Resources · Make integration

La Growth Machine Make integrationAutomate La Growth Machine with Make.

What if every reply, click and accepted invite from your outreach landed where your team works? The La Growth Machine Make integration gives you 22 modules: 15 instant triggers and 7 actions. This guide shows sales and growth teams how to connect the account and build a first scenario.

Try the La Growth Machine integration on MakeSee the 22 modules

Verified Trustpilot reviews · AI, automation & growth agency

What you can automate

What does the La Growth Machine Make integration do?

The La Growth Machine Make integration links your outreach account to Make so that campaign events start automations and other tools can feed your audiences. In Make, that automation is called a scenario: a chain of modules, each one a brick such as a trigger or an action from one app.

Hot leads reach a human fast. Watch Replied Email and Watch Replied Linkedin Message fire the moment a prospect answers, so a scenario can alert the account owner or log the reply in your CRM while the conversation is still warm.

Audiences fill themselves. Create or Update a Lead to an Audience takes a contact from any other app, a signup form or a spreadsheet row, and drops it into the right audience. Import a Lead from LinkedIn Search does the same from a Sales Navigator search, a regular LinkedIn search or a post URL.

Campaign results flow back. Watch Converted Lead and Watch Ended Campaign tell you when a lead is done, so you can close the loop in your pipeline or move the contact to a nurture list.

What the listed modules do not cover, Make an API Call can reach with the same connection. The official documentation for this app was unavailable when this page was written, so no limits are listed here. If you are still weighing tools, read the Make review or the n8n vs Make comparison, and the Make training walks you through scenarios step by step.

Connect

How do you connect La Growth Machine to Make?

  1. 01

    Add a La Growth Machine module

    In your scenario, add any La Growth Machine module and click Create a connection. A connection is your account linked to Make once, then reused by every module of the app.

  2. 02

    Name the connection

    Give it a name you will recognize later, such as the workspace or the client it belongs to. This step is optional, but it helps a lot once several people or accounts share the same Make organization.

  3. 03

    Authorize and save

    Follow the prompt: either approve Make on the La Growth Machine page, or paste the key the app gives you. Then click Save, and the module can read your account.

First scenario

Your first scenario: feed an audience from another app

GoalWhen a new prospect appears in another app, Make creates or updates that lead in a La Growth Machine audience.

  1. 01

    Create the scenario

    Open the Scenarios page, create a new scenario and click the big + to add the first module. This first module is where the prospect comes from.

  2. 02

    Pick the source app

    Search for the app that holds new prospects, a form tool or a spreadsheet, choose its trigger and connect it. Each new prospect will travel as a bundle, one item passed to the next module.

  3. 03

    Add the La Growth Machine action

    Click the + on the right, search La Growth Machine and choose Create or Update a Lead to an Audience. Select your connection, pick the audience, then map the prospect details from the first module.

  4. 04

    Test with Run once

    Click Run once and create a test prospect in the source app. Read the bundles each module received, then check that the lead shows up in the audience.

  5. 05

    Schedule and switch on

    Set the schedule on the first module, every 15 minutes by default, and switch the scenario on. From now on, each new prospect joins the audience without you lifting a finger.

Triggers

What can start a La Growth Machine scenario?

15 modules start a scenario when something happens in La Growth Machine. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by La Growth Machine as soon as it happens.

La Growth Machine1Watch Accepted Linkedin Contact Request

Watch Accepted Linkedin Contact Request

Instant trigger

In Make“Triggers when a lead accepted your identity's connection request on LinkedIn.”

Your scenario starts as soon as a lead accepts the LinkedIn connection request sent from one of your identities, so the new connection can reach your CRM or a teammate without anyone opening LinkedIn.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
a rep wants to follow up by phone once a prospect has said yes to the invitation.
Watch out
every acceptance becomes one bundle and each module after it counts as an operation on your plan.
La Growth Machine2Watch Clicked Email

Watch Clicked Email

Instant trigger

In Make“Triggers when a lead clicked on a link in one of your emails. Click tracking must be turned on.”

