THE GROWTH HACKING AGENCY THAT COMBINES STRATEGY, AUTOMATION, AND AI FOR TANGIBLE RESULTS.

Hack’celeration is the first Growth Hacking agency capable of supporting you across all your Growth KPIs. Boost your business with our experts.

Hack’celeration: Joined by Professionals from

WHAT IS GROWTH HACKING?

The concept of Growth Hacking has existed since the 2010s. It is a new way of approaching the entire commercial and marketing value chain to drive business growth. To achieve this, Growth Hacking techniques rely on the use of various automation tools, workflow creation, and more. But above all, Growth Hacking is a mindset: the mindset of intelligently optimizing the five fundamental Growth Hacking metrics, known as AARRR: Acquisition, Activation, Revenue, Retention, and Referral. Our Growth Hacking agency, Hack’celeration, supports you in optimizing and developing each of these metrics.

THE 5 FUNDAMENTAL METRICS OF GROWTH HACKING (AARRR)

Acquisition

Acquisition is the first pillar of Growth Hacking. The goal of this metric is to identify the most profitable and scalable ways to generate leads for a business. It applies to both B2C and B2B companies. The idea is to determine the best methods to achieve the first interactions with potential customers.

A key KPI to track for acquisition is CAC (Customer Acquisition Cost), which represents the cost incurred by the company to acquire a new customer.

Our expert Growth Hacking agency supports you in acquiring customers through the best inbound and outbound lead generation techniques.

Activation

After attracting the prospect to the business (Acquisition), the goal of Activation is to encourage the user to take action. This doesn’t necessarily mean making a payment; it could simply be signing up, for example, in a business operating with an advertising model. For a SaaS, it might involve signing up for the freemium version and using a key feature. Our Growth agency can implement various automations and psychological marketing techniques to optimize activation.

Retention

A key KPI to track for acquisition is CAC (Customer Acquisition Cost), which represents the cost incurred by the company to acquire a new customer.

Our expert Growth Hacking agency supports you in acquiring customers through the best inbound and outbound lead generation techniques.

Our Growth Hacking agency supports you in all strategies that enhance retention. This involves developing concrete actions to regularly engage with existing customers.

The key metric to track is LTV (Lifetime Value), which represents the average duration a customer remains active within the company. The longer the LTV, the better it absorbs the CAC (Customer Acquisition Cost), making the business more profitable.

Retention is one of the most critical metrics for companies to focus on. Empirically, it has been proven that retaining an existing customer is always cheaper than acquiring a new one.

Revenue

Revenue focuses on optimizing the fundamental pillar that ensures a company’s survival. The goal is to define the best techniques to maximize business revenue. This includes strategies to increase the average customer spend, enhance LTV (Lifetime Value), and acquire more paying customers through acquisition and activation. Our Growth Hacking agency supports you in boosting your revenue.

Referral

Referral involves implementing actions to leverage existing customers to attract new ones. It focuses on developing marketing strategies to enhance word-of-mouth growth.

A classic example of referral actions is the use of referral links in various tools. Another well-known B2C example: by default, when you send an email from your iPhone, your signature reads “Sent from my iPhone.”

As you can see, there are dozens of techniques and tools that can be implemented to optimize this metric.

Contact our Growth Hacking agency to see how we can support you in this area.

GET MY FREE GROWTH HACKING AUDIT

✅ 60-minute meeting with a Growth Expert for personalized advice

✅ A detailed report of the session with customized Growth recommendations

✅ Ready-to-use Growth scenario templates tailored to your identified business challenges

We’ll get back to you in just a few minutes ✔

WHAT IS LEAD GENERATION?

Lead Generation, as the name suggests, refers to techniques aimed at generating leads for a business. Leads are not necessarily customers but prospects who have shown an interest in the company’s services. This process aligns with the Acquisition metric in the AARRR framework of Growth Hacking.

The goal is to identify the most profitable and scalable techniques to generate prospects for your business, then implement concrete and fast actions to fill your sales team’s calendar with qualified meetings.

Contact our Growth Hacking agency, Hack’celeration, to conduct an audit and identify the best strategies to generate leads for your business.

+75% CONVERSION RATE

of generated prospects through automated workflows

3X MORE QUALIFIED EMAILS

thanks to advanced prospecting workflows

-60% TIME SPENT

on lead research and qualification

GROWTH HACKING AGENCY: OUTBOUND (PROSPECTING)

🦸 OUR GROWTH AGENCY, EXPERT IN OUTBOUND PROSPECTING

Our Growth Hacking agency supports you in your B2B outbound prospecting efforts.

