What's the best interactive demo software for your sales team in 2026?
An SDR demoing on a cold call, an AE sending a follow-up and a presales engineer selling to six stakeholders don't need the same tool.
An interactive demo is a clickable copy of your product that a prospect explores alone, step by step, with no login and no meeting. Sales teams use it at three moments: before discovery (the prospect clicks around, you see what caught their eye), during the call (you show the screen right away instead of rebooking), and after (your champion forwards it internally, and you see who opened it).
The short answer. Your AEs live in HubSpot and follow up by email: Storylane, free for one demo, then $40 a month with HubSpot included. Your team runs on Salesforce plus Gong, Outreach or Salesloft: Navattic, quote-based and billed annually. Tight budget and ten reps building their own demos: Supademo, $38 per creator. Annual contracts sold to committees: Consensus. SDRs selling over the phone: CrankWheel, your screen shows up on the prospect's device in under ten seconds, with nothing to download.
The catch vendor-written roundups skip: the bill follows your headcount. A per-seat tool costs five times more when five reps build demos, and Salesforce often only arrives on the third tier ($1,200 a month on Storylane).
The ranking is editorial: a sponsored spot is always labeled on its card, and no affiliate link ever changes a score.
The right tool for the way you sell
HubSpot from $40 a month, step-level data per prospect.
Best for Gong and Outreach teamsGong, Salesloft, Outreach and Slack alerts on Growth.
Best value$38 per creator, five free demos.
Best for buying committeesShows which stakeholder watched what.
Best for SDRs on the phoneScreen share in under 10 seconds, no install.
Best flat price for big teamsUnlimited users from $159 a month.
The 7 sales demo tools at a glance
Scores out of five, entry prices read on each vendor's pricing page. Click a tool to jump to its card.
| Best for | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|
| 1 | Storylane | Best for AEs who follow up | 4.0/5 | Free, then $40/mo | ✓ | 1 to 10 reps on HubSpot | Visit → |
| 2 | Navattic | Best for Gong and Outreach teams | 3.9/5 | Free, then quote | ✓ | 5 to 10 reps on Salesforce | Visit → |
| 3 | Supademo | Best value | 3.9/5 | Free, then $38/creator/mo | ✓ | Small teams and startups, 1 to 10 creators | Visit → |
| 4 | Consensus | Best for buying committees | 3.8/5 | Quote | — | Presales and enterprise | Visit → |
| 5 | CrankWheel | Best for SDRs on the phone | 3.8/5 | Free, then $29/mo | ✓ | SDRs and inside sales | Visit → |
| 6 | Walnut | Best for personalizing every demo | 3.7/5 | $575/mo billed annually | — | Mid-size and large sales teams | Visit → |
| 7 | HowdyGo | Best flat price for big teams | 3.7/5 | $159/mo | — | Teams of 10 reps and more | Visit → |
Prices in US dollars, before tax, annual billing where offered. Navattic and Consensus publish no amount.
Is your tool missing from this page? Email us: hello@hackceleration.com
How we compared and scored
Almost every page ranking for this query is written by a demo vendor that puts itself first. None starts from the rep's job: who shows the product, when, and what goes back into the CRM. So we read the official pricing page of all seven tools, noted which tier unlocks HubSpot, Salesforce, Gong, Outreach and Salesloft, and worked out the cost for a five-rep team. Then we went through user reviews on G2 and Capterra, keeping the complaints from AEs, SDRs and solutions engineers first.
Overall and per-criterion scores are the same on every page we publish: Storylane, Consensus and CrankWheel carry the scores of their full reviews. Weights follow what matters when quota is on the line, so depth (personalization, per-prospect data) and integrations count more than support. Reprise, Guideflow, Demostack and Saleo stay off the ranking: no public price or a marketing-first focus. You'll find them in the buyer's guide below.
- Features & depthPer-prospect personalization, HTML capture, click data, tracking who opens the demo.25%
- IntegrationsHubSpot, Salesforce, Gong, Outreach, Salesloft: on which tier, and what really syncs.25%
- Ease of useHow long a rep, without a designer, needs to ship a clean demo before a meeting.20%
- Value for moneyAnnual cost for five reps, free plan, the price jump between tiers.20%
- Customer supportRollout help across a team, docs, response time.10%
The ranking is editorial: a sponsored spot is always labeled on its card, and no affiliate link ever changes a score.
