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SE Ranking SEO Data Make integrationAutomate SE Ranking SEO Data with Make.

Pull backlink, keyword and SERP figures from SE Ranking without opening a single export. The SE Ranking SEO Data Make integration gives you 42 modules: 6 actions and 36 searches. This guide connects your API key, builds a first report scenario and explains each module.

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What you can automate

What can the SE Ranking SEO Data Make integration do for you?

The SE Ranking SEO Data Make integration lets a Make scenario, the automation you build as a chain of modules, ask SE Ranking for SEO data and pass it to your other tools. Each module is one brick of that chain: here, a search that fetches backlinks, keywords, authority scores or search results for the domain you name.

A backlink watch for client sites. Get Backlinks History (New/Lost) lists the links a site gained or lost over the dates you choose, and Search Referring Domains Count adds the number of unique sites linking to it. An SEO consultant can send both to a shared sheet or a team chat instead of logging in to check.

Keyword research that feeds your content plan. Start from a seed keyword with Search Question Keywords or Search Longtail Keywords, then run Search Keyword Metrics on the list to get volume, CPC and difficulty in bulk. A content lead gets a ready-to-sort list instead of copy-pasting from the SE Ranking interface.

A competitor gap check before a pitch. Search Domain Competitors names the domains fighting for the same searches, and Search Keyword Domain Comparison shows the keywords they rank for that your prospect misses.

What this integration does not do: it has no trigger, so SE Ranking never starts a scenario by itself. The scenario runs on a schedule you set in Make, or after a trigger from another app. Some tasks are also two-step: an export or a SERP task is created first and collected later. If you are choosing between tools, the n8n vs Make comparison lays out the criteria, the Make training covers scenario building from scratch, and Make troubleshooting helps when a run fails.

Connect

How do you connect SE Ranking SEO Data to Make?

  1. 01

    Create an API key in SE Ranking

    You need an active SE Ranking account with API access. In SE Ranking, open Profile & Preferences, then the API Dashboard, click Create API Key and copy the key shown in the window that opens.

  2. 02

    Add a module and start the connection

    In your Make scenario, add any SE Ranking SEO Data module and click Create a connection. A connection is your SE Ranking account linked to Make once, then reused by every module of the app.

  3. 03

    Paste the key and save

    Give the connection a name in Connection name if you manage several accounts (this is optional), paste the API key you copied, and confirm. The module is now ready to use your SE Ranking data.

First scenario

Your first scenario with SE Ranking SEO Data

GoalWhen the scenario runs on its schedule, Make fetches the live backlink count and the referring domains count of one site you follow.

  1. 01

    Create the scenario

    From the Scenarios page, create a new scenario and click the + to add the first module. Search for SE Ranking SEO Data and pick Search Backlinks Count.

  2. 02

    Connect and set the target

    Click Create a connection and paste your API key. Then enter the domain, host or URL you want to follow as the target of the count.

  3. 03

    Add the referring domains count

    Click the + on the right of the first module and add Search Referring Domains Count. It reuses the same connection; map the same target from the first module so both figures describe one site.

  4. 04

    Test with Run once

    Click Run once. Make runs the scenario one time and shows the bundles each module received, a bundle being one item passed from module to module. Check that both counts appear.

  5. 05

    Schedule and switch it on

    Open the clock on the first module to set the schedule (every 15 minutes by default, which is often more than a backlink report needs), then switch the scenario on.

Modules

What each SE Ranking SEO Data module does

SE Ranking SEO Data gives you 42 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

SE Ranking SEO Data1

Create Backlinks Export Task

Action

In MakeStarts a task to export all backlinks for a target and returns a Task ID.

Hands you a Task ID for a full export of every backlink pointing to one target, so SE Ranking prepares the whole list on its side while your scenario carries on.

