THE GEO AGENCY (GENERATIVE ENGINE OPTIMIZATION) THAT MAKES YOU VISIBLE IN LLM RESULTS
Hack’celeration is the first GEO agency (Generative Engine Optimization), specialized in optimizing content for LLMs, AI engines like ChatGPT, Perplexity, or Claude, and hybrid search engines. We help companies adapt their digital strategy so that their brand becomes a trusted reference cited by artificial intelligence.
Hack’celeration: Trusted by Professionals from
GEO REFERENCING (LLM SEO), AND HOW OUR AGENCY INTEGRATES IT INTO YOUR DIGITAL STRATEGIES
At Hack’celeration, we didn’t wait for the term GEO (Generative Engine Optimization) to become trendy before helping our clients. From the very first uses of ChatGPT and engines like Perplexity, we integrated LLM SEO into our strategies. In practice, we are already working with companies that want to be visible in the answers of ChatGPT, Claude, or Gemini—not just in Google.
For example, we have helped B2B players structure their content so that their guides are automatically cited by Perplexity, and supported SaaS publishers so that their FAQs appear directly in the answers generated by ChatGPT.
As early adopters, we have been testing and applying these methods on our own assets since day one: LLM-friendly data schemas, content creation optimized for generative AI, and internal linking designed to guide models in the right direction.
In short, we don’t just theorize GEO—we apply it every day with our clients, delivering tangible results in terms of visibility and new business opportunities.
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WHY IS GEO ESSENTIAL FOR YOUR FUTURE VISIBILITY?
GEO does not erase what we have learned from traditional SEO: content quality, backlinks, and technical structure remain essential foundations. However, user behavior is changing: by 2026, more than 50% of searches are expected to go through generative AI (source: Gartner), and even today a growing share of traffic comes directly from ChatGPT, Perplexity, or Claude rather than Google.
This means that simply optimizing for search engines is no longer enough—you need to go further by adapting your content for LLMs, working on semantic relevance, and structuring your data so that AIs understand and cite your brand. In short, we build on the pillars of SEO but enrich them with a new dimension: visibility in AI-generated answers.
It is this continuity between SEO and GEO that makes the strategy urgent: the sooner you take this turn, the more you capitalize on your existing SEO efforts to remain visible tomorrow.
70% OF USERS
prefer an AI answer over a Google result
4 OUT OF 10 QUERIES
are already handled by generative AI
+200% VISIBILITY
for GEO-optimized sites in the first year
HOW OUR GEO AGENCY OPTIMIZES YOUR LLM SEO
INTEGRATING OPTIMIZED FAQS FOR LLMS
Generative AIs like ChatGPT, Perplexity, or Claude love content structured in the form of questions and answers. Why? Because they look for clear, concise, and reusable blocks of information. By integrating optimized FAQs on your pages, you immediately increase your chances of being cited as a trusted source.
In practice, a well-designed FAQ can transform your visibility: when a prospect asks ChatGPT “What is the best GEO agency in France?”, if you already have a dedicated Q&A on your site, your brand has a strong chance of being highlighted in the generated answer. It’s a direct lever to capture qualified traffic, without relying solely on traditional SEO.
At Hack’celeration, we build GEO FAQs that not only include strategic keywords (GEO, LLM SEO, AI SEO) but also reflect the real search intents of your customers. We go beyond simple SEO optimization: each question is carefully crafted to be understood and reused by large language models (LLMs).
This means your content is not only visible on Google, but also featured in AI-generated answers. It’s a double visibility boost and a decisive advantage over competitors who haven’t yet taken this step.
STRUCTURING CONTENT WITH SCHEMA.ORG DATA
LLMs don’t read a web page like humans do. For them to understand who you are, what you offer, and why you’re relevant, you need to speak their language: Schema.org. This structured data clearly tells AI systems the nature of your content, your services, and your references.
A concrete example: if your site has a “Customer Reviews” page but without structured markup, AIs cannot distinguish a genuine testimonial from a simple piece of text. By adding the right Schema.org markup (Review, FAQ, Product, Organization), you allow ChatGPT, Perplexity, or Claude to interpret your social proof and cite it directly in their answers.
At Hack’celeration, we implement rich data across every strategic content asset: services, blog posts, landing pages, FAQs… The goal is twofold: strengthen AI engines’ understanding and increase your chances of being reused as a trusted source.
The result is immediate: your pages are no longer just indexed by Google, they become readable and usable by large language models. That’s the key difference between an invisible website and a brand cited by AI systems in their recommendations.
STRENGTHEN YOUR AUTHORITY WITH HIGH-QUALITY BACKLINKS
In traditional SEO, backlinks were already essential to improve your rankings on Google. But in GEO (Generative Engine Optimization), the logic goes further: LLMs don’t just check whether a link is dofollow or not—they primarily assess the coherence and overall awareness of your brand across the digital ecosystem.
