Frase Alternatives

Six Frase alternatives, compared on what each plan lets you publish every month.

Frase is an SEO content tool that builds briefs from the pages ranking on Google and scores your draft as you write. Starter costs $49 a month, or $39 billed yearly, for 1 seat, 1 site and 10 articles a month. People leave it over that cap, over seats that cost $29 each, over white-label reports locked to Enterprise, or over AI drafts that need heavy rewriting. We compared six replacements. Clearscope is the pick for content teams, Surfer for the deepest on-page score, NeuronWriter for the lowest price per document, MarketMuse for site-wide strategy, Scalenut for drafting at volume and Jasper for brand voice.

Romain CochardCEO of Hack'celeration
Updated 20266alternatives compared5criteria each2026pricing checked

The ranking is editorial: a sponsored placement is always flagged on its card, and no affiliate link changes a score.

The honest take

Why people leave Frase

Frase does its core job well: it reads the top results for a keyword, turns them into a brief and scores your draft for both Google and AI answers. Most people who leave it do not leave over the idea. They leave over the limits of the plan they can afford, over how the team is billed, or because the drafts were not good enough to publish. Here are the five reasons that come up most, with the numbers behind each.

10 articles a month on Starter

Starter includes 10 articles and 50 audit pages each month, Professional 40 and Scale 100. On Starter, Frase holds at the limit until the cycle resets or you upgrade, with no pay-as-you-go option. A writer who publishes three posts a week hits the wall in the fourth week. The next step, Professional, costs $129 a month on monthly billing, so going from 10 to 40 articles multiplies the bill by more than 2.6.

One seat on Starter, $29 per extra seat above it

Starter is 1 seat and 1 site. Professional includes 3 seats and 5 sites, Scale 5 seats and 10 domains, and every extra seat costs $29 a month on both. A team of six writers on Professional pays $129 plus three extra seats, $216 a month on monthly billing. Clearscope includes unlimited users on every plan, which is why content teams compare the two first.

White-label reports only on Enterprise

Scale, the plan Frase sells to agencies at $299 a month billed monthly, gives client-ready reports you can export, but white-label reports and a branded client portal are Enterprise only, on a custom quote. An agency that wants its own logo on deliverables has to talk to sales, which pushes some toward tools built for agencies.

Short reporting history below Scale

Reporting history is current only on Starter, 3 months on Professional and 12 months on Scale; two years needs Enterprise. If you want to show a client or a manager how a page moved over a year, you need the $299 plan or another tool that keeps the data.

AI drafts that need rewriting

Reviews keep returning to draft quality. A 2026 reviewer wrote that the AI writer "constantly loops the same text over and over", and an agency that tried it found its hand-written posts "consistently ranking higher" than edited Frase drafts. Holders of old lifetime deals also complain about being asked to pay again. If you mostly wanted publish-ready drafts, a writer-first tool may suit you better.
1
Best for content teams

Clearscope

4.0/5

Clearscope is the alternative for teams that liked Frase's editor but hated paying per seat. Essentials costs $129 a month and every plan comes with unlimited users and unlimited projects, so ten writers cost the same as one. The plan covers 50 pages, 50 tracked queries, 20 monthly Discoveries for research and 20 monthly Drafts. Business, at $399 a month, raises that to 300 pages and 50 Discoveries, with a dedicated account manager. Grading is simple to read: each draft gets one grade against the terms that the top results use, which makes it easy for an editor to set a bar and hold writers to it.

The catch is the unit. Clearscope counts pages, not articles, and 50 pages run out fast if you also monitor your old posts. Extra pages cost $25 a month per 100 on Essentials, so a library of 250 monitored pages adds $50 a month. Query tracking across ChatGPT and Gemini is included in every plan. There is no minimum contract on the monthly plans, and a 14-day free trial lets a team grade real drafts before paying. For a solo writer, the price per seat is the worst on this list; for a team of five, it becomes one of the best. See also our page on leaving Clearscope if you want the other side of the story.

