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Hack'celerationHack'celeration Agency · SEA 2026Google Ads · Microsoft Ads · Performance Max · GA4 · tCPA / tROAS

The SEA agencyprofitable clicks, not just clicks.

A SEA agency runs your paid search so the budget turns into profit, not just traffic. Most Google Ads accounts leak: broad match with no negatives, Performance Max eating brand, conversions counting the wrong thing, bids chasing cheap clicks that never sell. We restructure the account around buying intent, fix the bidding to your real cost per conversion, mine the search terms every week, and wire clean conversion tracking so you finally optimize on revenue.

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What we do

A SEA agency makes paid search pay back, not just spend.

Anyone can launch a Google Ads campaign. Structuring it around real intent, bidding to your margin, cutting the waste, and tracking revenue is a different job. Here are the four things we own.

Method · 4 stages

We run paid search like a P&L, not a billboard.

Most paid search accounts die the same way: broad match left wide open, no negatives, Performance Max cannibalizing brand, conversions counting form opens instead of sales, and bids set to a click price nobody can spend. So we treat SEA like a P&L: structured around intent, measured on real conversions, optimized to your cost per conversion, and pruned every week so the budget keeps paying back.

  • Audit · review the account, the search terms, the tracking, and where budget leaks
  • Structure · rebuild campaigns by intent and margin, with negatives that stop waste
  • Optimize · bidding to real cost per conversion, search terms mined every week
  • Measure · clean GA4 and enhanced conversions so you optimize on revenue, not clicks
Walk me through the method
Differentiator · no badge

We optimize on conversions that pay back.

We don't sell a partner tier or a wall of certifications. We run paid search as an automation agency: structured accounts, honest tracking, bidding tied to your real cost per conversion, and a negative keyword list that stops the bleed. And we'll tell you when paid search isn't the right fit, because spending your budget on a channel that can't pay back helps no one.

  • We optimize on your real cost per conversion and margin, not on a click price or an impression count that looks good in a deck.
  • Negatives and search-term mining first: we cut wasted spend before we ask you to add budget, because that's the fastest return.
  • You leave autonomous: the account, the tracking and the negative lists are yours and documented, not locked inside an agency black box.
  • No badge to sell. We're an automation agency that runs paid search, judged on conversions that pay back, not on a partner tier.
Show me a typical account
What we set up

Paid search at the core, your growth stack around it.

We configure the parts that turn ad spend into profitable conversions, then connect them to the rest of your funnel. Here's what a real SEA engagement covers.

  • Setup

    Account & campaign architecture

    We rebuild your Google Ads and Microsoft Ads structure around intent and margin: campaigns by goal, tight ad groups, match types chosen on purpose, so budget tracks the searches worth winning.

  • Setup

    Keyword & search terms work

    We research keywords by intent, set match types deliberately, and mine the search terms report every week to add what converts and cut what doesn't, instead of trusting broad match to behave.

  • Setup

    Negative keywords & waste control

    We build and maintain a negative keyword list so you stop paying for irrelevant searches, the single fastest way to cut wasted spend without touching your real volume.

  • Setup

    Bidding & Performance Max

    We set tCPA, tROAS or manual bidding to your real cost per conversion, and keep Performance Max on a leash with audience signals, exclusions and search-term checks so it doesn't quietly eat brand traffic.

  • Setup

    Ad copy, assets & extensions

    We write ad copy and build the assets and extensions (sitelinks, callouts, structured snippets) that lift Quality Score and click-through, so you pay less per click and land on pages that match the promise.

  • Setup

    Conversion tracking & reporting

    We wire GA4 and Google Ads conversion tracking with enhanced conversions, feed back the conversions that matter, and report on cost per conversion and ROAS, not impressions nobody can spend.

Free audit · 60 minutes

We audit your paid search, you leave with a plan.

Before quoting anything, we take 60 minutes to go through your Google Ads and Microsoft Ads account, your search terms, your tracking and your landing pages. You leave with an honest read on where the budget leaks, what to fix first, and whether paid search even fits your margin. Zero pitch, just a paid-search read on your account.

  • An honest read on where your budget actually leaks
  • The negatives and tracking to fix first
  • The bidding and structure changes worth making
  • A frank take on whether SEA fits your margin

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Our approach

How we run a paid search account.

Five steps, in order. We fix the tracking before we touch the bids, we cut the waste before we ask for more budget, and your team owns the account at the end. Each step has a deliverable and you sign off before we move on.

  1. Step 1 · Account audit

    Find where your paid search budget leaks

    We go through your Google Ads and Microsoft Ads account, the search terms report, the conversion tracking and the landing pages. We look for the usual leaks: broad match with no negatives, Performance Max cannibalizing brand, conversions counting the wrong thing, bids chasing clicks that never sell. Half the value is telling you honestly whether paid search even fits your margin before you spend more on it.

  2. Step 2 · Structure & tracking

    Rebuild the account and fix the measurement

    We restructure campaigns around intent and margin, set match types on purpose, and build the negative keyword list that stops the bleed. In parallel we fix conversion tracking in GA4 and Google Ads with enhanced conversions, so the data the bidding learns from is finally correct. Wrong tracking makes every later decision wrong, so this comes before we touch bids.