A concrete example: even a simple nofollow link in a trusted media outlet or a mention on a reputable site can carry weight. Why? Because ChatGPT, Perplexity, or Claude don’t “score” the link the same way Google does—they recognize that your business is consistently mentioned by credible sources. This awareness significantly increases your chances of being cited in their answers.
At Hack’celeration, we focus on building a link and mention profile that creates a coherent perceived authority: guest articles, partnerships, citations in niche media, and reputation signals. The more your brand appears in trusted contexts, the more AI models treat it as a reliable reference.
In short, what matters in GEO is not just link technique, but the overall digital footprint you leave behind. And this is exactly the transversal visibility we build for our clients so they are cited by both Google and generative AIs.
ANALYZING YOUR VISIBILITY ON AI ENGINES
Unlike traditional SEO, where Google Search Console and tools like SEMrush or Ahrefs allow you to precisely track your rankings, GEO does not yet have standardized tools. However, it is essential to know whether your content already appears in the answers generated by LLMs.
At Hack’celeration, we have developed methods to analyze your visibility on AI engines: running regular prompt tests in ChatGPT, Perplexity, and Claude, monitoring brand citations, and detecting reused content. This enables us to concretely measure the impact of your GEO optimizations.
A concrete example: we supported a SaaS provider that was not ranking on Google for certain competitive queries. However, after reworking its FAQ and structured data, it started being mentioned by Perplexity in comparative software answers. The result: immediate visibility with a highly qualified audience, without relying on traditional Google rankings.
This ability to measure your presence on AI engines is crucial: it not only proves the effectiveness of GEO actions but also helps identify new opportunities to get your content surfaced where your competitors are not yet visible.
3X MORE LIKELY
to be cited by ChatGPT with optimized FAQs
80% OF CONTENT
is still not structured for LLMs
+40% MORE LEADS
generated through visibility in AI answers
EXAMPLES OF RESULTS GENERATED BY GEO
APPEARING IN CHATGPT ANSWERS
With ChatGPT, the goal is to produce answer blocks that can be reused as-is: clear definitions, actionable steps, short checklists, and concrete examples. When browsing is enabled, ChatGPT can cite its sources; otherwise, it relies on synthesized knowledge. To stand out, create “short answer” sections (150–300 words) at the top of the page, targeted FAQs, and structured guides (H2 = direct question, H3 = steps) so the model can summarize your expertise and, for queries like “who to contact / which agency,” naturally mention your brand.
In practice: include executive summaries (TL;DR), structured data (FAQ, HowTo, Organization), a visible “Last updated” date, and internal linking that reinforces your topical authority (GEO–LLM cluster). The result: your content is more frequently reused in ChatGPT answers when a user looks for a definition, a method, or a list of tools related to GEO / AI SEO / LLM SEO.
BEING CITED BY PERPLEXITY AI
Perplexity is “source-first”: it systematically cites the pages used to build its answers. To appear there, your content must provide quotable sentences (facts, figures, clear definitions), comparison tables, “pros and cons” lists, and clear references. Fast, public pages (no paywall), with an identified author, update date, and structured data (Article, FAQ, Product, Organization) are prioritized.
In practice: create dedicated “facts & figures” pages (benchmarks, GEO checklists), add TL;DR summaries, craft H2 titles phrased as user questions, and allow LLM crawlers in your robots.txt (e.g., GPTBot, PerplexityBot, ClaudeBot) to ensure access. The result: Perplexity cites you as a source on informational and comparative queries, bringing in highly qualified traffic.
STRENGTHENING YOUR PRESENCE ON CLAUDE AI
Claude values content with strong reasoning depth: frameworks, methodologies, best practices, risk management, limitations, and edge cases. “Strategy-to-execution” guides (context → methodology → steps → checklist → pitfalls to avoid → metrics) are particularly well reused. Avoid empty marketing fluff—focus instead on didactic explanations, concrete examples, and actionable policies/guidelines.
In practice: provide decision frameworks (e.g., when to choose GEO vs. traditional SEO), playbooks (e.g., “deploying an LLM FAQ in 7 steps”), matrices (impact vs. effort), and “limitations & compliance” sections (data, bias, security). The result: your pages are reused by Claude to structure nuanced answers where your methodology is cited as a reference.
OPTIMIZING YOUR CONTENT FOR HYBRID ENGINES (Google + AI)
Hybrid engines combine traditional results with generative answers. Your strategy must therefore merge SEO (E-E-A-T, internal linking, intent, speed) and GEO (LLM FAQs, structured data, quotable answers, semantic clusters). The goal: to be both well-ranked on Google and featured by AIs on the same topics, maximizing your visibility footprint.