When to use it
a client audit where you want all links in one downloadable file rather than fetched piece by piece inside Make.
Watch out
this module only starts the job. The file comes later through Get a Backlinks Export Task Status, so keep the Task ID mapped for that step.
SE Ranking SEO Data2

Get a Backlinks Export Task Status

Action

In MakeChecks the status of a backlinks export task and returns the download link when complete.

Tells you whether the export you started is finished and, once it is, gives you the download link to the complete backlink list.

When to use it
as the follow-up of Create Backlinks Export Task, with the Task ID that module returned mapped into it.
Watch out
while the task is still running there is no link yet. Read the status it returns before you pass anything to the next module, or you will send an empty value.
SE Ranking SEO Data3

Get a Domain Stats by Region

Action

In MakeRetrieves detailed keyword statistics for a specified domain within a single regional database.

Returns the keyword statistics of one domain inside a single regional database, so your figures match the market a site actually sells in.

When to use it
a client report for a shop that only targets one country and does not care about the rest.
Watch out
one run covers one regional database. For an overview across countries, Get a Domain Worldwide Stats does the job in one module instead of several copies.
SE Ranking SEO Data4

Get a Domain Worldwide Stats

Action

In MakeRetrieves aggregated worldwide and country-specific search performance statistics for a specified domain.

Gives you the big picture of a domain's search performance: aggregated worldwide figures plus a split by country.

When to use it
a first look at a prospect's site, to see which countries bring its search visibility before you dig into keywords.
Watch out
these are statistics, not the keyword list itself. When you need the actual keywords behind the numbers, follow up with Search Domain Keywords.
SE Ranking SEO Data5

Get an Account Subscription

Action

In MakeReturns information on the existing subscription along with the current API balance for the authenticated API key.

Shows the subscription attached to your API key and the API balance you have left, so a scenario can know what it can still spend on the SE Ranking side.

When to use it
at the start of a scenario that fires many SEO requests, to stop early or warn someone when the balance runs low.
Watch out
checking the balance is itself an operation, one execution of one module that Make counts on your plan.
SE Ranking SEO Data6

Make an API Call

Action

In MakePerforms an arbitrary authorized API call.

Lets you call any endpoint of the SE Ranking API from your scenario with the connection you already set up, which covers whatever the listed modules leave out.

When to use it
a report needs a piece of SE Ranking data that none of the ready-made modules returns.
Watch out
nothing is prefilled here. You write the request yourself from the SE Ranking API reference, so test it with Run once before relying on it.
SE Ranking SEO Data7

Create SERP Tasks

Search

In MakeCreates one or more search queries to the queue for obtaining SERP results.

Queues one or more search queries at SE Ranking so it can collect the search results page for each of them.

When to use it
you want to know who shows up in search results for a list of queries your client cares about, without checking them by hand.
Watch out
the results do not come back in this module. They are collected later with Get a SERP Task Status and Results, so plan that second step.
SE Ranking SEO Data8

Get a SERP Task Status and Results

Search

In MakeRetrieves the status or the complete results of a specific SERP task. If the task is still processing, no data will be returned. If the task is complete, this module will output each SERP result as a separate bundle.

Collects what a SERP task found: once the task is complete, each search result arrives as its own bundle, ready to write to a sheet or a database.

When to use it
after Create SERP Tasks, to turn the queued queries into a ranking table you can filter.
Watch out
if the task is still processing, the module returns no data. An empty run usually means "not ready yet", not "no results".
SE Ranking SEO Data9

Get Backlinks History (New/Lost)

Search

In MakeRetrieves a list of new or lost backlinks for a target within a specified date range.

Lists the backlinks a target gained or lost between two dates, so you see exactly which links changed rather than a single net figure.

When to use it
after a site migration or a redesign, to spot the links that disappeared and contact those sites.
Watch out
this is a search, so it can return many bundles. Each module placed after it runs once per link, which adds operations quickly.
SE Ranking SEO Data12

Search Backlinks Anchors

Search

In MakeRetrieves information about the anchor texts of backlinks that point to a specified target.

Returns the anchor texts used by the backlinks that point to a target, the clickable words other sites chose when linking to it.

