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DataForSEO Business Data API Make integrationAutomate DataForSEO Business Data API with Make.

Need Google, Trustpilot or Tripadvisor data about a business without copying it by hand? The DataForSEO Business Data API Make integration gives you 23 action modules and no trigger. This page shows how to connect your account and build a first scenario that works.

Try the DataForSEO Business Data API integration on MakeSee the 23 modules

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What you can automate

What can the DataForSEO Business Data API Make integration do?

The DataForSEO Business Data API Make integration lets a Make scenario (the automation you build, a chain of modules) fetch public data about businesses: Google profiles and reviews, hotel results, Trustpilot and Tripadvisor pages, plus Facebook, Pinterest and Reddit data. Each module is one brick of that chain, and all 23 here are actions.

A prospect file that fills itself. Get Business Listings brings in the businesses of a niche, then Get Google Business Info adds each profile. A local SEO consultant walks into the first call with the facts already on the table.

A reputation report without screenshots. Get Google Reviews, Get Trustpilot Reviews and Get Tripadvisor Reviews gather what customers wrote on three platforms, ready to store in a sheet or send to the client.

A view of the hotel market. Get Google Hotel Searches lists the hotels that show up in a destination, and the hotel info modules add the details for each one.

What Make does not do here: start a scenario on its own. The app has no trigger, so the scenario starts on a schedule or on a module of another app. The Make doc for this app also warns that its content was generated with AI and asks you to check important points with DataForSEO. If you still hesitate between tools, the n8n vs Make comparison lays out the criteria, and the Make pricing page explains how operations are counted. Stuck on an error later? Open Make troubleshooting.

Connect

How do you connect DataForSEO Business Data API to Make?

  1. 01

    Copy your API login and password

    Log in to DataForSEO and go to the dashboard. In the API access section, copy the login and the password shown on screen. You need an active DataForSEO account with API access before anything else.

  2. 02

    Open a module and create the connection

    In your Make scenario, add any DataForSEO Business Data API module and click Create a connection. A connection is your DataForSEO account linked to Make once, then reused by all 23 modules.

  3. 03

    Name it and paste the credentials

    The Connection name field is optional, but a clear name helps when a client has its own account. Paste the login and password you copied, then save. Every module of the app can now use it.

First scenario

Your first scenario with DataForSEO Business Data API

GoalWhen a new lead lands in your CRM, Make pulls its Google profile and its Google reviews from DataForSEO Business Data API.

  1. 01

    Create the scenario

    On the Scenarios page, create a new scenario and click the + to add the first module. Pick the module of your CRM or sheet that watches new leads, since this app has no trigger of its own.

  2. 02

    Add the Google profile module

    Click the + on the right of the first module, search DataForSEO Business Data API and choose Get Google Business Info Live. Create the connection if Make asks, then map the business name from the lead.

  3. 03

    Chain the reviews

    Add Get Google Reviews after it with the + and map the business from the lead or from the previous module. Each lead now comes out with a profile and a set of reviews attached.

  4. 04

    Test with Run once

    Click Run once and open the bundles each module received. A bundle is one item passed from a module to the next, here one lead, then one profile. Fix the mapping until the data looks right.

  5. 05

    Schedule and switch on

    Open the clock on the first module. A new scenario checks every 15 minutes by default, and 15 minutes is also the shortest gap on the Free plan. Then switch the scenario on.

Modules

The 23 DataForSEO Business Data API modules in Make

DataForSEO Business Data API gives you 23 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

DataForSEO Business Data API1

Get Business Listings

ActionIn the docs only

Get Business Listings brings a list of businesses into your scenario, so a prospect file or a map of a niche builds up without any copy and paste.

When to use it
a consultant wants every business of one category in a city before pitching local SEO work.
Watch out
a list can run long, and every business a later module handles counts as one more operation on your plan.
DataForSEO Business Data API2

Get Business Questions and Answers

ActionIn the docs only

With this module, the questions people ask about a business profile, and the answers posted under them, land in your scenario. That is raw material for an FAQ or a list of objections.

When to use it
before rewriting a client's service page, to see what prospects keep asking.
Watch out
a Live version also exists and the doc does not compare them, so test both with Run once.
DataForSEO Business Data API3

Get Categories Aggregation

ActionIn the docs only

Going by its name, you get business categories seen as a group rather than business by business, which helps you size a market before you pull a single listing.

When to use it
you want to know which categories exist in an area before choosing where to prospect.
Watch out
the doc gives no description of this module, so read its bundle after a test run before wiring anything to it.
DataForSEO Business Data API4

Get Extended Google Reviews

ActionIn the docs only

Google reviews of a business reach your scenario here, in the version the name calls extended, next to the plain Get Google Reviews module.

