AGENCY CLAY : AUTOMATE YOUR PROSPECTING WITHOUT WASTING CREDITS
Hack’celeration is a Clay agency that builds automated prospecting systems for B2B companies. We set up data enrichment workflows, optimize your credits, and connect Clay to your entire sales stack.
We configure waterfall enrichment (Apollo, Hunter, Clearbit, Prospeo), create personalized outreach campaigns at scale, automate lead qualification with AI, and integrate Clay with your CRM (HubSpot, Salesforce, Pipedrive) via webhooks and API.
We work with B2B startups scaling their outbound, growth teams automating prospecting, and sales agencies managing multiple clients. From simple lead lists to complex multi-step enrichment workflows.
We move fast, don’t waste your credits on bad data, and give you systems that actually generate qualified leads.
Trusted by Leading Professionals Across Industries
WHY WORK WITH A CLAY AGENCY?
Because a Clay agency can transform manual prospecting into an automated lead generation machine that runs while you sleep.
Clay is powerful but complex. Most people start enthusiastic, waste credits on bad enrichment sequences, and end up frustrated. We’ve built dozens of Clay workflows with proven enrichment strategies and know exactly how to optimize data accuracy and credit usage.
Optimized waterfall enrichment → We configure multi-provider sequences (Apollo, Hunter, Clearbit, Prospeo) so you get accurate data without burning through credits on duplicate calls.
AI-powered personalization at scale → We build automated workflows that enrich leads, write personalized messages with AI agent prompts, and qualify prospects based on your criteria.
Complete CRM integration → We connect Clay to your sales stack like HubSpot, Salesforce, Pipedrive via webhooks and API so enriched leads flow directly into your pipeline.
Custom workflows for your use case → We design prospecting systems adapted to your ICP, whether you’re targeting specific industries, company sizes, or tech stacks.
Credit optimization → We audit your current setup and show you how to reduce costs by 30-50% while improving data quality.
Whether you’re starting from scratch or already using Clay, we help you build a prospecting system that generates qualified leads consistently.
Contact
We will get back to you in a few minutes ✔
HOW WE WORK
STEP 1: AUDIT YOUR PROSPECTING NEED
We start by understanding your ideal customer profile and current prospecting process.
We map your target criteria (industry, company size, tech stack, job titles). We identify which data points you need (emails, phone numbers, company info, funding data). We review your current Clay setup if you have one to spot credit waste and enrichment gaps.
We also check your existing tools (CRM, email sequences, other data providers) to plan integrations.
At the end of this step, you have a clear prospecting strategy and a technical roadmap for your Clay workflows.
STEP 2: DESIGN YOUR ENRICHMENT ARCHITECTURE
We design your complete data enrichment workflow before building anything.
We map your waterfall enrichment sequence (which providers to call, in what order, with what fallbacks). We define conditions and filters to avoid wasting credits on irrelevant leads. We plan AI personalization logic based on enriched data points.
We also design your integration flows (how data moves from Clay to your CRM, when leads get pushed, what triggers sequences).
You get a visual workflow showing exactly how leads will be found, enriched, qualified, and sent to your sales team.
STEP 3: BUILD AND CONFIGURE YOUR CLAY TABLES
We build your Clay tables with optimized enrichment columns and automated workflows.
We configure data provider integrations (Apollo, Hunter, Clearbit, Prospeo) with proper waterfall logic to maximize data accuracy while minimizing credits. We set up formulas, conditions, and AI prompts for lead qualification and personalization. We create automated workflows that enrich, score, and route leads based on your criteria.
We also configure HTTP requests and webhooks to connect Clay with external tools (your CRM, Make, Zapier, custom APIs).
At this stage, your prospecting system is functional and ready for testing with real data.
STEP 4: INTEGRATE WITH YOUR SALES STACK
We connect Clay to your entire sales ecosystem so leads flow automatically.
We set up webhooks to push enriched leads to your CRM (HubSpot, Salesforce, Pipedrive) with all relevant data points. We configure bidirectional sync if needed (update Clay when deal status changes in CRM). We connect Clay to your outreach tools (Lemlist, Instantly, Smartlead) for automated email sequences.
We also implement error handling and monitoring so you get notified if enrichment fails or integrations break.
You get a complete system where Clay enriches leads and automatically feeds your sales pipeline.
STEP 5: OPTIMIZE AND SCALE
We monitor performance and optimize your workflows for better results and lower costs.
We track data accuracy rates, credit usage per lead, and enrichment success rates. We identify which providers give you the best data for your use case and adjust waterfall sequences. We refine AI prompts based on actual outreach results.
We also show you how to replicate successful workflows for new ICPs or markets.
At the end, you have a prospecting machine that consistently generates qualified leads while optimizing costs, plus the knowledge to maintain and evolve it.
