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Agency · SalesforceFree audit

SALESFORCE AGENCY THAT SHIPS VALUE WITHOUT THE BLOAT

Hack'celeration is a Salesforce agency for B2B teams who want enterprise power without 12-month projects. The team owns Sales Cloud, Service Cloud and Marketing Cloud setups, with clean architecture, Flow Builder over Apex when possible, and adoption from day one. Result: first value in 6 weeks, not 6 months.

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Salesforce Agency — workflow & automation.
Hack'celeration Agency

Want Salesforce delivering value in 6 weeks?

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Our agency · why us

Why pick a Salesforce agency that picks battles

Salesforce is the world's #1 CRM for a reason: depth, marketplace, governance, ecosystem. It is also the easiest CRM to over-engineer. Pick the wrong partner and you get a 9-month project, 200 custom fields, 40 Apex triggers nobody understands, and reps still using Excel. Hack'celeration works the other way. The team builds the minimum Salesforce that solves your problem, then layers complexity only when value is proven.

What changes in week 1: clear data model (Account, Contact, Opportunity, Lead), Flow Builder for automations instead of Apex when possible, Lightning App tailored to each role, sandbox-first development. The team treats every customization as a future maintenance cost. According to Salesforce's own State of Sales, reps spend only 28% of their time selling; bad CRM design eats the rest. A field note: a mid-market client had inherited a Salesforce org with 87 custom fields on Opportunity, 12 record types, and 6 page layouts. Nobody knew what mattered. The team cut to 28 fields, 2 record types, 2 layouts, and pipeline visibility improved overnight.

You also get integration reflexes. The team plugs Salesforce into HubSpot when marketing keeps HubSpot, into n8n for custom workflows, and into LinkedIn Sales Navigator. Quick win: enable Einstein Activity Capture and let email + calendar log automatically. Adoption goes up, manual data entry goes down.

Salesforce · agency services

What a Salesforce agency actually owns

The team owns the full Salesforce journey across Sales Cloud, Service Cloud and Marketing Cloud, with declarative-first development and AppExchange integrations when they earn their seat.

Sales Cloud. Lead and opportunity management, forecasting, territory management, lead assignment with Flow Builder, Path for guided selling, Quote and CPQ when needed. Lightning Reports and Dashboards built for sales rep, manager and executive views. Einstein scoring configured properly so the AI learns from your data, not theirs.

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Service Cloud. Case management, Omni-Channel routing, Knowledge base, Service Console, Lightning Service Setup. Integration with email-to-case, web-to-case, and live chat. Macros and Quick Actions to cut handle time. SLA tracking via Entitlements. Einstein Bots for tier-1 deflection when traffic justifies it (above 500 cases/month typically).

Marketing Cloud and Account Engagement. Journey Builder for lifecycle, Email Studio for templated sends, Content Builder, Mobile Studio for SMS. Account Engagement (ex-Pardot) for B2B lead nurturing and scoring. Native sync with Sales Cloud so MQLs land with full context. The team also configures Data Cloud when unified profiles across products are needed.

Customizations and integrations. Flow Builder for 80% of automations, Apex only for what Flow can't do. Custom Lightning Web Components for advanced UI. REST API integrations to ERPs, billing tools, data warehouses (Snowflake, BigQuery). MuleSoft when enterprise integration scope justifies it. Custom development goes through proper sandbox + UAT + deploy via Salesforce DX. Quick win: build a single "Manager Daily View" Lightning App showing today's calls, this week's quotes, deals at risk. Most managers stop opening 6 different tabs.

6
WEEKS FIRST VALUE
for a focused Sales Cloud rollout on one motion
+42%
PIPELINE VISIBILITY
with rebuilt forecasts and Lightning dashboards
-65%
APEX DEBT
average reduction by moving logic to Flow Builder
Salesforce · playbook

Salesforce delivery without the year-long project

Salesforce projects fail when teams try to ship every feature at once. The team works in 2-week sprints with clear value milestones. Week 1 to 2: discovery, data model, sandbox setup, import of accounts and contacts. Week 3 to 4: pipeline configured, key automations in Flow Builder, Lightning App per role, basic reports. Week 5 to 6: training, UAT with real reps, fixes, go-live on a focused scope (one motion, one team).

From week 7 onwards: expansion in 2-week sprints (new pipeline, Marketing Cloud, custom objects, integrations). This way you ship value every 14 days, not every 6 months. Quick win: don't migrate 5 years of closed history into Salesforce. Keep it in your old system as read-only or archive to S3. Migration time drops by 50%, and reports stay clean.

Salesforce · cross-team

A Salesforce agency for sales, service and marketing

Sales reps. Lightning App with 4 sections only: today's tasks, my open deals, this week's calls, quote to send. Salesforce mobile for in-meeting updates, Einstein Activity Capture for automatic email/calendar logging, Path for guided selling. Reps stop fighting the CRM because the CRM stops fighting them.

Service teams. Omni-Channel routing pushes the right case to the right agent based on skills and workload. Service Console shows the customer's full history (cases, products, contracts) in one screen. Macros automate the repetitive (status updates, knowledge attachment). According to Salesforce, properly configured Service Cloud cuts average handle time by 25 to 30%.