When to use it
a reputation report for a client with several locations, where the standard reviews module leaves you short.
Watch out
the doc never says what extended adds, so run both modules on the same business and compare the bundles side by side.
DataForSEO Business Data API5

Get Facebook Data

ActionIn the docs only

Facebook information about a brand joins its Google or Trustpilot data in the same scenario, so the social side of a business is no longer a separate check.

When to use it
an audit where you verify that a prospect keeps its Facebook page alive before proposing social media work.
Watch out
nothing in the doc lists what comes back, so open the bundle after Run once and map only what you see.
DataForSEO Business Data API6

Get Google Business Info

ActionIn the docs only

The profile a business shows on Google, the card people read before they call, comes back as a snapshot you can store, compare or send to a client.

When to use it
onboarding a new local SEO client, to record where the profile stands at the start of the work.
Watch out
a Live module exists too; pick one of the two and keep it across scenarios so your records stay comparable.
DataForSEO Business Data API7

Get Google Business Info Live

ActionIn the docs only

This is the Live variant of the Google profile module. Going by its label, it is the one to try first when the next module needs the profile straight away.

When to use it
a sales rep adds a lead and wants the Google profile attached before the first call.
Watch out
the doc does not explain how it differs from Get Google Business Info, so test both on one business before you settle.
DataForSEO Business Data API8

Get Google Business Updates

ActionIn the docs only

The updates a business publishes on its Google profile come into Make, which shows you whether someone maintains that profile or left it alone.

When to use it
comparing a client's activity on Google with a few competitors before a strategy meeting.
Watch out
an empty result can simply mean the business never publishes anything; check the profile by hand before drawing a conclusion.
DataForSEO Business Data API9

Get Google Hotel Info Advanced

ActionIn the docs only

Details about one hotel, as Google shows it, arrive in the version the module name calls Advanced. It serves anyone who follows hotels, from a travel agency to a revenue manager.

When to use it
you want hotel details you can map into a sheet, column by column.
Watch out
HTML and Live versions sit next to it; the doc does not describe the gaps between them, so test before you commit.
DataForSEO Business Data API10

Get Google Hotel Info HTML

ActionIn the docs only

Going by its name, this module hands back the Google hotel page as HTML rather than mapped values, which helps when you keep the page as it is or process it later.

When to use it
you archive how a hotel appeared on Google on a given date for an audit.
Watch out
HTML is awkward to map field by field; if you need a few details only, start with the Advanced module.
DataForSEO Business Data API11

Get Google Hotel Searches

ActionIn the docs only

A hotel search on Google, and its results, flow into your scenario. That is the base for watching which properties show up in a destination.

When to use it
a hotel group wants to see who appears next to its own hotel in one city.
Watch out
if you split the results into one bundle per hotel, every module placed after that spends an operation on each hotel.
DataForSEO Business Data API12

Get Google Hotel Searches Live

ActionIn the docs only

This is the Live counterpart of the hotel search module. Going by that label, try it in a flow where a later module waits for the list of hotels.

When to use it
a booking request arrives through your form tool and you want competing hotels listed before anyone replies.
Watch out
keep plain and Live results apart in your reports, since the doc does not say whether the two return the same thing.
DataForSEO Business Data API13

Get Google Reviews

ActionIn the docs only

Here come the Google reviews of a business, the ones prospects read before choosing it. You can store them, sort the bad ones or pass them to whoever writes the replies.

When to use it
a dentist or restaurant client asks what customers complain about most.
Watch out
test on a single business with Run once, then widen the scenario once the bundles look clean.
DataForSEO Business Data API14

Get Live Business Questions and Answers

ActionIn the docs only

Questions and answers posted on a business profile reach Make through this Live module, the sibling of Get Business Questions and Answers.

When to use it
a support lead wants the questions on a store profile in hand before a team briefing, inside a scenario that continues with other steps.
Watch out
mixing results from the Live and plain modules in one table makes comparisons shaky, so choose one per report.
DataForSEO Business Data API15

Get Live Google Hotel Info Advanced

ActionIn the docs only

Advanced hotel details arrive through the Live module this time, a pick for flows where the Live label fits better than the plain Advanced one.

When to use it
a hotelier asks during a sales call how the listing looks on Google, and the answer goes straight into your CRM.
Watch out
the doc does not document the difference with Get Google Hotel Info Advanced; compare them once on the same hotel.
DataForSEO Business Data API16

Get Live Google Hotel Info HTML

ActionIn the docs only

The Live route to the hotel page as HTML, for when you need the page itself rather than values ready to map.

When to use it
a team keeps a record of hotel pages and wants each one captured by the same scenario that files the case.
Watch out
HTML adds weight to every bundle, so if a single detail is all you need, the Advanced modules are easier to handle downstream.
DataForSEO Business Data API17

Get Pinterest Data

ActionIn the docs only

Pinterest information lands in your scenario, which matters for brands that sell through images: home decor, fashion, recipes, travel.