A click on a link in one of your campaign emails is often the first real sign of interest, and this trigger hands it to Make right away so you can score the lead or warn the owner.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
your email points to a pricing page or a demo link and you want a task created for anyone who opens it.
Watch out
click tracking must be turned on in La Growth Machine, or nothing reaches the scenario.
La Growth Machine3Watch Converted Lead

Watch Converted Lead

Instant trigger

In Make“Triggers when a Lead is marked as Converted (replied on any channel, or marked as converted manually).”

Think of it as the finish line of a sequence: the scenario runs when a lead is marked as Converted, either because they replied on any channel or because someone flagged them by hand.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
you want a deal opened in your pipeline for every converted lead, without copying names over.
Watch out
a manual conversion fires it too, so a teammate testing the button can create a real deal.
La Growth Machine4Watch Ended Campaign

Watch Ended Campaign

Instant trigger

In Make“Triggers when the lead finishes a campaign.”

Once a lead has gone through every step of a campaign, this trigger tells Make, which lets you decide what happens to people who reached the end of the sequence.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
leads who finished without converting should move to a newsletter list or a later follow-up in another tool.
Watch out
it fires per lead, not once per campaign, so a large audience means many bundles and many operations.
La Growth Machine5Watch Enriched Lead

Watch Enriched Lead

Instant trigger

In Make“Triggers when a Lead is enriched (LinkedIn profile, Pro Email Found, Phone found...)”

Fresh data is the reward here: when La Growth Machine enriches a lead, with a LinkedIn profile, a professional email or a phone number found, Make receives the lead and can copy the new details elsewhere.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
your CRM record should pick up the phone number the moment enrichment finds it.
Watch out
add a filter that lets through only the bundles holding the value your next module needs.
La Growth Machine6Watch Lead Status Changed In Campaign

Watch Lead Status Changed In Campaign

Instant trigger

In Make“Triggers when a lead status in a campaign is changed.”

Any change to a lead's status inside a campaign reaches Make through this trigger, which makes it the broadest way to mirror campaign progress in another tool.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
your reporting sheet keeps one row per lead and you want its status column to stay in sync.
Watch out
if your scenario also uses Update a Lead Status on the same campaign, each change you push can start this trigger again, so guard the flow with a filter.
La Growth Machine7Watch Linkedin Or Email Event

Watch Linkedin Or Email Event

Instant trigger

In Make“Triggers when a new message from Linkedin or Email arrives”

One trigger for the whole inbox: every new message arriving from LinkedIn or email starts the scenario, whatever the channel, so you only build and maintain one flow.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
a shared team channel should display every incoming prospect message in one place.
Watch out
because it covers both channels, add a router or filter when LinkedIn and email need different handling.
La Growth Machine8Watch New Lead In Audience

Watch New Lead In Audience

Instant trigger

In Make“Triggers when a new lead is created in an audience or an existing lead is added to a new audience.”

New names in an audience become a starting point: the scenario runs when a lead is created in an audience or when an existing lead is added to another one.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
marketing wants every lead added to an outreach audience logged in a shared spreadsheet before the campaign starts.
Watch out
an existing lead moved into a second audience fires it again, so the same person can arrive twice in your destination.
La Growth Machine9Watch Opened Email

Watch Opened Email

Instant trigger

In Make“Triggers when a lead opened one of your emails.”

Opens are a lighter signal than clicks, and this trigger passes each one to Make so you can track engagement outside La Growth Machine.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
you keep an engagement score in your CRM and want it to rise a little each time a prospect opens a message.
Watch out
one lead can open the same email several times, and each open is a separate bundle that consumes operations downstream.
La Growth Machine10Watch Replied Email

Watch Replied Email

Instant trigger

In Make“Triggers when a lead replied to one of your emails.”

A reply is the moment a human should take over, and this trigger gets it to Make instantly when a lead answers one of your emails.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
the account executive should receive a direct message with the lead's name as soon as they respond.
Watch out
it covers email only; pair it with Watch Replied Linkedin Message if your campaigns mix both channels.
La Growth Machine11Watch Replied Linkedin Message

Watch Replied Linkedin Message

Instant trigger

In Make“Triggers when a lead replied to one of your LinkedIn messages or an invite note.”

