AGENCY AIRTABLE : TRANSFORM YOUR DATA INTO A SYSTEM THAT WORKS
Hack’celeration is an Airtable agency that builds custom relational databases for companies tired of managing everything in scattered spreadsheets. We create connected bases with native automations, advanced formulas (ROLLUP, LOOKUP), and custom interfaces so each team gets exactly what they need.
We develop complete Airtable systems: custom CRMs with pipeline tracking, inventory management with real-time sync, project management bases with automated workflows, operations databases with linked records across multiple tables. We connect everything to your stack via API (Make, Zapier, Slack, your CRM, your tools).
We work with startups scaling fast and needing a flexible database, SMEs wanting to centralize their data without custom dev, and scale-ups that need to structure their operations. E-commerce, SaaS, agencies, service companies.
Our approach: we understand your workflows, design a clean architecture, and give you a system you can actually use and evolve. No bloated bases. Just what works.
Trusted by Leading Professionals Across Industries
WHY WORK WITH AN AIRTABLE AGENCY?
Because an Airtable agency can transform your scattered spreadsheets and disconnected tools into a centralized system where all your data talks to each other. Airtable is powerful but building a well-architected relational database takes expertise. Most people start with one table, then another, and end up with a mess of disconnected data. We design the whole structure from the start. HERE’S WHAT WE BRING YOU: Custom relational bases → We create connected databases with linked records across tables, native automations to eliminate manual work, and advanced formulas (ROLLUP, LOOKUP, conditional logic) to calculate what you need automatically. Interfaces for each team → We build custom views and interfaces so sales sees their pipeline, ops sees inventory, support sees tickets. Everyone gets exactly what they need without the noise. Complete integrations → We connect Airtable to your entire stack (Make, Zapier, Slack, Gmail, your CRM, your e-commerce platform) via API and webhooks. Data syncs in real-time across all your tools. Automations that work → We set up native Airtable automations and external workflows (via Make or n8n) to handle repetitive tasks: send notifications, update records, create tasks, sync data. Clean architecture → We design your base structure so you can scale. Proper table relationships, consistent field types, organized views. A system that won’t break when you grow. Whether you’re starting from scratch or have already begun with Airtable, we help you build or fix your database so it actually supports your business instead of slowing you down.
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HOW WE WORK
STEP 1: AUDIT YOUR WORKFLOWS AND DATA
We start by understanding how you work today and what data you manage. We map your current processes: what information you track, how teams collaborate, what’s manual, what’s automated, what’s broken. We look at your existing spreadsheets, tools, databases. We identify what needs to be connected: which data points relate to each other, what calculations you need, what reports you want. We ask about volumes: how many records, how many users, how fast you’re growing. We define your requirements: what views each team needs, what automations will save you time, what integrations are critical. We prioritize based on impact and complexity. At the end of this step, we have a clear picture of what your Airtable system needs to do and how it fits into your stack.
STEP 2: DATABASE ARCHITECTURE AND DESIGN
We design your complete Airtable structure before building anything. We map out your tables and relationships: which tables you need, how they link together via linked records, what’s a one-to-many vs many-to-many relationship. We define your field structure: field types, naming conventions, required fields, default values. We design your formulas and rollups: what calculations happen automatically, how data aggregates across tables, what conditional logic you need. We plan your views: filtered views for each use case, grouped views for reporting, calendar and kanban views where relevant. We sketch your interfaces: custom layouts for different teams, forms for data entry, dashboards for metrics. We validate everything with you before we build. At the end of this step, you see exactly what your Airtable system will look like and how it will work.
STEP 3: BUILD AND CONFIGURE YOUR BASE
We build your Airtable database with clean architecture and all the features you need. We create your tables with proper structure: all fields configured correctly, relationships between tables set up via linked records, lookup and rollup formulas working. We add your advanced formulas: conditional logic, text manipulation, date calculations, everything that makes your data smart. We set up your views: filtered and sorted views for each team, grouped views for reporting, hidden fields where needed. We configure your automations: triggers, conditions, actions that run automatically when records are created or updated. We build your interfaces: custom layouts with the right components (charts, lists, forms, buttons), adapted to how each team works. We import your existing data if you’re migrating from spreadsheets or another system. At the end of this step, your Airtable base is fully functional with all tables, formulas, views, and automations working.
STEP 4: INTEGRATIONS AND WORKFLOWS
We connect your Airtable base to the rest of your tools and automate cross-platform workflows. We set up API integrations: connect Airtable to your CRM, your e-commerce platform, your project management tool, your communication tools. Data flows automatically in both directions via webhooks and scheduled syncs. We build automation workflows: using Make or n8n to handle complex logic that native Airtable automations can’t do. When a record is created, we trigger actions across multiple tools. When data changes, we sync it everywhere. We configure notifications: Slack messages when deals close, emails when tasks are assigned, alerts when inventory is low. We test everything: make sure data syncs correctly, automations don’t fail, edge cases are handled. At the end of this step, your Airtable system talks to all your tools and automates your repetitive workflows.
STEP 5: TRAINING AND DOCUMENTATION
We train your team and give you everything to manage your Airtable system confidently. We walk through how your base is structured: how tables relate, what formulas do what, how views are organized, where to find what you need. We show you how to use it: how to add records, how to use filters, how to create new views, how to modify automations. We explain how integrations work: what triggers what, how to troubleshoot if something breaks, how to add new connections. We give you documentation: written guides, video recordings, a map of your base structure, explanation of complex formulas. We stay available for questions: after launch, we’re here if you need help. We can also handle ongoing support if you want us to manage updates and new features. At the end of this step, your team knows how to use and maintain the Airtable system we built.