In practice: build pillar pages with “short answer” sections, add FAQ & HowTo Schema, structure your content by user intent (informational, comparative, transactional), display the author and last updated date, and connect each article to a GEO–LLM cluster. The result: you secure dual visibility (SERP + AI answers) and capture qualified traffic from both channels.
+150% VISIBILITY
in Perplexity after GEO optimization
2X MORE CITATIONS
by ChatGPT thanks to structured FAQs
+35% QUALIFIED LEADS
generated via AI answers in B2B
OUR GEO SUPPORT METHODOLOGY
AUDIT OF YOUR CURRENT PRESENCE
Before taking any GEO action, it is essential to understand where you really stand. This is the purpose of our current presence audit: analyzing how your site is perceived by Google, but also by LLMs such as ChatGPT, Perplexity, or Claude.
Concretely, we evaluate your content from two angles: on one side, traditional SEO criteria (structure, internal linking, technical performance, backlinks), and on the other, the signals that generative AIs are looking for (FAQs, structured data, semantic clarity, external mentions, brand consistency).
We also run direct tests in different AI engines to see whether your content is already being reused—and if so, in what context. This helps us identify your current strengths as well as missed opportunities: topics where you should appear but where competitors are already taking the lead.
The result: you gain a clear and measurable view of your GEO visibility. This audit becomes the foundation of any strategy, as it allows us to prioritize the most impactful actions to maximize your presence in AI-generated answers.
DEFINITION OF A TAILORED GEO STRATEGY
A solid GEO audit only has value if it leads to a concrete and tailored strategy. That’s why we build a custom GEO strategy for each client, taking into account their industry, target audience, and how their prospects actually use LLMs.
In practice, this means defining the priority topics to cover, the most relevant content types (FAQs, practical guides, comparisons, case studies), and the formats optimized to be understood and reused by ChatGPT, Perplexity, or Claude. We also identify which structured data should be implemented and where to build external authority (backlinks, mentions).
This strategy goes beyond “just creating content.” It includes a GEO editorial plan, a clear action calendar, and a prioritization framework to determine which optimizations should be deployed first. The goal: deliver quick wins while building long-term presence in the AI ecosystem.
With a tailored GEO strategy, you’re not simply “following the trend”—you’re aiming to secure a leadership position in your field. And that’s what makes AIs cite your brand as a reference instead of your competitors.
CREATION OF LLM-OPTIMIZED CONTENT
The core of GEO is content. But not just any content—texts designed to be understood, reused, and cited by LLMs. At Hack’celeration, we create content that respects both the fundamentals of SEO and the specific requirements of AI engines.
In practice, this means producing precise FAQs, structured guides, clear comparisons, and practical use cases that directly address user search intent. Every paragraph is designed to be reusable by ChatGPT, Perplexity, or Claude, with concise phrasing, accessible definitions, and didactic explanations.
We go beyond plain text: we integrate structured data (FAQ, HowTo, Organization), summary boxes for quick answers, and logical structures that make it easier for language models to process. The goal is to turn your content into quotable blocks for AIs.
The result is twofold: you improve your traditional SEO visibility while multiplying your chances of appearing in AI-generated answers. This hybrid approach is what makes the difference between standard content and truly LLM-optimized content.
MONITORING AND PERFORMANCE ANALYSIS
A GEO strategy only has value if it is tracked and measured. At Hack’celeration, we implement regular performance monitoring to determine whether your content appears in LLM-generated answers and whether your visibility is truly evolving.
In practice, we combine multiple approaches: tracking traditional SEO rankings on Google, running recurring prompt tests in ChatGPT, Perplexity, and Claude, analyzing brand citations, and delivering dedicated reporting on the evolution of your GEO footprint. We don’t just provide data tables—we deliver actionable insights to continuously adjust your content.
For example: one of our B2B clients saw their Google traffic stagnate, but in parallel we identified strong growth in their visibility on Perplexity. Thanks to this monitoring, we reoriented part of their editorial strategy to capitalize on that opportunity and generate qualified leads directly from AI engines.
This continuous steering is essential, as GEO evolves quickly. AI models change, their criteria become more refined, and the first brands to be cited will be those that consistently measure, test, and adapt their LLM SEO strategy.
4 KEY STAGES
from audit to GEO performance tracking
100% TAILORED
each strategy adapted to your industry
ONGOING OPTIMIZATION
to stay aligned with LLM evolutions
WHY CHOOSE HACK’CELERATION AS YOUR GEO AGENCY
CROSS-EXPERTISE IN AI SEO AND GEO
We don’t start from scratch: our team has been practicing SEO for years and integrated AI from the very beginning. This dual expertise allows us to build strategies that capitalize on your existing SEO while opening the way to LLM SEO. Concretely, your content is optimized both for Google and for AI engines like ChatGPT, Perplexity, and Claude.
