Amazon print on demand: which service should you connect in 2026?

Amazon's own Merch on Demand against four services that plug into Seller Central, compared on fees, marketplaces and the traps that block a listing.

Want to sell your designs on Amazon without holding stock? You have two routes. Amazon's own program, Merch on Demand, prints, ships and handles customer service for a royalty, with no seller account to run, but you must apply and wait. The other route is a Professional seller account at $39.99 a month plus referral fees, connected to a print on demand service that receives each order and ships it. For that route, Printful is our pick: a direct connection to Amazon in North America and Europe, no monthly fee to start. Printify is the margin pick if you only sell on Amazon US. Gelato fits wall art and mugs, and Spreadconnect works through Order Desk. We compared five options on what an Amazon seller really pays: Amazon's fees, the service's plan, and the limits that block a listing. Prices are in US dollars, before tax.

Romain CochardCEO of Hack'celeration
Updated 20265options compared$39.99Amazon Professional plan per month8traps and tips explained

The ranking is editorial: a sponsored placement is always labeled on its card, and no affiliate link changes a score.

At a glance

5 ways to sell print on demand on Amazon, compared

Every route except Merch on Demand needs an Amazon Professional seller account at $39.99 a month plus referral fees. The price column shows what the print service itself charges on top of the product base cost.

Best forAmazon connectionFree planTeam sizeVisit
1PrintfulBest overallDirect, US + Europe4.3/5$0, Growth $24.99/mo✓Sellers who want the US and EuropeVisit →
2PrintifyBest for margins on Amazon USDirect, Amazon US only3.9/5$0, Premium $24.99/mo yearly✓US sellers who watch base costsVisit →
3Amazon Merch on DemandBest with no seller accountAmazon's own program3.8/5No upfront cost, royalty per sale✓Designers who don't want to run a storeVisit →
4GelatoBest beyond apparelDirect, Amazon US3.7/5$0, Gelato+ $19.99/mo yearly✓Wall art, mugs and cards on Amazon USVisit →
5SpreadconnectBest fast production via Order DeskThrough Order Desk3.3/5$0, plus Order Desk from $20/mo✓Stores already running Order DeskVisit →

Prices read on each provider's pricing page in 2026, in US dollars, before tax. Base product costs and shipping are extra and vary by product.

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Merch or your own listings

Merch on Demand or your own seller account?

Go with Merch on Demand if…

  • You only want to upload designs: Amazon handles production, shipping and customer service, with no upfront costs.
  • You sell t-shirts and other apparel, and Prime shipping on every product matters to you.
  • You can drive outside traffic: in the US store, creators who bring at least 15% of their unit sales from ads or social media earn twice the standard royalty.
  • You don't want to pay $39.99 a month before your first sale.

Run your own seller account with a POD service if…

  • You want to set your own price and keep what remains after Amazon's fees, instead of a royalty set by Amazon.
  • You can't wait for Merch on Demand approval: a seller account and a GTIN exemption can be ready in days.
  • You sell more than apparel: wall art, mugs or cards (Gelato, Printful).
  • You already sell on Shopify or Etsy and want one catalog and one production partner for every channel.
The services

The 5 Amazon print on demand options, one by one

Ranked for a seller who wants Amazon orders printed and shipped without stock. Scores are out of 5; where we have a full review of the tool, the score is the one from that review.

01

Printful: the most complete direct link to Amazon

Best overall

Printful connects straight to Seller Central. You connect your Amazon Professional seller account in the Printful dashboard, pick a selling region, and Printful syncs your listings; each Amazon order then goes to Printful for production and shipping. Printful supports Amazon's unified account regions, North America (US, Canada, Mexico) and Europe (multiple EU marketplaces).

Using Printful is free. You pay the product base price and shipping on each order, and Amazon's own fees on top. If your volume grows, the Growth plan costs $24.99 a month, gives up to 33% off product pricing, and becomes free once you reach $12,000 a year in sales, about $1,000 a month. Before your first listing you need a GTIN exemption, a free step done in Seller Central that usually takes a few business days.

The limit we noted: when Amazon changes its listing attributes, Printful listings can fail until the integration catches up. A UK seller reported in 2024 that every hat pushed from Printful was rejected after Amazon renamed the category, and the workaround meant creating the product on Amazon first, then relinking each variant by hand. Read our guide to switching from Printful if you already hit that wall, or our print on demand ranking for every channel.