When to use it
a content team wants Pinterest signals next to its Google data before planning the next visuals.
Watch out
the doc lists no fields for this module, so read the first bundle after Run once and map only what is really there.
DataForSEO Business Data API18

Get Reddit Data

ActionIn the docs only

Reddit data flows into Make, and Reddit is where people discuss brands far more bluntly than they do in a review.

When to use it
a product manager wants Reddit signals collected next to Trustpilot reviews to spot a problem before it spreads.
Watch out
the module has no description in the doc; test it with Run once and check the bundle before you send anything to a client.
DataForSEO Business Data API19

Get Tripadvisor Business Data

ActionIn the docs only

The Tripadvisor side of a business, as a profile, lands in your scenario so restaurants, hotels and attractions can be followed where travelers look first.

When to use it
a tourism office wants a clean record of each partner's Tripadvisor presence.
Watch out
this module covers the business itself; for what guests wrote, add Get Tripadvisor Reviews after it and map the business across.
DataForSEO Business Data API20

Get Tripadvisor Reviews

ActionIn the docs only

Guest reviews from Tripadvisor reach Make, so a restaurant or a hotel can read them in a sheet or a chat channel instead of on the site.

When to use it
a hotel manager wants new Tripadvisor comments routed to the staff who can fix the issue.
Watch out
every review a later module processes costs an operation, so keep the first tests on one property.
DataForSEO Business Data API21

Get Trustpilot Business Info

ActionIn the docs only

Trustpilot information about a company comes back as a profile you can file next to its Google data, which gives an online shop a second view of its reputation.

When to use it
checking a supplier or a competitor on Trustpilot before a deal.
Watch out
the profile and the reviews are two separate modules; chain Get Trustpilot Reviews if you need what customers actually wrote.
DataForSEO Business Data API22

Get Trustpilot Reviews

ActionIn the docs only

Customer reviews from Trustpilot flow into your scenario, ready to be sorted, stored or sent to the team that answers them.

When to use it
an ecommerce brand wants its Trustpilot reviews collected in one sheet with those from Google.
Watch out
map the business from Get Trustpilot Business Info when you chain the two, so both modules look at the same company.
DataForSEO Business Data API23

Make an API Call

ActionIn the docs only

Make an API Call reaches any endpoint of the DataForSEO Business Data API from your scenario, with the connection you already created. It covers what the listed modules leave out.

When to use it
the data you need exists in the API but no module above returns it.
Watch out
you write the request yourself, so keep the DataForSEO API documentation open while you set it up.
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FAQ

Questions about the DataForSEO Business Data API Make integration

01Is the DataForSEO Business Data API Make integration free?
Yes, on the Make side. DataForSEO Business Data API is a standard app, so it works from the Free plan. That plan allows 2 active scenarios, at least 15 minutes between two scheduled runs, 5 minutes of execution at most, files up to 5 MB and 512 MB of transfer. Paid plans (Core, Pro, Teams, Enterprise) lower the interval to 1 minute and count usage in operations per month. Your DataForSEO account is a separate matter: the doc asks for an active account and points to the DataForSEO pricing page for the subscription.
02What do you need to connect DataForSEO Business Data API to Make?
An active DataForSEO account with API access, and the login and password shown in the API access section of the DataForSEO dashboard. In Make, add any module of the app, click Create a connection, give the connection a name if you like, then paste those credentials. The connection is created once and all 23 modules reuse it. If Make refuses the credentials, copy them again from the API access section of the dashboard.
03Does the DataForSEO Business Data API Make integration react in real time?
No, because the app has no trigger at all: its 23 modules are actions. A scenario that uses them has to start another way. The simplest is a schedule on the first module, every 15 minutes by default, 15 minutes at least on the Free plan and 1 minute on paid plans. The other way is to open the scenario with a trigger from another app, a CRM or a form tool for example, and let the DataForSEO modules run right after it.
04What if a DataForSEO Business Data API module is missing in Make?
Use Make an API Call. It calls any endpoint of the DataForSEO Business Data API with the connection you already have, so you are not limited to the listed modules. You write the request yourself, which means keeping the DataForSEO documentation open. Also keep in mind that the Make doc for this app says its content was generated with AI and may contain mistakes, so verify important details with DataForSEO directly before you rely on them in a client deliverable.
05Should you use Make or n8n for DataForSEO Business Data API?
It depends on the tool your team already runs. On Make, the app offers 23 modules, all of them actions, works from the Free plan and adds Make an API Call for anything not covered. This page does not document the n8n side, so check whether a node exists there for the endpoints you need before choosing. The deciding question is simple: which tool will your team maintain once the scenario is live, and does it cover the data you need today?
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