Clay training, 1-on-1.Your lead lists enrich themselves.
A Clay training, 1-on-1, where an expert opens your account with you and builds what works: data sources, enrichment waterfalls, Claygent agents, lead scoring, outbound wired into your CRM. We start from your real ICP, not theory.
★★★★★ 4.7/5 · 300+ pros trained · France Num certified
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GeminiWe build Clay for real clients, not just in theory.
Most Clay trainings are run by people who read the docs the night before. At Hack'celeration it's the opposite: enrichment waterfalls, Claygent agents, scored lists, CRM sync, that's our daily agency work. Everything we teach you, we practice on shipped projects. We know the traps (the waterfall that burns your credits on the first column, the Claygent prompt that returns garbage) because we've already solved them.
- We build Clay enrichment waterfalls for real clients every week, not just in theory
- 1-on-1 format: the trainer adapts to your level, beginner or seasoned ops
- We tell you when Clay isn't the right call (sometimes a plain Apollo is enough for a basic list)
- We start from your real account and your ICP, not a dummy example
Four pillars so your lists enrich and connect.
A badly configured Clay means burned credits, weak lists, data stuck inside the tool. Most of the trouble comes from the setup, not Clay. We pick up your real account and work through the four pillars together.
- Sources and waterfalls
Reliable data, found at the lowest cost
Clay plugs into 100+ sources (Apollo, Hunter, Datagma, LinkedIn, RB2B). We build your enrichment waterfalls: try one provider, and if the email or phone is missing, fall through to the next. You only spend a credit when data is actually found. The trap we've seen too often: a badly ordered waterfall that burns your credits on the first column. We fix that.
Build my waterfalls - AI agents and Claygent
Research you'd never do by hand
Claygent is Clay's AI agent: you give it a prompt, it reads a website, a LinkedIn profile, a pricing page, and returns a structured answer per row. Surface a tech stack, qualify an ICP, detect a buying signal. We write the prompts together, handle the output format and the empty cases. That's what separates an okay list from a genuinely targeted one.
See Claygent agents - Lists and scoring
Targeted lists, not a dump of 10,000 contacts
We start from your real ICP and build the list: LinkedIn Sales Navigator import, filters, dedupe, normalization. Then we score each lead with formulas and conditions, to surface the accounts worth your time. A list of 200 well-scored leads beats an export of 10,000 rows nobody will touch. We teach you to make that call.
Build my list - Integrations and outbound
Plug Clay into your CRM, sequences and API
Clean data is useless if it stays inside Clay. We push to your CRM (HubSpot, Pipedrive, Salesforce) and your sending tools (Smartlead, Instantly, lemlist), with sync and webhooks. And if a tool has no native module, we go through the API or n8n. Your enriched leads go out in sequence on their own, at the right moment.
See the outbound
Meet our trainers, leave with a plan.
Drop your email. We get back to you to connect you with a Hack'celeration-certified trainer: we look at your Clay account, spot what's weakening your lists or your credit usage, and tell you where to start. No commitment, even if you don't take the training.
- A diagnosis of your setup (tables, waterfalls, credit usage)
- The first fixes to make, in priority order
- The right 1-on-1 format for your level and lead volume
- An honest take: Clay or Apollo for your case
Your Clay program, step by step.
Five steps, no skipping. Each one on your real account, with a clear deliverable. From the first session we go after what's weakening your lists and your credits. By the end, you build your lists and automate your GTM without us.
- Step 1 · Account audit
We open your real Clay account and spot what's off
First session, we share your screen and look at your account together. Are your tables clean or full of duplicates? Do your waterfalls actually find emails, and at what credit cost? Is your ICP well defined or are you casting too wide? We list the real reasons your lists are weak or your credit budget melts. You leave with a clear diagnosis and the list of fixes, in priority order. No theory, your real account.
- Step 2 · Sources and enrichment
Your waterfalls find the right data at the right cost
We tackle the heart of Clay: enrichment. We plug in the right sources for your market (Apollo, Hunter, Datagma, local providers) and build your waterfalls in the right order, cheapest to priciest. We validate emails, pull numbers, dedupe. Above all, we calibrate credit usage: a clean waterfall costs a fraction of what a naive setup bills you. By the end, your data is reliable and your budget holds.
- Step 3 · AI agents and Claygent
Claygent does the research you'd never do yourself
We move to AI. Claygent reads websites, profiles, product pages, and returns a structured answer per row: tech used, a funding signal, fit with your ICP. We write the prompts together, frame the output as JSON, handle the cases where the agent finds nothing. You practice on your own target accounts, not a dummy example. You finish with AI columns that qualify your leads automatically.
- Step 4 · Lists, scoring and outbound
We build, we score, then we plug into your stack
We bring it all together. We build the list from your ICP (Sales Navigator, filters, normalization) and score each lead with formulas to surface the priority accounts. Then we push to your stack: CRM sync (HubSpot, Pipedrive), sending in sequence (Smartlead, Instantly, lemlist), webhooks and API when there's no native module. We wire n8n if needed. Your enriched leads go out to outbound on their own.
- Step 5 · Autonomy
You build your lists and automate your GTM without us
The number one goal: you become autonomous. By the end of the program, you know how to plug in a source, build a waterfall that doesn't burn your credits, launch a Claygent agent, score a list and push it to your CRM and sequences. You no longer need an agency to enrich your data. And if you want to delegate later, we also run a Clay agency, but that's not the point here.
