Hack'celeration Agency · Microsoft Ads 2026The Microsoft Ads agencythat imports it, retunes it, tracks it, scales it, reports itcheaper clicks that convert.
Microsoft Ads (Bing Ads) reaches the Microsoft Search Network across Bing, Yahoo, AOL and DuckDuckGo, where competition is thinner and clicks run cheaper, but a raw Google import left running converts badly and quietly burns budget. We import your Google Ads, install the UET tag, retune bids, match types and copy for the Bing audience, and add Shopping and LinkedIn profile targeting, so the cheap incremental clicks actually turn into conversions.
ActiveCampaign
Adalo
AdCreative.ai
Ahref
Airtable
Allo (The Mobile First Company)
Anthropic
Apify
Apollo.io
AttioAttio Implementation Partner
Base44
Baserow
Brevo
Bright Data
Browse AI
Bubble
CaptainData
ChatGPT
Claude
Claude CodeClaude CoworkClaude Design
Clay
Clickup
Cursor
DeepSeek
Dust
ElevenLabs
Fillout
Flutterflow
Folk CRM
Folk Implementation Partner
Freepik Spaces
Gamma
GeminiA Microsoft Ads agency retunes it for Bing, not just imports it.
Anyone can hit the Google Ads import button. Making the account convert on a different auction and audience, with tracking and Shopping wired right, is a different job. Here are the four things we own.
- Import & launch
Microsoft Ads launched from your existing Google Ads
You don't rebuild from scratch. We import your Google Ads account into Microsoft Advertising (campaigns, ad groups, keywords, extensions), map the conversions, install the UET tag so tracking works on day one, and clean up what doesn't translate. The Bing Ads import is the fast lane, but a raw import underperforms, so the real work starts after: pruning, restructuring and retuning for a different audience and auction.
See a typical launch - Audience tuning
Retuned for the Microsoft Search Network audience
Bing isn't a smaller Google. The Microsoft Search Network (Bing, Yahoo, AOL, DuckDuckGo) skews older, more desktop, higher income and more professional, so the same keyword behaves differently. We rework bids, match types, ad copy and device splits for who actually searches there, and layer in-market and LinkedIn profile targeting (company, industry, job function) that Google can't do natively.
See the method - Full coverage
Search, Shopping and the Microsoft Audience Network
Paid search is the core, but it isn't the whole platform. We run Shopping Campaigns from your Merchant Center feed, set up the Microsoft Audience Network for native display reach across Microsoft properties, and use UET-based remarketing and in-market audiences. Each one gets its own budget guardrail and conversion goal, so the cheap incremental clicks compound instead of leaking into channels that don't convert.
See the channels - Reporting & ops
You see the numbers, not a black box
An agency that hides the account isn't an agency, it's a hostage situation. The Microsoft Advertising account stays yours, we work inside it, and you get reporting on CPC, CTR, conversions and cost per acquisition next to your Google numbers so you can see the incremental lift. We're an automation and AI agency first, so the tracking, feeds and reporting are wired to run clean, not held together by hand.
See AI enablement
We run Microsoft Ads as a cheap incremental channel, not a Google clone.
Most Microsoft Ads accounts die the same way: someone hits the Google import, leaves the raw copy running, and concludes Bing doesn't work when really it was never retuned. So we treat it as its own auction: imported as a starting point, retracked with the UET tag, retuned for the Microsoft Search Network audience, and reported next to Google so the incremental lift is measured.
- Audit · review your Google Ads, your margins, and whether the Bing audience fits
- Import · bring the account over, install the UET tag, map conversions
- Retune · rework bids, match types, copy and audiences for the Microsoft network
- Report · CPC, CTR and cost per acquisition next to your Google numbers
We run Microsoft Ads where it actually pays off.
We don't sell Bing as a Google replacement, because it isn't one. The Microsoft Search Network is smaller, so it's an incremental channel: cheaper clicks, less competition, and an audience that skews professional and higher income. We'll tell you in the audit when that fits your business and when the volume isn't worth your time, which is exactly what an agency selling a badge won't.
- We treat Microsoft Ads as a cheap incremental channel, not a Google replacement, so we tell you upfront when the volume isn't worth your time.
