Resources · Make integration

BirdSend Make integrationAutomate BirdSend with Make.

Can your email list react on its own when a contact signs up, clicks or gets a tag? The BirdSend Make integration gives you 13 modules, 6 of them instant triggers. This guide shows what each one does, how to connect your account and how to build a first scenario.

Try the BirdSend integration on MakeSee the 13 modules

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What you can automate

What can the BirdSend Make integration do?

The BirdSend Make integration links your BirdSend account to Make, a tool where you build a scenario: an automation made of modules, each module being one brick such as a trigger, an action or a search. BirdSend can alert Make the moment a contact does something, and Make can then tag, subscribe or unsubscribe that contact for you.

A welcome path that starts by itself. Put Watch New Form Submissions first, then Subscribe a Contact to a Sequence. A coach who collects signups on a lead magnet form gets each new subscriber moved into the right sequence, with nobody copying emails around.

Segments that follow behavior. Watch Email Link Clicks spots the contact who clicked a pricing link, and Apply Tags to a Contact marks them as warm. Later, Remove a Tag from a Contact cleans the label once they buy.

A clean exit. When a customer cancels in another tool, Search Contact finds them by email and Unsubscribe a Contact takes them out of one sequence or all mailings.

What the integration will not do: the 13 modules cover contacts, tags, forms and sequences only. For anything else in the BirdSend API, Make an API Call reuses your connection. The same app often has an n8n node too; the n8n vs Make comparison lays out the criteria. To go further with the editor, the Make training starts from zero, and the Make pricing page explains how operations are counted.

Connect

How do you connect BirdSend to Make?

  1. 01

    Get your BirdSend credentials

    You need an active BirdSend account and an API key. For the advanced route, open your profile, pick Applications, click Create New App, paste the callback URI https://www.integromat.com/oauth/cb/birdsend, then copy the Client ID and Client secret.

  2. 02

    Add a BirdSend module

    In your scenario, search for BirdSend, pick a module and click Create a connection. A connection is your BirdSend account linked to Make once, then reused by every BirdSend module you add later.

  3. 03

    Name it and authorize

    The Connection name field is optional, but a clear name helps when you run several accounts. Enter the credentials you copied from BirdSend, or follow the on-screen instructions, and save.

First scenario

Your first scenario: new form subscriber into a sequence

GoalWhen someone subscribes to a BirdSend form, Make adds that contact to the sequence you choose.

  1. 01

    Create the scenario

    From the Scenarios page, create a new scenario and click the big + to add the first module. Type BirdSend in the search box.

  2. 02

    Add the form trigger

    Pick Watch New Form Submissions, click Create a webhook, then Create a connection. Once connected, Make lists what it can read in your account so you pick the form instead of typing it.

  3. 03

    Chain the sequence module

    Click the + on the right of the trigger and add Subscribe a Contact to a Sequence. Map the contact from the trigger, then choose the target sequence.

  4. 04

    Test with Run once

    Click Run once, then subscribe to the form with a test address. Each module shows the bundles it received; a bundle is one item passing along, here one contact.

  5. 05

    Switch it on

    Since the trigger is instant, BirdSend calls Make as soon as someone signs up. Check the settings on the first module and turn the scenario on.

Triggers

What can start a BirdSend scenario?

6 modules start a scenario when something happens in BirdSend. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by BirdSend as soon as it happens.

BirdSend1Watch Created Contacts

Watch Created Contacts

Instant trigger

In Make“Triggers when a new contact is created.”

Starts your scenario each time a new contact appears in your BirdSend list, whatever the source. You get that contact as a bundle, ready to push into a CRM, a spreadsheet or a notification.

How it fires
instant, BirdSend calls Make through a webhook as soon as the contact exists, so there is no polling interval to wait for.
When to use it
you want every newcomer mirrored in another tool, no matter how they joined your list.
Watch out
it catches all new contacts, so if only one form matters, the form trigger is a narrower pick.
BirdSend3Watch New Form Submissions

Watch New Form Submissions

Instant trigger

In Make“Triggers when contact subscribes to a certain form.”

Reacts when someone subscribes through a particular BirdSend form, and hands you that subscriber. It is the natural starting point for a welcome flow tied to one lead magnet or one landing page.

How it fires
instant, the form signup triggers a webhook call to Make straight away.
When to use it
each form promises something different, a checklist or a webinar seat, and the next step should match that promise.
Watch out
the trigger is bound to one form; a second form needs its own trigger or scenario.
BirdSend4Watch New Sequence Subscriptions

Watch New Sequence Subscriptions

Instant trigger

In Make“Triggers when contact subscribes to a certain sequence.”

Fires when a contact joins a chosen sequence, which lets other tools know someone just entered your onboarding or your course emails. Useful to keep a CRM stage or a member area in step with BirdSend.

How it fires
instant, BirdSend pings Make by webhook when the subscription happens.
When to use it
joining a paid course sequence should also open access somewhere else, like a community or a client portal.
Watch out
if another scenario subscribes contacts to this same sequence, both scenarios run on every subscription, so plan that chain on purpose.
BirdSend5Watch Opened Email

Watch Opened Email

Instant trigger

In Make“Triggers when contact opens a certain email.”

Hands you the contact who opened a particular email, so engagement can feed your segments without manual exports. The data arrives as one bundle per open.

How it fires
instant, the open is sent to Make through a webhook as soon as BirdSend records it.
When to use it
a key announcement went out and you want openers tagged as engaged, or listed for a later sales call.
Watch out
every open is one run, and each module run costs an operation on your Make plan, so a big send can use many operations.
BirdSend6Watch Tagged Contacts

Watch Tagged Contacts

Instant trigger

In Make“Triggers when a contact is tagged.”

