PostHog alternatives

Mixpanel is one of the reference tools for product analytics: you send events (sign-up, checkout, feature used) and it turns them into funnels, retention curves, flows and cohorts that a product manager can build without SQL. Session replay sits on top of those reports, so from a funnel step that leaks you jump to the visits behind it. Its free plan includes unlimited seats, up to 1M events and 10K session replays a month, which matches PostHog's 1M free events and doubles its 5K free recordings. Our Mixpanel review scores it 4.3 out of 5, with 4.7 for features.

How its price reads against PostHog: instead of one meter per product, you price Growth yourself on a public slider driven by one number, your monthly events. Growth costs $140 a month on monthly billing at 1.5M events, or $100 a month billed annually ($1,200 a year), with 20K replays included and up to 500k sessions available. Annual billing saves $480 a year at that tier. At 5M events the slider shows $438 a month billed annually or $613 on monthly billing; above 20M events, pricing goes to sales.

Its limit for a PostHog user is scope. Mixpanel covers analytics, replay, heatmaps, experiments and feature flags, but the free plan caps them: 1k exposed users a month for experiments and 10 active feature flags (50 on Growth). Engineering teams that used PostHog for error tracking or logs will need a second product. Reports also work best with a tracking plan; our Mixpanel training builds one with you, and our list of Mixpanel alternatives covers lighter tools if it ends up too heavy.

Statsig is the closest match to PostHog's own pitch: feature flags, experiments, product analytics and session replay in one platform, built for engineers who ship every day. Where it goes further is experimentation. OpenAI agreed to buy it in 2025; in 2026 its product, brand and customers moved to Amplitude, ranked sixth on this page, while the original team stayed at OpenAI. Flag and config checks are unlimited on every plan, which removes the meter PostHog puts on flag requests, with one catch: exposures from a partial rollout with Metric Lifts turned on count as billed events.

How its price reads against PostHog: the free Developer plan counts 2M events a month, twice PostHog's 1M free analytics events, plus 50,000 session replays a month, ten times PostHog's 5K free recordings, and unlimited seats. Pro is a fixed $150 a month, charged at the start of each billing period, with 5M events and 100,000 session replays included; past 5M events you pay $0.05 per extra 1,000 events in that month. At 10M events, that is $150 plus $250 of overage, $400 for the month.

The limit is the ownership question. Statsig and Amplitude now belong to the same company, so picking one over the other is no longer a choice between two independent vendors: ask about the roadmap before a long contract. Read the billing small print too: a Pro subscription covers one project only, and each extra dimension on a logged event counts as one more billed event. The analytics side is also less polished for non-technical users than Mixpanel's. For other flag vendors, see our ranking of feature flag tools.

Microsoft Clarity records sessions, draws click and scroll heatmaps, flags rage clicks and dead clicks, and adds AI summaries of what visitors did. Microsoft describes it as a free service forever and says you never meet traffic limits or get pushed to a paid version. It records up to 100,000 sessions per project per day, so a site that burns through PostHog's 5K free recordings in a week can record every visit here without a bill.

How its price reads against PostHog: you go from a per-recording meter to $0, whatever your traffic and however many teammates you add. PostHog's recordings past the free tier start at $0.005 each, so 30,000 web recordings a month cost about $102.50 there and nothing on Clarity. What you give up is everything else: Clarity has no feature flags, no experiments and only light analytics, and heatmaps stop at 100,000 page views each.

The catch for UK and European traffic: Clarity expects explicit visitor consent in the EEA, the UK and Switzerland, passed through its consent API or a consent platform. Without it, sessions are fragmented and full replays are unavailable. Recordings are kept 30 days by default, so favorite the ones you need, and to delete one visitor's data you must delete the whole project. For heatmap tools with A/B testing on top, see our guide to heatmap and A/B testing tools.

Plausible is not product analytics: it is privacy-first web analytics, the category of Google Analytics and of PostHog's own web analytics product. One lightweight script gives you visitors, pageviews, sources, campaigns, goals and countries on a single page, without cookies. Many teams that leave PostHog realize they only ever opened the traffic dashboard, and that is exactly what Plausible does best. The code is open source under the GNU Affero General Public License version 3 (AGPLv3).

How its price reads against PostHog: a fixed monthly fee by traffic tier instead of a usage meter. At up to 10k monthly pageviews, Starter costs $9 a month for one site, Growth $14 and Business $19 on monthly billing; on yearly billing they cost $90, $140 and $190 a year, two months free. Plausible Community Edition is free to self-host: you pay your own server, CDN and backups, and nothing to Plausible.

Read the edition limits before self-hosting. Community Edition is community supported only, ships twice a year, and excludes marketing funnels, ecommerce revenue goals, SSO and the sites API, which the cloud plans include. If Plausible later proves too light, our guide to switching from Plausible lists where its users go next, and our ranking of web analytics tools compares the wider field.

Matomo is a long-standing open source alternative to Google Analytics, released under the GPL v3 (or later) license, and it can run on your servers or on Matomo Cloud. It covers web analytics, goals, funnels, cohorts, users flow, a tag manager, heatmaps and session recordings in one suite. For a PostHog user who chose it for self-hosting and then read that self-hosted instances get no customer support, Matomo offers the reverse deal: the self-hosted On-Premise edition is free, and support and premium plugins are what you pay for.

How its price reads against PostHog: Matomo Cloud is priced by monthly hits, in fixed tiers. The Business plan costs USD 26 a month at 50,000 hits, USD 42 at 100,000, USD 85 at 300,000, USD 204 at 1 million and USD 975 at 5 million, excluding tax, with two months free on annual billing. Above 10 million hits a month, pricing is on request. Crossing your tier is billed too: on the 50,000-hit plan, each extra 5,000 hits costs USD 2.6 excluding tax. Cloud also includes funnels, A/B testing and crash analytics, which On-Premise users buy as premium plugins or bundles.

The trap is in the recordings. At 50,000 hits, Cloud includes only 150 session recordings and 1,500 heatmap pageviews a month, and the 5 million hit tier stops at 5,000 recordings, the volume PostHog gives away free. Matomo is a web analytics suite with replay as an extra, not a replay tool. If you are moving away from Matomo rather than toward it, our Matomo switching guide covers the reverse trip.

Amplitude is a product analytics platform that added session replay, feature flags, web experiments, guides and surveys around its core reports, and in 2026 it took over Statsig, ranked second here. Its free plan counts 2M events a month, twice PostHog's 1M, with 10K monthly session replays and unlimited seats, no credit card. Amplitude explains the two units you will meet everywhere: an event is any action a user takes, and a monthly tracked user (MTU) is a unique user who triggers at least one event in a calendar month. Our Amplitude review scores it 3.7 out of 5, with 4.7 for features and 2.9 for ease of use.

How its price reads against PostHog: Plus starts at $0, with the first 2M events a month free, then bills by event volume and keeps 10K monthly replays; Growth raises replays to 20K and Enterprise to 50K. Startups with under $10M in funding and fewer than 20 employees get one free year of Growth. The trap is in experiments: Free and Plus allow one active feature experiment, and A/B/n testing with experiment results starts on Growth. Our Amplitude pricing breakdown walks through each plan.

The limit is the learning curve, the very complaint people have about PostHog, in a different shape. Amplitude rewards a clean event taxonomy and someone who knows the tool; a small team without an analyst will find it heavier than Mixpanel, as our Amplitude vs Mixpanel comparison shows. If that is you, our Amplitude alternatives list lighter tools.