Price
Free, Growth $24.99/mo
Amazon regions
North America and Europe
Needs
Professional seller plan, GTIN exemption
Its limit
Listings break when Amazon changes attributes
See Printful for Amazon →
02

Printify: low base costs, but Amazon US only

Best for margins on Amazon US

Printify is a marketplace of print providers: you pick a product and the provider that prints it, which is how it keeps base costs low. Its Amazon integration is direct. You connect your Amazon US store in Printify, confirm you have requested a GTIN exemption, then publish products and manage all orders from Printify.

Two rules decide whether it fits. The integration sells through Amazon US only, although it supports international shipping. And only products from US-based print providers can be published to Amazon US: a product copied from a store set to ship from Europe stays in your list but won't publish. Set the "Ship from" region to the US when you create products for Amazon.

The Free plan costs $0 and covers 5 stores. Premium costs $39 a month, or $24.99 a month billed yearly, and gives up to 20% off all products (up to 33% on new products) and 10 stores. Read our Printify review for the full picture, Printify pricing for the plans, or Printify alternatives if you sell outside the US.

Price
Free, Premium $24.99/mo billed yearly
Amazon regions
Amazon US only
Needs
US-based print providers, GTIN exemption
Its limit
No Amazon Europe or UK
See Printify for Amazon →
03

Amazon Merch on Demand: Amazon prints, ships and pays a royalty

Best with no seller account

Merch on Demand is Amazon's own print on demand program. You upload your artwork, choose a product type and color, and write a description; Amazon creates the product page, and when a customer buys, Amazon handles production, shipping and customer service, with no upfront costs. All products are eligible for Prime shipping. You sign up with an Amazon account and wait for a decision on your request.

You don't set your margin, you earn a royalty: the offer price, less tax and Amazon's costs, with a multiplier based on your royalty group. In the US store, a standard t-shirt at $19.99 earns $2.44 in the Creator group. The Plus group, for creators who drive at least 15% of their unit sales with outside traffic, earns twice that, and Premium, from 35%, earns 2.16 times. Both need at least 10 units a month in the US store, and these multipliers don't apply outside the US.

The limit we noted is the price floor of a royalty model: at $15.99 the same shirt pays $0.96. The program is non-exclusive, so you can sell the same design through a seller account too. See our Amazon seller tools ranking for research tools that help you pick designs.

Price
No upfront cost, royalty per sale
US royalty
$2.44 on a $19.99 tee (Creator group)
Needs
An accepted application
Its limit
Royalty set by Amazon, apparel-led catalog
See Merch on Demand →
04

Gelato: local production for more than t-shirts

Best beyond apparel

Gelato routes each order to a production partner close to the customer, across 32 countries, with no minimum order. Its Amazon integration launched for merchants selling on the Amazon US marketplace: you connect your Amazon selling account to Gelato, and designs and orders pass between the two automatically. Gelato points sellers to the Professional plan, the one marketplace integrations connect to.

Its strength on Amazon is the catalog: wall art, drinkware, stationery and bags from the same artwork, where Merch on Demand stays mostly on apparel. Using the standard Gelato platform is free. Gelato+ costs $29.99 a month, or $19.99 a month billed yearly ($239.88 a year, paid at the start).

The limit we noted: the Amazon connection was announced for the US marketplace, so a seller targeting Amazon UK or Germany should check the region list in the connection flow before building a catalog, or look at Gelato alternatives. Read our Gelato review, Gelato pricing, or Printify vs Gelato for the two side by side.

Price
Free, Gelato+ $19.99/mo billed yearly
Amazon regions
Amazon US marketplace
Production
32 countries, no minimum order
Its limit
Check non-US marketplaces before you start
See Gelato for Amazon →
05

Spreadconnect: free and fast, through Order Desk

Best fast production via Order Desk

Spreadconnect is a print on demand service with more than 250 products and production and shipping in under 48 hours for 95% of orders. It is free of charge: no costs or fees for setting up and running your shop. It reaches Amazon and eBay through Order Desk, an order management tool that imports your Amazon orders and sends them to the printer.

