What's the best interactive demo software for an agency in 2026?
Agencies don't buy demo tools the way SaaS companies do. You juggle several clients, you need the vendor's branding gone, and you want to bill the work back.
An interactive demo is a clickable copy of a product: viewers step through it with tooltips, no signup, no sales call. Agencies use them two ways. You build them for SaaS clients as a billable deliverable. Or you build them to sell your own services, say by walking a prospect through the reporting dashboard or the automation you'd set up for them.
Short answer. You produce demos for several clients and need the vendor logo gone on the first paid plan: go with Storylane, free for one demo, then $40 a month. You're launching the service on a shoestring: Supademo, five free demos and $38 per creator. Your client wants polished HTML demos wired into Salesforce: Navattic, quote-based, billed yearly. You mostly want to show your offer live on a cold call: CrankWheel, free for 15 meetings a month.
Settle one thing before picking a tool: does the demo live in your account or the client's? In yours, you keep control and a recurring fee. But the client depends on you the day they want one step changed.
The ranking is editorial: a sponsored spot is always flagged on its card, and no affiliate link changes a score.
The best tool for each way agencies work
The 7 demo tools for agencies compared
Check the "Branding" column before the score. A client embedding your demo on their site doesn't want your logo on it, or the tool vendor's. Prices come from each vendor's official pricing page in 2026.
| Best for | Branding | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 1 | Storylane | Best for shipping demos to many clients | Logo removed from Starter | 4.0/5 | Free (1 demo), then $40/mo | ✓ | Agencies of 2 to 15 | Visit → |
| 2 | Supademo | Best for launching the service on a budget | Multiple workspaces on Enterprise | 3.9/5 | Free (5 demos), then $38/creator/mo | ✓ | Freelancers and agencies of 1 to 5 | Visit → |
| 3 | Navattic | Best for demanding Salesforce clients | HTML on the free plan | 3.9/5 | Free (1 demo), then annual quote | ✓ | Agencies serving established SaaS clients | Visit → |
| 4 | Arcade | Best brand kit for a small team | Brand kit from the free plan | 3.8/5 | Free, then Pro $49/mo billed yearly | ✓ | Creative studios up to 10 people | Visit → |
| 5 | Walnut | Best for client deal rooms | White label as a paid add-on | 3.7/5 | $575/mo billed yearly | — | Agencies embedded in a client's sales team | Visit → |
| 6 | Consensus | Best for retainers sold to a committee | Video demo for committees | 3.8/5 | Quote only, annual contract | — | Agencies selling five-figure retainers | Visit → |
| 7 | CrankWheel | Best for showing your offer mid-call | Live screen sharing | 3.8/5 | Free, then $29/mo | ✓ | Agency reps selling by phone | Visit → |
Storylane, Consensus and CrankWheel scores come from their Labs reviews; the others come from our comparison. Prices read on official vendor pages in 2026.
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How we compared and scored
Almost every page ranking for this query is written by a demo vendor that puts itself first, and none runs the one calculation an agency cares about: what does one more client cost? So we read the official pricing pages of all seven tools, noted the plan where the vendor's branding disappears and the plan where separate teams or workspaces show up, then divided the price by the number of clients served. After that we went through G2 reviews and online threads, critical ones first.
Scores out of five match our other demo rankings: one tool, one score across the site. The rank is what changes, because agencies weigh the criteria differently from software companies. That's why Supademo sits above Navattic here: same score, but its published prices can be rebilled without waiting on a sales quote. Consensus and CrankWheel close the list. They help you sell the agency, not ship demos to clients.
- Features and depthHTML capture or screenshots, branching, forms, separate teams to keep each client's demos apart, step-level analytics.25%
- Ease of useTime to publish a client demo, then time to update it when the client's UI changes, without starting over.20%
- Value for moneyEntry price, included seats, and above all the plan where the vendor's logo goes away. That plan usually sets your real cost.20%
- IntegrationsYour client's CRM matters more than yours: HubSpot, Salesforce, Marketo. Engagement data has to land on their side, or they never see what you delivered.20%
- Customer supportFast answers mid-delivery, docs your team can follow alone, and a named contact on the bigger plans.15%
No affiliate link changes a score or a rank.
Storylane
Storylane takes first place for agencies for one reason: its logo comes off on Starter, at $40 a month billed yearly. That detail matters more to you than to anyone else. Your client embeds the demo on their site, and their visitors see only their brand. The Chrome extension captures the client's UI, the editor adds tooltips, chapters and branching without code, and HubSpot is included on that plan.
The pain starts around client three or four. Starter doesn't sort demos by client. Separate teams, which keep each account's demos and people apart, begin on Growth at $500 a month for five seats, along with HTML capture. A demo URL on your domain or the client's waits for Premium, at $1,200 a month.
Agency tip: under four clients, prefix every demo with the client name and keep one folder per client. Move to Growth the day a client asks for their own login. At five clients, Growth works out to $100 per client per month, easy to fold into a retainer.
