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Brandfetch Zapier integrationAutomate Brandfetch with Zapier.

The Brandfetch Zapier integration gives you 0 triggers, 1 action and 5 searches. It never starts a Zap on its own: another app does, and Brandfetch fills in the logo, the colors and the company data behind a domain, a ticker or a card label.

See the 6 operations

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Overview

What the Brandfetch Zapier integration is for

Brandfetch is a database of brands: logos, colors and company details, reachable from a single identifier. Plugged into Zapier, it becomes a lookup step. Another tool hands it a domain, a stock symbol or a messy bank label, and it hands back clean brand data for the next steps to use.

Three results come out of it in practice. A CRM record that arrives with only a website gets its logo and brand colors, thanks to Find Brand by Domain Name. A finance sheet full of card statement lines like STARBUCKS 1523 OMAHA NE turns into readable merchant names with Resolve Transaction Into Merchant Data. And an investment tracker that only stores tickers, ISINs or crypto symbols gets a face for each line through the three matching searches.

What it does not do matters just as much. Brandfetch has no trigger at all, so nothing that happens inside Brandfetch can start a Zap. It also never writes anywhere: apart from the one action, every operation is a lookup. The data has to land in another app, which means at least one more step after it, and a paid plan as soon as a search is involved.

If you are still choosing a tool, see also the Brandfetch n8n integration and the Brandfetch Make integration.

Vocabulary

Zapier vocabulary in one minute

Seven words come back on every line of this page. Here they are in plain English.

Zap
The automation you build in Zapier: one trigger, then one or more steps that run each time the trigger event happens.
Trigger
The event in an app that sets the Zap off. Once the Zap is on, Zapier waits for it. Brandfetch has none, so another app plays this part.
Action
A step that does something for you once the Zap has started: it writes, sends or moves data. Brandfetch has exactly one.
Task
The unit Zapier bills: one action that completes successfully. The number on your plan is a count of these, nothing else.
Polling vs instant
A polling trigger is checked on a timer set by your plan. An instant trigger is pushed by the app the moment the event happens.
Filter
A step that lets the Zap continue only when the incoming data meets a condition you set, and quietly stops it otherwise.
Search step
A step that looks up something that already exists in an app, so later steps can reuse what it found. Five of the six Brandfetch operations are searches.
Cost

What Brandfetch on Zapier really costs

Brandfetch is not a premium app, so it works from the free plan. The catch sits elsewhere.

  • Premium appNo
  • Free plan100 tasks a month, two-step Zaps
  • SearchesMulti-step, paid plan

The trigger never costs a task, and neither does Zapier checking for new data. Each action that succeeds counts as one task; a failed one is not counted. The free plan gives 100 tasks a month, polls every 15 minutes and only builds two-step Zaps. A search step makes a Zap multi-step, so the five Brandfetch searches need a paid plan. Only the action fits a free two-step Zap, right after a trigger from another app.

Connect

Connect your Brandfetch account

  1. 01

    Open your connections

    In Zapier, go to the Apps page of your account and click + Add connection. A connection is your Brandfetch account linked once, then reused by every step that calls Brandfetch.

  2. 02

    Pick Brandfetch

    Type Brandfetch in the search box of the dialog, select it, then click Add connection. A new tab opens on the Brandfetch side. You need an existing Brandfetch account at this point.

  3. 03

    Sign in and allow access

    Log in to Brandfetch in that tab and grant Zapier access to the account. From then on, the connection can be picked in any Zap step that uses Brandfetch.

First Zap

Your first Zap with Brandfetch

GoalEvery new row with a company website gets its brand name and logo written next to it.

  1. 01

    Create the Zap and pick the trigger

    Start a new Zap and choose the app that holds your list of companies as the trigger. Brandfetch cannot fill this slot, since it has no trigger.

  2. 02

    Test the trigger

    Run the test: Zapier brings back the three most recent items of the connected account. Pick one with a real domain in it, so the mapping uses true data.

