Resources · Make integration

Diffbot Make integrationAutomate Diffbot with Make.

Turn a bare company name, a person or a URL into usable facts, without copying anything by hand. The Diffbot Make integration gives you 3 action modules. This guide shows how to link your API token, build a first scenario and pick the right module.

Try the Diffbot integration on MakeSee the 3 modules

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What you can automate

What can the Diffbot Make integration do for you?

The Diffbot Make integration lets a Make scenario (the automation you build, a chain of steps) send Diffbot a name or a web address and get facts back. Each step is a module, one brick of the scenario. Diffbot brings 3 of them, all actions: you feed them something to look up, and they return what Diffbot knows.

Richer lead records. A form or a CRM hands you a company name and little else. Add Enhance Organization right after it, and the facts Diffbot finds travel on to the next module, ready to fill your record.

Context on a contact before a call. When a new person lands in your pipeline, Enhance Person looks them up by name. Your sales rep opens a file that already holds what Diffbot returned, instead of starting from a blank page.

A quick read of any website. Extract a Website works on one site at a time: it classifies the page and pulls facts from it. Handy for a list of partner or competitor URLs you want sorted.

What the integration does not do: Diffbot has no trigger in Make, so a scenario never starts from Diffbot itself. It also has no Make an API Call module. And the Make doc for this app is flagged as AI-generated, so double-check anything important with Diffbot. If you also weigh n8n, the n8n vs Make comparison lays out the criteria, and the Make review covers the editor itself. Want a guided start? See the Make training.

Connect

How do you connect your Diffbot account to Make?

  1. 01

    Grab your API token in Diffbot

    You need an active Diffbot account and its API token. From the Diffbot dashboard home screen, click the link in the top right corner to open your token details page, then copy the token shown there.

  2. 02

    Add a Diffbot module in Make

    In your scenario, add any Diffbot module and click Create a connection. A connection is your Diffbot account linked to Make once, then reused by all 3 Diffbot modules. You can type a label in Connection name if you like.

  3. 03

    Paste the token and save

    Paste the API token you copied, or follow the on-screen instructions, and confirm. Make now shows the module fields, and you can pick the same connection in every other Diffbot module of the scenario.

First scenario

Your first scenario with Diffbot and Make

GoalWhen a new company reaches your lead source, Make asks Diffbot for its facts and passes them on to your next module.

  1. 01

    Create the scenario

    Open the Scenarios page, create a new scenario and click the +. Since Diffbot has no trigger, pick the trigger of the app where your leads arrive as the first module.

  2. 02

    Add Enhance Organization

    Click the + on the right of that first module, search for Diffbot and choose Enhance Organization. Create or reuse your connection, then map the company name or URL coming from the previous module.

  3. 03

    Chain Enhance Person

    Add Enhance Person after it and map the contact's name from your lead app. Each bundle (one lead flowing through the chain) now carries the facts Diffbot returned on both the company and the person.

  4. 04

    Test with Run once

    Click Run once to run the scenario a single time. Open each module's bubble to read the bundles it received, and check that Diffbot returned facts before you send them anywhere else.

  5. 05

    Schedule and switch on

    Set the schedule on the first module (every 15 minutes by default for a new scenario) and switch the scenario on. Each Diffbot call counts as an operation, the unit Make counts on your plan.

Modules

What each Diffbot module does

Diffbot gives you 3 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

Diffbot1

Enhance Organization

Action

In Make“Finds an organization by name or url and returns facts”

Hand it a company name or a website address and it comes back with the facts Diffbot holds on that organization, ready to map into a CRM field or a sheet row.

When to use it
a sign-up form only gave you a company name and your sales team wants more context before replying.
Watch out
pass the URL when you have it; a bare name shared by several companies can point Diffbot at the wrong one.
Diffbot2

Enhance Person

Action

In Make“Finds a person by name and returns facts”

Gives you a profile of an individual from a name alone: Diffbot searches for that person and returns the facts it finds, so a contact record stops being just a name and an email.

When to use it
a new contact enters your pipeline and you want background before the first call, rather than company data.
Watch out
it searches by name only, so common names deserve a check in the Run once output before you write anything back.
Diffbot3

Extract a Website

Action

In Make“Classify and extract facts from a single website”

Reads one website, tells you what kind of page it is and pulls out the facts on it. You get structured data from a URL instead of opening the site and taking notes yourself.

When to use it
you have a list of partner or supplier URLs and want each one sorted and summarized, not a lookup on a company or a person.
Watch out
it handles a single website per run, so a list of URLs means one operation per address.
Need help

Need help automating Diffbot with Make?

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FAQ

Questions people ask next

01Is the Diffbot Make integration free?
Yes on the Make side: Diffbot is a standard app, available from the Free plan. That plan allows 2 active scenarios, a scheduled run every 15 minutes at the shortest, 5 minutes per execution, files up to 5 MB and 512 MB of data transfer. Paid plans drop the interval to 1 minute and remove the cap on active scenarios. Diffbot itself is a separate subscription: you need an active Diffbot account and an API token, and Diffbot's own pricing page tells you what that costs.
02What do you need to connect Diffbot to Make?
Two things: an active Diffbot account and its API token. The token sits on the token details page, which you reach from the link in the top right corner of the Diffbot dashboard home screen. In Make, add a Diffbot module, click Create a connection, name it if you want, and paste the token. The connection is created once and then reused by the 3 Diffbot modules, so you never paste the token twice in the same account.
03Can a Diffbot scenario start on its own in Make?
Not from Diffbot: the app has no trigger module in Make, only 3 actions. A Diffbot step always sits after something else. You have two ways to start the scenario. Put the trigger of another app first, such as the tool where your leads or URLs arrive, then chain the Diffbot module. Or rely on the scenario schedule, set on the first module, which runs every 15 minutes by default and can go down to 1 minute on a paid plan.
04What if a Diffbot module is missing in Make?
It depends on what you need. The Diffbot app in Make offers 3 modules (Enhance Organization, Enhance Person and Extract a Website) and no Make an API Call module, so you cannot reach other Diffbot features from the same app. Look for another app in Make that covers the gap, or ask the team for a hand with the build. Also keep in mind that the Make doc for Diffbot is flagged as AI-generated: check important details with Diffbot.
05Should you use Make or n8n for Diffbot?
It depends on your criteria, not on a winner. On Make, Diffbot comes as a ready-made app with 3 action modules and a guided connection by API token, available from the Free plan. The same app often exists as an n8n node too, so check which modules each tool offers for what you want to automate. Compare the tools on the modules you need, how you work, and the plan that fits, and leave the choice to that list.
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