- Import is the start, not the finish: we retune the account for the Bing auction and audience instead of leaving a raw Google copy running.
- You keep the account: it stays in your name, we work inside it, and you see every metric, so you're never locked in.
- No fabricated CPC promises. Lower clicks on Bing are real and public, but your numbers depend on your market, and we report the actual ones.
Microsoft Ads at the core, your paid search stack around it.
We configure the parts that turn the Microsoft Search Network into reliable incremental conversions, then wire them to the Google account you already run. Here's what a real setup covers.
- Setup
Google Ads import & cleanup
We import your Google Ads structure into Microsoft Advertising, then prune what doesn't translate (audiences, RSAs, settings) so you start from a working account, not a broken copy of another platform.
- Setup
UET tag & conversion tracking
We install the Universal Event Tracking tag, define conversion goals that match your real revenue events, and verify they fire, so every optimization decision rests on data Microsoft Ads actually trusts.
- Setup
Search & keyword structure
We rebuild the campaign and ad group structure for the Bing auction: tighter match types, negative keyword lists, and ad copy written for the Microsoft Search Network rather than copy-pasted from Google.
- Setup
Shopping Campaigns
We connect your product feed through Microsoft Merchant Center, fix feed errors, and run Shopping Campaigns so your products show on Bing search with the same intent you capture on Google Shopping.
- Setup
Audience & LinkedIn targeting
We layer in-market audiences, remarketing lists and LinkedIn profile targeting (company, industry, job function), the B2B targeting that's exclusive to Microsoft Advertising and has no native Google equivalent.
- Setup
Microsoft Audience Network
We extend reach with the Microsoft Audience Network for native display across Microsoft properties, scoped to a separate budget and goal so it complements search instead of quietly eating it.
We check the Bing fit, you leave with a plan.
Before quoting anything, we take 60 minutes to look at your Google Ads, your margins and whether the Microsoft Search Network audience actually fits your business. You leave with an honest read on what Microsoft Ads can add, what to import and retune first, and what to track. Zero pitch, just a paid search take on your account.
- An honest read on whether the Bing audience fits you
- The import and tracking to wire first
- The keywords and audiences worth retuning
- A frank take on where the volume won't be there
How we run a Microsoft Ads account.
Five steps, in order. We don't leave a raw Google import running, we don't spend before tracking is solid, and you own the account at the end. Each step has a deliverable and you sign off before we move on.
- Step 1 · Fit audit
Check whether the Bing audience is worth your budget
We look at your Google Ads account, your margins, and who buys from you, then judge honestly whether the Microsoft Search Network audience fits. For B2B, professional services and higher-ticket products, the older, higher-income, desktop-heavy audience and the LinkedIn targeting are a real edge. If your buyers aren't on Bing in any volume, we say so before you spend a euro setting it up.
- Step 2 · Import & track
Bring the account over and make tracking solid
We import your Google Ads campaigns into Microsoft Advertising as the starting point, install the UET tag, and define conversion goals that map to your real revenue events, not vanity clicks. Then we verify everything fires before any budget runs. A clean import with trustworthy tracking is what separates a Bing account that scales from one that quietly burns spend.
- Step 3 · Retune for Bing
Rework the account for a different audience and auction
This is where the work actually is. We rebuild bids, match types and ad copy for the Microsoft network, prune keywords that don't behave like they do on Google, and layer in-market and LinkedIn profile targeting. The cost per click is lower on Bing, but only a retuned account turns that into a lower cost per acquisition instead of just cheaper irrelevant clicks.
- Step 4 · Expand the channels
Add Shopping and the Microsoft Audience Network
Once search is converting, we extend coverage: Shopping Campaigns from your Merchant Center feed, remarketing on the UET tag, and the Microsoft Audience Network for native display across Microsoft properties. Each channel gets its own budget guardrail and conversion goal, so you grow the cheap incremental volume without letting display quietly absorb the search budget.
- Step 5 · Report & hand over
Show the lift, then keep it sustainable
You get reporting on CPC, CTR, conversions and cost per acquisition next to your Google Ads numbers, so the incremental lift is visible, not asserted. The account stays in your name. If you want to run it in-house, we hand over the structure and the playbook. If you'd rather we keep managing it alongside your wider paid search, we talk about that separately.
