Agency · GEO · LLM citations

The GEO agency.Named in the AI answer.

Most GEO work is buzzwords bolted onto a generic SEO retainer. GEO (Generative Engine Optimization, getting your brand named in ChatGPT, Perplexity and Google AI Overviews answers) is what we do all day: we structure your pages so answer engines quote them, build the entity authority that makes a citation stick, and report your share of voice in AI answers as a real number. You get quoted in the answer, not just ranked on page two.

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The four pillars

GEO that actually moves citations stands on four pillars.

GEO is not a single trick, it is four layers that compound. You need pages a model can quote, a brand it recognises, the technical hooks that let the crawlers in, and a way to check whether any of it is working. Skip one and the citations stay flat. So we build all four, and we treat your citation count as a number on a dashboard, not a slide about the future of search.

Proof and price

The proof, and what getting cited costs.

  • 40+Companies helped, worldwide

    Since 2024 we have run GEO and SEO for more than 40 companies, from software teams to B2B services, with clients worldwide. Different industries, same job: get named in the answer people read before they ever reach a search results page.

  • from $2kTo start, precise quote after the audit

    GEO work starts from $2,000, and where it lands depends on how much needs building: the content, the entity footprint, the tracking. You get the real number after the free audit, once we have seen where you stand. Some missions wrap in a few weeks, others run closer to six months.

  • 150+Automations shipped

    We have shipped more than 150 automations since 2024, and they do the unglamorous GEO grunt work: pulling citation data every week, flagging a query where a competitor just overtook you, queuing the next page to refresh. The tracking runs itself, so the team spends its hours on the work that moves your share of voice.

Method · 4 steps

Our four-step build, from baseline to weekly tracking.

The shape holds whatever your starting point. We measure where you get cited today on 30 to 80 target queries, rewrite the content that needs it, ship the entity signals alongside, then track every week so next month's backlog more or less writes itself. First measurable lifts tend to show up in three to six months. The compounding ones build over the following year. And you watch the number the whole way, no black box.

  • First we measure. We check where you already get cited across ChatGPT, Perplexity, Gemini and Claude on the queries that matter, so nothing runs on a hunch.
  • Then we engineer the content. The pages that should be cited get rewritten to be quotable, with the answer, the numbers and the sources up front.
  • In parallel we build the entity footprint. Wikipedia where you qualify, Crunchbase, press and podcast mentions, so a model trusts the citation enough to surface it.
  • Then we wire the technical hooks and track weekly. Schema, a clean robots.txt, and a report that tells you what to extend, retire or refresh next month.
Walk me through the method
Differentiator · measurable GEO

Your share of voice in AI answers is a number you can audit, not a vibe.

Plenty of GEO offers hand you a slideshow about the future of search and a generic content retainer. We hand you a number, your share of voice in AI answers, week over week and query by query, plus the next handful of actions to move it. If a competitor takes a citation on a query that matters, you see it within a week, not next quarter. That is the difference between measuring the work and just doing it.

  • Your share of voice in AI answers is measured every week, not summed up as a vague win at the end of the quarter.
  • The entity work ships alongside the content, because a citation needs both a quotable page and a brand the model already trusts.
  • Your robots.txt is checked in week one, so you are not quietly blocking GPTBot, ClaudeBot or PerplexityBot and wondering why nothing gets cited.
  • Every month we show you which queries moved, which competitor gained ground, and where the open space still is.
Show me a citation report
Free audit · 60 minutes

We pull your current citations, you leave with a plan.

Before we quote anything, we spend 60 minutes checking where you stand on 30 target queries across ChatGPT, Perplexity, Gemini and Claude. You leave with a citation baseline you can put in front of your CMO and three quick wins to ship inside 30 days. No pitch, just an outside read on where the answers currently point.

  • Citation baseline on 30+ strategic queries across ChatGPT, Perplexity, Gemini, Claude
  • Entity authority audit (Wikipedia eligibility, Crunchbase, press, LinkedIn coverage)
  • Technical audit (FAQ schema, robots.txt, semantic internal linking)
  • Top 3 quick wins actionable within 30 days

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Our approach

How we run a GEO engagement.