Storylane
Storylane fits the daily routine of an AE who follows up. It captures your product in a few clicks, you add tooltips, and you send the link the day before the meeting or right after. Then you see which steps each prospect opened and where they dropped. Its edge for sales: HubSpot and Zapier come with Starter, the first paid tier, at $40 a month.
The limit is a pricing staircase. Starter only does screenshot demos. HTML capture (an editable copy of your page where you can swap your demo customer's name for the prospect's) starts on Growth at $500 a month for five seats, and Salesforce only shows up on Premium at $1,200. Five reps on Starter come to $200 a month, or $2,400 a year. On G2, a business development manager writes: "The per-seat pricing model doesn't really work for me", and an AE notes that "the editor can feel a little slow when working with larger demos."
- HubSpot and Zapier from Starter at $40 a month
- Account Reveal: 250 visitors a month on Starter, 2,500 on Growth
- HTML capture and personalization from Growth ($500 a month, 5 seats)
- Hubs and Salesforce on Premium
- ✓The lowest entry price with HubSpot built in
- ✓A free plan to try on a real prospect before paying
- ✓Step-level data that tells the rep what to dig into next call
- ✗Salesforce only at $1,200 a month, a blocker for non-HubSpot teams
- ✗The jump from $40 to $500 the moment you want HTML and personalized demos
- ✗The free plan keeps only one demo live at a time
The default pick for a HubSpot team: start on Starter for follow-ups, move to Growth the day you want every demo to carry the prospect's name.
Supademo
Supademo is the most sensible at team scale. The free plan keeps five demos, and Scale costs $38 per creator per month on annual billing. Only people who build or edit demos pay for a seat: a rep who just shares links costs nothing. Five creators on Scale come to $190 a month, or $2,280 a year.
The limit for a sales team is the CRM. The pricing grid names neither HubSpot nor Salesforce. The HubSpot integration is in the docs: it creates or matches the contact by email and logs views as timeline events. But completion rate and steps viewed don't sync as contact properties, so you can't build a lead score on them in HubSpot without Zapier. Guided HTML starts on Business at $199 a month.
- Only creators pay: reps who share are free
- Five free demos, no time limit
- Sandbox on Growth ($350 a month, 5 creators)
- HubSpot contact created or updated on each identified view
- ✓The highest value-for-money score in the ranking (4.3)
- ✓A 14-day trial with no credit card
- ✓Quick to pick up for a solo rep
- ✗HubSpot and Salesforce missing from the pricing grid, completion data not synced
- ✗Guided HTML starts at $199 a month
- ✗The lowest integrations score among demo builders (3.4)
The best starting point for a team that wants demos everywhere on a light software budget. Check before you sign that the HubSpot data your team needs actually syncs.
Consensus
Consensus solves the problem other tools barely touch: the buying committee. Your champion forwards the demo to leadership, and Consensus tells you which stakeholder opened it, for how long and which topics held them. Lauren B. sums it up on G2: "Consensus makes it easy for me to track viewers and where to focus my time, energy & efforts on deals." It's also the most sales-connected tool here: Salesforce, HubSpot, Gong, Outreach, Salesloft, Highspot, Slack, Gmail and Outlook, and the vendor says connecting your stack is free.
The limit is price. No amount is published, licenses are per user with usage-based options, and its value score is the lowest in the ranking (2.3). A solutions engineer on G2 also finds that "the platform can feel a bit clunky at times". It pays off only on annual deals where one more demo saves one more meeting with every stakeholder.
- Tracks every stakeholder who opens the demo your champion forwarded
- Gong, Outreach, Salesloft, Salesforce and HubSpot
- Sharing from Gmail and Outlook
- Short topic demos sent by stakeholder role
- ✓Surfaces stakeholders the rep has never met
- ✓The longest sales integration list in the ranking
- ✓Features & depth scored 4.5
- ✗No public price, quote only
- ✗Too heavy for teams selling monthly subscriptions
- ✗No free plan or self-serve trial to judge before signing
The enterprise presales pick: when five stakeholders must say yes, Consensus tracks them all. Below that deal size, Storylane or Navattic is enough.
CrankWheel
CrankWheel isn't a demo builder: it's instant screen sharing built for sales calls. The SDR sends a link by text or email, and the prospect sees the screen "in less than 10 seconds", even on a phone, with nothing to install. It has the highest ease-of-use score in the ranking (4.7) and it saves the call instead of pushing it to next week. A "Call me Now" button on your site also alerts a rep as soon as a visitor asks for a callback.