- Vendor logo removed on Starter
- Separate teams per client from Growth
- Custom domain on Premium
- ✓A client demo shipped in under a day
- ✓HubSpot from $40 a month
- ✓Support rated highly by users
- ✗Price jump from $40 to $500 a month
- ✗Per-client separation only from Growth
- ✗Salesforce locked to Premium
The best pick for an agency that sells demos as a service. Start on Starter, bill the build, and move to Growth only once your client count pays for it.
Plan details are in Storylane pricing, and other options in Storylane alternatives.
Supademo
Supademo is the lowest-risk way to pilot the service with clients. The free plan gives one creator five demos: enough for pilots with two clients plus one demo of your own offer. Scale, at $38 per creator per month billed yearly, adds branching, variables and analytics. Pricing is per creator, so clients who view or share demos cost nothing.
Two catches for agencies. Multiple workspaces, the real wall between clients, only show up on Enterprise, from ten creators. And the pricing page does mention custom domains and custom branding without saying which plan includes them. Get that in writing before you promise a client a logo-free demo. G2 reviewers also flag missing features and recording glitches.
- Five free demos, no time limit
- Per-creator pricing, unlimited viewers
- Guided HTML demos from $199 a month
- ✓Cheapest way to launch the service
- ✓Video and PDF export to hand to clients
- ✓Gentle price steps
- ✗Per-client workspaces only on Enterprise
- ✗Plan for custom branding not shown
- ✗Recording glitches cited in reviews
The right tool to launch a demo offer with no budget. Once you run more than three clients in parallel, compare its Growth plan with Storylane Growth.
Arcade
Arcade is the fastest tool here for producing a clean demo: you record the flow, and it splits the steps and adds captions and voice. Its official pricing page in 2026 shows a simple offer. A free plan with a watermark and 250 one-time credits, then Pro at $49 a month billed yearly, which drops the watermark and covers up to ten people. For a small agency, ten people for $49 is the easiest math in this ranking.
The catch is the brand kit. Free and Pro include just one: one color set, one logo, one font. An agency serving several clients has to restyle each demo by hand, or move to Enterprise, quote-based, which unlocks multiple brand kits and projects. Watch the credit model too. Check what a credit actually burns before you quote a monthly package to a client.
- Pro at $49 a month for 10 people
- Steps and captions generated for you
- Multiple brand kits on Enterprise
- ✓Very low team price
- ✓Fast output for short demos
- ✓Great for client feature launches
- ✗Watermark on the free plan
- ✗One brand kit outside Enterprise
- ✗Credit usage to plan for
The best price per person for a small creative team. A weaker fit once every client demands their own brand guidelines.
Walnut
Walnut fits one specific agency setup: you're a SaaS company's outsourced sales team, or you prep its meeting demos. Ignite, at $575 a month billed yearly, gives you three editors and three presenters, HubSpot, basic Salesforce, and deal rooms where the client's prospect finds demos and documents in one place.
Two things slow agencies down. The custom domain and Walnut watermark removal are sold as an add-on, and the page doesn't make clear from which plan. A client who wants a demo on their brand alone pays more than $575. Sandbox demos are an add-on too. Get every add-on written into the quote before you promise anything to the client.
- Interactive deal rooms
- Salesforce from Ignite
- Presenters counted apart from editors
- ✓Public pricing, rare at this tier
- ✓Built for personalized sales demos
- ✓HubSpot and Salesforce included
- ✗$575 a month to start
- ✗White label as a paid add-on
- ✗No free plan
Worth it when the client pays and your agency runs their sales demos. Too pricey to carry several small clients on your own account.
Consensus
Consensus isn't for shipping client demos. It's for selling the agency itself when several people decide. After your meeting, your champion has to win over finance and procurement. You send them a video and interactive demo of your offer that they forward internally, and the analytics layer shows who opened it and which sections got watched. Salesforce, HubSpot, Gong and Outreach are included.
Its value-for-money score (2.3 out of 5) says it all. Consensus no longer shows prices, offers no free plan or trial, and requires an annual contract. For an agency closing projects in the low thousands, that's overkill. For a five-figure annual retainer in front of a committee, one extra signed deal covers it.
- Per-person analytics across the committee
- Integrations included in the price
- Demo your champion can forward
- ✓Shows who really decides on the prospect side
- ✓Gong and Outreach for your sequences
- ✓Security pack for enterprise buyers
- ✗No public price, quote required
- ✗No free plan or open trial
- ✗No use for client demo delivery
Keep it for agencies selling big contracts to committees. For everything else, a Storylane demo sent after the call does the job.
The full head-to-head is in Storylane vs Consensus.
CrankWheel
CrankWheel isn't a demo builder. It's screen sharing the prospect opens in one click, with nothing to install. Your rep calls a marketing director, texts a link, and within seconds the prospect sees the dashboard you built for another client or your automation demo. Its ease-of-use score (4.7 out of 5) is the best in this ranking, and the free plan covers 15 meetings a month.
We rank it last because it leaves nothing behind for clients: no demo to embed, no deliverable. Integrations (2.8) stop at a handful of CRMs, including Salesforce, HubSpot and Zoho, and Team caps out at 100 shared meetings. Also watch what's on your screen. Live sharing shows your clients' real data unless you've set up a demo account first.
