers and hooks: Claygent analyzes the prospect’s LinkedIn profile, their news, and creates relevant opening lines that increase your open and response rates.
You learn to combine Claygent with your enrichments: use firmographic data to personalize even more, create messages adapted to each prospect’s context.
At the end of this module, you know how to use AI to personalize your prospecting at scale without sacrificing quality.
MODULE 5: AUTOMATIONS AND INTEGRATIONS
We connect Clay to the rest of your stack. You learn to send your enriched prospects to your CRM (HubSpot, Pipedrive, Salesforce), your emailing tools (Lemlist, Instantly, Smartlead), and your automations (Make, n8n, Zapier).
You create webhooks to trigger actions as soon as a prospect meets your criteria: automatic addition to an email campaign, deal creation in your CRM, Slack notification for ultra-qualified prospects.
We see how to use Clay’s API to create advanced workflows: synchronize in real-time with your database, trigger enrichments via Make, retrieve data from your other tools.
You learn to create write to other tables to organize your data: dispatch your prospects into different tables according to their characteristics, create multi-stage qualification pipelines.
At the end of this module, you have a fully automated prospecting system: from lead research to sending personalized emails, everything runs on autopilot.
MODULE 6: PRACTICAL CASES AND OPTIMIZATION
We apply everything we’ve seen on real use cases. You build complete workflows from A to Z for different scenarios: B2B SaaS prospecting, recruitment, partnerships, investors.
You create a complete outbound prospecting system: define your ICP, source with LinkedIn/Sales Nav, enrich with waterfalls, personalize with Claygent, send to Lemlist, and track results. All automated.
We see how to optimize your costs: choose the right data providers according to your use case, avoid expensive duplicates, configure conditions to only pay for what really matters.
You learn to measure and improve your performance: analyze your enrichment rates, identify bottlenecks, optimize your formulas for speed, A/B test your personalizations.
At the end of this module, you master Clay end-to-end. You know how to create any prospecting workflow, automate it completely, and optimize it for maximum ROI.
WHY TRAIN IN CLAY WITH HACK’CELERATION?
AN EXPERT AGENCY THAT USES CLAY FOR CLIENTS EVERY DAY
At Hack’celeration, we don’t just do training. We’re primarily an agency that uses Clay (and many other tools) for clients every day.
Our expertise: not just Clay, but the entire prospecting and automation stack (Apollo, Lemlist, Instantly, HubSpot, Make, n8n). We know how to connect Clay to the complete ecosystem of your sales and marketing tools.
We work with B2B startups doing aggressive outbound, agencies managing prospecting for dozens of clients, scale-ups wanting to go from 10 to 1000 qualified prospects per week. We’ve built prospecting systems that generate 500+ qualified leads per month with 60%+ open rates, enrichment workflows combining 15+ data providers in waterfall to maximize email finding, Clay-Make-HubSpot integrations that automate the entire prospecting cycle without human intervention.
We truly understand the field challenges: how to qualify without wasting credits, how to personalize at scale without sounding fake, how to connect Clay to tools that don’t have native integration, how to measure the real ROI of your prospecting.
Our training doesn’t skim over features. We give you a field-tested method, ready-to-use table templates, and advice from real projects.
You learn with trainers who have created hundreds of Clay workflows and know all the pitfalls to avoid to scale your prospecting.
Trusted by Leading Professionals Across Industries
FAQ – EVERYTHING YOU NEED TO KNOW ABOUT OUR CLAY TRAINING
Is it really free?
Yes. You're among the first to benefit from the program as a preview. No hidden fees, no commitment. Just full access to the 6 modules, replays, and support from our experts.
How long does it last?
6 weeks. You progress at your own pace with 2-hour autonomous training blocks (videos, exercises, templates). Plus 1 weekly collective session of 1 hour to ask your questions and work on practical cases with our trainers.
Is it live or recorded?
Both. The training content is recorded so you can progress whenever you want. Weekly Q&A sessions are live, but also recorded if you miss a session.
How do I register?
Registration form on this page. Once registered, you receive a confirmation email with access to the platform, the session calendar, and the first content to get started.
Do I need to be technical to use Clay?
No, but you need to be comfortable with spreadsheets and logic. Clay looks like Google Sheets with superpowers. If you know how to use Excel/Sheets formulas, you'll understand Clay. We show you everything from scratch: how to configure enrichments, create formulas, connect APIs. No need to code.
Clay vs Apollo: when to choose Clay?
Clay if you want maximum flexibility and personalization. Apollo is an all-in-one tool with its own database. Clay is an orchestrator: you combine 75+ data providers (including Apollo) to maximize your enrichment rates. You control everything. Clay is better if you have a very specific ICP, if you want to personalize heavily with AI, or if you already use multiple prospecting tools. Apollo is better if you want a simple all-in-one solution with less configuration.
Can I connect Clay with Make or n8n?
Absolutely. We show you how to do it. Clay has a complete API and webhooks. You can trigger enrichments from Make, retrieve your enriched prospects to n8n, synchronize with your CRM. We build these integrations for our clients every day. In module 5, you learn to create these connections and automate your prospecting end-to-end.
How much does it cost in Clay credits?
It depends on your usage. Clay charges per consumption according to the data providers used. An email enrichment costs between €0.10 and €0.50 depending on the source. A well-configured waterfall costs you on average €0.15-€0.25 per email found. In the training, we teach you to optimize your costs: choose the right providers according to your case, avoid unnecessary enrichments, use conditions to only pay for what really matters. You can start with €50-100/month in credits.
Is Clay suitable for B2C prospecting?
No, Clay is really designed for B2B. The data providers are business and professional oriented. If you do B2C, look instead at Customer.io, Brevo, or classic marketing automation tools. Clay shines for finding and qualifying decision-makers in companies, enriching firmographic data, and automating B2B outbound prospecting.
Do you help if I get stuck?
Yes. You have access to our support throughout the training. Live Q&A session every week to unblock directly. You can also ask your questions on the training Slack and we answer you within 24 hours max. If you struggle on a specific workflow, we help you build it.