Labs · Review2026 Edition

Tally Review 2026

Tally is a Belgian form builder that works like a doc: you type your questions, add conditional logic, and publish. The free plan caps neither forms nor responses. We compared its plans, its fair use rules, its hidden limits and what real users say, so you know whether free is enough or whether the $24 Pro plan is worth it.

Verdict · 5 criteria scored

Our Tally review in a nutshell

Romain Cochard
Reviewed by
Romain Cochard
CEO of Hack'celeration

Most form builders start charging once you pass a few dozen responses a month. Tally doesn't. Its free plan gives you unlimited forms and responses, plus conditional logic (a question that only shows up when an earlier answer calls for it), calculated fields, signatures, file uploads and Stripe payments. The editor feels like Notion: type "/" and pick the block you want.

Free still has edges. Uploads max out at 10 MB per file, the Tally badge stays on your form, and a fair use policy kicks in at around 50,000 responses a month sustained over several months. Pro ($24/month billed yearly, $29 month to month) removes the badge and adds your own domain, unlimited teammates and partial submissions. Business ($74/month billed yearly, $89 month to month) mainly adds automatic deletion of old responses.

Our verdict: 4.3/5. It's the best starting point for freelancers, nonprofits and small teams that need volume without a bill. Look elsewhere if you sell subscriptions, need a native HubSpot connection or want someone on the phone: Tally does none of the three.

Free trial

The numbers speak. Want to try Tally?

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Tally plans

What Tally costs, plan by plan

Tally bills per workspace, not per seat: your teammates are free on Pro and Business. Paying yearly gets you two months off. One rule to keep in mind before you upgrade: Tally refunds nothing, even if you cancel the next day.

Price per workspace per month, billed yearly (monthly price just below)

Free

Enough for most people

$0/month

No time limit, no credit card

  • Unlimited forms and responses (fair use)
  • Conditional logic, calculations, hidden fields
  • Stripe payments and signatures
  • File uploads up to 10 MB each
  • Tally badge on your forms
Best paid pick

Pro

For a brand or a team

$24/month, billed yearly

$29 billed monthly

  • No Tally badge, your own domain
  • Unlimited team members
  • Partial submissions and drop-off analytics
  • No file size limit
  • Custom CSS, Google Analytics, Meta Pixel

Business

For data retention rules

$74/month, billed yearly

$89 billed monthly

  • Everything in Pro
  • Auto-delete responses after a set period
  • Respondent email verification
  • 90-day version history (30 on Pro)
  • More features announced by Tally

Prices from Tally's official pricing page in 2026, excluding tax. Nonprofits: 30% off Pro for life (new Pro customers). Students and teachers: 30% off Pro for one year. No refunds after payment.

Community · quoted reviews

What users really say about Tally

4.9
Based on 15 reviews
Reviews from across the web
100% recommend it
  • 5★14
  • 4★1
  • 3★0
  • 2★0
  • 1★0
AI review summarySynthesised from 15 reviews

These 15 quoted reviews, all from G2 and Capterra, average 4.9/5: fourteen five-star ratings and one four-star. The praise lines up. Setup is fast, forms look clean with zero effort, and the free plan covers a lot. The complaints are specific. Paid features feel less intuitive than the rest. Design hits a ceiling for demanding brands. Scored logic needs helper fields. Rating scales can get cut off on mobile. And seeing who abandoned a form takes Pro. Elsewhere the tone is harsher: Tally's Trustpilot score sits at 3.5/5 on 19 reviews, dragged down by refused refund requests.