Standout features
  • Unlimited users on every plan
  • One grade per draft for editors
  • AI query tracking on ChatGPT and Gemini included
+Pros
  • ✓Price stays flat as the team grows
  • ✓No minimum contract on monthly plans
  • ✓14-day free trial on real drafts
−Cons
  • ✗$129 a month is steep for one writer
  • ✗Only 20 Drafts a month on Essentials
  • ✗Extra pages cost $25 a month per 100
Clearscope vs Frase
CriterionClearscopeFrase
Entry price, monthly$129/mo$49/mo (Starter)
Users includedUnlimited1 seat
Monthly volume50 pages, 20 Drafts10 articles
Free trial14 days7 days, no card
Verdict

Pick Clearscope when three or more people write and edit. If you work alone or publish twenty pieces a month, NeuronWriter or Surfer costs far less per article.

Try Clearscope →
2
Best for on-page scoring

Surfer

3.6/5

Surfer, long known as Surfer SEO, is the most direct Frase replacement: the same idea of a live content score built from the pages that rank, with more signals and more tools around it. Discovery costs $49 a month billed yearly or $59 billed monthly, with 1 seat, 120 documents and 10 tracked pages. Standard costs $99 a month billed yearly or $119 monthly, with 360 documents, 3 seats and 50 tracked pages, and adds 1-click content optimization and team collaboration. Discovery covers the editor, the Surfy assistant and a content audit; keyword research and rank drop alerts start on Standard, the topical map on Pro and the SERP Analyzer on Peace of Mind, so on the entry plan you still need a keyword tool.

Read the quota before you sign. On annual billing, Surfer's FAQ says credits reset yearly, so Discovery's 120 documents are the allowance for twelve months: about 10 a month, the same volume as Frase Starter. At $588 a year, that is $4.90 per document, exactly Frase Starter's $49 for 10 articles on monthly billing. The annual plan is charged upfront for the whole year. Our Surfer review scores it 3.6, with features at 4.6 and value for money at 3.0, and the Surfer pricing breakdown details each plan. If the yearly quota is the problem, our list of Surfer alternatives covers the other options.

Standout features
  • Content audit on every plan, keyword research from Standard
  • 120 documents on Discovery, 360 on Standard
  • AI Search Analytics plan for ChatGPT and Gemini
+Pros
  • ✓The deepest content score in the category
  • ✓Content audit included from the first plan
  • ✓Monthly billing available on each plan
−Cons
  • ✗Annual credits reset yearly, not monthly
  • ✗Only 1 seat on Discovery
  • ✗Annual plan is paid upfront
Surfer vs Frase
CriterionSurferFrase
Entry price, annual billing$49/mo ($588/yr)$39/mo ($468/yr)
Volume at entry120 documents a year10 articles a month
Seats at entry11
Pages watched at entry10 tracked pages10 pages (Content Guard)
Verdict

Pick Surfer if you want the strongest on-page score and research in one tool. If you publish more than 10 pieces a month on a small budget, take NeuronWriter instead.

Try Surfer →
3
Best budget alternative

NeuronWriter

3.5/5

NeuronWriter is the cheapest way out of Frase that still scores your draft against the pages that rank. Bronze costs $23 a month on monthly billing for 2 projects, 25 documents and 15,000 AI credits; yearly billing gives two months free. Silver, at $45 a month, raises that to 5 projects, 50 documents and 30,000 AI credits. Gold, the most popular plan at $69 a month, gives 10 projects, 75 documents, unlimited team members, 75 plagiarism checks and integrations with Google Search Console, WordPress and Shopify. The editor suggests terms, headings and questions from the SERP, and an AI assistant is part of each plan, while one-click full-article templates start on Gold.

The price per document is the headline: $23 for 25 documents is $0.92 each, against $4.90 per article on Frase Starter billed monthly. The fine print matters, though. Bronze and Silver only offer read-only sharing, and the Search Console and WordPress integrations start on Gold, so a freelancer who wants to refresh old posts from Search Console data pays $69, not $23. The interface feels less polished than Surfer's, and users on review sites praise the value more than the AI drafts. Our SEO tools for freelancers ranking puts it in context.