The LinkedIn side of replies: Make starts the scenario when a lead answers one of your LinkedIn messages or the note attached to an invite.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
social selling campaigns where the conversation happens on LinkedIn and the follow-up must be logged in your CRM.
Watch out
replies to invite notes count too, so a short thank-you after accepting will also start the flow.
La Growth Machine12Watch Sent Email

Watch Sent Email

Instant trigger

In Make“Triggers when an email is sent to a lead.”

Every email La Growth Machine sends to a lead can be recorded elsewhere with this trigger, which gives you a delivery log outside the tool.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
your CRM should show each outreach email on the contact timeline, so sales sees the full history in one place.
Watch out
busy campaigns send a lot, and each sent email is a bundle that costs operations on every module you add after it.
La Growth Machine13Watch Sent Linkedin Contact Request

Watch Sent Linkedin Contact Request

Instant trigger

In Make“Triggers when a LinkedIn contact request is sent to a lead.”

Here the scenario starts on your own move: each LinkedIn contact request sent to a lead is passed to Make, ready to be counted or logged.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
a manager tracks outreach volume per identity in a spreadsheet and wants rows added without manual export.
Watch out
pair it with Watch Accepted Linkedin Contact Request if you want acceptance rates, since this one only knows about requests going out.
La Growth Machine14Watch Sent Linkedin Message

Watch Sent Linkedin Message

Instant trigger

In Make“Triggers when a LinkedIn message is sent to a lead.”

Outgoing LinkedIn messages to a lead reach Make through this trigger, so your records show what the campaign said and when it said it.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
a CRM contact timeline that should mirror every LinkedIn touch, alongside the emails captured by Watch Sent Email.
Watch out
if the same scenario sends messages with Send A Linkedin Message To A Lead, add a filter so it never reacts to its own output.
La Growth Machine15Watch Visited Linkedin Profile

Watch Visited Linkedin Profile

Instant trigger

In Make“Triggers when a lead's LinkedIn profile is visited.”

Profile visits are often the quiet first step of a sequence, and this trigger reports each one to Make when a lead's LinkedIn profile is visited.

How it fires
instant: the app calls Make through a webhook as soon as it happens.
When to use it
you want a complete activity history per lead, starting before any message or request goes out.
Watch out
each visit is one bundle, and sending every one to another app adds operations to your plan quickly.
Modules

What can Make do in La Growth Machine?

La Growth Machine gives you 7 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

La Growth Machine1

Create or Update a Lead to an Audience

Action

In Make“Creates or updates a lead in a specified LGM Audience.”

Contacts from any other app end up in the right La Growth Machine audience: the module creates the lead, or updates it if it already exists, so you never have to worry about duplicates.

When to use it
a webinar signup or a qualified form entry should start outreach without anyone importing a file.
Watch out
choose the audience carefully, since a lead added there can be picked up by any campaign using it.
La Growth Machine2

Import a Lead from LinkedIn Search

Action

In Make“Imports leads from LinkedIn: works with LinkedIn Regular Search, Sales Navigator Search URL or a LinkedIn post URL.”

Paste a LinkedIn search and let Make bring the people in: this action imports leads from a regular LinkedIn search, a Sales Navigator search URL or a LinkedIn post URL.

When to use it
a teammate saves a Sales Navigator search in a spreadsheet and the scenario turns that row into new leads.
Watch out
check which audience receives the imported leads before a campaign starts writing to them.
La Growth Machine3

Make an API Call

Action

In Make“Performs an arbitrary authorized API call.”

When none of the listed modules does what you need, this one calls any endpoint of the La Growth Machine API, using the connection you already set up.

When to use it
a feature exists in the app but has no ready-made module in Make.
Watch out
you write the request yourself, so keep the API documentation of La Growth Machine open while you fill the module.
La Growth Machine4

Remove a Lead from an Audience

Action

In Make“Removes a lead from an audience.”