The limit: nothing stays behind after the call. No clickable demo to send as a follow-up, so the prospect has nothing to forward. The free plan stops at 15 meetings a month and three viewers, enough to judge, not enough for a team. CRM integrations (Salesforce, HubSpot, Zoho, HighLevel) exist on paid plans, but the integrations score is still the lowest in the ranking (2.8).
- Screen visible to the prospect in under 10 seconds, no download
- Link sent by text or email mid-call
- Team with unlimited users from $99 a month
- "Call me Now" button for callback requests
- ✓The only tool here that works during the call itself
- ✓A real free plan with no time limit
- ✓Flat-price Team plan for a large SDR floor
- ✗No clickable demo to leave with the prospect
- ✗Team capped at 100 meetings a month shared by everyone
- ✗Walking a prospect through opening the link adds a step
The SDR's sidekick: run it next to a real demo builder, not instead of one. It converts the call, Storylane or Supademo handles the follow-up.
Walnut
Walnut splits two roles the others blur: the editor who builds the demo and the presenter who shows it in the meeting. Ignite includes three seats of each, HubSpot and a basic Salesforce integration (demo data in the record), plus interactive deal rooms that hold an account's demos. Accelerate adds per-prospect personalization ("prospect's name, logo and relevant content") and an advanced Salesforce integration that launches demos from the record and shows their analytics.
Two limits. Price first: $575 a month billed annually, or $6,900 a year, with no free plan or listed trial. Then the contract: Walnut's terms say it "shall renew automatically for successive 12 (twelve) month periods", and you must give notice "at least sixty (60) days prior" to the renewal to stop it. Put the date in your calendar. An AE on G2 also flags "the maintenance work that will be necessary upon the change of our product."
- Separate presenter seats for live demos
- HubSpot and Salesforce from Ignite
- Per-prospect personalization on Accelerate
- Shared deal rooms per account
- ✓The best tool here for live demos without a fragile demo environment
- ✓Salesforce from the first tier, in its basic version
- ✓Tailored demos per prospect without rebuilding
- ✗At least $6,900 a year, no listed trial
- ✗Auto-renews for 12 months, 60 days' notice to stop
- ✗Per-prospect personalization only on Accelerate ($1,550 a month)
The right pick when your reps run live demos on a product that's risky to show live. Budget for it and note the renewal date before you sign.
HowdyGo
HowdyGo breaks the per-seat math: every plan includes unlimited users. At 10 or 20 reps, it's often the cheapest way to get HTML demos, unlimited from Starter at $159 a month. On AWS Marketplace, a customer calls that price with unlimited users the key reason they picked it. Reviews also praise data-replacement personalization and fast support.
The limit for a sales team: Starter doesn't send leads to your CRM. You need Pro at $399 a month, about $3,830 a year with the 20% annual discount, for CRM integrations and automatic lead sync. The pricing page names HubSpot ("Lead score in HubSpot based on demo views"); Salesforce isn't listed, so ask before you sign if your team lives in it. Sandboxes are an add-on on Pro with no listed price. Reviewers also want more aggregated reporting for managers.
- Unlimited users on every plan
- Unlimited HTML demos from Starter
- HubSpot lead score based on demo views (Pro)
- Extendable 14-day trial
- ✓Cost stays flat as the team grows
- ✓HTML from the first tier, where others lock it behind pricey plans
- ✓Monthly billing available
- ✗No CRM lead sync on Starter
- ✗Sandboxes are an add-on, price not published
- ✗Manager reporting is still thin
The winning math for a team of ten reps or more. Go straight to Pro if you want demos feeding your CRM.
Pick by sales team
Start from how your reps show the product today, not from the entry price. These tools answer four different jobs, and the real cost depends mostly on how many people build demos.
SDRs on cold calls
CrankWheel for the call (free for 15 meetings a month, Solo at $29). Add free Supademo for the follow-up: five demos cover the three questions that keep coming up on your calls.
AEs following up in HubSpot
Storylane Starter: HubSpot included, $2,400 a year for five reps. Move to Growth ($6,000 a year for five seats) when you want to swap your demo customer's name for the prospect's.
Salesforce plus Outreach, Gong or Salesloft
Navattic Growth first, Consensus if you sell to committees. Get both quotes, neither publishes a price. Compare them with Storylane Premium ($14,400 a year, Salesforce included).
Presales and enterprise
Consensus to track every stakeholder, Walnut if your demos are mostly live. Off the ranking, look at Reprise: it overlays prospect-specific data on your real app (quote only, an annual platform fee plus per-user licenses).
