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Hack'celerationHack'celeration Agency · Google Ads 2026Search · Performance Max · Shopping · tROAS · GA4

The Google Ads agencyprofitable conversions, not clicks.

A Google Ads agency should win you profitable conversions, not impression share. Most accounts leak budget on broad queries no one excluded, Performance Max eating branded traffic, and conversion tracking that doesn't match real sales. We rebuild your Search structure around real intent, run Performance Max and Shopping with guardrails, fix tracking and GA4, and tune tCPA and tROAS bidding to your actual margin.

Free 60-min auditSee what we do
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What we do

A Google Ads agency cuts the waste, then scales what converts.

Anyone can spend your budget. Structuring the account around real intent, running Performance Max with guardrails, and tying bidding to real margin is a different job. Here are the four things we own.

Method · 4 stages

We run Google Ads for profit, not for the dashboard.

Most accounts die the same way: one flat campaign, broad match with no negatives, Performance Max on autopilot eating branded clicks, and conversion tracking that counts the wrong thing. So we treat it like a P&L: structure the spend around real intent, set guardrails on the automation, fix the measurement, and tune bidding to the margin that actually pays.

  • Audit · review structure, search terms, tracking and where spend leaks today
  • Structure · rebuild Search, keywords, match types and the negative list
  • Scale · Performance Max and Shopping with audience signals and guardrails
  • Measure · tracking, GA4 and bidding tuned to real margin, not vanity clicks
Walk me through the method
Differentiator · no badge

We optimize for cost per customer.

We don't sell a partner tier or chase impression share. We treat your Google Ads budget like our own money: tracking fixed first, negatives in place, Performance Max watched, and bidding tied to real margin. That's exactly what's missing when an agency reports clicks and conversions Google invented instead of customers you can bank.

  • We optimize for profitable conversions, not clicks or impression share, because clicks don't pay your bills.
  • We fix tracking before we touch bidding, since optimizing toward broken conversions only buys more of the wrong traffic.
  • You keep full ownership: the account stays yours, the structure is documented, and you can read every change we make.
  • No badge to sell. We're judged on cost per customer after we leave, not on a partner tier or an impressive-looking dashboard.
Show me a typical rebuild
What we set up

Google Ads at the core, your acquisition stack around it.

We configure the parts that turn paid search into profitable growth, then connect them to how you already run acquisition. Here's what a real rebuild covers.

  • Setup

    Search campaign structure

    We rebuild Search around intent: themed campaigns, the right match types, single-offer ad groups, and responsive search ads with assets and extensions that match what the searcher is looking for.

  • Setup

    Keywords & negatives

    We map the keywords worth bidding on, set match types deliberately, and build a negative keyword list (with ongoing search terms review) so you stop paying for queries that never convert.

  • Setup

    Performance Max & Shopping

    We set up PMax and Shopping with audience signals, clean asset groups, branded exclusions and a feed worth optimizing, so the algorithm chases conversions instead of cheap brand clicks.

  • Setup

    Bidding strategy

    We pick the bidding that fits your goal (tCPA for leads, tROAS for revenue) and set targets off real margin, not a number that looks ambitious but burns budget before it can learn.

  • Setup

    Conversion tracking & GA4

    We wire conversion tracking, enhanced conversions and GA4 so bidding learns from real revenue, dedupe the events that double-fire, and value leads versus sales properly.

  • Setup

    Reporting & automation

    We connect Ads to your CRM and analytics, automate the reports and budget-pacing alerts, and surface cost per real customer instead of a dashboard nobody reads.

Free audit · 60 minutes

We map where your budget leaks, you leave with a plan.

Before quoting anything, we take 60 minutes to go through your account: structure, search terms, negatives, Performance Max, and whether your conversion tracking matches real sales. You leave with an honest read on where the spend leaks, what to fix first, and whether paid search even fits your margin. Zero pitch, just a buyer's take on your account.

  • An honest read on where your budget leaks today
  • The structure and negatives to fix first
  • Whether Performance Max is helping or hiding waste
  • A frank take on whether the margin and demand are there

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Our approach

How we run a Google Ads account.

Five steps, in order. We don't touch bidding before tracking is fixed, we don't scale Performance Max without guardrails, and the account stays yours at the end. Each step has a deliverable and you sign off before we move on.

  1. Step 1 · Account audit

    Find where your budget actually leaks

    We go through your Google Ads account the way a buyer would: campaign structure, search terms report, match types, the negatives you're missing, whether Performance Max is eating branded traffic, and whether conversion tracking even reflects real sales. Half the value is telling you honestly whether paid search fits your margin and demand, before you spend another euro against the wrong setup.

  2. Step 2 · Rebuild the structure

    Structure Search around real intent

    We rebuild the account around how your buyers search: themed Search campaigns, deliberate match types, single-offer ad groups, responsive search ads with the right assets and extensions, and a negative keyword list that stops the bleed. Structure comes first because no bidding strategy rescues a campaign pointed at queries that were never going to convert.

