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Paved Zapier integrationAutomate Paved with Zapier.

The Paved Zapier integration gives you 1 trigger, 0 actions and 0 searches. That single trigger is instant: when Paved spots a sponsor on a newsletter similar to yours, Zapier can pass it on to your CRM, your chat or a sheet.

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Overview

What the Paved Zapier integration is for

Paved is an email marketing platform where advertisers and newsletter publishers find each other. Zapier connects it to your other tools through a Zap, an automation that starts on one event and then runs one or more steps every time. With Paved, the event is always the same one: a sponsor showing up on a newsletter that looks like yours.

Three results people get out of it. A prospect list that grows by itself: each Sponsorship Detected event becomes a new row in a sheet, so the ad sales team sees which brands buy space in their niche. A sales alert in the team chat, posted the moment Paved reports a sponsor, so someone can reach out while the brand is still spending. A lead in the CRM, created from the same event, so the follow-up lives where the rest of the pipeline lives.

And what Zapier does not do here. Paved offers no action on Zapier, so a Zap cannot write anything into Paved: no campaign, no listing, no reply. There is no search either. Everything happens downstream, in the other tools. The one trigger is also tied to a single newsletter of yours, so several newsletters mean several Zaps. The trigger also reports, it does not judge: deciding which sponsor is worth a call stays with your team, or with a filter on a paid plan.

For a wider view of the tools, see n8n vs Zapier and Make vs Zapier.

Vocabulary

The Zapier vocabulary, in plain words

Seven terms are enough for this page. Each is explained once, then used as is.

Trigger
The event in an app that starts the Zap. Once the Zap is on, Zapier waits for it. For Paved, that event is a detected sponsorship.
Action
What the Zap does after it starts: the step that writes, sends or moves something for you in another app, such as posting a message.
Task
The unit Zapier bills. One task equals one action that the Zap completes successfully, and your plan counts those.
Polling trigger
A trigger Zapier checks on a timer, asking the app for new items at a fixed interval and keeping only the ones it has not seen.
Instant trigger
A trigger the app reports itself, at the moment the event happens, so nothing waits for the next check. Paved's trigger is one.
Filter
A step that lets the Zap carry on only when what arrived matches a condition you set, and stops it the rest of the time.
Multi-step Zap
Any Zap with more than one trigger and one action. A filter or a second action makes one, and it then needs a paid plan.
Cost

What a Paved Zap costs you

Paved is not reserved for paid plans, so the trigger works on the free plan of Zapier. The bill only grows with the actions that follow it.

  • Free plan100 tasks a month, unlimited Zaps, two steps per Zap
  • TriggerInstant, free, no waiting on any plan
  • BilledEach action that succeeds after the trigger
  • App statusAvailable on the free plan

The Paved trigger itself never costs a task. Each action that succeeds afterward, in Slack, a sheet or a CRM, counts as one task, and an action that fails is not counted. So a Zap that posts an alert and also adds a row costs two tasks per sponsorship. Because the trigger is instant, the plan interval grid does not apply: on the free plan, the Zap starts right away too. The real limit of the free plan is elsewhere: two steps, one trigger and one action. A filter or a second action makes the Zap multi-step, and that needs a paid plan.

Connect

Connect Paved to Zapier in three steps

  1. 01

    Go to the Apps page

    In your Zapier account, open Apps. That page holds your connections: each one is your account of an app, linked to Zapier once and reused by every step that needs it.

  2. 02

    Add the Paved connection

    Click + Add connection, search for Paved in the dialog, select it, then click Add connection. A new tab opens on the Paved side, and that is where the sign-in happens.

  3. 03

    Sign in and allow access

    Log in to Paved in that tab and grant Zapier access to the account. You need a Paved account, plus read or write access on anything you do not own yourself and want the Zap to touch.

First Zap

Your first Zap: every new sponsor, straight to your sales channel

GoalEach sponsorship Paved spots on a newsletter like yours posts a message in the team channel, so a seller can follow up.

  1. 01

    Pick the Paved trigger

    Start building the Zap with Paved as the app and Sponsorship Detected as the event. Fill in the Newsletter ID of your own newsletter.

  2. 02

    Test it on real data

    Run the test: Zapier brings back the three most recent items of the connected Paved account. Pick a real one so the next steps are mapped on live content.

  3. 03

    Add the Slack message

    Add Slack as the next app, choose the channel, then map what Paved sent into the message text so the seller reads the sponsor at a glance.

  4. 04

    Log it in a sheet

    Add a Google Sheets step to keep a running list. This second action makes the Zap multi-step, which needs a paid plan; on the free plan, keep one of the two.