Take someone out of an audience before the next message reaches them: this action removes a lead from the audience you point it to.

When to use it
a prospect books a meeting through your calendar tool and should stop receiving automated outreach.
Watch out
it only touches the audience you name; if the lead sits in other audiences, the campaigns using them can still reach it.
La Growth Machine5

Search a Lead

Action

In Make“Searches a lead by email, firstname lastname company name or domain.”

Before acting on a contact, check whether La Growth Machine already knows them: this module looks up a lead by email, by first name, last name and company name, or by domain.

When to use it
a new deal appears in your CRM and you want to know whether that person is already in a campaign.
Watch out
search with the most precise detail you have, the email first, and use Run once to check what comes back before building on it.
La Growth Machine6

Send A Linkedin Message To A Lead

Action

In Make“Send a linkedin message to a lead that exists in your lagrowthmachine.com account. You can use a lead id or a linkedin url.”

Outside of any sequence, this action sends a LinkedIn message to a lead that already exists in your La Growth Machine account, identified by its lead ID or its LinkedIn URL.

When to use it
a prospect downloads a guide on your site and should receive a personal note on LinkedIn right after.
Watch out
the lead must already be in your account; run Search a Lead or Create or Update a Lead to an Audience first.
La Growth Machine7

Update a Lead Status

Action

In Make“Changes a Lead's status in a specific Campaign.”

Keep campaigns in step with what happens elsewhere: this action changes a lead's status in a specific campaign, driven by an event from another app.

When to use it
a deal marked as won in your CRM should update the matching lead so the campaign treats them accordingly.
Watch out
the status applies to one campaign only; a lead enrolled in several campaigns needs one update per campaign.
Need help

Need help automating La Growth Machine with Make?

A person reads every message.

FAQ

Questions about La Growth Machine and Make

01Is the La Growth Machine Make integration free?
Yes, on the Make side. La Growth Machine is a standard app, so its modules work from the Free plan. That plan allows 2 active scenarios, a minimum of 15 minutes between two scheduled runs, 5 minutes of execution per run, files up to 5 MB and 512 MB of data transfer. Paid plans, Core, Pro, Teams and Enterprise, lower the interval to 1 minute, remove the cap on active scenarios and allow 40 minutes of execution. Make counts usage in credits, one operation per module run. Your La Growth Machine subscription is a separate matter.
02What do you need to connect La Growth Machine to Make?
A La Growth Machine account and a Make account. The official documentation lists no specific prerequisite, so the standard Make flow applies: add a La Growth Machine module, click Create a connection, optionally name it, then either authorize Make on the app page or paste the key the app provides, and save. The connection is created once and reused by every La Growth Machine module in your scenarios, so there is nothing to repeat when you add a second module.
03Do La Growth Machine triggers in Make fire in real time?
Yes. All 15 La Growth Machine triggers are instant: the app calls Make through a webhook as soon as the event happens, whether it is a reply, a click, an accepted invite or a converted lead. You do not wait for a polling interval as you would with a scheduled trigger, which Make checks every 15 minutes by default. Each event arrives as one bundle and starts the scenario on its own, so a busy campaign can run the scenario many times.
04What if a La Growth Machine module is missing in Make?
Use Make an API Call. It is included with this app and reaches any endpoint of the La Growth Machine API with the same connection as the other modules, so you do not need a second setup. The 7 ready-made actions cover leads in audiences, LinkedIn imports, searches, LinkedIn messages and campaign statuses; anything beyond that goes through this module. The official documentation gives no numbered limits for this app, so check the API documentation of La Growth Machine before building the request.
05Should you use Make or n8n with La Growth Machine?
It depends on what your team already runs. In Make, La Growth Machine comes with 22 modules, including 15 instant triggers, and every one is documented on this page. The same app often has an n8n node as well, so the useful test is practical: list the events and actions your flow needs, check which tool offers them for La Growth Machine, and pick the one your team is comfortable maintaining.
Same platform

Other docs you might need on this stack.

Browse all integrations