Large team, fixed budget
HowdyGo Pro: unlimited users, about $3,830 a year with the annual discount. At ten reps, Storylane Starter would run $400 a month, without HTML.
Off the ranking, worth knowing
Guideflow and Demostack show up in most US roundups. Saleo targets live demos on your real product with mock data. None of the three is ranked here, either because we didn't read a pricing grid or because they lean marketing-first.
- Count demo creators, not reps: on Supademo only creators pay.
- Note the tier that unlocks your CRM: HubSpot from $40 on Storylane, Salesforce at $1,200.
- Check what actually syncs: a contact, a score, or just an activity line.
- Ask whether it's annual and how much notice you need to stop (Walnut: 60 days before renewal).
- Run the trial with the demo your team rebuilds every week.
- Decide who updates demos when your product ships changes.
The 4 moments where a demo moves the deal
An interactive demo doesn't replace the meeting. It works where the rep isn't: before, during a call that wasn't supposed to include a screen, and after, when the prospect talks about you without you.
The moments
Before the discovery call
QualifySend a short demo (five to eight steps) the day before. You're not trying to show everything: you want to see what they open. If they stop on the billing module, start the call there. Presales folks say it often: there are always setup clicks nobody needs, so cut them.
- Length
- 5 to 8 steps
- Tools
- Storylane, Supademo
During the cold call
ConvertWhen the prospect says "show me", don't offer another slot. Text a CrankWheel link and your screen appears in under ten seconds. The call becomes the demo, and you skip the follow-up that never gets answered.
- Time
- under 10 seconds
- Tool
- CrankWheel
After the meeting
Follow upWithin 24 hours, send a demo of the one use case that got a reaction, not the hour-long recording. Add a query parameter to the link (the account name) to track opens without a form. If more people open it than attended the call, your champion is selling internally: time to ask for a meeting with their boss.
- Timing
- 24 hours
- Tools
- Storylane, Navattic, Supademo
In front of the buying committee
ConvinceBuild one demo per role: finance wants cost and reporting, IT wants security and integrations. Your champion forwards them and you see who watched. A stakeholder who opens nothing after two sends is a risk to handle before the close date.
- Demos
- one per role
- Tools
- Consensus, Walnut
Your questions on interactive demos for sales teams
What is the best interactive demo software for sales teams?
Storylane, scored 4.0 out of 5, for most teams: HubSpot is included from $40 a month and you see which steps each prospect opened. If your team lives in Salesforce plus Outreach or Gong, look at Navattic. For buying committees, Consensus. For SDRs on the phone, CrankWheel.Is there a free interactive demo tool for sales reps?
Yes, four: Storylane (one live demo at a time), Navattic (one seat, one demo), Supademo (five demos) and CrankWheel (15 screen-share meetings a month). For a solo rep, free Supademo is the most generous for recorded demos.How much does a demo tool cost for a five-rep team?
Roughly $1,200 to $7,000 a year depending on the tool. The low end is CrankWheel Team ($99 a month, so $1,188 a year, unlimited users), which is screen sharing rather than recorded demos. Supademo Scale costs $2,280 for five creators, Storylane Starter $2,400, HowdyGo Pro about $3,830 whatever the number of users, Storylane Growth $6,000 and Walnut Ignite $6,900. Navattic and Consensus are quote-only.Recorded demo or live demo: which one for SDRs?
Both, at different moments. During the call, instant screen sharing like CrankWheel converts interest on the spot. After the call, a recorded demo gives the prospect something to revisit and forward. CrankWheel alone leaves nothing behind.Which interactive demo tools integrate with Salesforce?
Navattic from Base, Walnut from Ignite (basic version), Consensus, CrankWheel on paid plans, and Storylane only on Premium at $1,200 a month. Check what syncs: on Walnut, the advanced version that launches demos from Salesforce is reserved for Accelerate.Which demo tools work with Gong, Outreach or Salesloft?
Navattic on its Growth plan and Consensus list all three. Storylane and Walnut don't name them on their pricing pages, so ask before you buy if your reps work from sequences.How do I know if my prospect forwarded the demo?
Compare the number of people who open the demo with the number who attended the call. Consensus names each stakeholder; Storylane, Navattic and HowdyGo identify the company or contact depending on the plan. More viewers than attendees means your champion is selling for you.HTML capture or screenshots for a sales demo?
Screenshots are enough for a quick follow-up. HTML pays off when you want to swap in the prospect's data or keep the demo crisp on every screen. It costs: $500 a month on Storylane, $199 on Supademo, but it's included from $159 on HowdyGo.