  5. 05

    Test and publish

    Test each step and read what came back, then Publish to switch the Zap on. For a guided path, there is the Zapier training page.

Triggers

The Paved trigger

1 event starts a Zap when something happens in Paved, and one of them is instant: the app calls Zapier straight away, whatever your plan.

1

Sponsorship Detected

Instant trigger

In Zapier“Triggers when we detect a sponsorship on a newsletter similar to your newsletter.”

Starts your Zap whenever Paved detects a sponsorship placed in a newsletter it considers close to yours. In practice, it tells you which advertisers are buying space in your corner of the market, without anyone combing through competitor issues by hand.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
an ad sales team that wants every brand sponsoring a similar newsletter to appear in its CRM or chat, ready for outreach.
Watch out
the trigger is set for one Newsletter ID, a required field, so each newsletter you run needs its own Zap.
When it breaks

When a Paved Zap breaks

Zapier links no help article to Paved, and no limit specific to the app is documented. What can go wrong comes from Zapier's own rules.

Here are the cases worth knowing before you publish. If a Zap already misbehaves, the Zapier troubleshooting page goes further.

  • Past sponsorships stay out

    A Zap only reacts to what happens after you switch it on. Sponsors Paved detected before that never reach your channel or sheet; collecting them is a separate job.

  • A loop through your own tools

    A Zap that writes into the very place its own trigger watches sets itself off again and again. Keep the output of a Paved Zap away from any other Zap that writes back.

  • A sudden burst can be held

    When a trigger suddenly returns a huge batch, Zapier's flood protection can hold it back. If alerts stop arriving right after a spike on the Paved side, suspect this first.
Need help

Need help automating Paved with Zapier?

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FAQ

Paved and Zapier: common questions

01Is the Paved Zapier integration free?
Yes. Paved is not reserved for paid plans, so its trigger works on the free plan of Zapier. That plan includes 100 tasks a month and unlimited Zaps, with one catch: each Zap stops at two steps, one trigger and one action. A Zap that posts each detected sponsorship in a chat channel fits that limit. Add a filter, or a second action such as logging the sponsor in a sheet, and the Zap becomes multi-step, which needs a paid plan.
02How many tasks does a Paved Zap use?
Only the actions after the trigger count. The Sponsorship Detected trigger costs nothing, however many sponsorships Paved reports. Each action that completes successfully counts as one task, and an action that fails is not billed. A Zap that sends one message per sponsorship uses one task each time; one that sends a message and adds a row uses two. On the free plan, the monthly allowance is 100 successful actions.
03Does the Paved trigger work in real time?
Yes. Sponsorship Detected is an instant trigger: Paved tells Zapier the moment it detects a sponsorship, and the Zap starts right away. The interval grid of the plans, 15 minutes on Free down to 1 on Team and Enterprise, only applies to polling triggers, so it does not slow this one down. That is the main reason this trigger works so well on the free plan. In the editor, a Zap built on it shows a lightning bolt.
04What does it take to connect Paved to Zapier?
A Paved account, plus read or write access on anything you do not own yourself and want the Zap to use. You connect it from the Apps page of your Zapier account: add a connection, pick Paved, sign in in the tab that opens and grant access. The trigger then asks for a Newsletter ID, which is required, so have the identifier of your own newsletter ready before you build the Zap.
05Why does one Zap only watch one newsletter?
Because Sponsorship Detected asks for a single Newsletter ID, and that field is required. Paved then looks for sponsorships on newsletters similar to that one. If you publish several newsletters and want sponsors spotted around each of them, build one Zap per newsletter, each with its own ID. On the free plan that works fine, since Zaps are unlimited and the trigger itself costs nothing; only the actions eat into the 100 tasks.
06What if the Paved operation you need is not on Zapier?
Then Zapier does not offer it today. Paved has exactly one operation there, the Sponsorship Detected trigger. There is no action, so a Zap cannot create or change anything inside Paved, and there is no search to look up existing data. If your process needs to write into Paved, that part stays manual, or you check whether another automation tool covers it before building anything. The reading side, at least, works on the free plan, since the trigger is instant.
07Zapier, Make or n8n for Paved?
Choose by criteria, not by brand. On Zapier, Paved offers one instant trigger that works on the free plan, which suits a team that wants sponsor alerts sent to its usual tools with no waiting. If your project needs to write into Paved, Zapier does not cover that, since the app has no action there. In that case, check which Paved operations each other tool lists before deciding. The real question is whether you only need to read what Paved reports.
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