When to use it
checking whether a client's links lean too heavily on one commercial phrase before a link-building campaign.
Watch out
each anchor comes back as a separate bundle. Group them in your sheet rather than sending one message per anchor.
SE Ranking SEO Data13

Search Backlinks Count

Search

In MakeRetrieves the total number of live backlinks for one or more target domains, hosts, or URLs.

Answers one question fast: how many live backlinks does this domain, host or URL have right now? It accepts one target or several at once.

When to use it
a dashboard column that tracks the link total of each client site after every run.
Watch out
you get a number and nothing else. For a breakdown of that profile, Search Backlinks Metrics or Search Backlinks Summary go further.
SE Ranking SEO Data14

Search Backlinks Metrics

Search

In MakeRetrieves key backlink statistics for one or more target domains, hosts, or URLs.

Gives you the key backlink statistics of one or more targets in a single step, a compact snapshot of a link profile.

When to use it
a client report card where a few headline figures matter more than the full detail.
Watch out
it sits between the plain count and the extended view. If the report needs the richer set of statistics, choose Search Backlinks Summary instead.
SE Ranking SEO Data15

Search Backlinks Summary

Search

In MakeRetrieves extended backlink statistics for one or more target domains, hosts, or URLs.

Delivers the extended backlink statistics of one or more domains, hosts or URLs, the widest view the app offers on a link profile.

When to use it
an in-depth SEO audit, or a side-by-side comparison of a site and its main rivals.
Watch out
more data means more fields to map. Keep only the ones your sheet or report really uses, the rest just clutters the next module.
SE Ranking SEO Data16

Search Cumulative Backlinks History

Search

In MakeRetrieves the total number of live backlinks for each day within a specified date range.

Draws the curve of a link profile: the total number of live backlinks for each day of the date range you choose.

When to use it
feeding a chart that shows whether a site's link base grows or shrinks over a campaign.
Watch out
these are totals per day, not the gains and losses. For daily new and lost links, pick Search Daily Backlinks History Count.
SE Ranking SEO Data17

Search Daily Backlinks History Count

Search

In MakeRetrieves the daily count of new and/or lost backlinks for a target within a specified date range.

Counts, day by day, how many backlinks a target won or lost over the period you set, so spikes stand out at a glance.

When to use it
spotting the day a batch of links vanished, then checking the list with Get Backlinks History (New/Lost).
Watch out
you get counts, not the links themselves. Pair it with the history module when someone needs to act on individual links.
SE Ranking SEO Data18

Search Daily Referring Domains History Count

Search

In MakeRetrieves the daily count of new and/or lost referring domains for a target within a specified date range.

Tracks the daily number of new and lost referring domains, that is whole sites linking to a target, over a date range.

When to use it
when a single site adding hundreds of links would distort a backlink count and you want to follow real sources instead.
Watch out
the output is counts per day. To see which domains arrived or left, add Search Referring Domains History (New/Lost).
SE Ranking SEO Data19

Search Domain Authority

Search

In MakeRetrieves the Domain Authority (Domain InLink Rank) for one or more target domains, hosts, or URLs.

Returns the Domain Authority, which SE Ranking calls Domain InLink Rank, for one or more domains, hosts or URLs.

When to use it
scoring a list of sites you might ask for a link, so outreach starts with the strongest ones.
Watch out
this is a domain-level score. To rate a single page, use Search Page Authority, or Search Page & Domain Authority to get both in one call.
SE Ranking SEO Data20

Search Domain Authority Distribution

Search

In MakeRetrieves the distribution of Domain Authority for all domains that reference a specific target.

Shows how the Domain Authority of every site linking to a target is spread out, so you can tell strong sources from weak ones at a glance.

When to use it
judging the quality of a link profile before buying a site or taking on a new client.
Watch out
it describes the linking sites as a group. To name the individual domains, run Search Referring Domains.
SE Ranking SEO Data21

Search Domain Competitors

Search

In MakeRetrieves a list of organic or paid competitor domains for a specified target domain.