Standout features
  • 25 documents for $23 a month
  • AI assistant on every plan, article templates from Gold
  • Unlimited team members from Gold
+Pros
  • ✓Lowest price per document on this list
  • ✓Monthly billing, two months free yearly
  • ✓Google AI Overviews and AI Mode monitoring included
−Cons
  • ✗Search Console and WordPress only from Gold
  • ✗Read-only sharing on Bronze and Silver
  • ✗Plainer interface than Surfer
NeuronWriter vs Frase
CriterionNeuronWriterFrase
Entry price, monthly$23/mo$49/mo
Volume at entry25 documents10 articles
Projects or sites2 projects1 site
Search Console linkFrom Gold, $69On Starter
Verdict

Pick NeuronWriter if price per document decides. If several editors must grade drafts the same way, Clearscope's unlimited users are worth the extra cost.

Try NeuronWriter →
4
Best for content strategy

MarketMuse

3.4/5

MarketMuse answers a question Frase barely asks: which topics should your site cover next? Frase optimizes one article at a time. MarketMuse builds an inventory of your site, tracks topics and tells you where your authority is thin. The free plan gives 1 user and 10 queries a month, with access to Topic Navigator, Keywords, SERP x-ray and the heatmaps, which is enough to judge the data. Optimize adds 1 site inventory, 100 tracked topics, 5 Content Briefs and 1 Content Strategy Document a month. Research raises it to 3 users, 1,000 tracked topics and 10 briefs, and Strategy to 5 users, 10K tracked topics, 20 briefs and all 9 brief types.

The paid plans have no public price: the pricing page sends each one to a demo. That makes MarketMuse hard to compare and usually means a sales conversation before you start, so budget time for it. The brief counts are low next to Frase's article counts (5 briefs against 10 articles), because a MarketMuse brief is a planning document, not a draft. It suits a team that already has writers and needs a strategist's map. It is overkill for a blogger who wants a score in the editor. For editors, our AI SEO tools page lists lighter options.

Standout features
  • Site inventory and topic tracking
  • Up to 9 brief types on Strategy
  • Free plan to test the data
+Pros
  • ✓Plans a whole site, not one page
  • ✓Free plan with 10 queries a month
  • ✓Briefs deeper than a term list
−Cons
  • ✗No public price for paid plans
  • ✗Only 5 briefs a month on Optimize
  • ✗Steep learning curve for writers
MarketMuse vs Frase
CriterionMarketMuseFrase
Entry priceFree plan, paid on demo$49/mo monthly
Monthly volume at entry paid plan5 briefs10 articles
Users at entry paid plan11
Site-wide topic inventoryYesNo
Verdict

Pick MarketMuse if you plan topic clusters for a site you already publish on. If you need drafts scored this week, Surfer or NeuronWriter is the faster tool.

Try MarketMuse →
5
Best for drafting at volume

Scalenut

3.3/5

Scalenut is for people who left Frase because they wanted the tool to write more of the article. Starter costs $59 a month billed monthly, with 1 workspace, 5 GEO articles to create and 5 to optimize each month, 5 keyword clusters and 10 tracked AI prompts refreshed weekly on ChatGPT and Google AI Overviews. Plus, at $89 a month, moves to 2 workspaces, 30 articles, a content audit of 200 web pages and up to 4 team members, and adds internal linking and auto-publishing to WordPress and Shopify. Professional costs $199 a month with 75 articles and unlimited workspaces and team members.

The annual tab advertises 60% off as a limited offer, with Starter at $24 a month and doubled limits. Treat it as a promotion, not a list price, and check what renews. On monthly billing, Starter works out at $11.80 per article created ($5.90 if you count the 5 optimized ones too), more than Frase's $4.90, so Scalenut only pays off if you use the drafting and the clusters, not just the score. AI drafts still need an editor's pass. Writers who want only drafting can also look at our AI writing assistant comparison.

Standout features
  • Keyword clusters on every plan
  • Auto-publish to WordPress and Shopify on Plus
  • AI prompt tracking from Starter
+Pros
  • ✓Research, draft and optimize in one flow
  • ✓30 articles a month on Plus
  • ✓Up to 4 team members on Plus
−Cons
  • ✗Only 5 articles a month on Starter
  • ✗Annual discount sold as a limited offer
  • ✗Drafts need human editing
Scalenut vs Frase
CriterionScalenutFrase
Entry price, monthly$59/mo$49/mo
Articles at entry5 created, 5 optimized10
AI visibility at entry10 prompts, weeklyChatGPT and Google AI
Team at second planUp to 4 members3 seats
Verdict

Pick Scalenut if you want clusters and drafts in one place for a small team. If you only need a content score, Surfer or NeuronWriter gives more for the money.