WHY WORK WITH US?
AN AGENCY THAT USES AIRTABLE FOR CLIENTS EVERY DAY
At Hack’celeration, we don’t just do Airtable agency work. We master the whole stack (Airtable, Notion, HubSpot, Make, n8n, Bubble, Webflow) and know how to connect Airtable to any system in your tech stack. We’re not just Airtable specialists. We understand business operations, sales pipelines, inventory management, project workflows. We’ve worked with e-commerce companies, SaaS startups, marketing agencies, service businesses. We know what actually matters. We’ve built custom CRMs managing 10k+ contacts with automated lead scoring and pipeline tracking. We’ve created inventory management systems for e-commerce with real-time stock sync across multiple sales channels. We’ve designed operations databases for scale-ups coordinating complex workflows across teams. We’ve developed project management bases with client portals and automated reporting. We’ve connected Airtable to everything: Shopify stores syncing orders and inventory, HubSpot CRMs pushing deals and contacts, Stripe processing payments and updating records, Slack sending notifications, Gmail automating emails, Make and n8n running complex workflows. We don’t skim features. We give you a system that really works, with clean architecture that scales, formulas that calculate correctly, automations that don’t break, and interfaces your team will actually use. You work with a team that has built hundreds of Airtable bases and knows exactly how to architect complex relational databases that won’t become a mess when you scale.
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FAQ – EVERYTHING YOU NEED TO KNOW ABOUT OUR AIRTABLE AGENCY
How much does it cost?
We start from $2,000 for an audit and architecture design. Then the budget depends on your project: how many tables you need, complexity of relationships and formulas, number of integrations, custom interfaces. A simple CRM: $3-5k. A complete operations system with multiple bases and integrations: $8-15k+. We give you a clear quote after understanding your workflows and requirements.
How long does it take?
It depends on the scope. A simple base with 3-5 tables: 1-2 weeks. A complete system with multiple bases, complex formulas, custom interfaces, and integrations: 4-8 weeks. We give you a precise timeline after the audit. We usually work in phases so you can start using parts of the system while we build the rest.
What support do you offer afterwards?
Yes. We train your team on how to use and maintain the system, give you complete documentation (written guides, structure maps, formula explanations), and stay available for questions. We also offer ongoing support if you want us to handle updates, new features, and integrations as your needs evolve. Many clients start with a build, then keep us on retainer.
Airtable vs Notion: when to use Airtable?
Use Airtable when you need real relational databases with complex relationships between tables, advanced formulas (ROLLUP, LOOKUP), and robust API integrations. Airtable is better for: CRMs with pipeline tracking, inventory management with calculations, operations databases with cross-table relationships. Use Notion when you need flexible documents, wikis, and lightweight databases. Notion is better for: knowledge bases, project docs, team wikis. We work with both and can advise based on your use case.
Can you create a CRM with Airtable?
Definitely. We build custom CRMs in Airtable all the time. You get: contacts linked to companies and deals, pipeline stages with kanban views, automated lead scoring with formulas, activity tracking, custom fields for your sales process, rollup calculations for revenue forecasting. We connect it to your email (via Make or Zapier), your calendar, your communication tools. It's way more flexible than traditional CRMs and adapts to exactly how you sell.
How many records can Airtable handle?
Airtable handles 50,000 records per base on Pro plans, 125,000 on Enterprise. For most businesses, that's plenty. If you're hitting limits, we architect multi-base systems with synced tables or use Airtable as a front-end with external databases as the backend. We've managed Airtable systems with 100k+ total records across multiple bases. We monitor performance and optimize formulas and views to keep everything fast.
Can you integrate Airtable with Make and Zapier?
Yes, that's what we do constantly. We connect Airtable to your entire stack via Make, Zapier, or n8n. When a record is created or updated in Airtable, we trigger workflows: send Slack notifications, create tasks in project tools, update your CRM, send emails, process payments. Data flows both ways. We also use Airtable's native API for custom integrations that need more control or better performance than no-code tools offer.
What are Airtable's limitations?
Airtable has some constraints: 50-125k records per base depending on plan, 100k API calls per workspace per day, limited native automation actions (but we bypass this with Make/n8n). Complex calculations can slow down large bases. No native user permissions at the field level (only view/base level). For heavy computational tasks or massive datasets, we combine Airtable with external tools. We're honest about what Airtable can and can't do, and we design around limitations.
Can we migrate from spreadsheets to Airtable?
Yes. We migrate data from Excel, Google Sheets, or any CSV. We map your spreadsheet columns to Airtable fields, clean data during migration, set up relationships between tables that were separate sheets. We don't just import data – we restructure it properly: split one massive sheet into multiple connected tables, add formulas to replace manual calculations, create views to replace filters. Your team gets a system that actually works instead of just a prettier spreadsheet.
Do you also develop custom apps and extensions?
Yes. We develop custom Airtable apps (using the Apps SDK) and extensions when native features don't cover your needs. Custom data visualizations, specialized workflows, integrations with proprietary systems. We also build external tools that connect to Airtable via API: custom dashboards, public portals, automated reporting tools. If Airtable's interface doesn't do what you need, we can extend it with custom code while keeping your data in Airtable.