  3. 03

    Add the Brandfetch search

    Add a step, choose Brandfetch, then Find Brand by Domain Name from the SEARCH part of the list. Map the website column into the Domain field.

  4. 04

    Write the result back

    Add the step that stores what Brandfetch found, here an update of the same row, and map the brand fields into the columns you want filled.

  5. 05

    Test, then publish

    Test each step once and read what came back. When the data looks right, click Publish to switch the Zap on. It needs a paid plan, because of the search step.

Actions

The Brandfetch action

Brandfetch gives you 1 action. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Resolve Transaction Into Merchant Data

Action

In Zapier“Turns a raw transaction label like "STARBUCKS 1523 OMAHA NE" into structured merchant data.”

Feed it the cryptic line a bank prints on a card statement and it returns the merchant behind it, with structured company data instead of a string of capitals and numbers.

When to use it
an expense sheet fills up with raw labels and nobody can tell which supplier each line belongs to.
Watch out
the country code is mandatory, in two capital letters, so a label without its country cannot be resolved.
Searches

The 5 Brandfetch searches

5 search steps look for data that already exists in Brandfetch, so a later step can use it.

All five sit under SEARCH in the action list. They differ only by the identifier you start from, except the last one, which returns brand context rather than the usual brand record.

1

Find Brand by Crypto Symbol

Search

In Zapier“Finds a brand's logo, colors, and company data by crypto symbol.”

Starts from a coin symbol such as BTC and fetches the logo, colors and company data attached to that crypto project.

When to use it
a portfolio tracker lists coins by symbol only and you want each row to show the project's visual identity.
Watch out
the symbol field is required, so map a column that carries it on every row.
2

Find Brand by Domain Name

Search

In Zapier“Finds a brand's logo, colors, and company data by domain name.”

The most common entry point: give it a website like apple.com and it returns the brand's logo, palette and company details.

When to use it
a new lead arrives with a company website, and the sales team wants the company logo on the record.
Watch out
the Domain field is mandatory, so the search only makes sense on records that carry a website.
3

Find Brand by ISIN

Search

In Zapier“Finds a brand's logo, colors, and company data by ISIN.”

Uses the international securities code of a listed company, for example US0378331005, to find the brand that issued it.

When to use it
a fund report or broker export identifies holdings by ISIN and you need readable names and logos for a client document.
Watch out
the ISIN field is mandatory; rows that only carry a ticker belong to the ticker search instead.
4

Find Brand by Stock/Etf Ticker

Search

In Zapier“Finds a brand's logo, colors, and company data by Stock/ETF ticker.”

Looks a brand up from its stock or ETF ticker, such as AAPL, and returns the same set of logo, colors and company data.

When to use it
a watchlist kept in a spreadsheet stores tickers, and a dashboard downstream needs a logo per line.
Watch out
the ticker field is required, so map the column that really holds the symbol, not the company name.
5

Find Brand Context by Domain Name

Search

In Zapier“Fetch structured brand context from any company.”

Also starts from a domain, but brings back structured context about the company rather than the plain brand record, which is handy when a later step writes text about that company.

When to use it
an AI step drafts a tailored email and needs facts about the prospect's company first.
Watch out
it shares its Domain field with the previous search, so pick the right one in the list.

The three settings every search exposes

  1. Successful if no search results are found?
    Left on its default, a search that finds no brand stops the Zap at that step, and the steps after it are skipped. Turn it on to let the Zap continue with empty fields.
  2. Create X if it doesn't exist yet?
    This box turns a search into a find-or-create on apps that allow it. Brandfetch exposes no such variant, so there is nothing to create on this side.
  3. If multiple search results are found?
    Three ways out when several brands match: keep the first, which is the default, stop the Zap, or pass all of them on to the next steps.
When it breaks

When the Brandfetch Zap breaks

Zapier attaches no help article to Brandfetch, and no app-specific limit is documented. What breaks comes from how Zaps work.