That relay is the cost to count. Order Desk Starter costs $20 a month plus 25 cents per order, capped at three integrations; Pro costs $60 a month plus 10 cents per order. At 300 orders a month, Starter costs $95 and Pro $90. In return, Order Desk imports Amazon, Amazon Handmade and Amazon Custom orders from Amazon North America, Europe, Australia and Japan, and sends tracking back to Amazon.

The limit we noted: two tools to set up and maintain instead of one. It makes sense if you already run Order Desk for other suppliers, or if fast production matters more than a one-click setup. For the wider seller stack, see our Amazon FBA tools ranking.

Price
Free, Order Desk from $20/mo + 25¢/order
Amazon regions
Through Order Desk: NA, Europe, Australia, Japan
Production
Under 48 hours for 95% of orders
Its limit
A second tool to pay and maintain
See Spreadconnect →
Before you choose

What to demand from an Amazon print on demand service

Most roundups compare product catalogs. For Amazon, four questions decide: which marketplaces the connection covers, what it needs from your seller account, how listings are published, and what you pay on top of Amazon's fees.

Two smaller services also connect to Seller Central. Merchize lists Amazon among its integrations, prints in Vietnam, China and the US, and its Lite fulfillment plan is free. Printway integrates directly with Seller Central and fulfills from the US, the UK, the EU and Australia. Ask either one which Amazon marketplaces its connection covers, then order a sample, as with the five services above.

You sell only on Amazon US

Printify for base costs, or Printful if you may open Canada, Mexico or Europe later. Both need a Professional plan and a GTIN exemption.

You target Amazon Europe or the UK

Printful, which supports Amazon's Europe region, or Spreadconnect through Order Desk, which imports orders from Amazon Europe.

You only want to design

Apply to Merch on Demand, and connect a service to a seller account in the meantime: the program is non-exclusive.

You sell wall art, mugs or cards

Gelato or Printful: their catalogs go well beyond the apparel that leads Merch on Demand.

  • Check that the connection covers your Amazon marketplace, not just Amazon in general
  • Confirm the Professional seller plan ($39.99 a month) in your budget
  • Request the GTIN exemption before you design the catalog
  • Price apparel with Amazon's referral bands in mind: 5% up to $15, 10% up to $20, 17% above
  • Order a sample before you publish
  • Compare with our print on demand services ranking if Amazon is one channel among others
How it works and traps

Amazon print on demand: how it works, the traps and our tips

What the comparison guides leave out: the fees and rules that decide your margin once the listing is live.

01

How Amazon print on demand works, and the words you'll meet

Basics

Print on demand means a product is printed only after a customer buys it: no stock, no minimum order. On Amazon there are two routes.

  • Merch on Demand: Amazon is the seller. It prints, ships and serves the customer, and pays you a royalty, the share left after its costs.
  • Your own seller account: you are the seller. A print service is connected to Seller Central; it receives each order, prints it and ships it, and you set the price.

Three words come up on every page. A referral fee is Amazon's commission on each sale, a percentage of the total sales price. A GTIN exemption lets you list a product without a barcode number (UPC, EAN, JAN or ISBN); custom printed products don't have one, so you request the exemption in Seller Central. A royalty group is the Merch on Demand level that sets your royalty multiplier in the US store.

02

Trap 1: the $20 line on apparel referral fees

Fees

On Clothing and Accessories, Amazon's referral fee is 5% for a total sales price of $15.00 or less, 10% above $15.00 up to $20.00, and 17% above $20.00, with a $0.30 minimum. A shirt at $19.99 pays $2.00; the same shirt at $21.99 pays $3.74. Two dollars more on the price adds $1.74 of fees. Mugs and home products sit in Home and Kitchen, at 15%.

03

Trap 2: Merch on Demand pays more if you bring the traffic

Merch

In the US store, Merch on Demand has three royalty groups. Creator is the standard rate: $2.44 on a $19.99 t-shirt. Plus pays twice that, $4.88, if at least 15% of your unit sales come from traffic you drive (ads on or off Amazon, social media). Premium pays 2.16 times, $5.27, from 35%. Both need at least 10 units a month in the US store, and your group is updated monthly from a two-month average. Outside the US, the rates don't change: £2.59 on a £15.99 shirt in the UK.

