FullStory alternatives

Mixpanel is a product analytics tool first: you send it events (sign-up, checkout, feature used) and it turns them into funnels, retention curves, flows and cohorts. Session replay sits on top of those events, so from a funnel step that leaks you can jump to the visits behind it. That is the opposite angle from FullStory, which starts from the recording and extracts events from it. Mixpanel's free plan includes unlimited seats, up to 1M events and 10K session replays a month. Our Mixpanel review scores it 4.3 out of 5, with 4.7 for features.

How its price reads against FullStory: you can price it yourself on a public slider. Growth costs $140 a month on monthly billing at 1.5M events, or $100 a month billed annually ($1,200 a year), and includes 20K replays, extendable up to 500k sessions. The annual option saves $480 a year at that tier. Even at 20M events, the top of the self-serve slider, Growth lists $1,635 a month billed annually ($19,620 a year), still below the median FullStory contract reported by buyers.

Its limit for a FullStory user is the setup. Mixpanel has autocapture on every plan, but its reports work best when someone defines and names the events you care about, so a team that relied on FullStory's "capture everything, ask later" approach will need a tracking plan before the reports become useful; our Mixpanel training builds one with you. If Mixpanel itself ends up too heavy, our list of Mixpanel alternatives covers lighter options.

PostHog bundles the jobs FullStory does with several it doesn't: session replay, product analytics, feature flags, experiments, surveys and error tracking, with a free monthly allowance for each product (experiments are billed with feature flags). You get 1M analytics events, 5,000 web recordings and 2,500 mobile recordings free every month, with no credit card. Mobile replay covers iOS, Android, React Native and Flutter, so the add-on FullStory sells separately is part of the base product here.

How its price reads against FullStory: everything is metered and published. Web recordings cost $0.005 each from 5,000 to 15,000, then $0.0035 up to 50,000, $0.0020 up to 150,000, and as low as $0.0015 past 500,000. At 30,000 web recordings a month, the size of FullStory's free plan, PostHog charges about $102.50. PostHog states there are no minimums and no annual commitments, and bills monthly; annual prepaid deals exist above a certain spend for extra discounts.

The limit is the interface. PostHog is built by and for engineers, and a marketer used to FullStory's search will find more menus and more settings. The other trap is that several products bill at once: replay, events and flags each have their meter, so set a billing limit per product from day one.

Microsoft Clarity records sessions, draws click and scroll heatmaps, flags rage clicks and dead clicks, and adds AI summaries of what visitors did. Microsoft describes it as a free service forever and says you never meet traffic limits or get pushed to a paid version. It records up to 100,000 sessions per project per day, which is more traffic than most sites that leave FullStory's free plan ever reach.

How its price reads against FullStory: you go from a quote to $0, whatever your traffic, and with as many teammates as you want. What you give up is depth. Clarity's search and segments are simpler than FullStory's, heatmaps stop at 100,000 page views each, and it does not try to be a product analytics suite.

The catch for UK and European traffic: Clarity needs explicit visitor consent in the EEA, the UK and Switzerland, passed to Microsoft through its consent API or a consent platform. If you skip it, sessions get fragmented. US-only sites are not affected, but a UK site should wire up consent on day one.

LogRocket is session replay built for developers. Every recording comes with console logs, network requests and error events, so a support ticket turns into a reproducible bug without guessing what the user clicked. Analytics events, error events and logs are unlimited on every plan; the price follows the sessions you capture, web and mobile in the same count, plus seats, retention length and add-ons. The Pro plan adds Galileo, an AI layer that ranks the issues hurting users the most.

How its price reads against FullStory: the full list price is published by volume. Core starts at $83 a month billed annually for 10,000 sessions ($990 a year), and costs $333 a month ($3,990 a year) at 50,000 sessions. Pro starts at $292 a month ($3,500 a year) at 10,000 sessions and becomes the selected plan at 100,000 sessions and up, where it lists $717 a month ($8,600 a year). Even that sits well below the median FullStory contract buyers report.

The limit is the free plan: 1,000 sessions a month, thirty times less than FullstoryFree. LogRocket is also less suited to marketers, since its views revolve around errors and technical signals more than conversion paths.

Contentsquare is a direct FullStory rival on large accounts, and it now also sells the heatmaps, recordings and surveys that made Hotjar famous. It completed the acquisition of Heap in 2023, so it covers experience analytics, product analytics and voice of customer under one roof. Our Contentsquare review scores it 3.7 out of 5, with 4.6 for features, and our Hotjar review still explains the inherited tools well.

How its price reads against FullStory: there is a self-serve tier, which FullStory doesn't sell. Growth starts at $49 a month on monthly billing or $39 billed yearly for 7k monthly sessions, with a 20% discount for yearly payment set up in the app by card or PayPal, and no annual contract is required. Adding the Voice of Customer surveys at 500 responses brings the estimate to $143 a month on monthly billing, after a 10% bundle discount, or $114 billed yearly. Pro and Enterprise go back to sales; our Contentsquare pricing guide details what each tier adds, and our Contentsquare alternatives list other options if the Pro quote is out of reach.

Read the free plan carefully. It counts up to 200k monthly sessions, but session replay captures only 5% of them, with a maximum of 10k. That is a sample, not a FullStory-style record of every visit.

Amplitude is a product analytics platform that added session replay, experiments, feature flags, guides and surveys around its core reports. Its free plan counts 2M events a month, twice the 1M of Mixpanel and PostHog, plus 10K monthly session replays and unlimited seats, with no credit card. Our Amplitude review scores it 3.7 out of 5, with 4.7 for features and 2.9 for ease of use.

How its price reads against FullStory: Plus starts at $0, with the first 2M events a month free, then bills by event volume and keeps the same 10K monthly replays as the free plan. Growth raises replays to 20K a month and Enterprise to 50K. Our Amplitude pricing breakdown walks through each plan and its event tiers.

The limit is the learning curve. Amplitude rewards a clean event taxonomy and an analyst who knows the tool; a team that loved FullStory's point-and-search approach will find it heavier at first. If it stays too heavy, our Amplitude alternatives list lighter tools.