We're judged on the conversions that land.
No partner badge to lead with, so we lead with what matters: feedback from the advertisers whose Microsoft Ads we set up and ran, and whether the channel added cheap, incremental conversions next to their Google spend. Our Trustpilot reviews come from those advertisers, not from a marketing deck.
- The Microsoft Advertising account stays in your name
- UET tracking and conversion goals wired before any spend
- Reporting on CPC, CTR and cost per acquisition next to Google
- Trustpilot reviews come from the advertisers we ran it for
The questions we get asked on repeat.
What does a Microsoft Ads agency actually do?
A Microsoft Ads agency sets up and runs your paid search on Microsoft Advertising, the platform formerly known as Bing Ads. We import your Google Ads account as a starting point, install the UET tag for conversion tracking, restructure campaigns and keywords for the Bing auction, and run Shopping, remarketing and LinkedIn profile targeting. The point is to capture the cheaper, often-overlooked clicks on the Microsoft Search Network as an incremental channel, with the tracking and reporting wired so you can actually see what it adds.Is Microsoft Ads worth it next to Google Ads?
For a lot of advertisers, yes, but as a complement, not a replacement. The Microsoft Search Network reaches a smaller audience than Google, so the volume is lower. What you get in return is cheaper clicks and less competition, plus an audience that skews older, more desktop and higher income, which suits B2B and professional services well. We're honest about this in the audit: if your buyers aren't on Bing in meaningful volume, we'll tell you it isn't worth setting up.Can you just import my Google Ads into Microsoft Advertising?
We can, and the Google Ads import is the fast way to launch, but a raw import is where most accounts go wrong. Bing is a different auction with a different audience, so settings, match types, audiences and ad copy that work on Google often underperform when copy-pasted across. We use the import as a starting point, then prune and retune for the Microsoft Search Network. The import saves setup time; the retuning is what actually makes it convert.Why are clicks cheaper on Microsoft Ads than Google?
Less competition. Fewer advertisers bid on the Microsoft Search Network than on Google, so the auction clears at a lower cost per click for many keywords. That's a real, public characteristic of the platform, not a number we promise. How much you save depends entirely on your market and your keywords, so we don't quote a percentage. We import, retune, then report your actual CPC and cost per acquisition against your Google numbers so the saving is measured, not claimed.What is the UET tag and do I need it?
The Universal Event Tracking tag is Microsoft Advertising's tracking pixel. It records conversions, powers remarketing and feeds the data the platform uses to optimize. Without it, you're flying blind: you can spend but you can't see what converts or retarget anyone. Installing it correctly and mapping conversion goals to your real revenue events is one of the first things we do, because every optimization decision after that depends on the platform trusting the data.What's special about LinkedIn targeting on Microsoft Ads?
Microsoft owns LinkedIn, so Microsoft Advertising lets you target search and audience campaigns by LinkedIn profile data: company, industry and job function. Google Ads has no native equivalent. For B2B advertisers this is a genuine edge, because you can bias spend toward the companies and roles you actually sell to. We layer it on top of in-market audiences and remarketing rather than relying on it alone, since it narrows reach on an already smaller network.Can you run Shopping Campaigns on Microsoft Ads?
Yes. We connect your product feed through Microsoft Merchant Center, fix the feed errors that block products from showing, and run Shopping Campaigns so your catalogue appears on Bing search with the same buying intent you capture on Google Shopping. For e-commerce it's often the strongest part of a Microsoft Ads account, because Shopping clicks on Bing tend to be cheaper while the shoppers convert, and the feed work carries straight over from your Google setup.How much does Microsoft Ads management cost?
It depends on scope: a clean import with tracking is different from running Search, Shopping, the Microsoft Audience Network and LinkedIn targeting side by side. We don't throw out a flat package. We start with a free 60-minute audit to check whether the Bing audience even fits your business, then quote a fixed scope. The ad spend itself you pay Microsoft directly; we set up the account and budget guardrails so the spend stays controlled and visible.
Stop ignoring the cheap clicks. Run Bing right.
A 60-minute audit, the Bing fit checked against your margins, an import-and-retune plan with the tracking baked in. If you can run it in-house after setup, we'll hand you the playbook. If we're the right fit, we manage it alongside your paid search.