Try Scalenut →
6
Best for brand voice

Jasper

3.2/5

Jasper is on this list because many Frase users really wanted a better writer, not a better score. Pro costs $59 a month per seat billed yearly, or $69 billed monthly, with a 7-day free trial. The plan includes 1 seat, the Canvas platform, agents for core marketing workflows, 2 Brand Voices, 5 knowledge assets and 3 audiences. Brand Voice analyzes your existing content and sets tone and formatting rules, so drafts sound like your company. Jasper writes in over 30 languages, which helps teams that publish outside English. Business moves to custom pricing and adds the GEO agent, unlimited brand voices and API access.

Know what you give up. Jasper is built around brand voice and agents rather than a score against the top results, so most SEO teams pair it with an optimizer such as Surfer or NeuronWriter. The GEO agent sits on the Business plan, not on Pro. Pro is a single-seat plan: a second writer means moving to Business, on a custom quote. If you want to understand why some teams move away from it, read our page on switching from Jasper.

Standout features
  • Brand Voice trained on your content
  • 30+ languages
  • Agents for marketing workflows
+Pros
  • ✓Best on-brand drafts on this list
  • ✓7-day free trial
  • ✓Works for social, email and ads too
−Cons
  • ✗Needs an optimizer for SERP scoring
  • ✗GEO agent only on Business
  • ✗One seat on Pro, more seats only on Business
Jasper vs Frase
CriterionJasperFrase
Entry price, monthly$69/mo per seat$49/mo
Free trial7 days7 days, no card
Languages30+70+ languages
Brand voices at entry2Profiles on every plan
Verdict

Pick Jasper when brand voice across channels matters more than rankings. If organic traffic is the goal, keep an optimizer such as Surfer or NeuronWriter.

Try Jasper →
At a glance

6 Frase alternatives compared

The six alternatives side by side. Frase sells articles per month, and each rival counts something else: pages, documents, briefs, queries or seats. The edge column gives the main reason to pick each one over Frase; the footnote gives what the entry plan lets you produce. Compare monthly prices with monthly prices: Surfer's $49 is a yearly price, its monthly price is $59.

Best forEdge over FraseFree planTeam sizeVisit
1ClearscopeBest for content teamsUnlimited users on every plan4.0/5$129/mo—Content teams of 3+Visit →
2SurferBest for on-page scoringDeepest score, keyword research from Standard3.6/5$49/mo (yearly)—SEO writers and agenciesVisit →
3NeuronWriterBest budget alternative$0.92 per document on Bronze3.5/5$23/mo—Freelancers and bloggersVisit →
4MarketMuseBest for content strategySite-wide topic inventory3.4/5Free; paid on demo✓Content strategistsVisit →
5ScalenutBest for drafting at volumeClusters, drafts and auto-publish3.3/5$59/mo—Small marketing teamsVisit →
6JasperBest for brand voiceBrand Voice in 30+ languages3.2/5$69/mo per seat—Multichannel marketing teamsVisit →

Entry-plan volume: Clearscope, 50 pages, 20 Drafts a month; Surfer, 120 documents a year (annual); NeuronWriter, 25 documents a month; MarketMuse, 10 queries a month (free); Scalenut, 5 articles a month; Jasper, 1 seat on Pro, no document cap listed. Frase Starter: 10 articles and 50 audit pages a month.

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Buyer's guide

How to choose a Frase alternative

Frase belongs to the content optimization category. These tools search your keyword, read the pages that rank, and extract the terms, headings, questions and length those pages share. They turn that into a brief for the writer and a live score in the editor: the more of the expected topics your draft covers, the higher the score. Most now add an AI writer and a check of whether ChatGPT or Google's AI answers cite your brand. A high score is a sign you covered the topic, not a promise of a ranking.