Why train 1-on-1 with us.
- 300+Pros already trained on GTM
More than 300 people have gone through our trainings across France and Europe. Sales teams, growth folks, small-business founders. Not vanity numbers: people who built their enriched lists in Clay and automated their prospecting.
- 4.7/5Rating across 334 verified reviews
Average rating of 4.7 out of 5, across 334 reviews. We won't promise everything is perfect: you have to do the work on your real Clay account and watch your credits. But the 1-on-1 format makes the difference on a tool as deep as Clay.
- 1:1A dedicated expert, not a class of 100
You're not a number in a webinar. A trainer opens your real Clay account, looks at your tables, and works through your actual cases. We schedule sessions around your availability, replays included.
A working agency, recognized by the French State.
Hack'celeration is certified Activateur France Numérique and holds the AI Ambassador title, both granted by France Num to organizations that genuinely drive the digital transformation of companies. On the ground, we build Clay enrichment waterfalls for clients every week, more than 300 pros trained and a 4.7/5 rating across 334 verified reviews, left by the people who took our programs, not just by the buyer.
- Certified Activateur France Numérique
- AI Ambassador (France Num)
- 300+ pros trained across France and Europe
- 4.7/5 across 334 verified reviews
The questions we get the most.
What is a 1-on-1 Clay training?
An individual program with a Clay expert, not a class of 100 people. We open your real account, look at your tables, and work through your actual cases: sources, enrichment waterfalls, Claygent agents, scoring, outbound. You ask your questions live, the trainer adapts the pace to your level. We schedule sessions around your availability, and you leave with concrete actions every time. That's what makes the difference on a tool as deep as Clay.How much does the Clay training cost?
There is no single price. We connect you with a trainer certified by Hack'celeration, matched to your need and your level. It varies from one trainer to another, based on their profile and the format that fits your project.How much do Clay credits cost and how do you save them?
Clay bills in credits: you spend them on each successful enrichment, and plans start around 134 dollars a month for roughly 2,000 credits. The real lever is the order of your waterfalls. Put the priciest provider first and you pay full price before even trying a free source. In the training, we build your waterfalls cheapest to priciest, cut the useless columns, and watch usage. That's often where we halve your bill.What is Claygent and what is it for?
Claygent is the AI agent built into Clay. You give it a natural-language prompt and it goes off to find info on the web, row by row: read a site to surface the tech used, scan a LinkedIn profile, check a pricing page, detect a buying signal. It returns a structured answer you reuse in your columns. That's what lets you qualify hundreds of accounts without doing it by hand. In 1-on-1, we write the prompts together and handle the output format.Do I need to be technical to take the Clay training?
No, not necessarily. Clay is largely no-code: tables, columns, sources, all visual. To go further (formulas, API calls, webhooks), a bit of logic helps, but the 1-on-1 format is built exactly for that: we start from your exact level. Beginner, we go step by step. Seasoned ops, we jump straight to advanced waterfalls, Claygent and integrations. You can do a lot without ever writing code.Clay or Apollo: which one to pick?
It depends on your need. Apollo is a contact database with built-in sequences: simple, enough if you just want a list and standard emails. Clay is a level above: it aggregates 100+ sources into waterfalls, adds AI with Claygent, and automates research Apollo can't do. If your data needs to be enriched, scored and cross-checked from several sources, Clay wins. If you just want a basic export, Apollo is enough. During the training, we help you decide based on your real case.Can Clay be integrated with HubSpot, Pipedrive or Salesforce?
Yes, and it's one of the big parts of the training. Clay has native integrations with HubSpot, Pipedrive, Salesforce and most CRMs, plus sending tools like Smartlead, Instantly or lemlist. We configure the sync so your enriched, scored leads land automatically in the right place. And if a tool has no native module, we go through the API or a webhook, often relayed by n8n. Your clean data reaches your stack with no copy-paste.Can Clay feed my cold email sequences?
Yes, it's one of its most common uses. Clay enriches and scores your leads, then pushes the qualified contacts straight into your sequencing tool (Smartlead, Instantly, lemlist, La Growth Machine). You can trigger sending based on a score or a signal Claygent detected. One caveat: Clay handles the data and the routing, not your email deliverability. Warmup and domain authentication still live in your sending tool, and we point you in the right direction on that.How long until I get my first enriched list?
Often by the first or second session. Once your ICP is framed and your sources plugged in, we import a target list and run a first waterfall live: you watch emails and numbers fill in, and credit usage in real time. Scoring and Claygent columns come right after. There's no magic, the quality depends on your targeting, but watching a real list enrich in front of you makes learning very concrete, and fast.Is the training online or in person?
100% online, over video, 1-on-1. You join the sessions from anywhere, we share your screen and your Clay account live. Sessions are recorded if you want to revisit them. The individual format means real interaction: you're not a number in a webinar of 100, the trainer answers your questions about your setup. That's what makes learning concrete on a tool as rich as Clay.
Your leads deserve to be enriched. Meet your trainer.
Drop your email. An expert who ships Clay daily looks at your account and shows you how to build enriched lists and automate your GTM. No commitment, even if you don't take the training.