In the past, B2B prospecting was mainly done through “cold calling.” However, today, there are techniques that allow prospecting to be automated and executed on a much larger scale.

The prospecting methods used by our agency first enable ultra-precise targeting of prospects to contact, extracting data, and enriching it through 100% GDPR-compliant algorithms. Once enriched, prospects are contacted and followed up with automatically through multiple channels. This entire outbound (prospecting) process can be fully automated via no-code tools.

Contact our Growth Hacking agency, and we will help you optimize and automate your sales prospecting.

GROWTH HACKING AGENCY: DATA EXTRACTION (SCRAPING)

When you collaborate with our Growth Hacking agency, we will work extensively with you on your ICP (Ideal Customer Profile, your target audience). This will allow us to determine the best source for data extraction.

In some cases, certain databases are publicly available depending on your target audience. However, in B2B contexts, we typically extract data from LinkedIn Sales Navigator. By using filtered views, we can precisely segment your target audience and extract all publicly available data on your potential prospects.

In Growth Hacking terminology, data extraction is known as scraping.

GROWTH HACKING AGENCY: DATA ENRICHMENT

Our Growth agency supports you in data enrichment. Generally, this means transforming basic information such as first name, last name, and company into an email address. We guarantee that all data generated through our tools does not come from databases but is created using algorithms. Therefore, the source of this data is 100% GDPR-compliant. Enrichment can also involve gathering additional information about the prospect or their company to better personalize multi-channel sequences later on.

GROWTH HACKING AGENCY: MULTI-CHANNEL PROSPECTING SEQUENCE

Our Growth Hacking agency works with the best tools on the market to optimize your automated prospecting. There are many tools available to automate prospecting, and we help you choose the one that best fits your needs.

These tools allow you to send messages, actions, or emails through multiple entry points during the prospecting process. For example, you can send a personalized first email to a prospect; if they don’t respond, a LinkedIn profile view and invitation can be sent, followed by a second email and then a LinkedIn message. If there is still no response, a message can be sent via Twitter. All messages can be automatically personalized using artificial intelligence.

To optimize these processes, it is essential to rely on professionals—not only for technical aspects like email deliverability, server settings, and campaign configuration but also for copywriting expertise to maximize response and email open rates.

Feel free to request an audit to learn more.

+120% POSITIVE RESPONSES

thanks to multi-channel prospecting sequences

+90% ACCURACY

in lead qualification through automated enrichment

5X MORE REACH

by combining email, LinkedIn, and cold calling

GROWTH HACKING AGENCY: INBOUND (INCOMING REQUESTS)

🦸 OUR GROWTH AGENCY, EXPERT IN INBOUND (INCOMING REQUESTS)

The complementary approach to prospecting, on which you should focus your energy if you can’t do both, is to maximize efforts to increase the number of inbound requests. This means that prospects come directly to you, already showing interest in your products and/or services.

Our Growth Hacking agency supports you through various pillars to increase your inbound requests: organic acquisition (SEO), Paid Media (online advertising), and the best hacks to implement on your website.

GROWTH HACKING AGENCY: SEO (GROW YOUR WEBSITE’S ORGANIC TRAFFIC)

SEO is the most profitable long-term pillar for acquiring customers. It involves optimization techniques and content creation on your website to rank as high as possible in relevant Google searches for your keywords.

Our Growth Hacking agency leverages the best SEO techniques to support you over time and help you outrank your competitors organically on Google.

Request an audit, and we will provide free feedback on the optimizations needed for your website.

GROWTH HACKING AGENCY: PAID MEDIA (ADS: PAID ONLINE ADVERTISING CAMPAIGNS)

Our Growth Hacking agency can support you in lead acquisition through paid media. Whether it’s designing creatives (visual designs) or allocating budget across platforms based on your target audience and business needs, we define the best approach for platforms such as Meta, Google, Snapchat, TikTok, LinkedIn, and more.

We can help you optimize your paid acquisition strategy. Feel free to request an audit—we usually get back to you within a few minutes.

GROWTH HACKING AGENCY: LEAD MAGNET (GROWTH STRATEGY TO CAPTURE PROSPECT CONTACTS)

Lead magnets are strategies designed to encourage prospects to share their contact information in one way or another. Our Growth Hacking agency helps you implement the best lead magnet strategies. Whether it’s crafting compelling corporate content or integrating strategic elements on your website—such as offering a whitepaper download showcasing your expertise—we’ve tested the most effective lead magnet techniques. Our team is here to scale them within your business. Request an audit on our website, and we will provide recommendations for integrating lead magnets into your site or social media platforms.

