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Instantly Make integrationAutomate Instantly with Make.
Can Make feed your Instantly campaigns while you work on something else? The Instantly Make integration gives you 109 modules: 1 scheduled trigger, 85 actions and 23 searches. This guide shows cold email teams how to connect the account and build a first working scenario.
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What can the Instantly Make integration do for your outreach?
The Instantly Make integration links your Instantly account to Make, a no-code tool where you build scenarios: automations made of modules, each module being one step such as a trigger, an action or a search. Leads, campaigns, blocklists and inbox checks become steps you can chain with your other apps.
Leads that reach the right campaign on their own. A contact fills in a form or lands in your CRM, and Add a Lead to a Campaign places it in the sequence you picked. For a list coming out of a sheet, Add Multiple Leads to a Campaign sends the batch in one step.
A clean blocklist. When a customer signs or asks to stop, Add Entries to the Blocklist keeps that address out of every future send, and Remove Entries from the Blocklist undoes it if the contact comes back.
Deliverability you can watch from elsewhere. Create Inbox Placement Test and the analytics modules pull test results and campaign figures into a report your team already reads.
What Make does not give you here: the catalog lists no instant trigger for Instantly, so Watch Events checks your account on the scenario's schedule instead of reacting the moment something happens. The API key behind the connection also requires the Instantly Hypergrowth plan or above. Many apps exist on n8n too; the n8n vs Make comparison lays out the criteria, and Make pricing explains how operations are counted. If you are new to the editor, Make training covers the basics.
How do you connect Instantly to Make?
- 01
Copy your API key in Instantly
Log in to Instantly, click your account icon in the upper right corner and choose Settings. Open Integrations and click Copy API Key. Keep that key somewhere safe: anyone holding it can act on your account.
- 02
Open a connection in Make
In your scenario, add any Instantly module and click Create a connection. A connection is your Instantly account linked to Make once, then reused by every Instantly module. The Connection name field is optional, but a clear name helps when you run several workspaces.
- 03
Paste the key and save
Paste the key into the API key field and click Save. If Make asks you to authenticate or confirm access, accept. The module can now read your campaigns and leads, and the next Instantly module you add will offer the same connection.
Build your first scenario: new contacts straight into a campaign
GoalWhen a new prospect appears in your form or CRM, Make adds it to an Instantly campaign.
- 01
Create the scenario
From the Scenarios page, create a new scenario and click the + to place the first module. Pick the app where your prospects show up, such as your form tool or your CRM, and its trigger.
- 02
Add the Instantly module
Click the + on the right of that first module, search for Instantly and choose Add a Lead to a Campaign. Click Create a connection and paste your API key if you have not done it yet.
- 03
Map the contact to the lead
Once the connection exists, Make lists the campaigns it can read, so you pick yours from a menu. Then map the contact data coming from the first module into the Instantly fields. Each contact travels as one bundle, one item passed from module to module.
- 04
Test with Run once
Click Run once, then submit a test contact in your source app. Open the bubbles to read the bundles each module received, and check in Instantly that the lead now sits in the campaign.
- 05
Schedule it and switch it on
Set the schedule on the first module: every 15 minutes by default, 15 minutes at the shortest on the Free plan and 1 minute on paid plans. Switch the scenario on and new prospects will flow in without you.
What starts an Instantly scenario
1 module starts a scenario when something happens in Instantly. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Instantly as soon as it happens.
Watch Events
triggerIn the docs onlyWatch Events is the one module that can start a scenario from inside Instantly, so activity in your account can update the rest of your stack without anyone copying data by hand. The docs list it without describing which events it returns, so read the bundles from a first test before you map anything.
Everything the Instantly modules can do
Instantly gives you 108 modules in 4 groups. For each one: what it does for you, when to reach for it, and what to watch out for.