  3. Step 3 · Bidding & ads

    Set bidding and ads to your real economics

    We choose the bidding strategy your data can support (tCPA, tROAS, or manual where volume is thin), set targets off your real margin, and write ad copy with the assets and extensions that lift Quality Score and click-through. Performance Max gets audience signals and exclusions so it works for you instead of quietly spending on traffic you'd never have chosen.

  4. Step 4 · Optimize & integrate

    Mine search terms and close the loop

    Every week we mine the search terms report: add what converts, negate what wastes, prune what drifts. We connect the account to the rest of your funnel so leads land in your CRM and you see which keyword became revenue. SEA is a weekly discipline, not a set-and-forget switch, and this is the step that compounds the return over time.

  5. Step 5 · Report & hand over

    Report on revenue, then hand you the keys

    We report on cost per conversion and ROAS, not impressions, so you always know if the spend pays back. The account, the negatives and the tracking are documented and yours. If your team wants to run it in-house, we hand over the playbook. If you'd rather we keep optimizing it, we talk about that separately, with no lock-in either way.

Proof · what the clients say

We're judged on the conversions that pay back.

No partner badge to display, so we lead with what matters: feedback from the businesses whose paid search we restructured, and whether the budget kept paying back after we cleaned up the account. Our Trustpilot reviews come from those clients, not from a marketing deck.

  • The account, negatives and tracking are documented and yours
  • Waste cut before we ever ask for more budget
  • Bidding tied to your real cost per conversion
  • Trustpilot reviews come from the clients we ran paid search for
Talk to the team
FAQ · SEA agency 2026

The questions we get asked on repeat.

  • What does a SEA agency actually do?
    A SEA agency builds and runs your paid search so the budget turns into profitable conversions instead of cheap clicks. In practice that means structuring your Google Ads and Microsoft Ads account around intent, researching keywords and setting match types, building negative keyword lists, choosing the right bidding strategy, writing ad copy with assets and extensions, and wiring conversion tracking so the optimization chases revenue. SEA stands for search engine advertising, the paid side of search engine marketing, and the job is making it pay back, not just spend.
  • How much does a SEA agency cost?
    It depends on scope and ad spend: cleaning up one Google Ads account is nothing like running paid search across Google Ads, Microsoft Ads and Performance Max with weekly optimization. We don't throw out a flat package. We start with a free 60-minute audit to see whether paid search even fits your margin, then quote a fixed scope. The ad budget itself you pay Google and Microsoft directly; we make sure it goes to searches that convert instead of leaking on broad match nobody negated.
  • When is paid search NOT the right fit for us?
    We'll tell you honestly when SEA isn't worth it. Paid search needs three things: real search demand for what you sell, healthy enough margin per sale to absorb a cost per click and still profit, and a landing experience that converts. If almost nobody is searching for your category, no budget can buy demand that doesn't exist yet, that's a SEO or demand-creation problem, not a SEA one. If your margin per sale is thin, the math rarely works. And remember paid traffic stops the day the budget stops, so it's an accelerator, not an asset you keep.
  • Google Ads, Microsoft Ads, or both?
    Google Ads carries the volume, so it's almost always where we start. Microsoft Ads (Bing) gets overlooked, but it often has cheaper clicks and an audience that skews older and more B2B, so for the right business it's profitable incremental volume you're leaving on the table. We assess both against your audience and margin in the audit. The point of paid search is reaching people the moment they search, on whichever engine they actually use, not flying one platform's flag.
  • How do you stop us wasting budget on the wrong clicks?
    The fastest win in most accounts isn't more budget, it's stopping the waste. We mine the search terms report to see the actual queries that triggered your ads, then build a negative keyword list that blocks the irrelevant ones. We tighten match types so broad match doesn't drift, add exclusions to Performance Max so it stops eating brand and junk traffic, and check it weekly. Cutting wasted spend usually lifts your real return before we ever ask you to raise the budget.
  • What is Quality Score and does it matter?
    Quality Score is Google's rating of how relevant your keyword, ad and landing page are to a searcher, and it directly affects what you pay per click and where you rank. A higher Quality Score means cheaper clicks for the same position, so it's not a vanity metric, it's money. We lift it the honest way: tight ad groups so the ad matches the keyword, ad copy and extensions that earn the click, and landing pages that deliver what the ad promised. There's no trick, just relevance done properly.
  • How important is conversion tracking, really?
    It's the foundation, and it's where most accounts are quietly broken. If your conversions count the wrong thing (form opens instead of qualified leads, or sales attributed to the wrong campaign), then every bidding decision built on that data is wrong too. We set up clean tracking in GA4 and Google Ads, add enhanced conversions so the data survives cookie and tracking loss, and feed back the conversions that actually matter to your business. Then Smart Bidding optimizes toward revenue instead of cheap, useless clicks.
  • How long until paid search starts working?
    Faster than SEO, slower than the it's-instant promise some agencies make. Ads can show the day they're approved, but Smart Bidding needs conversion data to learn, so count a few weeks before tCPA or tROAS settles and the search-term mining has cleaned the account up. We split the work so the obvious leaks (missing negatives, broken tracking, runaway Performance Max) get fixed first, which often improves the return quickly, then the structural gains compound week over week.
Run profitable paid search

Stop burning budget on clicks. Make them pay back.

A 60-minute audit, your account leaks mapped, a plan to make paid search profitable with the tracking fixed first. If your team can run it in-house after the rebuild, we'll hand you the playbook. If we're the right fit, we handle it.

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