Most loved

  • +Up and running in minutes
  • +Clean-looking forms out of the box
  • +Very generous free plan
  • +Powerful logic and calculations for a simple tool
  • +Easy to embed on a website

Watch-outs

  • !Paid features less intuitive
  • !Limited design for strict branding
  • !Scored logic gets manual fast
  • !Rating scales cut off on mobile
  • !Partial submissions locked to Pro
  • Verified User in Arts and Crafts via G2
    Small-Business (50 or fewer emp.)Jun 1, 2026

    It’s so intuitive and helpful, the client service team is responsive, and the forms turn out so good ! honestly for now, i still haven’t found something really bad, i guess just some bugs from time to time, but the team fixes them very quickly

  • Expert OpinionMay 30, 2026

    Dynamic design with innovative options that pave ways for lucrative visions. So for ITS A WORK OF ART IN PRACTICES…..

  • General ManagerMay 26, 2026

    The greatest! The greatest! The greatest! The greatest! The greatest! The greatest! Here we go again! 🤣

  • Small-Business (50 or fewer emp.)May 22, 2026

    I like Tally's good integrations and friendly pricing. Their customer success is also good. UI and UX can be improved, especially for setting up integrations like Google Drive or using Zapier if they don't have native integrations. Also, having a custom domain and premium features, which people pay money for, like onboarding, needs to be smoother. The paid version features are a little bit harder to use than the free version features, so I want improvements on that.

  • Small-Business (50 or fewer emp.)May 21, 2026

    I really like how easy Tally is to use, with an interface that's super intuitive and works a lot better than other form plugins or builders I've tried. It's particularly good with analytics and integration, allowing me to see all the data and where people might drop off in the form flow. Tally makes the form-building process very easy and has all the fields I need with highly customizable options. It's easy to embed in a NextJS front end, and it works really well. Creating complex forms like job applications and onboarding forms that require a lot of qualifications and documentation is effortless. I can easily set up forms with multiple pages and sections. Tally's integration with CRMs like HubSpot is also a plus, and I'm very happy about that. Compared to others like WS Form, Tally's interface is much faster, more intuitive, and modern. It's a beautiful form builder that offers more speed and flexibility. The setup is very easy, and there's so much customization available to make forms really unique and beautiful. It's incredibly user-friendly, even for those who aren't developers. At the start, I had to kind of play around a little bit embedding it into the front end of the NextJS website. I was struggling with the auto height and having the height of the form be automatic to fit the page and not create an extra scroll bar for the form. Also, I found that the default redirect page was scrolling to the wrong point. I chose to create a custom redirect for my forms and make more on brand with the rest of the website. I didn't bother investigate that issue that much, but I am sure the support team would have helped navigate that as well.

  • Verified User in E-Learning via G2
    Small-Business (50 or fewer emp.)May 16, 2026

    Tally offers a wide range of features, making it easy to build unique and highly customised forms. Tally is a powerful tool overall. Some features can take a bit of time to explore and learn, but once you’re familiar with them, everything works seamlessly. I’d also love to see the invite members feature included on lower-tier plans, since that would make team collaboration much more accessible.

The Hack'celeration verdict

We compared Tally on five criteria.

A score per criterion, what works, what doesn't, and who it's for.

Criterion 01 · Ease of use

How easy is Tally to pick up?

4.7/5

Very. That's the whole point. You open a blank page, write your first question like you would in a doc, then type "/" to pick a block: short text, email, multiple choice, date, file upload, payment, signature. You can even build a form without an account and sign up when you hit publish. The link is ready to share or embed on Webflow, Framer, WordPress or Notion.

Conditional logic lives on each block. You set the condition ("if question 2 is Yes") and the action (show, hide, jump to a page, calculate). On a ten-question form, it's crystal clear. On a forty-block quiz, there's no visual map of the branches, so you review block by block. That's the most common gripe from people building scored assessments.

Two small things save real time. Answer piping lets you reuse earlier answers with "@" ("Thanks Julie, what's your budget?"). And respondents see the form in 45+ languages, right-to-left included, so an Arabic or Hebrew form renders correctly.

Verdict

The fastest tool we compared for going from idea to shareable link. Budget some review time once your logic passes twenty or so conditions.

Criterion 02 · Value for money

Is Tally worth paying for?