Modules index
- Assign/Unassign Custom Tag
- Bulk Assign Leads To Organization Users
- Count Unread Emails
- Create Account
- Create Block List Entrie
- Create Campaign
- Create Campaign Subsequence
- Create Custom Tag
- Create Email Verification
- Create Inbox Placement Test
- Create Lead
- Create Lead Label
- Create Lead List
- Create Workspace Group Member
- Create Workspace Member
- Delete Account
- Delete Block List Entrie
- Delete Campaign
- Delete Campaign Subsequence
- Delete Custom Tag
- Delete Inbox Placement Test
- Delete Lead
- Delete Lead Label
- Delete Lead List
- Delete Workspace Group Member
- Delete Workspace Member
- Duplicate A Subsequence
- Export Leads To An External App
- Get Account
- Get Background Job
- Get Block List
- Get Campaign
- Get Campaign Analytics
- Get Campaign Analytics Overview
- Get Campaign Daily Analytics
- Get Campaign Step Analytics
- Get Campaign Subsequence
- Get Custom Tag
- Get Custom Tracking Domain Status
- Get Email
- Get Email Verification Status
- Get Inbox Placement Analytics
- Get Inbox Placement Test
- Get IP Blacklist And Spamassass In Report
- Get Lead
- Get Lead Label
- Get Lead List
- Get The Current Workspace Admin Workspace
- Get Warmup Analytics
- Get Workspace
- Get Workspace Group Member
- Get Workspace Member
- Mark An Account As Fixed
- Mark Thread As Read
- Merge Two Leads
- Move A Lead To A Subsequence
- Move Leads To A Campaign Or List
- Patch Account
- Patch Block List
- Patch Campaign
- Patch Campaign Subsequence
- Patch Custom Tag
- Patch Inbox Placement Test
- Patch Lead
- Patch Lead Label
- Patch Lead List
- Patch Workspace
- Patch Workspace Member
- Pause An Account
- Pause A Subsequence
- Remove A Lead From A Subsequence
- Reply To An Email
- Resume A Paused Account
- Resume A Paused Subsequence
- Share A Campaign
- Test Account Vitals
- Update Campaign Status
- Update The Interest Status Of A Lead
- Delete Email
- Get Campaign Associated With An Email
- Get Inbox Placement Analytics Stats By Date
- List Accounts
- List Audit Log
- List Background Job
- List Block List
- List Campaigns
- List Campaign Subsequence
- List Custom Tags
- List Emails
- List Inbox Placement Test
- List Inbox Placement Test Analytics
- List IP Blacklist And Spamassassin Report
- List Lead Labels
- List Lead List
- List Leads
- List Workspace Group Member
- List Workspace Member
- Patch Email
- Retrieve Inbox Placement Analytics Deliverability Insights
- Retrieve Inbox Placement Analytics Stats By Test ID
Leads
5 modulesAdd a Lead to a Campaign
ActionIn the docs onlyOne prospect in, one campaign started: this module drops a single contact into the Instantly sequence you choose, so a new signup gets your first email without a manual import.
Add Multiple Leads to a Campaign
ActionIn the docs onlyA whole list lands in a campaign in one step, which keeps your operation count lower than adding the same contacts one by one. An operation is one run of one module, the unit Make counts on your plan.
Search Leads
SearchIn the docs onlyBefore you add or change anyone, this search tells you whether the prospect already exists in Instantly. It can return zero, one or several leads, each passed on as its own bundle.
Update a Lead Status
ActionIn the docs onlyYour Instantly pipeline stays in step with what happens elsewhere: this action changes the status of an existing lead, so the campaign treats that person differently from then on.
Remove a Lead from a Campaign
ActionIn the docs onlyPull a contact out of a sequence the moment it no longer makes sense to email them, for example once they have booked a call through another tool.
Blocklist
2 modulesAdd Entries to the Blocklist
ActionIn the docs onlyProtect your sender reputation and your customers: entries added here are kept out of your Instantly sends, whichever campaign they sit in.
Remove Entries from the Blocklist
ActionIn the docs onlyThis is the undo button for the blocklist: the entry is lifted and the contact can receive your campaigns again.
Other
1 moduleMake an API Call
ActionIn Make“Performs an arbitrary authorized API call.”
When none of the listed modules does what you need, this one lets you call any endpoint of the Instantly API with the connection you already set up. No second key, no extra login.
Other modules
100 modulesAssign/Unassign Custom Tag
ActionIn Make“Assign/Unassign Custom Tag”
Tags you created in Instantly get attached to, or detached from, your items from inside a scenario, so sorting follows your business rules instead of someone's memory.