A ROI-DRIVEN APPROACH
Our goal is not to create content for the sake of it: every GEO action is designed to generate a measurable impact. More visibility, more qualified traffic, and more business opportunities. We track your results, adjust actions in real time, and focus efforts on what truly delivers a strong return on investment.
CONSTANT MONITORING OF LLM EVOLUTIONS
GEO is not static: models evolve quickly, their criteria change regularly, and the first brands to be cited will be those that adapt. We conduct active monitoring on ChatGPT, Perplexity, Claude, and Gemini, continuously testing our methods. This allows us to react quickly to changes and keep our clients consistently ahead.
PERSONALIZED SUPPORT FOR EVERY CLIENT
Every company faces different challenges: a B2B player does not position itself like an e-commerce brand, and a SaaS startup does not have the same priorities as a large enterprise. That’s why we design a tailored GEO strategy for each client, adapted to their industry, objectives, and audiences. Our mission: to turn your brand into a trusted reference consistently cited by artificial intelligence.
UNIQUE EXPERTISE
pioneers in GEO and AI SEO since 2022
+30% TRAFFIC
already coming from AI engines
MEASURABLE ROI
every GEO action tracked and optimized
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FAQ – Everything You Need to Know About Our GEO Agency (Generative Engine Optimization)
GEO Agency (Generative Engine Optimization): Does GEO completely replace traditional SEO?
No, GEO does not replace traditional SEO—it complements it. Fundamentals such as backlinks, technical structure, and content quality remain essential. GEO adds an extra layer: optimized FAQs, structured data, and brand consistency. Tip: keep your SEO fundamentals but enrich them with blocks that can be reused by LLMs.
GEO Agency (Generative Engine Optimization): Should you already invest in GEO in 2025?
Yes, now is the right time. LLMs are already capturing a growing share of traffic (ChatGPT, Perplexity, Claude). Waiting only means giving your competitors a head start. Tip: begin with a GEO audit and launch your first optimized FAQs now to secure your position.
GEO Agency (Generative Engine Optimization): Do optimized FAQs increase visibility in LLMs?
Yes, because LLMs prioritize short and precise question/answer formats. A well-written FAQ is more likely to be reused in a generated response. Tip: write your FAQs as if they were answering a ChatGPT prompt (clear, concise, factual), and mark them up with Schema.org FAQPage.
GEO Agency (Generative Engine Optimization): Do AIs like ChatGPT and Perplexity actually cite their sources?
Yes, but differently. Perplexity systematically cites its sources, while ChatGPT does so mainly when browsing is enabled. Tip: to maximize your chances, publish content with an author, date, and clear references, and allow LLM crawlers in your robots.txt.
GEO Agency (Generative Engine Optimization): Do backlinks influence ranking in AI engines?
Yes, but not in the same way as Google. LLMs don’t just look at dofollow/nofollow—they mainly assess coherence and authority. Tip: aim for publications in reputable media or blogs, even if they are nofollow, to strengthen your awareness with AIs.
GEO Agency (Generative Engine Optimization): Does Schema.org help to be cited by LLMs?
Yes, it’s a key lever. Structured data helps AIs understand the role of your content (FAQ, reviews, how-to). Tip: systematically implement FAQPage, Review, Organization, HowTo on your strategic pages to make it easier for AIs to reuse your content.
GEO Agency (Generative Engine Optimization): Can you measure your visibility in ChatGPT or Perplexity?
Yes, but there is not yet a standard tool like Google Search Console. Tip: run regular prompt tests in ChatGPT and Perplexity, track citations, and build a monitoring table. At Hack’celeration, we combine this with dedicated GEO reporting.
GEO Agency (Generative Engine Optimization): Is GEO relevant for an SME or a startup?
Yes, perhaps even more than for a large enterprise. LLMs value relevance and clarity over brand size. Tip: create a simple GEO playbook (FAQ + guides + schema.org) to occupy a space your competitors haven’t yet explored.
GEO Agency (Generative Engine Optimization): Do generative AIs favor well-known brands?
Yes, brand awareness matters, but it’s not exclusive. LLMs prioritize reliable sources, whether they are large or specialized. Tip: if you’re not a well-known brand, build legitimacy through case studies, structured customer reviews, and citations in niche media.
GEO Agency (Generative Engine Optimization): Is it possible to appear in AI answers without ranking high on Google?
Yes, and that’s precisely the value of GEO. Clear, well-structured content can be reused by Perplexity or Claude even if it doesn’t rank on Google’s first page. Tip: focus on targeted FAQs and comparative content to be featured in generative answers, regardless of your SEO rankings.