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DataForSEO Make integrationAutomate DataForSEO with Make.
What if your SEO data refreshed itself inside the tools your team already uses? The DataForSEO Make integration gives you 33 action modules for backlinks, SERPs, keywords and local data. This guide explains each one and walks you through a first working scenario.
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What can the DataForSEO Make integration do for you?
The DataForSEO Make integration lets a Make scenario, the automation you build step by step, ask DataForSEO for SEO data and pass the answer to your other apps. Each module is one brick of that scenario, and every item it returns, called a bundle, can be mapped into the next step.
A prospect file that fills itself. When a new domain lands in your lead list, Get Backlink Summary and Get Domain Rank Overview add its link profile and organic visibility, so sales opens the record with context instead of a blank page.
A keyword shortlist ready for writers. Start from a seed term with Get Keyword Suggestions, score the results with Get Keyword Difficulty, then send the easier terms to the content calendar. Get Google Search Volume adds cost per click and competition when an ads team shares the list.
A link audit you can repeat. Get Referring Domains lists who links to a site, and Get Bulk Spam Scores flags the risky ones, a thousand targets per call, before a human reviews them.
Two limits are worth knowing. DataForSEO has no trigger in Make: every module is an action, so a scenario starts on its schedule or from another app. The documentation also gives no numeric limit, which means the Run once test is how you learn what each module returns. The same app often exists in n8n too; the n8n vs Make comparison lays out the differences, our Make review covers the editor itself, and Make pricing explains how operations are counted.
How do you connect DataForSEO to Make?
- 01
Add a DataForSEO module
In your scenario, click the +, search for DataForSEO and pick any module, for example Get Backlink Summary. Then click Create a connection. A connection is your DataForSEO account linked to Make once, reused by every DataForSEO module afterwards.
- 02
Paste your API credentials
Open your DataForSEO account and copy the API credentials it gives you. Back in Make, name the connection if you like, then paste those values into the Login and Password fields. You need a DataForSEO account for this, created on dataforseo.com.
- 03
Save and check the fields
Click Save. Make closes the window and shows the module settings again, now tied to your account. If the fields load without an error, the connection works and every other DataForSEO module can use it right away.
Your first scenario with DataForSEO and Make
GoalWhen a new domain is added to your prospect list, Make fetches its backlink summary and its organic rank overview from DataForSEO.
- 01
Create the scenario
From the Scenarios page, create a new scenario and click the +. Add the module of the app that holds your prospect list, the one that outputs a new domain for each new entry.
- 02
Add Get Backlink Summary
Click the + on the right, search DataForSEO and pick Get Backlink Summary. Select your connection, then map the domain from the first module into the target field.
- 03
Chain Get Domain Rank Overview
Add a second DataForSEO module, Get Domain Rank Overview, and map the same domain again. You now have link data and organic visibility for one prospect in a single pass.
- 04
Test with Run once
Click Run once. Make runs the scenario one time; open the bubble above each module to read the bundles it received and check the figures look sensible.
- 05
Schedule and switch it on
Click the clock on the first module. A new scenario checks every 15 minutes by default, and the Free plan cannot go lower. Save, then switch the scenario on.
What each DataForSEO module does in Make
DataForSEO gives you 33 modules in 6 groups. For each one: what it does for you, when to reach for it, and what to watch out for.
Modules index
Backlinks
9 modulesGet Backlinks
ActionIn Make“Get a list of backlinks for a domain, subdomain or page.”
You get the actual list of links pointing at a domain, a subdomain or a single page, and Run once shows you how they arrive in Make. That is the raw material for outreach or for a cleanup.
Get Backlink Summary
ActionIn Make“Get an overview of backlink data for a domain, subdomain, or webpage.”
One call gives you the big picture of a link profile: an overview of the backlink data for a domain, a subdomain or a page, returned as a single result rather than a long list.
Get Historical Backlink Summary
ActionIn Make“Get historical backlink data for a domain back to the beginning of 2019.”
This module shows how the link profile of a domain has moved over time, with history reaching back to the beginning of 2019. You see growth, drops and plateaus instead of a single snapshot.
Get Bulk Backlink Rank
ActionIn Make“Get rank scores for up to 1,000 domains, subdomains, and pages.”
Hand it up to a thousand domains, subdomains or pages at once and it sends back a rank score for each. Comparing a batch of candidates becomes one step instead of a long chain.
Get Bulk Backlink Stats
ActionIn Make“Get the number of backlinks for up to 1,000 domains, subdomains, and pages.”
Need the backlink count for a whole list in one go? This module returns the number of backlinks for up to a thousand targets, and you can mix domains, subdomains and pages in the same batch.
Get Backlinks Pages Summary
ActionIn Make“Get an overview overview of backlinks and associated data in bulk.”
This module returns an overview of backlinks and the data attached to them for several targets at once, which saves you from running a summary module target by target.
Get Bulk Referring Domain Stats
ActionIn Make“Get the number of referring domains for up to 1,000 domains, subdomains, and pages.”
You learn how many distinct websites link to each target, for up to a thousand domains, subdomains or pages per call. One site can link many times, so this count tells you how wide a network really is.
Get Referring Domains
ActionIn Make“Get a detailed overview of referring domains pointing to the target you specify.”
Here is the detailed view: the referring domains pointing at the target you choose, each with its related data. Where the bulk module only counts, this one names the sites.
Get Bulk Spam Scores
ActionIn Make“Get Spam Scores for up to 1,000 domains, subdomains, and pages.”