4.7/5

For most use cases, you won't pay a cent. Free keeps what competitors lock behind paywalls: logic, calculations, payments, signatures, close-on-date, password protection. The only hard cap is file size (10 MB each). Fair use only bites big sites: Tally names roughly 50,000 responses, 50,000 notification emails or 100 GB of uploads a month, sustained for three to four months. Past that, Tally offers a custom plan billed quarterly on top of your subscription.

Pro at $24/month billed yearly ($29 monthly) pays off once the form carries your brand: no badge, your own domain, emails sent from your address. It also covers your whole team at no extra cost, which makes it cheaper than a Typeform Basic plan at €25/month capped at 100 responses. Business at $74/month billed yearly targets a narrow need: auto-deleting responses after a set time and verifying respondent emails.

The sore spot is billing. Tally's policy is strict: no refunds, not for a forgotten cancellation, not for unused time. Close to a third of Tally's Trustpilot reviews are one-star, many over exactly this. Start monthly, and switch to yearly once you're sure.

Verdict

Best value in the category on Free and Pro. Business only makes sense if you have a real data retention requirement.

Criterion 03 · Features and depth

What does Tally do that Google Forms can't?

4.2/5

More than it looks. Calculated fields add up points or multiply a quantity by a price, which gets you quotes, graded quizzes or lead scores. The result can show inside the form and decide which thank-you page appears. Hidden fields grab URL parameters (a campaign source, a partner name) without the respondent seeing them.

Payments run through Stripe, by card, with a fixed or calculated amount. Tally says it adds nothing on top of Stripe's fees. Three limits to know: no recurring payments (so no subscriptions), no Stripe test cards for trial runs, and a payment block price you can't edit (you rebuild the block or use a calculated field). Tally doesn't issue invoices either; Stripe does.

On analytics, Free shows answer charts, averages and NPS with no time limit, but visits only for the last seven days. The drop-off tab and partial submissions are Pro only. Partial submissions don't sync to your integrations and don't trigger emails: you export them as CSV.

Verdict

Surprising depth for a free tool. It lacks recurring payments and true layout freedom, where Typeform and Jotform do better.

Free trial

Sold on the details? Start a Tally trial.

Build a free Tally form→
Criterion 04 · Customer support and assistance

Can you count on Tally's support?

3.6/5

For a specific question, yes. The help center is well kept: every feature has its page, with its limits spelled out (what partial submissions don't do, what the Notion integration doesn't handle). That's rare, and it saves a lot of tickets. Beyond that, support is email only. No chat, no phone, no account manager, even on Business.

Tally doesn't publish a response time. Feedback is mixed: some Trustpilot reviewers got an answer within the hour, others describe conflicting replies on a logic question. The team is small for a product this size: the company, founded in Ghent in 2020, has bootstrapped its way to where it is.

The real friction is the refund policy, applied without exception. Buy yearly by mistake and don't expect a goodwill gesture. Cancelling, on the other hand, is one click in the dashboard, and paid features stay on until the end of the period you've paid for.

Verdict

Above-average docs, decent support, but written only. If you need someone on the phone, this isn't your tool.

Criterion 05 · Available integrations

Does Tally plug into the rest of your tools?

4.1/5

Into no-code tools, very well. Native integrations cover Google Sheets, Notion, Airtable, Coda, Slack, Discord, Linear and the Attio CRM. Every response creates a row or page, field by field. A webhook (a URL that receives each response in real time) sends the data anywhere else. And when an integration fails, Tally emails you.

For a CRM like HubSpot or an email tool like Mailchimp, you go through Zapier, Make or n8n: there's no native connector. That's one more tool to pay for and watch. In Notion, one limit catches people out: the integration doesn't fill Relation properties. Tally's own docs suggest Make as the workaround.

Tally moved early on AI. Its MCP server (the protocol that lets an AI assistant use a tool) works with Claude, ChatGPT and Cursor: ask the assistant to build a form or summarize responses and it does it in your account. For safety, it can't delete a form or a response.

