Resources · Make integration

Poptin Make integrationAutomate Poptin with Make.

Every lead your popups capture can start a follow-up on its own. The Poptin Make integration gives you 1 instant trigger and 1 email action. This guide is for marketers who run Poptin forms and want each new signup handled without copying data by hand.

Try the Poptin integration on MakeSee the 2 modules

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What you can automate

What can the Poptin Make integration do for you?

The Poptin Make integration links your Poptin account to Make so a new lead from a popup or form becomes the starting point of a scenario, the automation you build in Make. Poptin notifies Make the moment a conversion happens, and Make then runs the next steps for you, such as sending an email or passing the contact to another tool.

A welcome message that leaves right away. A visitor fills your discount popup, New Lead fires, and Send Email delivers the message you prepared, either from a template ID or from raw HTML you paste in.

Leads that land in the rest of your stack. The same trigger can feed a module from another app: a row in a base, a contact in a CRM. The Airtable Make integration or the Agile CRM Make integration are natural next steps.

An internal alert for sales. When a high-intent form converts, Send Email can notify a teammate with the lead details mapped from the trigger.

Keep the scope in mind: Make offers only 2 Poptin modules, with no search module and no Make an API Call module, so you cannot read popup stats or edit campaigns from a scenario. Poptin may also have an n8n node; the n8n vs Make comparison helps you pick between the two tools.

Connect

How do you connect Poptin to Make?

  1. 01

    Copy your API token from Poptin

    In your Poptin dashboard, open Settings in the main menu, then Profile. Copy the token shown in the Make or Zapier API key field. Keep it at hand for the next step.

  2. 02

    Add a Poptin module and create the connection

    In Make, add a Poptin module to your scenario and click Create a connection. A connection is your Poptin account linked to Make once, then reused by every Poptin module. Naming it in Connection name is optional but helps later.

  3. 03

    Paste the credentials and save

    Enter the token you copied, or follow the instructions Make shows on screen, then save. Make now knows your account, and the module fields become available to fill.

First scenario

Build your first scenario with Poptin

GoalWhen a visitor converts on a Poptin popup, Make sends that lead an email.

  1. 01

    Create the scenario

    Open the Scenarios page, create a new scenario and click the + in the middle of the canvas to place your first module.

  2. 02

    Add the New Lead trigger

    Search for Poptin, pick New Lead, click Create a webhook, then connect your account. Each lead will arrive as a bundle, one item that moves from module to module.

  3. 03

    Add Send Email

    Click the + on the right of New Lead, choose Poptin again and pick Send Email. Map the lead's email from the trigger, then choose a template ID or paste raw HTML.

  4. 04

    Test with Run once

    Click Run once, then submit a test entry on your popup. Read the bundles each module received and check the email went out.

  5. 05

    Switch the scenario on

    When the test looks right, turn the scenario on. Every run counts operations, one per module per bundle, which is what Make measures on your plan.

Triggers

What starts a Poptin scenario

1 module starts a scenario when something happens in Poptin. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Poptin as soon as it happens.

Poptin1New Lead

New Lead

Instant trigger

In Make“Triggers when a new lead is created through a Poptin conversion.”

New Lead hands your scenario each contact that converts on a Poptin popup or form, so your follow-up starts the moment someone signs up. It is the only way a Poptin event can launch a scenario, which makes it the usual first module on this app.

How it fires
instant: Poptin calls Make through a webhook as soon as the lead is created, with no polling interval to wait for.
When to use it
a newsletter or discount popup where each new subscriber should get a message or land in another tool without delay.
Watch out
create the webhook before the connection, and submit a real test lead while Run once is waiting, otherwise the trigger has nothing to show.
Modules

What Poptin can do in a scenario

Poptin gives you 1 module. For each one: what it does for you, when to reach for it, and what to watch out for.

Poptin1

Send Email

Action

In Make“Send email using template id or raw html”

Send Email lets your scenario write to someone without leaving Make, using either a template ID or raw HTML you provide. You map data from earlier modules into it, such as the lead's address from New Lead.

When to use it
right after New Lead, to greet a fresh subscriber or alert a colleague about a promising signup.
Watch out
the doc behind this module is marked as AI-generated, so check the options you see in the editor against your Poptin account.
Need help

Need help automating Poptin with Make?

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FAQ

Poptin and Make: common questions

01Is the Poptin Make integration free?
Yes, Poptin is a standard app, so it works on the Make Free plan. That plan allows 2 active scenarios, runs of 5 minutes at most, files up to 5 MB and 512 MB of data transfer. Scheduled runs are spaced 15 minutes apart at minimum on Free, but New Lead is instant, so it is not held back by that interval. Paid plans (Core, Pro, Teams, Enterprise) remove the cap on active scenarios and count usage in credits each month. Your Poptin subscription is a separate matter handled on the Poptin side.
02What is needed to connect Poptin to Make?
You need an active Poptin account and its API token. In the Poptin dashboard, go to Settings, then Profile, and copy the value in the Make or Zapier API key field. In Make, add a Poptin module, click Create a connection, give it a name if you like, and paste the token. For the New Lead trigger, click Create a webhook first. The official doc also mentions extra credentials in its prerequisites, so follow what the connection screen actually asks for.
03Does the Poptin Make integration react in real time?
Yes. New Lead is an instant trigger: Poptin calls Make through a webhook as soon as a lead is created by a conversion, instead of Make checking on a schedule. Your scenario therefore starts when the visitor submits the popup, not at the next interval. This only applies once the scenario is switched on; while you test, click Run once and then send a test entry so the trigger receives something to process.
04What if a Poptin module is missing in Make?
It depends on the task. Make offers only New Lead and Send Email for Poptin, and there is no Make an API Call module for this app, so you cannot reach other Poptin features from a scenario. The usual workaround is to let New Lead start the flow and do the rest with other apps, such as a CRM or a spreadsheet. If your need goes further, the team can look at your case and suggest a setup.
05Make or n8n for Poptin: which one fits?
It depends on the tool your team already uses. On Make, Poptin offers 2 modules: an instant New Lead trigger and a Send Email action, which covers the classic case of catching a signup and following up. Poptin may also be available as an n8n node, so check which modules each side offers for your exact flow. Pick the platform where the rest of your automations already live, since that keeps your connections and scenarios in one place.
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