Before you chase or keep a link, this module flags risk: it returns Spam Scores for up to a thousand domains, subdomains or pages in a single call.
SERP
1 moduleGet Parsed SERP
ActionIn Make“Get Google Search results for the specified keyword.”
Type a keyword and this module brings back the Google Search results for it, already parsed so each result can be mapped cleanly into the next module.
Business Data
3 modulesGet Search Business Listings
ActionIn the docs onlyThis Business Data module appears in the DataForSEO documentation without an official description, so the safest way to learn what it gives you is to add it, click Run once and read the output.
Get Business Listings Categories Aggregation
ActionIn Make“Get data about groups of related business categories along with the number of entities in each category.”
You get groups of related business categories along with the number of entities in each, which helps size a local market before you study it business by business.
Get Google Reviews
ActionIn Make“Fetch reviews and related data from millions of Google Business Profiles around the world.”
Reviews left on Google Business Profiles land in your scenario with their related data, for businesses anywhere in the world, so they can reach a sheet or a team channel.
On Page
2 modulesGet Page Audit Check
ActionIn Make“Run an essential SEO Audit of a page.”
This module runs an essential SEO audit on the page you name and hands the findings to the next step, so a quick check does not require opening a separate tool.
Parse Page Content
ActionIn Make“Get parsed and structured content of any page, including link URLs, anchors, headings, and text.”
Any web page comes back as structured content: link URLs, anchors, headings and text, separated and ready to map into another app.
Labs
7 modulesGet Domain Rank Overview
ActionIn Make“Get ranking and traffic data from organic search for a domain.”
For any domain, this module returns ranking and traffic data from organic search, a fast picture of how visible the site is.
Get Keyword Suggestions
ActionIn Make“Get long-tail keyword phrases that contain your specified keyword.”
Give it a seed keyword and you receive long tail phrases that contain it, the longer variations people search around your topic.
Get Ranked Keywords
ActionIn Make“Get the list of keywords that any domain or webpage is ranking for.”
Point it at a domain or a single page and you get the list of keywords it ranks for, which shows where its organic traffic actually comes from.
Get Keyword Difficulty
ActionIn Make“Get Keyword Difficulty for the specified keywords.”
Each keyword in your list comes back with a Keyword Difficulty score, the figure that tells you how hard a term will be to rank for.
Get Organic Traffic Stats
ActionIn Make“Get an estimation of monthly organic traffic a website or page.”
This module estimates the monthly organic traffic of a website or a page, so you can size a competitor or a potential partner in one step.
Get Historical Traffic Stats
ActionIn Make“Get a historical estimate of organic traffic for a website or page.”
Where the previous module gives a current estimate, this one returns a historical estimate of organic traffic for a site or page, so trends become visible.
Get Keyword Ideas
ActionIn Make“Get search terms that fall into the same Google product or service category as the specified keywords.”
Keyword Ideas reaches beyond your own wording: it returns search terms that fall into the same Google product or service category as the keywords you enter.
Other modules
11 modulesGet AI Keyword Search Volume
ActionIn Make“Get search volume data for target keywords based on their estimated usage in AI tools.”
This module gives a search volume for your target keywords based on their estimated use in AI tools, a different angle from classic search volume.
Get Finance Explore
ActionIn Make“Get real-time data from the ‘Explore’ tab of Google Finance.”
You receive the data shown in the Explore tab of Google Finance, pulled into Make so it can feed a sheet, a message or a dashboard.
Get Finance Markets
ActionIn Make“Get real-time data from the ‘Markets’ tab of Google Finance.”
This module retrieves what the Markets tab of Google Finance displays, giving your scenario a broad market picture without anyone copying numbers by hand.
Get Finance Quote
ActionIn Make“Get real-time data from the ‘Quote’ tab of Google Finance.”
For a single instrument, this module returns the data from the Quote tab of Google Finance, the page you would open to check one stock.
Get Google AI Mode SERP
ActionIn Make“Get search results from the AI Mode feature of Google Search.”
See what Google shows in AI Mode for a query: this module returns the search results of that Google Search feature so you can store and compare them.
Get Google Search Volume
ActionIn Make“Get search volume, CPC, and competition for keywords.”
Three figures per keyword come back: search volume, cost per click and competition, for the terms you send in the call.
Get Keywords for Keywords
ActionIn Make“Get relevant keyword suggestions for the specified terms.”
Feed in a few terms and it returns relevant keyword suggestions for them, a broader starting list for keyword research.
Get Parsed SERP Advanced
ActionIn Make“Get Advanced Google Search results for the specified keyword.”
This is the advanced version of the Google results module: it returns advanced Google Search results for the keyword you specify, parsed for mapping.
Make an API Call
ActionIn Make“Performs an arbitrary authorized API call.”
Anything the listed modules do not cover stays reachable: this module calls any endpoint of the DataForSEO API from your scenario, using the same connection.
Search Business Listings
ActionIn Make“Get information about businesses listed on Google Maps in the specified categories.”
You get information about businesses listed on Google Maps in the categories you specify, a ready list of local companies to study or contact.
Search Google Finance Tickers
ActionIn Make“Search by company name, market, or financial instrument to get Google Finance data on stocks, futures, and asset pairs, their value, growth trends, and identifiers.”
Type a company name, a market or an instrument and this module finds matching Google Finance entries: stocks, futures and asset pairs with their value, growth trends and identifiers.
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