Lists the domains competing with a target, either in organic results or in paid ads, depending on the option you pick.

When to use it
preparing a pitch or a business review where the client asks who is actually taking its traffic.
Watch out
organic and paid competitors are two different lists. Run the module twice if you need both, one per mode.
SE Ranking SEO Data22

Search Domain Historical Stats

Search

In MakeRetrieves historical organic or paid search performance data for a specified domain and database.

Retrieves past organic or paid search performance of a domain in a chosen database, so you can see how visibility evolved.

When to use it
explaining a traffic drop to a client by showing when the search figures started to fall.
Watch out
the numbers come from one database at a time. Choose the one that matches the market you report on, or the trend will not match what the client sees.
SE Ranking SEO Data23

Search Domain Keywords

Search

In MakeRetrieves a list of organic or paid keywords for a domain, with extensive filtering and sorting options.

Lists the organic or paid keywords a domain ranks or bids for, with filtering and sorting so the list stays usable.

When to use it
building a keyword sheet for a new client from what its site already ranks for.
Watch out
a big site returns a long list of bundles. Filter inside the module first so the modules after it do not run once per minor keyword.
SE Ranking SEO Data24

Search Indexed Pages

Search

In MakeRetrieves a list of indexed pages for a target that have backlinks.

Finds the indexed pages of a target that have backlinks, which tells you which content actually attracts links.

When to use it
planning internal links or updates around the pages other sites already cite.
Watch out
pages with no backlinks do not appear here. It is not a full list of a site's pages, only the linked ones.
SE Ranking SEO Data25

Search Keyword Domain Comparison

Search

In MakeCompares keywords between two domains to find common keywords or identify keyword gaps.

Puts two domains face to face and returns either the keywords they share or the gap, meaning the ones only one of them ranks for.

When to use it
showing a client the searches a competitor wins that its own site misses, as a basis for new content.
Watch out
it compares exactly two domains. For more rivals, repeat the module for each pair.
SE Ranking SEO Data26

Search Keyword Metrics

Search

In MakeRetrieves various data points for a list of specified keywords within a given regional database. It’s designed for bulk analysis and returns metrics like search volume, CPC, competition, and keyword difficulty.

Scores a whole list of keywords at once in a regional database: search volume, CPC, competition and keyword difficulty for each.

When to use it
a writer drops a list of ideas in a sheet and needs to know which ones deserve an article.
Watch out
the metrics depend on the regional database you pick. Keep it consistent with the market, or you will compare numbers from different countries.
SE Ranking SEO Data27

Search Longtail Keywords

Search

In MakeRetrieves a list of long-tail keywords related to a seed keyword. These keywords often indicate more specific user intent and have lower search volume.

Expands a seed keyword into long-tail variants, longer phrases that show a more precise intent from the person searching.

When to use it
finding FAQ topics or niche article angles around a product the client sells.
Watch out
long-tail phrases usually carry lower search volume. Judge them on intent and fit, then check volume with Search Keyword Metrics.
SE Ranking SEO Data28

Search Page Authority

Search

In MakeRetrieves the Page Authority (InLink Rank) for one or more target URLs.

Gives the Page Authority, or InLink Rank, of one or more URLs, a score for the strength of a single page rather than a whole site.

When to use it
choosing which of a partner's pages is worth asking for a link.
Watch out
it only rates pages. For the site score as well, Search Page & Domain Authority returns both without a second module.
SE Ranking SEO Data29

Search Page Authority History

Search

In MakeRetrieves the historical Page Authority (InLink Rank) for a specific target URL.

Follows the InLink Rank of one specific URL over time, so you can see whether a key page is gaining or losing strength.

When to use it
monitoring a landing page that matters for revenue after a round of link building.
Watch out
it takes one URL, not a list. For several pages, run the scenario on each URL or switch to Search Page Authority for current scores only.
SE Ranking SEO Data30

Search Page & Domain Authority

Search

In MakeRetrieves the Page Authority (InLink Rank) and Domain Authority for one or more target URLs.