Marketing. Account Engagement scoring tied to Sales Cloud, Journey Builder for lifecycle campaigns, Marketing Cloud Email Studio for batch sends. The team plugs inbound marketing programs directly into Marketing Cloud so content, SEO and lifecycle share one engine. Quick win: enable Engagement History dashboards so reps see exactly which emails and campaigns each contact opened.

+38%
FORECAST ACCURACY
after Lightning dashboards and weighted probability tuning
-28%
HANDLE TIME
in Service Cloud with macros + Omni-Channel
+52%
MQL→SQL
with Account Engagement scoring tuned per segment
Our agency · innovations

A Salesforce agency that treats Einstein seriously

Einstein (Salesforce's AI layer) is genuinely useful when configured well. The team enables Einstein Lead Scoring, Opportunity Scoring, Activity Capture and Forecasting on real datasets, then trains them on your closed-won deals for 6 to 8 weeks before trusting the output. The result: scoring that actually predicts, not a vanity feature.

On top of Einstein, the team builds custom AI workflows on n8n: lead enrichment via Clearbit/Apollo into Salesforce, AI-drafted follow-up emails with Claude using deal context, automatic call summaries (Gong, Fireflies) pushed to the Opportunity note. The team also tracks GEO for LLM visibility, because inbound leads citing ChatGPT or Perplexity as their source close 30 to 40% faster than cold leads in B2B SaaS. Salesforce captures the source, then attribution becomes possible.

Frequently asked questions

01How long does a Salesforce implementation take?+
First value in 6 weeks if scope is one motion (e.g. inbound sales pipeline) on one team. Full enterprise rollout with Sales + Service + Marketing Cloud takes 4 to 6 months. The team works in 2-week sprints with measurable milestones, not big bang. Anyone selling a full Salesforce rollout in 3 weeks is either lying or about to ship something nobody uses. The audit gives you a precise estimate.
02Salesforce or HubSpot, what should we pick?+
Salesforce wins above 100 users, enterprise governance, complex sales motions, and when you need depth in service or revenue ops. HubSpot wins under 100 users when marketing + sales + service need a unified, fast-to-deploy stack. Salesforce TCO is typically 2 to 3x HubSpot for similar scope. The team has shipped both and recommends honestly based on team size, complexity and budget.
03Salesforce or Pipedrive, which one for a sales-led team?+
Pipedrive wins for sales teams under 50 reps wanting simplicity. Salesforce wins above 50 reps, multi-product, multi-territory, with complex forecasting and enterprise reporting needs. Pipedrive is roughly 1/3 the cost. The decision is rarely about features alone; it's about governance, integrations and ambition over the next 3 years.
04What does Salesforce really cost beyond licenses?+
Licenses are 30 to 50% of the total. The rest is implementation, customization, integrations, training, ongoing admin, and AppExchange apps. Budget rule: for every $1 of license, plan $1 to $1.50 of services in year 1, then $0.30 to $0.50 per year ongoing. Honest scoping in the audit avoids the classic Salesforce sticker shock at month 9.
05Do you do Apex and Lightning Web Components?+
Yes. The team writes Apex when Flow Builder can't deliver: complex calculations, recursive logic, callouts with custom auth. Lightning Web Components for custom UI when standard layouts aren't enough. All code follows Salesforce DX with proper git workflow, sandbox-first, code review, and unit tests above 75% coverage. You get the source, no vendor lock-in.
06How do you handle migration from another CRM to Salesforce?+
Standard practice: import accounts, contacts, open opportunities and key history. Closed history archived or imported with reduced fields. The team uses Data Loader, Workbench, or custom Apex for complex mappings. Sandbox runs in parallel for 2 weeks before cutover. Daily backups during transition. Custom objects from HubSpot, Pipedrive or Dynamics map cleanly with the right field mapping spreadsheet.
07Is Salesforce GDPR-compliant for European companies?+
Yes. Salesforce offers EU data residency (Hyperforce on AWS Frankfurt, Paris). DPA and BCRs available. The team configures field-level encryption (Shield), Event Monitoring, data retention rules, and user permissions. For financial services and health, Shield Platform Encryption is recommended. Sensitive data (PII) stays inside region, with audit logs retained per requirement.
08Can you integrate Salesforce with our ERP, billing or warehouse?+
Yes. The team builds integrations via REST/SOAP APIs, MuleSoft when scope justifies, or lightweight via n8n for non-critical flows. Common stacks: SAP, Oracle, NetSuite, Stripe, Chargebee, Snowflake, BigQuery, Mongo. Each integration goes through sandbox testing and proper error monitoring. No surprise data drops at month 6.
09How do you make Salesforce users adopt the tool?+
Three levers. First, design Lightning Apps per role (rep, manager, exec) with only the fields and components they need. Second, automate everything Flow can do; reps shouldn't enter data twice. Third, train in small groups of 6 with their own data, not slideware. The team also runs weekly check-ins for 6 weeks post go-live to catch adoption issues early. Adoption is process plus design, not magic.
10What does the first 60min audit cover?+
Review of your current Salesforce org (or absence of one), team size, sales/service/marketing scope, integration needs and ambition. You leave with 5 to 8 concrete recommendations, a sprint plan for the first 6 weeks, and a realistic 12-month roadmap. No upsell pressure. Book a slot and bring your sales ops or admin lead.
Hack'celeration Agency

Ready to ship Salesforce in sprints, not in years?

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