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Maropost Marketing Cloud Zapier integrationAutomate Maropost Marketing Cloud with Zapier.

Maropost Marketing Cloud Zapier integration: 6 triggers, 6 actions, 3 searches. Maropost runs your contacts, lists and tags. Zapier connects it to the rest of your stack, so a tag, an unsubscribe or an order moves on without a CSV export.

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Overview

What the Maropost Marketing Cloud Zapier integration does

Maropost Marketing Cloud is a multi-channel marketing platform. Linked to Zapier, its contact events (a new record, an update, a tag, a list change) can start work in your other tools, and those tools can tag contacts, subscribe them, update their fields or log orders in Maropost. All six triggers are instant.

Three outcomes people build first. Segments that tag themselves: When Contact Record Is Created starts the Zap, a filter checks a field, and Add a Contact Tag to a Contact puts the new contact in the right bucket without anyone sorting by hand. A clean record of who left: When a Contact Is Unsubscribed From a List sends each opt-out to a sheet, so your reporting keeps a line for every person who left. Orders tied to the right contact: Create a Sales Order for a Contact logs a purchase from another system against an email, and Update Sales Order by Original Order Id changes its status later.

What Zapier does not do here: it does not send a campaign, does not unsubscribe anyone and does not delete a contact. The only removal is Remove a Contact Tag From a Contact. The three searches find contacts and orders but never create them when nothing matches.

Before you commit to Zapier for this, see our Make vs Zapier comparison.

Vocabulary

Zapier words, in plain English

Eight terms carry this whole page. Here is each one, once.

Zap
The automation you build on Zapier: one trigger, then one or more actions that run each time that trigger event happens.
Trigger
The event that starts the Zap. With Maropost, a contact created or updated, a tag added or removed, a list joined or left.
Action
What the Zap does once it has started: the step that writes, sends or moves something for you in an app.
Task
The unit Zapier bills. One task is one action your Zap completes successfully; your plan counts those.
Instant trigger
A trigger the app reports itself: it calls Zapier when the event happens, with no timed check. All six Maropost triggers are instant.
Polling trigger
The other kind: Zapier asks the app on a timer and keeps only what it has not seen. Maropost has none here.
Filter
A step that lets the Zap go on only when what arrived meets your condition, and stops it otherwise.
Search step
A step that looks up something already in an app, so the steps after it can use what it found.
Cost

What Maropost on Zapier costs you

Maropost Marketing Cloud is not a premium app, so it works on the free plan. Zapier bills in tasks, and only successful actions count.

  • Trigger0 task, always
  • Each successful action1 task
  • Free plan100 tasks a month, Zaps of two steps
  • Premium appNo

The trigger itself never costs a task. Each action that goes through costs one, so a Zap that tags a contact and then subscribes it to lists uses two. A failed action is not counted. The free plan gives 100 tasks a month and unlimited Zaps, each limited to two steps; a filter, a search or a second action makes the Zap multi-step, which needs a paid plan. The interval grid below concerns polling triggers only and does not apply to the six instant Maropost triggers.

Connect

Connect Maropost Marketing Cloud to Zapier in three steps

  1. 01

    Open your connections

    Have your Maropost account ready. In Zapier, open the Apps page of your account and click + Add connection. A connection is your Maropost account linked once, then reused by every Zap that uses it.

  2. 02

    Pick Maropost Marketing Cloud

    Type Maropost in the search box of the dialog, select Maropost Marketing Cloud, then click Add connection. A new tab opens on the Maropost side for the next step.

  3. 03

    Sign in and allow access

    Log in to Maropost in that tab and grant Zapier access. If the lists or contacts you want to touch belong to an account you do not own, get read or write rights on it first.

First Zap

Your first Zap: tag new contacts automatically

GoalEach new Maropost contact record that passes your filter gets a tag, so it lands in the right segment.

  1. 01

    Start with the new record

    Create a Zap, pick Maropost Marketing Cloud as the app that starts it and When Contact Record Is Created as the event. Choose your connection and fill the required Email setting.

  2. 02

    Test the trigger

    Run the test. Zapier brings back the three most recent items of the account, so you build the next steps on a real contact rather than a guess.

  3. 03

    Add the filter

    Click the plus icon, choose Filter, then set the field to look at, the rule and the value. A text rule works on text only, a number rule on numbers only.

  4. 04

    Tag the contact

    Add Add a Contact Tag to a Contact. Map the contact's email from step one and type a Tag Name that already exists in Maropost.

  5. 05

    Test, then publish

    Test each step once and read what came back. Then click Publish. With a filter inside, this Zap is multi-step and needs a paid plan.

Triggers

The 6 Maropost Marketing Cloud triggers

6 events start a Zap when something happens in Maropost Marketing Cloud, and 6 of them are instant: the app calls Zapier straight away, whatever your plan.

1

When Contact Tag Is Removed From Contact Record

Instant trigger

In Zapier“Triggers when Contact Tag is removed from contact record.”