Bulk Assign Leads To Organization Users
ActionIn Make“Bulk assign leads to organization users”
Hand a group of leads to specific people on your team in one move, so each rep knows which prospects are theirs without a spreadsheet on the side.
Count Unread Emails
ActionIn Make“Count unread emails”
Get a single number back: how many emails are waiting unread in Instantly. That figure can then drive an alert or a dashboard in another app.
Create Account
ActionIn Make“Create account”
New sending accounts can be added to Instantly from a scenario, which helps agencies and larger teams keep setup consistent instead of repeating it by hand.
Create Block List Entrie
ActionIn Make“Create block list”
Here you write a single new entry into your Instantly block list, handy when one event should block exactly one address or domain.
Create Campaign
ActionIn Make“Create a new campaign.”
Spin up a fresh Instantly campaign without opening the app, so each new offer, event or client starts from the same structure.
Create Campaign Subsequence
ActionIn Make“Create a new campaign subsequence”
Branch a campaign: a subsequence is a follow-up path inside an existing campaign, and this module creates one from your scenario.
Create Custom Tag
ActionIn Make“Create Custom Tag”
Your tag vocabulary grows with your business: this module adds a new custom tag to Instantly so later steps can use it.
Create Email Verification
ActionIn Make“Start email verification”
Check an address before it costs you a bounce: this action asks Instantly to start verifying an email.
Create Inbox Placement Test
ActionIn Make“Create Inbox Placement Test”
Find out whether your emails land in the inbox or somewhere worse by launching an inbox placement test straight from Make.
Create Lead
ActionIn Make“Create new lead”
This one records a new lead in Instantly, a plain contact card that later steps can place in a list or a campaign.
Create Lead Label
ActionIn Make“Create lead label”
Labels describe where a lead stands, and this module lets your scenario create a new one in Instantly.
Create Lead List
ActionIn Make“Create lead list”
Group prospects outside of any campaign: this module creates a new lead list in Instantly, ready to receive contacts.
Create Workspace Group Member
ActionIn Make“Create workspace group member”
Access management follows your org chart: this module adds a member to a workspace group in Instantly.
Create Workspace Member
ActionIn Make“Create workspace member”
Invite someone to your Instantly workspace from a scenario, so onboarding a new teammate is one step of a wider checklist.
Delete Account
ActionIn Make“Delete account”
Retire a sending account from Instantly when the mailbox behind it is closed, so no campaign keeps trying to use it.
Delete Block List Entrie
ActionIn Make“Delete Block List”
One block list entry goes away, and that address or domain can be reached again by your campaigns.
Delete Campaign
ActionIn Make“Delete a campaign using campign ID”
Clear out a campaign you no longer need, which keeps the Instantly dashboard readable for the whole team.
Delete Campaign Subsequence
ActionIn Make“Delete Campaign Subsequence”
Remove a follow-up branch from a campaign once it has served its purpose.
Delete Custom Tag
ActionIn Make“Delete Custom Tag”
Tidy your tag list by removing a custom tag from Instantly when it no longer means anything.
Delete Inbox Placement Test
ActionIn Make“Delete Inbox Placement Test”
Clean up after deliverability checks: this action deletes an inbox placement test from Instantly.
Delete Lead
ActionIn Make“Delete a lead”
Erase a lead from Instantly altogether, which is what a data removal request usually requires.
Delete Lead Label
ActionIn Make“Delete lead label”
Drop a lead label that your team has stopped using, so the choices in Instantly stay short and clear.
Delete Lead List
ActionIn Make“Delete lead list”
Remove a lead list once its contacts have moved on, which stops old imports from crowding your account.
Delete Workspace Group Member
ActionIn Make“Delete workspace group member”
Take someone out of a workspace group in Instantly, so their access matches their current role.
Delete Workspace Member
ActionIn Make“Delete workspace member”
Close a person's access to your Instantly workspace as part of an offboarding scenario.
Duplicate A Subsequence
ActionIn Make“Duplicate a subsequence”
Copy a subsequence that already works instead of rebuilding it, which keeps tested follow-ups consistent across campaigns.