With no app-specific limit on record, the four cases below come from the general rules of Zapier: a search that comes back empty, the two-step ceiling of the free plan, data that predates the Zap, and big batches. For anything else, see the Zapier troubleshooting page.

  • The search found nothing

    By default, a search with no result halts the Zap at that step, and the steps after it are skipped. Switch on the setting for empty results if the Zap should carry on.

  • The Zap will not publish on the free plan

    A search step turns any Zap into a multi-step one, and the free plan stops at two steps. Only the action can live in a free Zap with its trigger.

  • Old rows were never enriched

    A Zap only reacts to what happens after it is switched on. Companies already in your sheet stay untouched; enriching that backlog is a separate job.

  • A bulk import held back

    When the trigger app suddenly returns a huge batch, after an import or a migration, Zapier's flood protection can hold those items back.
Need help

Need help automating Brandfetch with Zapier?

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FAQ

Brandfetch Zapier integration: common questions

01Is the Brandfetch Zapier integration free?
Partly. Brandfetch is not a premium app, so you can connect it on the free Zapier plan. But that plan only builds two-step Zaps, one trigger and one action. Since five of the six Brandfetch operations are searches, and a search makes the Zap multi-step, they need a paid plan. The only Brandfetch operation that fits a free Zap is Resolve Transaction Into Merchant Data, placed right after a trigger from another app.
02How many tasks does a Brandfetch Zap use?
One per action that succeeds. The trigger costs nothing, and Zapier checking the trigger app for new data costs nothing either. A failed action is not counted against your plan. So a Zap made of a trigger, a Brandfetch search and a write-back step uses tasks on the steps that complete, run after run. The free plan includes 100 tasks a month, which is a useful yardstick before you pick a plan.
03Does Brandfetch on Zapier work in real time?
That depends on the other app, not on Brandfetch. Brandfetch has no trigger, so the Zap always starts in another tool. If that tool offers an instant trigger, it pushes the event to Zapier straight away, whatever your plan. If its trigger is polled, Zapier checks on a timer: every 15 minutes on the free plan, every 2 on Professional, every minute on Team and Enterprise. On paid plans, a check can also be run by hand from the editor.
04What does it take to connect Brandfetch to Zapier?
A Brandfetch account and a Zapier account. From the Apps page in Zapier, add a connection, pick Brandfetch, sign in in the tab that opens and allow access. After that, every Zap step that uses Brandfetch reuses the same connection. Nothing else is required on the Zapier side, since Brandfetch is not a premium app. You also need access to anything you want the Zap to touch that you do not own yourself.
05Why does Resolve Transaction Into Merchant Data fail on some rows?
Check its two required fields first. The action needs two things on every run: the raw label from the card statement and a two-letter ISO 3166-1 country code in capitals, such as US or FR. A row that lacks either one cannot be resolved. Add a filter before the action, on a paid plan, or clean the source data so each line carries its country. The label on its own is not enough: the country is what the action works from, alongside the raw descriptor.
06What if the Brandfetch operation you need is not there?
Then it is simply not available on Zapier today. The integration offers one action and five searches, all of them lookups around brand data, and no trigger. Anything outside that list, such as watching Brandfetch for changes, cannot be done from the Zapier editor. The usual workaround is to start the Zap in the app where your data changes and use a Brandfetch search as the second step. Keep in mind that this search makes the Zap multi-step.
07Zapier, Make or n8n for Brandfetch?
It depends on your criteria rather than on a winner. On Zapier, Brandfetch exposes one action and five searches and no trigger, so the Zap always starts in another app, and any search needs a paid plan. Check first that the lookup you need is in that list, then look at what you already run: a team already on Zapier, with its connections in place, adds this step at little effort. If you are still choosing a tool, compare how each one handles and bills a lookup step before you commit.
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