04

Trap 3: when Printify Premium pays for itself

Plans

Premium gives up to 20% off all products. At the full 20%, billed yearly at $24.99 a month ($299.88 a year), it pays for itself once you spend more than $124.95 a month on products; on the monthly plan at $39, the line is $195. A smaller discount on your products moves that line up. The Printful Growth plan works the other way: $24.99 a month, free once your sales reach $12,000 a year.

05

Trap 4: the per-order fee of the Order Desk relay

Hidden cost

A service without a direct Amazon connection goes through Order Desk. Starter is $20 a month plus 25 cents per order; Pro is $60 plus 10 cents. Above about 267 orders a month, Pro costs less than Starter: at 1,000 orders, $160 against $270. Starter also caps you at three integrations, which counts Amazon, your printer and any other store.

06

Trap 5: variants that show up as separate listings

Listings

When Printful publishes to Amazon, it takes 30 to 60 minutes, and every variant (size, color) is pushed as an individual product. Amazon can take a couple of days to group them under a parent listing. Don't delete and republish in the first hours: wait, and only redo it if the variants are still split after that.

07

Trap 6: Printify products that won't publish

Printify

Printify only publishes products from US-based print providers to Amazon US. A product you copied from a store set to ship from Europe stays in your list and fails at publishing. Create your Amazon products with the "Ship from" region set to the US from the start.

08

Tip: the GTIN exemption is often faster than you think

Setup

A seller with a Professional account since 2016 reported in 2023 that Amazon approved the exemption on the spot, with a message that it takes up to one hour to take effect. Apply per product category, with the brand name you will use on the listings.

09

Tip: prepare one master file for every route

Design

Merch on Demand asks for a 300 dpi PNG at 15 by 18 inches, the printable area of a t-shirt, with the design sitting comfortably inside it. Export that master once and reuse it for Printful or Printify, then order a sample before you publish anywhere.

FAQ

Amazon print on demand · FAQ

  • Is a UPC exemption the same as a GTIN exemption on Amazon?
    Yes. UPC, EAN, JAN and ISBN are all Global Trade Item Numbers, so an approved UPC exemption works as a GTIN exemption. Amazon's message on approval says the exemption can take up to one hour to take effect, so save the listing as a draft if it is refused at first.
  • What happens if a Merch on Demand design breaks Amazon's content policy?
    Amazon may remove it without notice. Each design must follow the program's Content Policy, Amazon alone judges whether content is appropriate, and a listing that violates it can lead to the cancellation of your listings or the suspension or termination of your Merch on Demand account. Check trademarks and copyrighted phrases before you upload, not after a sale.
  • Can I order a sample of a Merch on Demand product before it goes public?
    Yes. When you publish, you can make the product accessible through a direct link only, instead of public in Amazon search, and Amazon encourages you to buy a sample to check that the design works with the product and color you picked. Switch it to public once the sample looks right.
  • Do Merch on Demand royalties change outside the US?
    The royalty groups only apply in the US store: Plus and Premium multipliers don't change rates elsewhere. In Europe and Japan the displayed price already includes taxes. A standard t-shirt at €15.99 earns €1.44 in Germany and €1.72 in Spain.
  • Is Amazon KDP print on demand too?
    Yes, for books. Kindle Direct Publishing prints paperbacks and hardcovers when they are ordered. On Amazon.com, a paperback earns 60% of its list price from $9.99 and 50% at $9.98 or less, minus printing costs, which depend on trim size, page count and ink. Amazon's own example: a 333-page black-ink paperback at $15 earns $4.00.
  • Do I need the Professional seller plan to use Printful or Printify on Amazon?
    Yes for both. Printful requires a Professional plan, $39.99 a month in the US, with prices varying by region, and Printify says the Individual plan will not work for its connection. Gelato also points to the Professional plan for its integration. The Individual plan costs $0.99 per item sold with no monthly fee, and at more than 40 sales a month the Professional plan costs less anyway.
  • Do Merch on Demand customers get free shipping?
    Often, yes. Merch on Demand products get the same shipping options as any item sold by Amazon: Prime members receive free two-day shipping, and a customer who spends more than $25 gets free shipping. Everyone else pays for ground shipping or for faster delivery.
  • What happens to an inactive Merch on Demand account?
    An account that has not generated a sale in over one year may be moved to an inactive status. Keep at least one design selling, or plan to relaunch before the year is out.