Export Leads To An External App
ActionIn Make“Export leads to an external app”
Send leads from Instantly to another app, so the prospects your campaigns worked on do not stay locked in one tool.
Get Account
ActionIn Make“Get account data”
Read the details of one sending account, so later steps can decide what to do with it.
Get Background Job
ActionIn Make“Get background job”
Some work in Instantly runs in the background; this module fetches where one of those jobs stands.
Get Block List
ActionIn Make“Get Block List”
Look up one entry of your Instantly block list to confirm what is blocked before acting on it.
Get Campaign
ActionIn Make“Get Campaign Data”
Fetch the data of one campaign so the rest of the scenario can use its settings or state.
Get Campaign Analytics
ActionIn Make“Get analytics for one or multiple campaigns.”
Pulls the analytics of one campaign, or of several at once, into your scenario so the figures can land in a sheet, a CRM or a team message. Make carries what Instantly reports, nothing more.
Get Campaign Analytics Overview
ActionIn Make“Get analytics overview for one or multiple campaigns.”
Gives you the summary view of campaign analytics, for a single campaign or a group of them, rather than the detailed version. A good fit when a headline read is all anyone will look at.
Get Campaign Daily Analytics
ActionIn Make“Get analytics for one or multiple campaigns.”
Fetches campaign analytics that, going by the module name, are broken down by day, for one or several campaigns. Useful to draw a trend line instead of reading one total.
Get Campaign Step Analytics
ActionIn Make“Get campaign steps analytics”
Shows the figures for each step of a campaign, so you see which email of the sequence keeps people reading and which one loses them.
Get Campaign Subsequence
ActionIn Make“Get Campaign Subsequence data”
Returns the data Instantly holds on one campaign subsequence, so the modules that follow can read its current state and act on it.
Get Custom Tag
ActionIn Make“Get Custom Tag”
Reads a single custom tag from your Instantly account, which lets the scenario check it before tagging or untagging leads with Assign/Unassign Custom Tag.
Get Custom Tracking Domain Status
ActionIn Make“Get custom tracking domain status of a host”
Tells you the status Instantly reports for the custom tracking domain of a host, a quick way to spot a tracking setup that is not ready yet.
Get Email
ActionIn Make“Get email data”
Fetches one email stored in Instantly with its data, so the message can be copied into a CRM note, a ticket or a shared document.
Get Email Verification Status
ActionIn Make“Get email verification status”
Checks where an email verification launched with Create Email Verification stands, so your scenario knows whether it can trust the address.
Get Inbox Placement Analytics
ActionIn Make“Get Inbox Placement Test Analytics”
Brings back the results of an inbox placement test, the check that tells you where your emails land once sent. Handy to keep a history outside Instantly.
Get Inbox Placement Test
ActionIn Make“Get Inbox Placement Test”
Reads the record of one inbox placement test created in Instantly, so you can check how it was set up from inside a scenario.
Get IP Blacklist And Spamassass In Report
ActionIn Make“Get Inbox Placement Blacklist And Spamassass In Report”
Retrieves the blacklist and SpamAssassin report tied to inbox placement, two signals that help explain why messages end up in spam folders.
Get Lead
ActionIn Make“Get lead data”
Returns what Instantly holds on one lead, ready to map into a CRM, a sheet or a message for the account owner.
Get Lead Label
ActionIn Make“Get lead label”
Reads one lead label from Instantly, so the scenario can confirm it before sorting leads with it or changing it.
Get Lead List
ActionIn Make“Get lead list”
Gets one lead list from your Instantly account, a simple check that the list your scenario relies on is still there.
Get The Current Workspace Admin Workspace
ActionIn Make“Get the current workspace admin workspace”
Returns the admin workspace linked to the current workspace, as Instantly sees it through your connection (your Instantly account linked to Make).
Get Warmup Analytics
ActionIn Make“Get warmup analytics of emails”
Pulls the warmup analytics of your email accounts, so you follow how sending addresses are warming up without opening Instantly.
Get Workspace
ActionIn Make“Get your current workspace details. It will return the workspace based on the API key sent.”
Returns the details of the workspace your API key belongs to. Instantly picks the workspace from the key stored in the connection, not from a field you fill.