Fires when a tag comes off a contact in Maropost. When a tag stands for a stage or an interest in your setup, losing it is a signal worth passing on to the tool that acts on it.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a tag stands for something your other tools track, and its removal should be reflected there too.
Watch out
the setup asks for an Email, which is required; fill it and check on the test which contacts actually start the Zap.
2

When Contact Tag Is Added to Contact Record

Instant trigger

In Zapier“Triggers when Contact Tag is added to contact record.”

The mirror of the previous one: the Zap starts when a contact gains a tag. A tag set in Maropost can then open work elsewhere.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a tag means a contact is ready for the next move, such as joining more lists or being flagged to a colleague.
Watch out
Email is a required setting here too. And a Zap that also adds tags can start itself again, so keep its output away from what it watches.
3

When a Contact Is Unsubscribed From a List

Instant trigger

In Zapier“Triggers when a contact is unsubscribed from a list.”

Reports each opt-out from a Maropost list to Zapier. That is the event to copy anywhere you keep consent or reporting outside Maropost.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
another tool also contacts these people, and it should know who left the list.
Watch out
you must give a List Id when you set it up; check on the test which unsubscribes actually start the Zap.
4

When a Contact Is Subscribed to a List

Instant trigger

In Zapier“Triggers when contact is created.”

Starts the Zap around a subscription to a Maropost list. Its official description talks about a contact being created, so the exact moment it fires is best confirmed on a test.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
joining a given list should open a welcome step in another tool.
Watch out
a List Id is required, and the gap between its name and its description means you should test with a real subscription before publishing.
5

When Contact Record Is Created

Instant trigger

In Zapier“Triggers when Contact record is created.”

A brand-new contact record in Maropost, whatever list it sits in, is what this one waits for. It is the broad entry point for anything that should follow a new contact.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
every new contact should be tagged, copied or announced, with a filter if only some of them matter.
Watch out
the setup asks for a required Email; read on the test what it does to the contacts that start the Zap.
6

When Contact Record Is Updated

Instant trigger

In Zapier“Triggers when Contact record is updated.”

An existing contact record that changes sets this Zap off. It is how a field edited in Maropost reaches the tools that hold a copy of that contact.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a CRM or a sheet keeps contact details that must stay in step with Maropost.
Watch out
Email ID is required. And pairing it with Update the Standard and Custom Fields of a Contact can make a Zap start itself again.
Actions

The 6 Maropost Marketing Cloud actions

Maropost Marketing Cloud gives you 6 actions. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Add a Contact Tag to a Contact

Action

In Zapier“Add a Contact Tag to a contact.”

Puts a tag on a contact, found by email, so segments and automations in Maropost can pick it up.

When to use it
something outside Maropost tells you which bucket a contact belongs in.
Watch out
the Tag Name must already exist in Maropost; the Email is required too.
2

Create a Sales Order for a Contact

Action

In Zapier“Creates order for a contact.”

Logs an order in Maropost against a contact's email, from a purchase recorded in another system.

When to use it
your sales happen elsewhere and you want them visible next to the contact in Maropost.
Watch out
Email, Order Date, Order Status and Original Order Id are all required, the last one passed from the previous step.
3

Remove a Contact Tag From a Contact

Action

In Zapier“Remove a Contact Tag from a contact.”

Takes a tag off a contact found by email, the only removal this integration offers.

When to use it
an event elsewhere means a contact no longer belongs in a tagged segment.
Watch out
Email and Tag Name are required, and the tag must be one present in Maropost.
4

Subscribe Contact to Multiple List

Action

In Zapier“Subscribe contact to multiple list.”

Adds one contact to several Maropost lists in a single step, instead of one action per list.

When to use it
a sign-up elsewhere should place the person on more than one list at once.
Watch out
Email and List Ids are required, so note the ids of the target lists before building.
5

Update Sales Order by Original Order Id

Action

In Zapier“Update sales order by original order id.”

Changes an existing Maropost order, located by its original order id, when its status moves.

When to use it
an order logged earlier changes status in your sales system and Maropost should follow.
Watch out
Original Order Id, source name, source type, Order Status and Item Id are all required.
6

Update the Standard and Custom Fields of a Contact

Action

In Zapier“Update the standard and custom fields of a contact.”

Writes new values into a contact's standard and custom fields, located by email.

When to use it
another tool learns something about a contact that Maropost should hold too.
Watch out
only Email is required, so check on the test which fields you actually filled before publishing.
Searches

The 3 Maropost Marketing Cloud searches

3 search steps look for data that already exists in Maropost Marketing Cloud, so a later step can use it.

A search step finds something already in Maropost and hands it to the steps that follow. In the editor, searches sit at the bottom of the Action event list, under SEARCH. Adding one makes the Zap multi-step.

1

Find a Contact by Email Address

Search

In Zapier“Use to find contact by email Id.”

