What are the best video prospecting tools in 2026?

Vidyard is the name most video prospecting guides start with, and it covers both halves of the job. You record a face or screen video from the browser, Gmail or LinkedIn, and you can also generate videos from a script with an AI avatar built on your own face. Its prospecting page lists Salesloft, HubSpot, Gong, Salesforce, Outreach, Marketo and Zapier.

The free plan is a real starting point: 15 AI videos, 3 custom AI avatars and a limited number of recorded videos per month. Starter costs $59 per seat per month billed annually, which is $708 a year for one rep, with unlimited recording, full analytics, password-protected videos and a branded sharing page. The Video Agent add-on, which creates and sends personalized videos automatically, costs another $24 per seat per month billed annually.

The catch sits in the plan grid: CRM and marketing automation integrations are listed under Teams, which is on quote and described as best for teams of 5 or more. A single rep on Starter can record and track views, but plan on Teams if every view must land in Salesforce or HubSpot. Public user reviews are thin and harsh in 2026: 10 reviews on one major review site, all one star, mostly about support and billing.

Tip: the same Starter seat costs $89 a month on monthly billing, against $59 a month billed annually (the page currently shows Starter as 10% off). Price a full year before you commit a whole team on monthly billing, and check whether the promotion still runs on the day you buy.

Sendspark is built for one trick: you record a video once, and its AI clones your voice to say each prospect's name and company, over a background showing the prospect's own website. Each viewer gets a personalized thumbnail and a landing page with your call to action and a booking calendar. Contacts come in by CSV, from your CRM, or through an API or automation.

Pricing is per team, not per seat. Solo costs $49 a month billed monthly for one seat, Growth $99 for 3 seats, Team $299 for 10 seats and Business $699 for 25 seats. Extra dynamic video minutes cost $0.39 on Solo, down to $0.19 on Business, so a big campaign can add to the bill.

The catch: field feedback is mixed. Sendspark averages 2.7/5 over 54 public user reviews, with a 2026 reviewer writing "I can't cancel my plan. I have to contact support to cancel my plan.", while others praise support. Its pricing FAQ says you can cancel anytime from your account settings, but payments already made, including the remaining months of an annual term, are not refunded.

Tip: three reps cost $99 on Growth, against $147 for three Solo seats. Count your team before choosing a plan.

Loom is the recorder most reps already have installed. You record your screen and camera, get a link, and paste it anywhere: email, LinkedIn, Slack. Its sales page also describes Variables, to record once and auto-personalize for many with prospect names, titles and companies, and it names Salesforce, Zoom, Slack, Google Workspace and Calendly. On the pricing grid, the Salesforce integration sits on Enterprise, which is on quote.

Starter is free with up to 25 videos per person and 5-minute screen recordings, enough to try video on a handful of deals. Business costs $18 per user per month on monthly billing, with unlimited videos and recording time, and Business + AI $24. The page says you save up to 17% on yearly billing.

The catch: Loom is a communication tool first, now part of Atlassian, so prospecting extras like branded landing pages with a calendar, AI voice cloning or sequencer integrations are where Sendspark and Vidyard go further. Field mood is poor in 2026: 1.4/5 over 283 public user reviews, one user writing "I am grieving the way Loom used to be."

Tip: the 25-video cap counts every video in your library, archived ones included, and new recordings stop once you reach it. Delete the clips you no longer need rather than archiving them, and the free plan lasts much longer for occasional prospecting.

Hippo Video mixes a recorder with automated personalization and video sales pages. Its free plan includes 50 automated personalized videos, 2 sales page templates, website and LinkedIn background personalization, a teleprompter, and Gmail, Outlook and LinkedIn integrations.

Pro costs $20 per user per month billed annually, or $30 billed monthly, and adds virtual backgrounds and interactive videos. Teams costs $60 billed annually ($75 billed monthly) and brings personalized videos integrated into your sales tools. Enterprise is listed at $80 per user per month billed annually, with a minimum of 10 seats, and is the plan that names a Salesforce integration.

The catch: Hippo Video has only a handful of public user reviews on the main consumer review site (7), so field feedback is harder to judge. The pricing page also has a separate text-to-video tab, so make sure you are reading the video messaging grid.

Tip: the free plan's 50 personalized videos are enough to run a real pilot on one sequence before paying for a seat.

BombBomb has done video email for years and its own guide to video prospecting covers outbound, inbound replies, appointment setting and meeting recaps. It lists integrations with Gmail, Outlook, Chrome, Outreach and Total Expert, a CRM used in mortgage and banking. On the pricing grid, browser extensions and email add-ins come with Core, but business integrations and the integrations library start on Pro.

Core costs $36 per user per month billed annually, or $42 billed monthly. Pro costs $56 billed annually, or $70 billed monthly, and adds features such as contact relationship scores. Enterprise is priced on quote.

The catch: BombBomb is built for warm, personal follow-ups more than high-volume AI personalization. Independent user reviews are almost absent on the main consumer review site (one review), so look at its case studies with care: they are written by the vendor.

Tip: its guide suggests keeping first videos under 60 seconds and recording personal videos for top prospects while reusing evergreen videos for everyone else. That split keeps the time cost reasonable.

Dubb sends video by email and SMS and wraps each one in a landing page with your call to action. Its free Starter plan includes 25 SD videos, video email and SMS and basic landing pages, with no card needed.

Pro costs $59 a month billed monthly, or from $42 a month billed yearly. Pro Plus costs $129 a month billed monthly, or from $90 billed yearly. A separate Dubb Sales Agent costs $50 a month for a pool of 50,000 credits, spent on each action the agent takes, such as researching a lead or sending a video.

The catch: the Sales Agent is billed on top of the video plans, so a full setup is two lines on the invoice, and the Salesforce and HubSpot integrations are listed under Enterprise, on custom pricing. Dubb's pricing FAQ says annual plans are billed upfront and can be cancelled before the next renewal; one 2024 reviewer wrote "you cannot cancel your service. You can only pause it", so cancel from the dashboard before renewal and keep a confirmation.

Tip: start on the free plan to check that your prospects actually click the landing page, then upgrade.

Potion turns one recording into many AI-personalized videos, with face, voice and gesture cloning, dynamic backgrounds, multi-language generation and screen recording to AI video. Its pricing page lists more than 50 CRM integrations.

Plans are per workspace: Personal costs $39 a month for 250 dynamic AI videos, Starter $99 for 750, and Professional $299 for unlimited AI videos. Each of these three plans starts with a 7-day free trial; Enterprise is on quote.

The catch: Potion has no public user reviews yet on the main consumer review site, against 10 for Vidyard and 54 for Sendspark, and cloned videos need a careful review before sending, since a wrong name or a strange gesture hurts more than a plain text email.

Tip: at $39 for 250 videos, Personal works out to about 16 cents per video, a cheap way to test AI personalization on one campaign.