  3. Step 3 · Scale with guardrails

    Performance Max and Shopping, supervised

    We set up Performance Max and Shopping the way they actually pay off: audience signals that point the algorithm, clean asset groups, branded traffic split out, exclusions for what you don't want, and a product feed worth optimizing. Then we watch search terms and placements so the automation chases real conversions, not the cheapest clicks it can find.

  4. Step 4 · Fix the measurement

    Tracking and bidding tuned to margin

    We wire conversion tracking, enhanced conversions and GA4 so Google's bidding learns from real revenue, dedupe events that double-count, and value leads against sales. Then we set tCPA or tROAS targets off your actual margin. Clean measurement is what turns every later optimization into a real decision instead of a guess on bad data.

  5. Step 5 · Report & hand over

    Show cost per customer, then make it yours

    We connect Ads to your CRM and analytics so you see cost per real customer, not cost per click, and automate the alerts that catch waste early. The structure and rules are documented in the account so your team can run it. If you want us steering spend as it scales, we talk about that separately, with no lock-in and no badge to justify.

Proof · what the teams say

We're judged on cost per customer.

No partner badge to display, so we lead with what matters: feedback from the teams whose Google Ads account we rebuilt, and whether their spend worked harder after we left. Our Trustpilot reviews come from those teams, not from a marketing deck.

  • The account stays yours, with every change documented
  • Tracking fixed before bidding, so optimization runs on real data
  • Performance Max watched, not left on autopilot
  • Trustpilot reviews come from the teams we rebuilt for
Talk to the team
FAQ · Google Ads agency 2026

The questions we get asked on repeat.

  • What does a Google Ads agency actually do?
    A Google Ads agency structures and runs your paid search so it brings profitable conversions, not just clicks. We rebuild the account around real search intent, set keywords and match types, build the negative keyword list, run Search, Performance Max and Shopping with guardrails, wire conversion tracking and GA4, and tune tCPA or tROAS bidding to your margin. The point is cost per real customer going down, not an impressive-looking dashboard nobody connects to revenue.
  • How much does Google Ads management cost?
    It depends on scope and spend: a single Search rebuild is nothing like running Search, Performance Max and Shopping with full tracking across several markets. We don't throw out a flat package. We start with a free 60-minute audit to see whether paid search even fits your margin and demand, then quote a fixed scope. Your media budget you pay Google directly; we structure the account and bidding so that budget works harder instead of leaking.
  • When is Google Ads NOT the right fit?
    We'll tell you straight when it isn't. Google Ads needs healthy margin per conversion: if each sale barely clears the click cost, no optimization makes the math work. It needs existing search demand, so if nobody searches for what you sell, Search has nothing to capture and you're better off building demand elsewhere first. And spend is a tap: traffic stops the day you pause. If your margin or demand isn't there yet, we'll say so in the audit instead of taking the budget.
  • What is Performance Max and should we run it?
    Performance Max is Google's automated campaign type that spans Search, Shopping, Display, YouTube, Demand Gen and Gmail from one campaign, optimized by machine learning toward your conversion goal. It can be a top channel or a budget leak. Without guardrails it spends on branded traffic you'd get for free and hides where conversions come from. We run it with audience signals, branded exclusions, clean asset groups and search-terms monitoring, so the automation chases profit. Whether you need it depends on your goals and feed, and we set up what fits.
  • Why does conversion tracking matter so much?
    Because Google's bidding optimizes toward whatever you tell it is a conversion, and if that signal is wrong, it just buys more of the wrong clicks. We wire proper conversion tracking, enhanced conversions and GA4 so bidding learns from real revenue, dedupe events that double-fire, and value leads against actual sales. Clean measurement is the foundation: tCPA, tROAS and every other optimization are only as good as the conversion data feeding them.
  • What are negative keywords and why do they matter?
    Negative keywords tell Google which searches not to show your ads on, so you stop paying for clicks that were never going to convert. Without a maintained negative list and regular search terms review, broad match and Performance Max quietly spend on irrelevant queries. We build the negatives during the rebuild and keep reviewing the search terms report, because a chunk of wasted spend in most accounts is simply queries nobody bothered to exclude.
  • Will you keep our account and data ownership?
    Yes, always. The Google Ads account stays yours, the conversion tracking and GA4 setup live in your property, and the structure and rules are documented so you can read every change. We don't hold your account hostage to keep the retainer. If your team can run it in-house after the rebuild, we'll hand over the playbook. The work is judged on cost per customer, not on whether you're locked into us.
  • How long until Google Ads performs?
    For a scoped rebuild (structure, keywords, negatives, tracking), the cleanup ships in the first couple of weeks, then bidding strategies need a learning period to gather enough conversions before the numbers settle, often a few weeks depending on volume. Performance Max and new bidding targets especially need time to learn. We sequence it so tracking and structure are fixed first, because optimizing on bad data just wastes the learning period.
Fix your Google Ads

Stop buying clicks. Buy customers.

A 60-minute audit, your budget leaks mapped, a rebuild plan with the tracking and negatives baked in. If your team can run it in-house after the rebuild, we'll hand you the playbook. If we're the right fit, we handle it.

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