- Screen sharing with no install
- 15 free meetings a month
- Link sent by text or email
- ✓Easiest way to show your offer on a call
- ✓Solo at $29 a month
- ✓Zero friction for the prospect
- ✗No recorded demo to deliver
- ✗100-meeting cap on Team
- ✗Few integrations beyond CRM
A tool for selling the agency, not for serving clients. Pair it with Storylane or Supademo to cover both jobs.
The matchup is in Storylane vs CrankWheel.
What one more client costs you, by agency size
Agencies don't think in price per month, they think in price per client served. Here are the numbers worked out from official pricing pages, billed yearly, and what they become once you spread them across your accounts.
Running a SaaS company rather than an agency? See our ranking of interactive demos for SaaS, the one for sales teams, or the overall ranking.
Freelancer, one or two pilot clients
Three-person agency, five active clients
Five people, ten clients, each account walled off
Client pays for the tool, you bill the work
Costs people forget
How much should you charge for a demo?
- Does the demo live in your account or the client's?
- On which plan does the tool vendor's logo disappear?
- Can you keep each client's demos and logins separate?
- Is the client's CRM available on the plan you're eyeing?
- What happens to demos if the client leaves or you downgrade?
- How long does a demo take to update after a client release?
Selling and delivering client demos in five steps
Lots of agencies buy a demo tool, ship one demo, and stop there. The ones that turn it into recurring revenue follow the same path, from choosing whose account it is to the monthly report.
Decide who owns the account
Before you startSettle it in the proposal: is the tool in your name or the client's? In yours, you share one subscription across clients and keep a margin. In theirs, they keep their demos if they leave you, which reassures cautious clients. Write the choice into the contract.
- Your account
- Storylane, Supademo, Arcade
- Client account
- Navattic, Walnut, Consensus
Capture from a demo account
ProductionNever capture from the client's production account: their real customers, numbers and emails would end up in the demo. Ask for an account filled with dummy data. HTML capture lets you swap a name afterward, but treat that as a safety net, not a process.
- Prep time
- Half a day
- Safety net
- HTML capture
Put the demo on the client's brand
ProductionCheck three things before delivery: the tool's logo is gone, tooltip colors follow the client's guidelines, and the link URL doesn't give away the tool if the client cares. On Storylane, the logo goes on Starter, but a URL on your domain waits for Premium.
- Logo removed
- Storylane from Starter
- Custom URL
- Storylane Premium, Walnut add-on
Connect the demo to the client's CRM
DeliveryA demo nobody sees results from never gets renewed. Wire it into the client's CRM, not yours, so their reps see who viewed it. HubSpot is on Storylane Starter; Salesforce takes Storylane Premium, Navattic Base or Walnut.
- HubSpot
- From $40 a month
- Salesforce
- From $575 a month on Walnut
Send a report every month
RetentionThree numbers are enough: views, the share of viewers who finish, and the step where they drop. Pitch an update whenever a step loses half its viewers. That monthly check-in is what turns a one-off demo into a recurring retainer.
- Numbers
- Views, completion, drop-off
- Cadence
- Monthly
Agency questions about interactive demos
Which interactive demo software is white label?
Storylane removes its logo on Starter at $40 a month and adds a custom domain on Premium. Walnut sells white labeling as a paid add-on. Arcade drops its watermark on Pro at $49 a month. Supademo offers custom branding but doesn't list the plan, so confirm it with them.
Can I manage multiple clients in one account?
Yes, but real separation costs money. Storylane walls off demos and people by team from Growth at $500 a month. Supademo keeps multiple workspaces for Enterprise. On small plans, a naming convention and a folder per client hold up to three or four clients.
How much should an agency charge for an interactive demo?
There's no reliable published benchmark. Add up capture, scripting and review time, add the tool cost per client, then offer an update package. A demo that never gets refreshed turns wrong at the client's next release.
What happens to demos when a client leaves the agency?
If they live in your account, they stay with you, and the embed on the client's site can break if you delete them. Plan for it in the contract: either a handover or the client opening their own account from day one. Supademo also notes that custom domains and branding are removed on downgrade.
Can an agency use an interactive demo to sell its own services?
Yes, and it's often the first use. Show the reporting dashboard you deliver, the automation you build, or a before-and-after of a campaign. A five-to-eight-step demo at the bottom of your services page, or sent after a call, beats a PDF deck.
Do I need a paid plan to deliver a client demo?
Not always, but free plans rarely look client-ready. Arcade's free plan carries a watermark, and Storylane's allows one published demo. A pilot works on free; a demo embedded long-term on a client site needs at least Storylane Starter or Arcade Pro.
HTML capture or screenshots for client demos?
Screenshots work for short demos that rarely change. HTML pays off when clients keep asking you to fix a number, localize the UI or hide data. It's free for one demo on Navattic, $199 a month on Supademo and $500 on Storylane.
Storylane or Supademo for a small agency?
Supademo if you're starting out and want five free demos, then $38 per creator. Storylane once clients demand logo-free demos and a HubSpot link, at $40 a month. Full plan details are on our Storylane pricing page.