+2000% ORGANIC TRAFFIC

thanks to optimized SEO strategies

+4X MORE QUALIFIED LEADS

thanks to high-performing lead magnets

-40% COST PER ACQUISITION

by optimizing Ads campaigns

GROWTH HACKING AGENCY: LEAD NURTURING

🦸 OUR GROWTH AGENCY, EXPERT IN LEAD NURTURING

Lead nurturing is a concept that leverages methods to enhance both the activation and retention metrics in Growth Hacking. The goal is to regularly provide content to prospects so they naturally associate a specific type of service with a given company. This can be achieved through traditional marketing techniques such as newsletters or community building, as well as paid media strategies like retargeting. You can also discover our newsletter to receive the best tips and news on lead nurturing.

GROWTH HACKING AGENCY: NEWSLETTER

Our Growth Hacking agency supports you in managing, setting up, writing (copywriting), and technically structuring (server optimization for deliverability) your newsletters. The goal is to use newsletters as a powerful marketing tool for your business. They allow you to appear regularly in your subscribers’ inboxes, keeping you top of mind. They can also be used to highlight activation strategies, such as lead magnets.

GROWTH HACKING AGENCY: RETARGETING

Retargeting is a method used to reconnect with a lead after an initial interaction. Typically, this occurs after detecting a lead’s visit via a tracking pixel (such as Meta). The lead will then receive targeted ads related to the website or service they engaged with. This form of paid media significantly boosts campaign performance, as the lead’s interest has already been validated.

Contact our Growth Hacking agency, and we will support you with the best retargeting techniques.

GROWTH HACKING AGENCY: COMMUNITY BUILDING (CREATING A COMMUNITY)

In recent years, personal branding (embodying your brand) has become crucial for many businesses. Numerous brands have skyrocketed thanks to this strategy.

Our agency, Hack’celeration, supports you in building your community using the best Growth Hacking techniques. We create, schedule, and publish content while defining your editorial strategy. This allows you to focus on your business while we help you grow your community.

+60% OPEN RATE

of emails through personalized nurturing

+3X MORE CONVERSIONS

through ultra-segmented ret

+150% ENGAGEMENT

thanks to an active and loyal community

GET MY FREE GROWTH HACKING AUDIT

✅ 60-minute meeting with a Growth Expert for personalized advice

✅ A detailed report of the session with customized Growth recommendations

✅ Ready-to-use Growth scenario templates tailored to your identified business challenges

We’ll get back to you in just a few minutes ✔

FAQ – Everything You Need to Know About Our Growth Hacking Agency

Growth Hacking Agency: What is Growth Hacking and How is it Different from Traditional Marketing?

Growth Hacking is a method that combines various traditional marketing techniques. The goal is not to oppose them but rather to adopt a different approach.

Growth Hacking focuses on optimizing the AARRR metrics (Acquisition, Activation, Retention, Revenue, Referral).

Feel free to contact our Growth Hacking agency if you want to learn more.

Le Growth Hacking va vraiment s'appuyer sur l'optimisation des métriques AARRR (Acquisition, Activation, Retention, Revenue, Referral). N'hésitez pas à contacter notre agence de Growth Hacking si vous souhaitez en savoir plus.

Growth Hacking Agency: Why is the AARRR Model Essential in Growth Hacking?

The AARRR model is the foundation of Growth Hacking. These five metrics are the key areas a Growth Hacking agency focuses on. Each metric involves tools, methods, techniques, and hacks designed to optimize performance.

Growth Hacking Agency: What Is the Difference Between Lead Generation and Lead Nurturing?

Lead Generation involves implementing actions (outbound or inbound) to attract prospects to a business. In contrast, Lead Nurturing focuses on providing existing leads with valuable content to guide them toward conversion or enhance retention. Once again, this process aligns with optimizing a key Growth Hacking metric within the AARRR framework.

Growth Hacking Agency: What Are the Best Strategies to Generate Qualified Leads?

The best Growth Hacking strategies for generating qualified leads depend on your business type and target audience. However, in general, it is crucial to maintain a balanced mix between inbound and outbound strategies. This means investing heavily in inbound efforts such as SEO content creation and paid media. However, just because inbound works doesn’t mean you should stop outbound prospecting—this is a common mistake seen in too many businesses.

Growth Hacking Agency: Is Scraping Legal?

Scraping is entirely legal as long as data extraction occurs from publicly available databases. However, it may sometimes conflict with the privacy policies of the platforms being scraped. This is why it is essential to work with a Growth Hacking agency to understand the limitations and extraction techniques, ensuring compliance and avoiding account suspensions on various platforms.