Verdict

Excellent with Notion, Airtable and Google Sheets, and ahead of the pack on AI assistants. Weaker when you need to feed a sales CRM without a middleman.

Pay less, collect more

Six tips to get the most out of Tally

These come from Tally's official docs and from what its users report. They prevent the most common headaches: a purchase you can't undo, lost responses and bot submissions.

01

Start monthly, go yearly later

Before you pay

Tally refunds nothing, not even a yearly plan bought by mistake. Take Pro monthly at $29 first. Once you're sure, switch to yearly: it drops to $24 a month, $60 saved over the year. Put the renewal date on your calendar.

Pro monthly
$29/month
Pro yearly
$24/month
02

Ask for the nonprofit or education discount

-30%

Nonprofits get 30% off Pro for life, as long as they're new Pro customers. Students and teachers get 30% off for one year. Apply through the dedicated help center pages before you subscribe, not after.

Nonprofits
30% off for life
Education
30% off for 1 year
03

Turn on partial submissions before launch

Pro

Partial submissions are only captured from the moment you switch them on: nothing retroactive. Enable them before you send your form. They export as CSV from the Partial tab but don't sync to Notion or Sheets, and signatures aren't saved in them.

Where
Form settings
Export
CSV only
04

Add reCAPTCHA to public forms

A public contact form draws bots. Type "/recaptcha" in the editor and drop the block right before the submit button: it's free for everyone. Add duplicate-submission prevention if each person should answer only once.

Command
/recaptcha
Price
Free
05

Track sources with hidden fields

Free

Create a hidden field called "source", then add ?source=linkedin to the link you share on LinkedIn and ?source=newsletter in your newsletter. Each response arrives tagged with its origin, no Google Analytics and therefore no Pro plan needed. The same trick prefills a client's name in a personal link.

Example
?source=linkedin
Plan
Free
06

Use a calculated field as your payment amount

You can't edit a payment block's amount: you'd have to delete it and reconnect Stripe. Put the price in a calculated field and point the payment at it instead. You can then change the price in one click, or compute it from the quantity selected.

Payments
Card via Stripe
Recurring
Not supported
What if Tally isn't the right fit?

Five tools worth a look

Tally isn't the best pick for everyone. Each of these five wins on one specific point: design, payments, teamwork or fitting into an office suite. Each card also states its limit. The ranking is editorial: a sponsored spot is always labeled on its card, and no affiliate link changes a score.

01

Fillout: the deepest logic for Airtable and Notion

Advanced logic

Fillout gives you 1,000 responses a month on its free plan and goes deep with Airtable and Notion, down to updating existing records. Starter is $19/month, Pro $49. Who it's for: teams running their business out of an Airtable base. Its limit: the free tier caps out where Tally counts nothing.

Our Tally vs Fillout comparison breaks it down.

Price
Free, then $19/month
Best for
Airtable and Notion bases
Read our Fillout review →
02

Typeform: one question per screen, the most polished

Design

Typeform shows one question at a time, with transitions and layouts that lift completion rates on brand surveys. Basic is €25/month for 100 responses, Plus €55. Who it's for: marketing teams that care about every pixel. Its limit: expensive as soon as volume grows.

See Typeform vs Tally.

Price
From €25/month
Best for
Brand surveys
Read our Typeform review →
03

Jotform: collect payments, e-sign, generate PDFs

Full suite

Jotform goes further than Tally on payments (multiple gateways), e-signatures and generated PDF documents. Its free plan stops at 100 submissions a month, and Bronze is $34/month billed yearly. Who it's for: signed quotes and registration packets. Its limit: quotas on everything, and a single user up to the Gold plan.

See Jotform vs Tally.

Price
Free, then $34/month billed yearly
Best for
Payments and signatures
Read our Jotform review →
04

Google Forms: free and fine for internal surveys

Free

With a Google account, Google Forms is free and drops every response into Google Sheets. For a team poll or a sign-up with no payment, that's often enough. Its limit: no payments, logic limited to sections, and a look your respondents recognize instantly. Moving off it? Our guide to switching from Google Forms compares the options.