Five steps, in order, no jumping ahead. We do not rewrite a page before the baseline audit is signed off, we do not publish before the schema and entity references are in place, and we do not bill a retainer before the tracker is live and the first weekly report has shipped. Each step has a clear finish line, and you approve it before the next one starts.

  1. Step 1 · Citation baseline

    We start with a free 60-minute citation audit

    We pick 30 to 80 queries that actually matter for your business, a mix of plain questions a model answers outright, comparisons where it cites a table, and buying questions where it recommends a tool. We run each one on ChatGPT, Perplexity, Gemini and Claude, note who gets cited, and map where you show up, where competitors do, and where nobody has landed yet. You leave with a one-page read on where you stand and the three quickest wins to ship inside 30 days. No deck, no obligation.

  2. Step 2 · Content engineering

    We rewrite content to be quotable, not to hit a word count

    After the audit, and once you have signed off on the plan, every page that matters for a target query gets the same shape: a short answer up top in plain words, headings written as the exact questions people ask, numbers with a source link in the opening lines instead of buried at the bottom, a comparison table when the query calls for one, and an FAQ marked up as schema. It reads cleanly for a person and parses cleanly for a model. Both get served, neither gets shortchanged.

  3. Step 3 · Entity authority

    We build the entity authority models use to pick who to cite

    Models cite brands, not orphan pages. So your company, your founders and your products need recognisable coverage across several sources before a model trusts a citation enough to show it. We build that in parallel with the content: a Wikipedia entry where you clearly qualify, a complete and verified Crunchbase profile, podcast appearances, consistent team profiles on LinkedIn, mentions in the trade press where the story stands up. Slow work that compounds over the following months.

  4. Step 4 · Technical wiring

    We wire the small technical hooks AI engines actually read

    Then the small technical hooks that AI engines actually read. FAQ and HowTo schema on every page that warrants it. Internal links that mirror the entity graph, so related pages reinforce each other as a topic a model can trust. A robots.txt that lets GPTBot, ClaudeBot, PerplexityBot, GoogleOther and Applebot through. A sitemap kept current, and author bylines tied to your company. Tiny on their own, they add up once stacked.

  5. Step 5 · Handover, tracking and support

    You own it all, with tracking and support after delivery

    You own all of it from day one. The content, the tracking setup and the documentation live in your own tools, so you are never held hostage later. We track citations every week, refresh the backlog every month, and train your team to run the day-to-day so the work does not depend on us. We keep an eye on the systems and flag a problem before it costs you a citation. Want to pull the whole thing in-house down the line? That was always the plan, and the handover is built for it.

The diagnostic · run in every audit

Where your brand shows up in AI answers, and where it goes missing.

This is the one thing we run in every free audit. We take 30 target queries, ask them on ChatGPT, Perplexity, Gemini and Claude the way your buyers would, and record exactly who gets named in the answer. Then we line it up: the queries where you are already cited, the ones where a competitor owns the answer, and the white space where no brand has landed yet. It is uncomfortable to see and hard to argue with, which is the point. The reviews on Trustpilot come from the marketing teams who sat through this the first time.

  • The queries where a model already names you, and the exact sentence it quotes.
  • The queries where a competitor owns the answer, and what they have that you do not.
  • The white space: questions your buyers ask where no brand gets cited yet.
  • A ranked shortlist of pages and entity signals to fix first, each tied to a real query.
See what the diagnostic looks like
FAQ · GEO

GEO, answered without the hype.