Returns both scores in one go for one or more URLs: the Page Authority of the URL and the Domain Authority of its site.

When to use it
vetting a list of link opportunities, where a strong page on a weak site and the reverse call for different decisions.
Watch out
if you only need one of the two scores, the dedicated module keeps your mapping simpler.
SE Ranking SEO Data31

Search Paid Ads by Domain

Search

In MakeRetrieves a list of keywords a specific domain is bidding on and the details of the ads run for those keywords.

Reveals which keywords a domain bids on and the ads it runs for them, so you see a rival's paid strategy without guessing.

When to use it
before launching a search campaign, to learn which terms a competitor pays for and how it words its ads.
Watch out
each keyword comes back as a bundle. Send the results to a sheet rather than to a chat, or the channel floods.
SE Ranking SEO Data32

Search Paid Ads by Keyword

Search

In MakeRetrieves an overview of paid ads run by various domains for a specific target keyword.

Starts from one keyword and shows the paid ads various domains run on it, a quick map of who advertises on a search.

When to use it
checking how crowded a term is before a client puts budget on it.
Watch out
this looks at one keyword at a time. To study one competitor across many terms, Search Paid Ads by Domain is the better entry point.
SE Ranking SEO Data33

Search Question Keywords

Search

In MakeRetrieves a list of keywords phrased as common user questions related to a seed keyword, including detailed metrics.

Turns a seed keyword into the questions people actually type about it, each with its detailed metrics.

When to use it
filling the FAQ section of a page or planning answer-style articles around a topic.
Watch out
the list can be long. Keep only the questions you will really answer before pushing them to your content planner.
SE Ranking SEO Data34

Search Referring Domains

Search

In MakeRetrieves information about the referring domains pointing to a specified target.

Names the domains that link to a target and returns information about each one, the list behind the referring domains count.

When to use it
building an outreach list from the sites that already link to a competitor.
Watch out
one bundle per domain. Place an aggregator-style step or a sheet after it rather than a module that notifies someone per domain.
SE Ranking SEO Data35

Search Referring Domains Count

Search

In MakeRetrieves the total number of unique referring domains for one or more target domains, hosts, or URLs.

Returns how many unique domains link to one or more targets, often a fairer health signal than the raw backlink total.

When to use it
the second figure of a client dashboard, next to the backlink count, as in the first scenario above.
Watch out
it is a single number per target. For the domains themselves, switch to Search Referring Domains.
SE Ranking SEO Data36

Search Referring Domains History (New/Lost)

Search

In MakeRetrieves a list of new or lost referring domains for a target within a specified date range.

Lists the referring domains a target gained or lost within the dates you set, so you know which sites started or stopped linking.

When to use it
thanking new linking sites or chasing the ones that dropped a link after a content change.
Watch out
you choose new or lost for a run. If you track both, add the module twice or run the scenario per mode.
SE Ranking SEO Data37

Search Referring IPs

Search

In MakeRetrieves information about the referring IP addresses that point to a specified target.

Lists the IP addresses behind the sites linking to a target, with information about each, a way to see how varied the sources really are.

When to use it
checking whether a suspicious batch of links comes from a handful of servers.
Watch out
this returns many bundles on a large profile. When a total is enough, Search Referring IPs Count does it in one bundle.
SE Ranking SEO Data38

Search Referring IPs Count

Search

In MakeRetrieves the total number of unique referring IPs for one or more target domains, hosts, or URLs.

Gives the number of unique IPs linking to one or more domains, hosts or URLs, a single figure for source diversity.

When to use it
adding a diversity indicator to a link audit without pulling every address.
Watch out
a low count next to a high backlink total is a signal worth a closer look with Search Referring IPs, not a verdict on its own.
SE Ranking SEO Data39

Search Referring Subnets Count

Search

In MakeRetrieves the total number of unique referring subnets for one or more target domains, hosts, or URLs.

