Microsoft Advertising Zapier integrationAutomate Microsoft Advertising with Zapier.
The Microsoft Advertising Zapier integration gives you 0 triggers, 4 actions and 0 searches. It only writes: other apps send it contacts for your customer lists, new lists to create, and offline conversions tied to an ad click.
Verified Trustpilot reviews · AI, automation & growth agency
What the Microsoft Advertising Zapier integration does for you
Microsoft Advertising, the ad platform once called Bing Ads, can receive data from your other apps through Zapier. That happens inside a Zap: an automation that runs every time something happens in one app and does something in another. Here, Microsoft Advertising is always the app that receives. You stop exporting files and uploading them to the ad account by hand.
Customer lists that fill themselves. Each new form entry sends its email to an existing list with Add Contact to Customer List, so the audience you target grows with every sign-up.
Lists kept clean. Remove Contact From Customer List takes a contact out when another app tells you to, for instance when someone leaves your mailing list.
Offline sales counted against your ads. When a sale closes outside the website, Apply Offline Conversion sends it to Microsoft Advertising with the Microsoft Click ID of the original click, so the sale is tied back to that click.
What Zapier does not do here: Microsoft Advertising has no trigger, so nothing in the ad account can start a Zap. Spend, clicks or a new campaign will never set one off. There is no search step either, so a Zap cannot check whether a contact is already in a list. And the contact type supports emails only for now, so a phone number cannot feed a list.
If you have not settled on the tool yet, see our Zapier review.
Zapier words in one minute
Eight terms that come back across this page, one plain line each.
- Zap
- The automation you build on Zapier: one trigger, then one or more actions that run every time the trigger event happens.
- Trigger
- The event in an app that starts the Zap. With Microsoft Advertising it always comes from another app, as the ad platform has none.
- Action
- The step that writes, sends or moves something once the Zap has started. The four Microsoft Advertising operations are actions.
- Task
- What Zapier bills: one action that completes successfully. Your plan is a count of tasks, nothing more.
- Polling trigger
- A trigger Zapier checks on a timer, asking the app for new items at a fixed interval and keeping only the new ones.
- Instant trigger
- A trigger the app reports itself, calling Zapier the moment the event happens, so nothing waits for the next check.
- Filter
- A step that lets the Zap go on only when what arrived meets your condition, and stops it otherwise.
- Multi-step Zap
- Any Zap beyond one trigger and one action. A filter or a second action makes one, and it then needs a paid plan.
What a Microsoft Advertising Zap really costs
Microsoft Advertising is not a premium app on Zapier, so it is available from the free plan.
- Premium appNo
- Free plan100 tasks a month, two-step Zaps
- BilledEach successful action
- Not billedThe trigger, and failed actions
The trigger of the app that starts the Zap costs nothing. Each Microsoft Advertising action that succeeds counts as one task, and one that fails is not counted. Adding a contact and then applying a conversion for the same sale is two tasks. The free plan gives 100 tasks a month and unlimited Zaps, each one limited to two steps, so a filter or a second action means a paid plan. The interval grid applies to the polling trigger of the starting app.
Connect Microsoft Advertising to Zapier in three steps
- 01
Open the Apps page
In your Zapier account, open Apps and click + Add connection. A connection is your ad account linked to Zapier once, then reused by every Microsoft Advertising step in your Zaps.
- 02
Find Microsoft Advertising
Search for Microsoft Advertising in the dialog, pick it from the results, then click Add connection. A new tab opens, and that is where you finish linking the account.
- 03
Sign in and grant access
Sign in to Microsoft Advertising in that tab and grant Zapier access. You need an account on the app, plus read or write access on anything you do not own yourself and want the Zap to touch.
Your first Zap: sign-ups into a customer list
GoalEach time someone fills in your form, keep only the entries that meet your condition, then add their email to a Microsoft Advertising customer list.
- 01
Create the Zap and pick the trigger
Start a new Zap and choose your form app with its new-entry event as the trigger. Every run of the Zap will start from there.
- 02
Test the trigger
Run the test: Zapier brings back the three most recent entries of the connected account. Pick one with a real email address so the mapping uses true data.
- 03
Add the filter
Click the plus icon, add Filter and fill the three boxes: the field to look at, the rule, the value. Text rules only work on text.
- 04
Add the customer list action
Add Microsoft Advertising with
Add Contact to Customer List. Enter both IDs, pick the list from the dropdown, choose email as contact type and map the form's email. - 05
Test, then publish
Test the action and read what came back before going further. Then click Publish. With its filter, this Zap is multi-step and needs a paid plan.
The four Microsoft Advertising actions
Microsoft Advertising gives you 4 actions. For each one: what it does for you, when to reach for it, and what to watch out for.
Add Contact to Customer List
ActionIn Zapier“Adds a contact to an existing customer list.”
Puts a contact into a customer list that already exists in your ad account, ready for your audience targeting.
Apply Offline Conversion
ActionIn Zapier“Applies offline conversions for the account with Microsoft Click Id among other offline conversion data.”
Records a conversion that happened away from the website and ties it to the ad click through its Microsoft Click ID.
Create Customer List
ActionIn Zapier“Create a new customer list in Microsoft Ads.”
Opens a brand new customer list in Microsoft Advertising, with its name and how long contacts stay in it.
Remove Contact From Customer List
ActionIn Zapier“Removes a contact from an existing customer list.”
Takes a contact out of an existing customer list so they no longer belong to that audience.
When a Microsoft Advertising Zap breaks
Zapier links no help article to Microsoft Advertising and records no rate limit for it. The traps come from the required fields and from general Zapier behavior.
Six cases cover what goes wrong most of the time. When a run fails and the reason is not among them, see our Zapier troubleshooting guide.
A conversion older than 90 days
The conversion time must sit within the last 90 days. Past that, the action fails when Zapier sends the offline conversion to Microsoft Advertising.The goal name does not match
Apply Offline Conversion needs the name of an existing conversion goal. A name that does not match means the conversion data is not applied.Only emails go into a list
The contact type of a customer list supports emails only for now. Map an email address into it, and check the result at test before publishing.Old sign-ups stay out
A Zap only reacts to what happens after you switch it on. Contacts collected earlier are not sent; moving that backlog is a separate job.A Zap that feeds itself
As a general precaution, a Zap that writes into the very place its own trigger watches can set itself off again and again, and burn tasks fast.A bulk import is held back
When the starting app suddenly returns a huge batch, after a bulk import or a migration, Zapier's flood protection can hold those runs back.
Need help automating Microsoft Advertising with Zapier?
A person reads every message.