Price
Free with a Google account
Best for
Internal surveys
05

Microsoft Forms: already in your Microsoft 365 plan

Office

If your company already pays for Microsoft 365, Microsoft Forms is included and stores responses in Excel and Teams with your coworkers' accounts. Who it's for: internal teams on Microsoft. Its limit: little customization, no payments, and a tool built for internal use rather than for your customers.

Price
Included in Microsoft 365
Best for
Microsoft-based teams

Do you make a tool in this category? Email us: hello@hackceleration.com

Who is it for?

Is Tally right for you?

Three situations, three answers. Then six checks to run before you pay for anything.

Yes, if you want lots of responses without paying

Contact forms, waitlists, job applications, nonprofit sign-ups: Free covers all of it with no counter. Want Tally wired into your CRM and automations? Our Tally agency starts from your actual process.

Yes on Pro, if the form carries your brand

A client-facing form on your domain, no Tally badge, the whole team in one workspace: $24/month billed yearly covers it. To learn to build clean logic yourself, Tally training works from your own use case.

No, if you sell subscriptions or need phone support

No recurring payments, no phone line, no refunds: for a club with monthly dues or a team that wants a dedicated contact, Jotform or Typeform fit better.

  • Do your uploads go over 10 MB (videos, large PDFs)?
  • Do you need to charge every month, not just once?
  • Is your CRM on the native list, or will you need Zapier, Make or n8n?
  • Do you consistently go past 50,000 responses a month?
  • Are you a nonprofit or in education (30% off)?
  • Have you checked everything you need before paying, knowing there are no refunds?
FAQ · 8 questions

Frequently asked questions

  • Is Tally really free and unlimited?

    Yes, within fair use. Tally's benchmarks for heavy usage are roughly 50,000 responses, 50,000 notification emails or 100 GB of uploads a month, sustained for three to four months. Below that, nothing gets blocked. Above it, Tally reaches out with a custom plan billed quarterly, and gives you time to leave if you'd rather not.

  • Why do I see both $29 and $24 for Tally Pro?

    Both are right. $29 is the month-to-month price; $24 is the monthly equivalent when you pay yearly, which works out to two months free. Same logic for Business: $89 monthly, $74 billed yearly. Tally lists its prices in US dollars, Europe included.

  • Does Tally offer refunds?

    No. Tally has a strict no-refund policy, including when you forget to cancel before renewal. You can cancel anytime from the dashboard and keep paid features until the end of the period you've paid for. That's why starting monthly is the safer move.

  • Where does Tally store data, and is it GDPR compliant?

    Tally is a Belgian company and stores responses in Europe, on Google Cloud in Belgium, encrypted in transit and at rest. Two US subprocessors only come in if you turn on their features: SendGrid for notification emails and Stripe for payments. The data processing agreement is accepted with the terms of service, with nothing extra to sign.

  • Does Tally take a cut of payments?

    According to its help center, Tally adds nothing on top of Stripe's pricing: you only pay Stripe's standard fees. You need a free Stripe account, and respondents pay by card. Recurring billing isn't supported, so monthly dues need a different tool.

  • How large can uploaded files be on Tally?

    On Free, 10 MB per file, with no cap on the number of files or total storage. On Pro, there's no size limit. For videos, either upgrade or ask for a share link instead of the file. EU file storage on Cloudflare is an option you can switch on.

  • Does Tally work with ChatGPT or Claude?

    Yes. Tally offers an official MCP server and connectors for Claude and ChatGPT. You can ask your assistant to create a form, edit it or analyze the responses. The server exposes more than twenty actions but can't delete forms or responses, by design.

  • Can I see who started a form without submitting it?

    Yes, on Pro: partial submissions and the drop-off tab show which question people quit on. Turn them on before you share the form, because nothing is captured retroactively. On Free, you only see visits from the last seven days.

Hack'celeration Lab

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