  • What is a GEO agency, exactly?
    A GEO agency gets your brand named inside the answers AI engines generate, on ChatGPT, Perplexity, Gemini and Google AI Overviews. GEO stands for Generative Engine Optimization. Where a classic SEO agency chases a spot on the Google results page, a GEO agency works on being the source a model quotes when it writes the answer directly. In practice that means structuring your content so it is easy to quote, building the entity authority that makes a model trust you, and tracking your share of voice in those answers every week.
  • How is GEO different from SEO?
    GEO optimizes for being cited inside AI-generated answers, SEO optimizes for ranking in the classic list of blue links. Classic SEO cares about keywords, backlinks and page speed to climb Google's ranking. GEO cares about how models pick what to quote: a clear answer up top, FAQ schema, entity authority, tight internal linking. They overlap a lot, and solid SEO is the ground GEO is built on, but the techniques split on the citability side. Nearly everyone needs both, run together rather than as rival budgets.
  • How much does a GEO agency cost?
    GEO work starts from $2,000, and it moves from there with the scope. We skip fixed packages, because the right scope depends on where you stand and how much content and entity work it takes to get cited. After a free 60-minute audit you get a precise quote tied to the actual plan, plus a timeline that usually runs from one week to six months depending on the job. One warning while you shop around: anyone guaranteeing a top spot in AI answers is selling something the technology cannot deliver.
  • How long until citations actually move?
    Honest answer: three to six months for the first measurable lifts, when new and rewritten pages start getting picked up by the engines. Nine to twelve months for the entity work to compound into steady citations on your target queries. GEO is quicker than classic SEO at the page level, since models re-crawl and re-rank weekly, but the authority build takes about as long as growing domain authority ever did. Anyone promising results in week one is pointing you at one lucky query, not a system.
  • How do you get cited in ChatGPT and Perplexity?
    You get cited by giving the model something clean to quote and a brand it already trusts. Three patterns land citations again and again: a quantified answer in the first paragraph, a comparison table when the query is X versus Y, and FAQ-style questions and answers marked up as schema. On top of that, the model has to recognise you across several sources, which is the entity work. Vague long-form gets skipped. Specific, structured, sourced content gets quoted.
  • Do I need to allow GPTBot and PerplexityBot in robots.txt?
    Yes, if you want to be cited. The major engines respect robots.txt: block GPTBot and your pages stay out of ChatGPT's citation pipeline, block PerplexityBot and you vanish from Perplexity. Same for ClaudeBot, Applebot and GoogleOther. The tradeoff is that letting them in means your content also helps train the next models. Most B2B teams take that trade, because being cited beats being invisible on the queries that matter. We check your robots.txt in week one.
  • What is an entity graph and why does it matter?
    An entity graph is the web of things a model links to your name: your company, your founders, your products, your market. A model does not really cite a page, it cites an entity it recognises across several trustworthy sources. Building yours means a Wikipedia entry where you qualify, a Crunchbase profile, mentions in the trade press, podcast appearances, consistent team profiles on LinkedIn, and clean internal linking on your own site. Without it, even excellent content struggles to get named, because the model does not yet know what you stand for.
  • How is this different from your AI SEO page?
    This page is the focused GEO scope: citability, entity authority, schema and citation tracking. Our /agency/ai-seo page covers the full mix, classic SEO foundation plus GEO on top, as one retainer. If you already have solid classic SEO and want to add GEO, you are on the right page. If you want the whole thing built from the ground up, ai-seo is the better door in. Same team, same method, just a different starting point depending on what you already have.
  • Can you actually measure the results of GEO?
    Yes, with one caveat. Attribution is fuzzier than Google, because a model reading a citation to a user may never send a click. So we track three things together: your share of voice, meaning the slice of target queries where you get cited, the referral traffic when a user does click through from an AI answer, and the lift in branded searches on Google after people hear your name in an answer. No single number tells the whole story, but the three together give an honest read on whether the work is paying off.
  • How long do we commit for, and what happens after?
    As long as the mission needs, nothing more. Some clients take an audit and a one-off sprint of rewrites and entity work, then run it themselves. Others keep us on for ongoing tracking and content. There is no standard lock-in, and everything lives in your own tools from day one, so you can bring it in-house whenever you like. We train your team, keep the tracking honest, and stay reachable after delivery. If the work stops paying off, you stop. That is the whole deal.
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Start measuring citations

Stop guessing about GEO. Measure your citations.

A free 60-minute audit, your citation baseline on 30 target queries across ChatGPT, Perplexity, Gemini and Claude, and three quick wins to ship in 30 days. If your GEO is already in good shape, we will tell you, and we will not try to sell you anything.

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