Starts when a contact receives a tag in BirdSend, which makes tags a switch you can flip by hand or from another automation to trigger work elsewhere.

How it fires
instant, BirdSend calls Make through a webhook the moment the tag is applied.
When to use it
your team tags a lead as qualified inside BirdSend and a deal should appear in the CRM without anyone retyping it.
Watch out
do not apply a tag with Apply Tags to a Contact in the same scenario, or the scenario can end up restarting itself in a loop.
Modules

What can Make do in BirdSend?

BirdSend gives you 7 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

BirdSend1

Add a Contact to a Form

Action

In Make“Adds a contact to a form.”

Registers a contact on a BirdSend form as if they had filled it in, so people collected elsewhere, at an event or in a checkout, land in the same place as your web signups.

When to use it
a buyer from your store should get the same follow-up as someone who used the website form.
Watch out
pick the form carefully, since it decides which flow the contact enters.
BirdSend2

Apply Tags to a Contact

Action

In Make“Applies certain tags to a contact.”

Puts one or more tags on a contact, which is the simplest way to build segments from what people do in other tools. The contact is ready to target in your next broadcast.

When to use it
a payment clears in your billing app and the contact should carry a customer tag in BirdSend.
Watch out
tagging can start Watch Tagged Contacts in another scenario, so check what listens to that tag.
BirdSend3

Make an API Call

Action

In Make“Performs an arbitrary authorized API call.”

Covers what the other modules leave out: it calls any endpoint of the BirdSend API with the connection you already have, so you never build a second login.

When to use it
you need a BirdSend action that none of the 13 modules offers, and you are comfortable reading the vendor API reference.
Watch out
you write the request yourself, so test it with Run once before switching the scenario on.
BirdSend4

Remove a Tag from a Contact

Action

In Make“Removes a certain tag from a contact.”

Takes a single tag off a contact, keeping your segments honest once a situation changes. The contact stops matching that tag the moment the module runs.

When to use it
a trial user converts, so the trial tag goes and they no longer receive the conversion emails.
Watch out
it removes one tag per run; pair it with Apply Tags to a Contact when a status switches from one label to another.
BirdSend5

Subscribe a Contact to a Sequence

Action

In Make“Subscribes a contact to a sequence.”

Enrolls a contact in a sequence so your automated emails start without a manual step. It is the action behind most welcome and onboarding flows built with Make.

When to use it
a deal closes in your CRM and the new client should receive your onboarding emails.
Watch out
if Watch New Sequence Subscriptions listens to that sequence, this module will start that other scenario as well.
BirdSend6

Unsubscribe a Contact

Action

In Make“Unsubscribes a contact from a particular sequence or all mailings.”

Stops emails to a contact, either from one sequence or from all your mailings. It keeps your list respectful when someone leaves or asks elsewhere to stop hearing from you.

When to use it
a customer cancels in your billing tool and should drop out of the upsell sequence.
Watch out
the all mailings option is broad; choose one sequence when the goal is only to end a campaign.
BirdSend7

Search Contact

Search

In Make“Searches for a contact by email”

Looks up a BirdSend contact by email address and returns what it finds, so the next modules act on the right person rather than creating a duplicate.

When to use it
a form in another app sends only an email, and you need the matching BirdSend contact before tagging or unsubscribing.
Watch out
a search can return zero results, so add a check before the next module or the scenario acts on nothing.
Need help

Need help automating BirdSend with Make?

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FAQ

BirdSend and Make: common questions

01Is the BirdSend Make integration free?
Yes, on the Make side. BirdSend is a standard app, so it works from the Free plan onward. That plan allows 2 active scenarios, a minimum interval of 15 minutes between scheduled runs and 5 minutes of execution per run, with 512 MB of data transfer. Paid plans (Core, Pro, Teams and Enterprise) lower the interval to 1 minute and count usage in credits per month. You still need an active BirdSend account, and BirdSend has its own pricing, which this page does not cover.
02What do you need to connect BirdSend to Make?
An active BirdSend account and an API key. In Make, you add a BirdSend module, click Create a connection, give it an optional name and enter the credentials copied from BirdSend. For the advanced OAuth2 route, you create an app under Applications in your BirdSend profile, paste the Make callback URI and copy the Client ID and Client secret. With a trigger, remember that Make asks you to create a webhook before the connection.
03Do BirdSend triggers in Make fire instantly?
Yes. All six BirdSend triggers are instant: BirdSend calls Make through a webhook as soon as a contact is created, tagged, subscribes to a form or a sequence, opens an email or clicks a link. There is no polling to wait for, so the 15 minute default schedule of new scenarios does not delay them. Each event still starts one run, and every module that runs uses an operation on your plan, so a busy list consumes more operations.
04What if a BirdSend module is missing in Make?
It depends on what you need. The 13 listed modules cover contacts, tags, forms, sequences and a search by email. Anything else in the BirdSend API is reachable through Make an API Call, which uses the same connection and lets you call any endpoint of the app. The official documentation lists no specific limits for BirdSend in Make and notes that its content is generated from vendor material, so check important details with BirdSend directly.
05Should you use Make or n8n for BirdSend?
It depends on the tool your team already knows. BirdSend exists in Make with 13 modules, including 6 instant triggers and Make an API Call for the rest of the API, and the same app often has an n8n node as well. Compare the modules each tool offers for your exact use case, since that decides whether you need custom API calls. The n8n vs Make comparison on this site walks through the criteria in more detail.
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