Lead Score by Zapier Zapier integrationAutomate Lead Score by Zapier with Zapier.
The Lead Score by Zapier Zapier integration gives you 0 triggers, 0 actions and 1 search. Hand it an email address from another app and it looks up the person and company behind it, with a qualification, for the next steps of your Zap.
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What the Lead Score by Zapier integration does
Lead Score by Zapier is a small tool built by Zapier to give you information about your leads. It takes one email address and returns data on the person and on their company, plus a qualification, all drawn from MadKudu. On Zapier it works as a search step, in the middle of a Zap that another app starts.
Three results you can build on Find Person and Company Information. A richer lead record: an email arrives from a form, the search fills in who the person is and where they work, and the next step writes all of it into your CRM. A sorted inbox of leads: put a filter after the search and let only the qualified leads go on, the rest stop there. Less manual research: nobody has to open a browser and look up each new address by hand.
What this integration does not do: there is no trigger, so it never starts a Zap by itself, and no action, so it never writes anything anywhere. It only finds. Every Zap that uses it needs another app to start it and, in practice, another app after it to use what was found.
Two limits shape the whole thing. First, the app allows 500 requests a month; beyond that, you need the official MadKudu integration and one of MadKudu's paid plans. Second, a search makes the Zap multi-step, so it needs a paid Zapier plan. If you are still choosing tools, the n8n vs Zapier and Make vs Zapier comparisons are worth a look.
Zapier vocabulary in one minute
Seven words explain every Zap. One plain line each, before you build anything.
- Zap
- The automation you build on Zapier: one trigger, then one or more actions that run each time the trigger event happens.
- Trigger
- The event in an app that starts the Zap. Lead Score by Zapier has none, so another app always fills that role.
- Action
- What the Zap does once it has started: the step that writes, sends or moves something for you in another app.
- Task
- The unit Zapier bills. One task is one action your Zap completes successfully, and your plan counts those.
- Polling vs instant
- A polling trigger is checked by Zapier on a timer. An instant trigger is reported by its app the moment the event happens.
- Filter
- A step that lets the Zap go on only when what arrived meets the condition you set, and stops it otherwise.
- Search step
- A step that looks up something that already exists, here a person and company behind an email, for the steps that follow.
What Lead Score by Zapier really costs
Two meters run side by side: Zapier's task count, and the app's own allowance of 500 requests a month.
- Lead Score by Zapier operations1 search, no trigger, no action
- App allowance500 requests a month
- Zapier plan neededPaid, since a search makes the Zap multi-step
On the Zapier side, the trigger in the other app costs nothing, and each action that succeeds counts as one task; a failed action is not counted. Lead Score by Zapier is not a premium app, but the free plan only builds two-step Zaps, one trigger and one action, and a search makes the Zap multi-step. So in practice you need a paid plan to use it. On the app side, past 500 requests in a month you have to switch to the official MadKudu integration and a MadKudu pricing plan. The interval grid below applies to the polling trigger of the app that starts your Zap, if it has one.
Connect Lead Score by Zapier in three steps
- 01
Open your apps
Go to the Apps page of your Zapier account and click + Add connection. A connection is the app linked to your account once, then reused by every step that runs the search.
- 02
Pick Lead Score by Zapier
Search for Lead Score by Zapier in the dialog, select it and click Add connection. If a new tab opens, that is where you identify yourself for the app.
- 03
Sign in and grant access
Complete the sign-in in that tab and grant Zapier access. The general rule applies: an account on the app, plus access to anything you do not own yourself and want the Zap to touch.
Your first Lead Score by Zapier Zap
GoalLook up who is behind each new form email, then send only qualified leads on to your CRM.
- 01
Start with the form
Create a Zap and pick your form tool, with its new-entry event, as the trigger. Test it: Zapier brings back the three most recent entries, so you work on a real email.
- 02
Add the search
Add a step, open the Action event list and pick Find Person and Company Information under SEARCH. Map the entry's email into the required Email field.
- 03
Test what comes back
Run the search test once and read the person, company and qualification data it returns. Those are the values the filter and the CRM step will use.
- 04
Add the filter
Add a Filter step from the plus icon and set its three boxes: the field to look at, the rule, and the value to compare with. Pick the rule type that matches the field.
- 05
Add the CRM and publish
Add your CRM with its create-contact action, map the found data, test it, then click Publish. Keep an eye on the 500 monthly requests as volume grows.
The Lead Score by Zapier search
1 search step looks for data that already exists in Lead Score by Zapier, so a later step can use it.
This app's only operation is a search step. You find it at the bottom of the action-event list, under its own SEARCH heading, and three settings decide what happens when the lookup does not go as planned.
Find Person and Company Information
SearchIn Zapier“Finds person and company data and qualification based on an email address, using MadKudu.com. Note: This app only allows 500 requests per month. If you need more than this, you need to use the official MadKudu integration on Zapier and subscribe to one of their pricing plans.”
Takes an email address and returns what MadKudu knows about that person and their company, along with a qualification you can act on in later steps.
The three settings every search exposes
- Successful if no search results are found?Left on its default, a lookup that finds nothing stops the Zap there and the steps that rely on it are skipped. Switch it on and the Zap carries on empty-handed.
- Create X if it doesn't exist yet?On apps that offer it, this box turns a search into a find-or-create. Lead Score by Zapier exposes no find-or-create variant, so the search only ever finds.
- If multiple search results are found?Three ways out when several items match: keep the first one, which is the default, stop the Zap, or hand all of them on at once.
When a Lead Score by Zapier Zap breaks
Zapier attaches two help articles to this app: Find lead information in Zap workflows, and Common Problems with Lead Score on Zapier.
Below are the traps you can count on: the app's monthly cap, the required email, and the general limits of any Zap. For anything else, the Zapier troubleshooting page is the next stop.
The monthly allowance runs out
Lead Score by Zapier only allows 500 requests a month. Beyond that, the way forward is the official MadKudu integration on Zapier and one of MadKudu's pricing plans.The lookup has nothing to search
Email is a required field. If the starting app sends an entry without an email address, the search cannot run, and the steps that depend on it never get their data.Old leads are never enriched
A Zap only reacts to what happens after it is switched on. Leads collected before you published are not looked up; running them through is a separate job.The Zap feeds itself
If a later step writes into the very place your trigger watches, the Zap sets itself off again and again, and every loop spends one of your 500 monthly requests.
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