Get Workspace Group Member
ActionIn Make“Get workspace group member”
Reads one workspace group member, which helps confirm a teammate's place in a group before anyone touches their access.
Get Workspace Member
ActionIn Make“Get workspace member”
Fetches the record of one workspace member in Instantly, so your HR or ops tools stay aligned with who has access.
Mark An Account As Fixed
ActionIn Make“Mark an account as fixed”
Tells Instantly that a sending account you repaired is fixed, so the loop closes from your scenario instead of the interface.
Mark Thread As Read
ActionIn Make“Mark all emails in a thread as read”
Marks every email of a thread as read in Instantly, which keeps the inbox tidy once a reply has been handled in another tool.
Merge Two Leads
ActionIn Make“Merge Two Leads”
Merges two leads into one in Instantly, a clean way to fix duplicates that came in from different sources.
Move A Lead To A Subsequence
ActionIn Make“Move a lead to a subsequence”
Sends a lead into a subsequence, so its follow-up changes the moment your scenario decides it should.
Move Leads To A Campaign Or List
ActionIn Make“Move leads to a campaign or list”
Moves leads to another campaign or to a lead list, reshaping your pipeline from Make without exporting a single file.
Patch Account
ActionIn Make“Patch account”
A sending account changes owner or name? Adjust it in Instantly from your scenario, with no trip to the settings page.
Patch Block List
ActionIn Make“Patch block list”
Edits an entry already on your Instantly blocklist, instead of deleting it and adding it again.
Patch Campaign
ActionIn Make“Update campaign data”
Updates the data of an existing campaign straight from a scenario, handy when campaign settings are agreed in a form or a shared sheet.
Patch Campaign Subsequence
ActionIn Make“Update a campaign subsequence”
Changes an existing campaign subsequence without rebuilding it, so a follow-up can evolve along with what you learn.
Patch Custom Tag
ActionIn Make“Patch custom tag”
Edits a custom tag in place, so you correct it without recreating it and reassigning it to every lead.
Patch Inbox Placement Test
ActionIn Make“Patch Inbox Placement Test”
Fix an inbox placement test that already exists instead of creating a new one.
Patch Lead
ActionIn Make“Patch lead”
Updates one lead in Instantly with fresher data from another tool, keeping both sides in line.
Patch Lead Label
ActionIn Make“Patch lead label”
Edits one lead label, so your labels keep matching the words your sales team actually uses.
Patch Lead List
ActionIn Make“Patch lead list”
Updates one lead list in your Instantly account, handy when lists are named or organised from another tool.
Patch Workspace
ActionIn Make“Patch workspace”
Updates the workspace your connection points to, from inside a scenario rather than the Instantly settings.
Patch Workspace Member
ActionIn Make“Patch workspace member”
A change of role or team decided elsewhere reaches Instantly: this module updates one workspace member.
Pause An Account
ActionIn Make“Pause an account”
Pauses a sending account in Instantly, stopping it from your scenario the moment a signal says something is wrong.
Pause A Subsequence
ActionIn Make“Pause a subsequence”
Puts a subsequence on hold without deleting it, so its settings stay intact for later.
Remove A Lead From A Subsequence
ActionIn Make“Remove A Lead From A Subsequence”
Takes a lead out of a subsequence, so it stops receiving that follow-up while staying in Instantly.
Reply To An Email
ActionIn Make“Reply to an email”
Sends a reply to an email in Instantly, with text prepared by the earlier modules of your scenario.
Resume A Paused Account
ActionIn Make“Resume a paused account”
Puts a sending account you had paused back into service, straight from your scenario. It is the mirror of Pause An Account, so the two usually live in the same automation.
Resume A Paused Subsequence
ActionIn Make“Resume a paused subsequence”
Restarts a subsequence (the follow-up branch of a campaign) that was on hold, so its steps can continue for the leads inside it.
Share A Campaign
ActionIn Make“Share a campaign”
Shares an existing Instantly campaign from your scenario, which saves you from repeating the same clicks each time a campaign needs to reach someone else.
Test Account Vitals
ActionIn Make“Test account vitals”
Runs a health check on a sending account and hands the result to the next module, so your scenario can decide what to do with a mailbox instead of you checking it by hand.