Counts the unique subnets, groups of neighbouring IP addresses, that link to one or more targets.

When to use it
completing the IP count in an audit, since many links from one subnet often come from the same host.
Watch out
it only returns a total. There is no module in this app that lists the subnets one by one.
SE Ranking SEO Data40

Search Related Keywords

Search

In MakeRetrieves a list of topically related keywords based on overlapping search results, including detailed metrics like search volume, CPC, and an optional relevance score.

Suggests keywords related to your topic because they share search results, with volume, CPC and an optional relevance score.

When to use it
widening a content cluster with terms search engines already treat as close to your main keyword.
Watch out
turn on the relevance score if you plan to filter the list automatically. Without it, sorting by closeness is up to you.
SE Ranking SEO Data41

Search SERP Tasks

Search

In MakeRetrieves a list of all user SERP tasks that were added to the queue within the last 24 hours.

Lists every SERP task your account placed in the queue over the last 24 hours, one bundle per task, so you can see what is still waiting before asking for results.

When to use it
after a batch launched with Create SERP Tasks, when you need the task identifiers to feed Get a SERP Task Status and Results.
Watch out
anything older than 24 hours no longer shows up, so store task identifiers elsewhere if you need them later.
SE Ranking SEO Data42

Search Similar Keywords

Search

In MakeFinds semantically similar keywords for a seed keyword in a specific region, returning detailed metrics like search volume, CPC, keyword difficulty, and optional historical data.

Finds keywords that mean roughly the same thing as your seed term in the region you pick, each with search volume, CPC and keyword difficulty, plus historical data if you ask for it.

When to use it
a content writer wants close variants of one target phrase to cover on a single page, rather than the broader topical ideas that Search Related Keywords returns.
Watch out
every variant arrives as its own bundle, so add an aggregator before writing them into one sheet row.
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FAQ

Questions about SE Ranking SEO Data and Make

01Is the SE Ranking SEO Data Make integration free?
Yes on the Make side: SE Ranking SEO Data is a standard app, available from the Free plan, like the 3,000+ standard apps. The Free plan allows 2 active scenarios, runs at most every 15 minutes and stops an execution after 5 minutes. Paid plans (Core, Pro, Teams, Enterprise) go down to 1 minute and count usage in credits. On the SE Ranking side, you still need an active account with API access, which depends on your SE Ranking subscription.
02What do you need to connect SE Ranking SEO Data to Make?
An active SE Ranking account with API access and an API key. You create the key in SE Ranking under Profile & Preferences, then API Dashboard, with the Create API Key button, and copy it from the window that opens. In Make, add any module of the app, click Create a connection, optionally name it, and paste the key. That single connection then serves all 42 modules of the app, so you never enter the key twice. If Make refuses it, check that your SE Ranking plan includes API access.
03Does SE Ranking SEO Data have a trigger in Make?
No. The app has 0 triggers, only 6 actions and 36 searches, so SE Ranking never starts a scenario on its own. You start it in two ways: with a schedule on the first module, every 15 minutes by default and adjustable, or after a trigger from another app, such as a new row in a sheet that holds the domain to analyse. The SE Ranking modules then run as the next steps of the chain.
04What if the SE Ranking SEO Data module you need is missing?
Use Make an API Call. It is part of the app and lets a scenario call any endpoint of the SE Ranking API with the same connection, so you are not limited to the 42 listed modules. You write the request yourself, so test it with Run once. The Make documentation for this app lists no specific limit or troubleshooting note beyond a warning that its content was generated from SE Ranking documentation and should be checked.
05Should you use Make or n8n for SE Ranking SEO Data?
It depends on the tool your team already builds in. On Make, the app offers 42 ready modules plus Make an API Call, a visual editor with Run once for testing, and a Free plan to start. n8n is another automation tool that often has a node for the same app. Compare the criteria that matter to you, such as how you prefer to build and which apps your scenarios already touch, rather than picking on reputation.