WHY WORK WITH US?
AN AGENCY THAT USES CLAY FOR CLIENTS EVERY DAY
At Hack’celeration, we don’t just do Clay agency work. We master the whole sales automation stack (HubSpot, Salesforce, Make, n8n, Lemlist, Instantly) and know how to connect Clay to any system.
We work with B2B startups scaling from 0 to 100 outbound meetings/month, growth agencies managing prospecting for multiple clients, and sales teams at scale-ups automating lead generation across different markets.
We’ve built waterfall enrichment workflows processing 50k+ leads/month with 85%+ data accuracy, AI personalization systems generating custom messages at scale with 3x higher reply rates, and complete prospecting stacks connecting Clay to HubSpot, Instantly, and custom APIs with real-time sync.
We don’t just know Clay features. We understand B2B prospecting challenges: how to define ICP criteria that actually work, which data providers give accurate results for your market, how to qualify leads without manual review, and how to optimize credit usage without sacrificing data quality.
We don’t skim features. We give you a workflow that really works, with optimized waterfall sequences, ready-to-use AI prompts, and advice from real prospecting campaigns.
You work with a team that has built hundreds of Clay workflows and knows exactly how to avoid credit waste and data accuracy pitfalls.
Contact
We will get back to you in a few minutes ✔
FAQ – EVERYTHING YOU NEED TO KNOW ABOUT OUR CLAY AGENCY
How much does it cost?
We start from $1,500 for an audit and workflow design. Then the budget depends on your project (number of ICPs, enrichment complexity, integrations needed). A typical Clay setup with CRM integration: $3,000-$6,000. We give you a clear quote after understanding your prospecting needs and target volume.
How long does it take?
It depends on the project. A simple enrichment workflow: 1-2 weeks. A complete prospecting system with CRM integration and multiple ICPs: 3-4 weeks. We give you a precise timeline after the audit. Most clients start generating leads within 2 weeks.
What support do you offer afterwards?
Yes. We train you on the workflows we created, give you technical documentation with waterfall logic explained, and stay available for questions. We also offer maintenance if you want us to handle optimizations, add new ICPs, or adjust enrichment sequences based on performance data.
Clay vs Apollo or ZoomInfo: when to choose Clay?
Clay is better when you need flexibility and multi-source enrichment. Apollo or ZoomInfo are single databases. Clay lets you combine multiple providers (Apollo, Hunter, Clearbit, Prospeo) in waterfall sequences to get better data accuracy. Choose Clay if you have specific ICP criteria, need AI personalization at scale, or want to integrate prospecting with your entire stack. Choose Apollo if you just need a simple database with basic filters.
Can you integrate Clay with HubSpot or Salesforce?
Definitely. We integrate Clay with any CRM via webhooks and API. We set up automated flows so enriched leads are pushed to HubSpot or Salesforce with all data points (company info, contact details, technographic data, enrichment scores). We also configure bidirectional sync if you need Clay to update based on CRM changes (deal closed, lead qualified, etc.).
How do you optimize credit usage in Clay?
We build waterfall enrichment sequences that call providers in the right order to minimize costs. For example: check free sources first, then call cheaper providers, then expensive ones only as fallback. We also add conditions to skip enrichment for leads that don't match your ICP criteria. We typically reduce credit costs by 30-50% compared to naive setups while improving data accuracy.
Can Clay handle large volumes like 100k+ leads per month?
Yes. We've built Clay workflows processing 50k-100k+ leads/month for growth agencies and sales teams. The key is optimizing enrichment sequences to avoid hitting rate limits and managing credit budgets. We design workflows with batching, proper error handling, and monitoring so you can scale without breaking things or exploding costs.
Do you also set up AI personalization in Clay?
Absolutely. We build AI-powered workflows that write personalized messages at scale based on enriched data. We create custom prompts that use company info, job titles, tech stack, recent news, or any enriched data point to generate relevant outreach. We've built systems generating 1,000+ personalized messages per day with reply rates 2-3x higher than generic templates.
Can you migrate our existing prospecting process to Clay?
Yes. We audit your current setup (whether you use Apollo, ZoomInfo, manual lists, or other tools), map your workflows, and rebuild them in Clay with improvements. We handle data migration, recreate enrichment logic, and connect Clay to your existing stack. Most migrations take 2-3 weeks depending on complexity.
What are Clay's limitations?
Clay is powerful but not perfect. It can get expensive if you don't optimize waterfall sequences (credits add up fast). The interface has a learning curve, especially for complex formulas and conditions. Real-time enrichment can be slow for large tables. And data accuracy depends on providers, not Clay itself. We help you work around these limitations with proper workflow design, credit optimization, and provider selection based on your use case.