Update Campaign Status
ActionIn Make“Update campaign status”
Changes the status of a campaign from Make, which lets another app decide when an Instantly campaign moves forward or stops.
Update The Interest Status Of A Lead
ActionIn Make“Update The Interest Status Of A Lead”
Records how interested a lead is, so the answer you got elsewhere shows up on the lead in Instantly and your sorting stays accurate.
Delete Email
SearchIn Make“Delete an email”
Removes an email from your Instantly account through the scenario. Make lists it among the search modules, but its effect is a deletion.
Get Campaign Associated With An Email
SearchIn Make“Get Campaign Associated With An Email”
Tells you which campaign a given email belongs to, which gives the rest of your scenario the context it needs to route a reply or a report.
Get Inbox Placement Analytics Stats By Date
SearchIn Make“Get Inbox Placement Analytics Stats By Date”
Pulls inbox placement statistics organized by date, handy for seeing how deliverability moves over time rather than looking at a single test.
List Accounts
SearchIn Make“List's all accounts data”
Returns the sending accounts of your workspace, one bundle per account, so later modules can act on each mailbox in turn.
List Audit Log
SearchIn Make“List audit log”
Reads the audit log of your Instantly workspace, so you can keep a trace of what happened in the account somewhere your team already looks.
List Background Job
SearchIn Make“List background job”
Lists the background jobs of your account, the long tasks Instantly processes behind the scenes, so a scenario can see what is still running.
List Block List
SearchIn Make“List block list”
Gives you the entries of your Instantly blocklist, which is useful to compare them with another source before sending.
List Campaigns
SearchIn Make“List Campaign's Data”
Retrieves your campaigns as a list, one bundle each, which is the usual first step before reporting or acting on several campaigns at once.
List Campaign Subsequence
SearchIn Make“List Campaign Subsequence data”
Shows the subsequences attached to a campaign, which helps when you manage follow-up branches from Make rather than one by one in Instantly.
List Custom Tags
SearchIn Make“List Custom Tags”
Collects the custom tags defined in your workspace, a quick way to check what already exists before creating or assigning one.
List Emails
SearchIn Make“List email data”
Reads emails from your Instantly account in bulk, so replies and sent messages can travel to your CRM, a sheet or a chat tool.
List Inbox Placement Test
SearchIn Make“List Inbox Placement Test”
Returns your inbox placement tests (the checks of where your messages land) so you can pick one to analyze further.
List Inbox Placement Test Analytics
SearchIn Make“List Inbox Placement Test Analytics”
Brings back analytics across your inbox placement tests in one pass, which suits a summary better than calling tests one at a time.
List IP Blacklist And Spamassassin Report
SearchIn Make“List Inbox Placement Blacklist And Spamassassin Report”
Collects the blacklist and SpamAssassin reports from your inbox placement tests, the signals that explain why messages may end up in spam.
List Lead Labels
SearchIn Make“List lead labels”
Lists the labels you use to sort leads, which lets a scenario map a value from another tool to an existing label.
List Lead List
SearchIn Make“List lead list”
Retrieves your lead lists, so the scenario can choose where new contacts go instead of relying on a fixed list.
List Leads
SearchIn Make“List's all leads data”
Pulls lead data from Instantly, one bundle per lead, ready to be copied, enriched or checked in another app.
List Workspace Group Member
SearchIn Make“List workspace group member”
Shows the members of a workspace group, handy to audit who has access when several teams work in the same Instantly setup.
List Workspace Member
SearchIn Make“List workspace member”
Lists the people in your workspace, so onboarding and offboarding checks can run from Make with the rest of your admin flows.
Patch Email
SearchIn Make“Update email data”
Updates data on an email already stored in Instantly. Make files it under searches, yet it changes the email rather than only reading it.
Retrieve Inbox Placement Analytics Deliverability Insights
SearchIn Make“Retrieve Inbox Placement Analytics Deliverability Insights”
Fetches deliverability insights from your inbox placement analytics, a readable layer on top of the raw test figures.
Retrieve Inbox Placement Analytics Stats By Test ID
SearchIn Make“Retrieve Inbox Placement Analytics Stats By TestID”
Returns the placement statistics of one specific test, identified by its ID, which keeps your report focused on the test you just ran.
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