Looks up a Maropost contact from an email address that an earlier step carried.

When to use it
a later step needs details of the contact that the trigger did not bring.
Watch out
the Email is required, and whether it must match exactly is decided by Maropost, so test with a real address.
2

Find a Contact by Its Unique Identifier Value

Search

In Zapier“Find a contact by its unique identifier value.”

Finds a contact from its Maropost unique identifier rather than its email.

When to use it
your other system stores the Maropost identifier and not the address.
Watch out
the Uid is required, so the step before must actually carry that identifier.
3

Search Order by Original Order ID

Search

In Zapier“Search order by Original Order ID.”

Finds an order in Maropost from the original order id that came from your sales system.

When to use it
before Update Sales Order by Original Order Id, to check the order is there.
Watch out
the Original Order Id is required and comes from a previous step.

The three settings every search exposes

  1. Successful if no search results are found?
    Left as is, a search that finds nothing stops the Zap there and skips the steps that depend on it. Switched on, the Zap carries on empty-handed.
  2. Create X if it doesn't exist yet?
    This box turns a search into a find-or-create. Maropost exposes no find-or-create variant, so none of its three searches can create what is missing.
  3. If multiple search results are found?
    Three ways out when several items match: keep the first one (the default), stop the Zap, or pass all of them on at once.
When it breaks

When the Maropost Zap breaks

Zapier attaches no help article to Maropost Marketing Cloud and no app-specific limit is on record, so the known traps are the general ones.

  • Existing contacts are never picked up

    A Zap only reacts to what happens after you switch it on. Contacts, tags and orders already in Maropost stay put; moving them is a separate job.

  • A Zap that sets itself off

    A Zap that writes into the very place its trigger watches can start itself again and again, like tagging on a tag trigger. Keep the two apart.

  • A sudden flood held back

    If a trigger suddenly sends a huge batch, after a bulk import or a migration, Zapier's flood protection can hold those runs back.

  • A search that finds nothing

    By default an empty search stops the Zap and skips the steps after it. If you want the Zap to go on, change that setting before publishing.
Need help

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FAQ

Maropost Marketing Cloud Zapier integration: common questions

01Is the Maropost Marketing Cloud Zapier integration free?
Yes, on Zapier's side. Maropost Marketing Cloud is not a premium app, so the free plan can use it, with 100 tasks a month and an unlimited number of Zaps. The limit is the shape of each Zap: two steps, one trigger and one action. Copying each unsubscribe into a sheet fits. Tagging only the contacts that pass a filter does not, because the filter makes it multi-step, and that needs a paid plan or the free trial.
02How many tasks does a Maropost Zap use?
One per action that succeeds, and none for the trigger. A new contact that starts your Zap costs nothing by itself. If the Zap then adds one tag, that contact costs one task. A Zap that tags and then subscribes to lists costs two per contact, because every successful action counts on its own. An action that fails is not counted. A few apps and actions take more than one task, so read the count on your first test runs.
03Do Maropost Zaps run in real time?
Yes. All six Maropost Marketing Cloud triggers are instant: Maropost tells Zapier itself when a contact, a tag or a list changes, and the Zap starts right away on every plan, the free one included. The interval grid of the plans only concerns polling triggers, which this integration does not have. In the editor, a Zap built on an instant trigger shows a lightning bolt, which is a quick way to confirm it.
04What does it take to connect Maropost Marketing Cloud to Zapier?
A Maropost account, and access to the lists and contacts you want the Zap to touch. From the Apps page of Zapier, click + Add connection, search Maropost, sign in in the tab that opens and grant access. The connection is made once and reused by every Zap. If the account is managed by someone else, ask for read or write rights first, since Zapier only sees what your login sees.
05Why does the Maropost tag step fail?
Check the tag first. Add a Contact Tag to a Contact and Remove a Contact Tag From a Contact both ask for a Tag Name present in Maropost, plus the contact's Email, and both fields are required. A tag that was never created in Maropost, or an email that does not reach the step, is the first thing to rule out. Create the tag in Maropost first, map the email from an earlier step, then run the test again on a real contact.
06What if the Maropost operation you need is missing?
Then Zapier does not offer it for Maropost Marketing Cloud today. The visible list is six triggers, six actions and three searches, all around contacts, tags, lists and orders; nothing sends a campaign or deletes a contact. One workaround is to start from a Maropost trigger and send the contact data to another app that has the operation, then act there. Check on a test that the data Maropost sends is enough before building the rest.
07Zapier, Make or n8n for Maropost Marketing Cloud?
Weigh it on criteria, not on a ranking. Coverage: on Zapier, Maropost offers the fifteen operations listed here, so first check that another tool lists Maropost at all. Speed: all six triggers are instant, so the polling interval of a plan does not apply. Billing: Zapier counts one task per successful action, which adds up on Zaps that tag and subscribe every new contact. Set that against your contact volume before choosing.
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