The price of these tools hides in the unit, so learn the units before comparing. An article (Frase, Scalenut) is one piece created or optimized in a month. A document (Surfer, NeuronWriter) is one editor file; on Surfer's annual plan the count is per year. A page (Clearscope) is one URL the tool monitors, so old posts eat the same allowance as new ones. A Draft or Discovery on Clearscope is one AI draft or one research report. A brief or query on MarketMuse is one planning document or one lookup. A seat is one login. Then demand three things: a score built from your own country's results, a monthly plan you can try before a year, and an export of your briefs and drafts so you can leave.

If volume pushed you out

Count the pieces you create and refresh in a busy month, then divide the price by that number. NeuronWriter Bronze is $0.92 per document, Frase Starter $4.90 per article and Scalenut Starter $11.80 per created article on monthly billing.

If the team grew

Price the seats, not the plan. Six writers cost $216 a month on Frase Professional with extra seats, and $129 on Clearscope Essentials, which includes unlimited users.

If you need strategy, not scoring

Use MarketMuse's free plan to see its topic data, then book the demo. A brief there covers one new article or one existing page, while cluster planning comes from the Content Strategy Document, one a month on Optimize.

If you wanted better drafts

Try Jasper or Scalenut for a week on one real article each, and keep an optimizer for the score if search traffic matters.
  • Write down your real monthly volume, created plus refreshed
  • Check whether the quota resets monthly or yearly
  • Count seats and sites before comparing prices
  • Compare monthly prices with monthly prices
  • Export your Frase briefs and drafts before you cancel
FAQ · 8 questions

Frase alternatives, the FAQ

  • What happens when you hit Frase's monthly article limit?
    On Starter, Frase simply stops: the plan holds at its limit until your cycle resets or you upgrade, so you cannot be charged an overage. On Professional and Scale, pay-as-you-go is optional and off by default; turned on, overages bill at the end of your cycle.
  • Can you take your content with you when you leave Frase?
    Yes, but move published posts first if they live on FraseCMS, Frase's own hosted blog. Its free tier covers 100,000 page views a month with a small Powered by Frase badge; posts Frase published to WordPress, Webflow, Sanity or Wix already live on your own site.
  • Which Frase alternatives track whether ChatGPT cites your brand?
    Clearscope and Scalenut do from their entry plan, Surfer from Standard or a dedicated plan, and NeuronWriter only with a paid add-on. Clearscope tracks queries on ChatGPT and Gemini on every plan, Scalenut Starter tracks 10 prompts refreshed weekly, and Surfer tracks 25 prompts across ChatGPT from Standard, or sells a separate AI Search Analytics plan at $82 a month billed yearly for 50 prompts refreshed daily. NeuronWriter's plans cover Google AI Overviews and AI Mode, and ChatGPT needs its paid AI Visibility Advanced add-on.
  • Do you still need a keyword research tool with a content optimizer?
    On Surfer Discovery, yes: keyword research starts on Standard at $99 a month billed yearly, the topical map on Pro and the SERP Analyzer on Peace of Mind. Clearscope covers research through its Discoveries, 20 a month on Essentials, and most teams on NeuronWriter or Jasper keep a separate keyword tool for volumes; our Semrush vs Surfer comparison shows where each one stops.
  • Is an annual plan worth it for an SEO content tool?
    Only once a month-to-month trial has shown you use it. Frase takes 20% off for yearly billing and Surfer charges the full year upfront, while Clearscope has no minimum contract on monthly plans. A year paid upfront is money you cannot recover if the team changes tools.
  • Can you try these tools without a credit card?
    Frase can: its 7-day trial on Starter, Professional and Scale asks for no card. Clearscope offers a 14-day free trial, Jasper a 7-day trial on Pro that asks for a card and rolls into a paid plan unless you cancel, and MarketMuse a free plan with 10 queries a month. Run one real article through each trial, not a test keyword.
  • Can a content optimizer write and publish the whole article?
    Some can. Frase's agent drafts and auto-publishes on every plan when you switch it on, Scalenut auto-publishes to WordPress and Shopify from its Plus plan, and Surfer's Surfy assistant writes inside the editor. All of them still need an editor's pass before publishing.
  • Which Frase alternatives have an API?
    NeuronWriter opens its API and MCP from the Gold plan at $69 a month, Surfer gives API access on Peace of Mind at $299 a month billed yearly, and Jasper keeps it for Business. Frase itself includes 5,000 API, MCP and CLI requests a month on Starter.
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