HOTJAR AGENCY: UNDERSTAND WHY YOUR VISITORS DON’T CONVERT

Our Hotjar agency relies on a comprehensive approach that goes well beyond simple tool setup. STEP 1: AUDIT AND GOALS → We start by understanding what you want to optimize and auditing your current setup. We analyze your conversion funnel, identify critical pages (landing, product, checkout, signup), and define what we need to track. We check if you have Hotjar installed and if it’s configured properly. We also look at your existing data (Google Analytics, your HubSpot CRM) to understand where the biggest drop-offs are. At the end of this step, we have a clear list of pages to track, events to monitor, and hypotheses to test. STEP 2: HOTJAR CONFIGURATION → We set up Hotjar completely on your site. We configure heatmaps on key pages (homepage, product pages, checkout), set up session recordings with smart filters (by traffic source, device, user segment), create conversion funnels to track your critical paths, and install feedback widgets at strategic moments. We also set up event tracking for specific actions (button clicks, form interactions, scroll depth) and create custom segments to analyze different user types. If you have multiple sites built with Webflow, Bubble, or other platforms, we configure everything properly so data is clean and usable. At the end of this step, Hotjar is live and collecting real user behavior data. STEP 3: ANALYSIS AND INSIGHTS → We dive into the data and identify what’s blocking conversions. We watch session recordings to see where users struggle, hesitate, or leave. We analyze heatmaps to understand what people actually click (vs what you think they click). We review funnel drop-offs to pinpoint exactly where you lose people. We run on-site surveys to ask users directly why they didn’t convert, what’s missing, or what’s confusing. We cross-reference Hotjar data with your analytics to get the full picture. We don’t give you vague insights. We identify 5-10 concrete issues with clear impact (e.g., “47% of mobile users can’t find the CTA because it’s below the fold”). At the end of this step, you have a prioritized action plan with fixes that will actually move the needle. STEP 4: IMPLEMENTATION SUPPORT → We help you implement the changes or do it ourselves. Depending on your setup, we either give you detailed specs for your dev team, or we make the changes directly (if you’re on Webflow, WordPress, or another platform we master). We configure A/B tests if needed, update your funnels to track new flows, and set up new recordings to validate that fixes work. We also create dashboards in Hotjar so you can monitor key metrics (conversion rates, funnel completion, survey scores) without getting lost in data. At the end of this step, changes are live and we’re tracking their impact. STEP 5: CONTINUOUS OPTIMIZATION → We don’t stop after one round. Optimization is ongoing. We keep watching recordings, analyzing new data, running surveys, and identifying new opportunities through our growth hacking methodology. We help you build a culture of testing and iteration. We also train your team to use Hotjar autonomously: how to watch recordings efficiently, how to interpret heatmaps, when to run surveys, and how to prioritize fixes. You get templates, checklists, and a clear process to keep optimizing without us. At the end, you have a system that continuously improves based on real user feedback, not assumptions.