PPC training 2026: the 10 best PPC courses for professionals and teams

One day, from 10am to 5pm, on the building blocks of paid search: how PPC works, keywords and match types, bidding, account structure, ads and extensions, and how to optimize. No previous Google Ads experience is required. You can attend in person at The Shard in London or live online.

The day costs £499 per person ex VAT, and so does every course in the Jellyfish PPC and paid media range: Search Fundamentals, AI Powered Performance, Shopping, YouTube, Amazon Advertising and Digital Retail Media. That makes it easy to build a learning path for a team, one day at a time. Sessions run public or private: scheduled dates suit solo learners and teams of up to 4, and the private session is aimed at teams of 5 or more. You leave with a Jellyfish Certificate of Attendance, which is not a Google certification: plan to take the free Google Ads exam on Skillshop as well. The course page shows an average Feefo rating of 4.9 and "122 already enrolled". The category page also shows Jellyfish's Feefo service rating: 4.8 out of 5 on 162 verified reviews.

Twelve hours of live, project-based training from practitioners, in New York City, live online, or self-paced. The full tuition is $650. If one session does not stick, you can retake the course once for free within one year, provided the class is running with an empty seat: a rare guarantee among the courses we compared, but not a guaranteed place.

For a company team, the course page has a corporate section: Noble Desktop can build a custom program and run it onsite at your offices, sells group vouchers at a discount for its scheduled classes in New York City, and lets you send employees to its group classes. Team prices are not published: you ask its corporate team by email. You receive a verified digital certificate of completion. The bootcamp shows 4.8 stars from 19 students. Outside reviews are useful here: one notes that Google Shopping is not covered, and the school as a whole holds 4.6 on 373 CourseHorse reviews, including a learner who found it "not worth the dollar amount I paid". If your business sells products online, check the syllabus for Shopping before you enroll.

A one-day live virtual PPC masterclass, from 9.30am to 5pm, that walks through a campaign from start to finish: setting objectives, account setup and bidding, keywords and responsive search ads, Quality Score, conversion tracking with Google Analytics, remarketing, and reporting. It is the most complete single-day syllabus we compared.

The course is IDM-accredited and counts for 7 CPD hours (continuing professional development, the hours many UK marketing roles track). Members pay £349 ex VAT, non-members £549 ex VAT. If your company is a DMA member, that is £200 saved per person. The page does not mention a certificate.

Two one-day courses, Google Ads Intro and Google Ads Advanced, each from £349 + VAT. Groups are small: up to 8 people in the room in Islington, London, or 6 online on Zoom. The Advanced course asks for the Intro or equivalent experience, so levels stay consistent.

What sets it apart is what happens after the day: 28 days of helpdesk to ask the questions that come up once you are back in your own account. You get a certificate of attendance. Private sessions are possible for a team. Media Training shows 456 reviews with a 9.7 out of 10 rating and 100% recommending, with comments like "Very clear, good recommendations of best practice". These reviews are published by the provider itself; we found no Trustpilot page.

About 24 hours of video across 91 on-demand lessons, taught by Isaac Rudansky, founder of the agency AdVenture Media Group. It costs $249.99 and comes with a certificate of completion and a LinkedIn recommendation.

The same instructor's Udemy course holds 4.6 out of 5 on 55,192 ratings. One caution: the course is titled "The Ultimate 2026 Google Ads Course", but the course page shows an older "Updated" date, and a review of the Udemy version says its footage was filmed around 2017. Google Ads has changed a lot since, so before you buy, check how recent the lessons on automated bidding and Performance Max are.

One-day PPC training courses in Kentish Town, London, limited to a maximum of 6 people. The price is £375 + VAT per place, and Diginius also builds bespoke courses around your business needs, at its London training centre or at your own location, still capped at 6 people and priced on contact.

The only course the page names is Mastering Diginius Insight, which needs the Diginius Insight platform, its own software. Ask whether the one-day PPC course stays neutral on tools. The page we read publishes neither a detailed programme nor a certificate. Ask for the agenda before you book, so you know whether the day covers Search only or other campaign types too.

A 4-hour on-demand course in 38 modules, delivered through MindEdge, with 90 days of access. It costs $149, or $119 for American Marketing Association members.

Its specific value is the credits: it is worth 4 Continuing Education Units (CEUs) to maintain your PCM certification, the AMA's professional marketing credential. Without that need, the free Google and Microsoft courses cover similar ground.

An online professional diploma in 10 modules, with about 27 hours of learning content. Three modules are about paid search: Paid Search Fundamentals, Managing Paid Search Campaigns and Generating Demand with Google Ads. The others cover SEO, content, analytics, data visualisation and search strategy.

You study on your own through the MyDMI platform, with live webinars, forums and tutor support, and you have up to 24 weeks to finish; DMI says the average is 8 to 10 weeks. Assessment is a single two-hour exam with a 60% pass mark, which leads to the DMI Search Marketing Specialist certification. The course page shows no readable price. To get it, click "Add to Cart" on the course page, which opens DMI's checkout with the pay-in-full and 3-instalment options, or use "Download Brochure" or the Contact page and ask for the price in writing. For several people, the page's business membership panel ("Save up to 50% with our Business Membership Plans") leads to DMI's corporate team offer.

Novi Digital is a UK agency, shown on its page as a Premier Google Partner, that sells PPC workshops rather than a public course. In-person and virtual workshops start from £750 + VAT, run as half-day or full-day sessions structured around your business, and a one-hour consultation costs £350 + VAT. The page names topics such as high-ROI campaigns, keyword strategy and conversion rates, and says it prepares teams for the Google Ads certification exams.

The FAQ says the workshops are designed for experienced individuals and teams with a larger ad budget, so it is not the place for a first contact with PPC. The page shows 4.7 out of 5 on 32 reviews. No detailed syllabus or fixed duration is published beyond half-day or full-day: get the agenda and the final price for your group in writing.

Anicca is a UK digital agency that sells PPC training built around your team instead of a public course on a calendar. The training page says it scopes dates, format and fees with you directly, and delivers online or in person. The programme is assembled from five topics: an introduction to PPC, setting up Google Ads, keyword research, reports and planning, and a practical campaign build.

It is aimed at in-house marketers, business owners and marketing teams, at all levels from the first campaign to advanced optimisation. That is the format the top results for "ppc training" put forward for teams: an agency that trains your people on your own account. The trade-off is transparency. No price, no duration and no certificate are published, so ask for the agenda, the number of hours and the price for your group in writing, then compare with a Jellyfish or Media Training private session.