Hack'celeration Academy · Hotjar · 1-on-1

Hotjar training, 1-on-1.You finally read your visitors.

A Hotjar expert opens your account with you and shows you what your visitors actually do: heatmaps, session recordings, rage clicks, surveys, funnels and integrations. We start from your real pages, not theory, so you understand your behavior and boost conversion.

★★★★★ 4.7/5 · 300+ pros trained · France Num certified

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Who trains you

We run Hotjar for real clients, not just in theory.

Most Hotjar trainings are run by people who read the docs the night before. At Hack'celeration it's the opposite: we set up heatmaps, watch session recordings, build funnels and wire them into GA4 and n8n, that's our daily agency work. Everything we teach you, we practice on shipped projects. We know the traps (the heatmap read on 40 visits, the survey that wrecks the experience) because we've already solved them.

  • We run Hotjar analysis for clients every week, not just in theory
  • 1-on-1 format: the trainer adapts to your level, from marketer to product manager
  • We tell you when Hotjar isn't enough (sometimes free Microsoft Clarity does the job)
  • We start from your real account and your actual pages, not a demo site
Meet our trainers
What you master

Four pillars to read your behavior and convert.

A badly used Hotjar means heatmaps you stare at without deciding, recordings never opened, surveys that spam. Most of the trouble comes from the method, not the tool. We pick up your real account and work through the four pillars together.

Certified Hack'celeration trainers

Meet our trainers, leave with a plan.

Drop your email. We get back to you to connect you with a Hack'celeration-certified trainer: we look at your Hotjar account, spot what's stopping you from reading your behavior, and tell you where to start. No commitment, even if you don't take the training.

  • A diagnosis of your setup (tracking, heatmaps, recordings)
  • The first fixes to make, in priority order
  • The right 1-on-1 format for your level and traffic volume
  • An honest take: Hotjar or Microsoft Clarity for your case
How it runs

Your Hotjar program, step by step.

Five steps, no skipping. Each one on your real account, with a clear deliverable. From the first session we go after what's stopping you from reading your behavior. By the end, you analyze your pages and optimize without us.

  1. Step 1 · Account audit

    We open your real Hotjar account and spot what's missing

    First session, we share your screen and look at your account together. Is the tracking code set up across the whole site? Are your heatmaps capturing the right pages? Do you have usable recordings or just noise? We list what's blocking your read of behavior: untracked pages, sample too small, badly targeted surveys. You leave with a clear diagnosis and the list of fixes, in priority order. No theory, your real account.

  2. Step 2 · Heatmaps and recordings

    We read the click maps, scroll maps and rage clicks

    We go after the core of Hotjar. We set up your heatmaps on the pages that matter (landing, pricing, checkout), we read click maps, scroll maps and move maps together. Then we dive into session recordings: filters by device and source, spotting rage clicks and dead clicks. We annotate the key moments and share the clips with your team. By the end of this step, you read a page without guessing.

  3. Step 3 · Surveys and feedback

    We set up your surveys, polls and the feedback widget

    We build your voice of customer. Targeted on-page surveys, exit polls on visitors who didn't convert, a permanent side feedback button. We use AI question generation where it makes sense, and above all we tune the targeting and frequency so you don't hurt the experience. You practice on your own pages, not a dummy example. You finish with a feedback setup that runs on its own.

  4. Step 4 · Funnels and integrations

    We plug Hotjar into GA4, Slack and your stack

    This is where Hotjar becomes a conversion lever. We build your multi-step funnels, tie each drop-off to a recording to understand why people leave. Then we connect Hotjar to GA4 to cross quanti and quali, to Slack to alert on negative feedback, to Make or n8n to push your events. We store the insights in Airtable and build a way to track your real numbers.

  5. Step 5 · Autonomy

    You read your behavior and optimize without us

    The number one goal: you become autonomous. By the end of the program, you know how to set a heatmap, watch a recording, launch a survey, read a funnel and plug Hotjar into your stack. You no longer need an agency to understand your visitors. And if you want to delegate later, we also run a Hotjar agency, but that's not the point here.

The proof

Why train 1-on-1 with us.

  • 300+Pros already trained on analytics

    More than 300 people have gone through our trainings across France and Europe. Growth teams, product, CRO, small-business founders. Not vanity numbers: people who stopped guessing and started reading their visitors' real behavior.

  • 4.7/5Rating across 334 verified reviews

    Average rating of 4.7 out of 5, across 334 reviews. We won't promise everything is perfect: you have to install Hotjar on your real site and let it run a few days to get data. But the 1-on-1 format changes everything on a topic as visual as behavior analytics.

  • 1:1A dedicated expert, not a class of 100

    You're not a number in a webinar. A trainer opens your real Hotjar account, looks at your heatmaps and recordings, and works through your actual pages. We schedule sessions around your availability, replays included.

Recognized and rated

A working agency, recognized by the French State.

Hack'celeration is certified Activateur France Numérique and holds the AI Ambassador title, both granted by France Num to organizations that genuinely drive the digital transformation of companies. On the ground, we run Hotjar analysis for clients every week, more than 300 pros trained and a 4.7/5 rating across 334 verified reviews, left by the people who took our programs, not just by the buyer.

  • Certified Activateur France Numérique
  • AI Ambassador (France Num)
  • 300+ pros trained across France and Europe
  • 4.7/5 across 334 verified reviews
Meet our trainers
FAQ · Hotjar training

The questions we get the most.

  • What is a 1-on-1 Hotjar training?
    An individual program with a Hotjar expert, not a class of 100 people. We open your real account, look at your heatmaps, your recordings, and work through your actual pages: where people click, where they drop off, why they leave. You ask your questions live, the trainer adapts the pace to your level. We schedule sessions around your availability, and you leave with concrete actions every time. That's what makes the difference on a topic as visual as behavior analytics.
  • How much does the Hotjar training cost?
    There is no single price. We connect you with a trainer certified by Hack'celeration, matched to your need and your level. It varies from one trainer to another, based on their profile and the format that fits your project.
  • Hotjar or Microsoft Clarity: which one to pick?
    It depends on your need and your budget. Clarity is free and unlimited, with heatmaps, recordings and rage click detection. Hotjar is paid but goes further: surveys, feedback widget, multi-step funnels, fine targeting, and the Contentsquare ecosystem behind it. If you just want to watch sessions without paying, Clarity is often enough. If you want to cross behavior with voice of customer to optimize conversion, Hotjar takes the lead. During the training, we help you decide based on your real case, we don't push Hotjar at all costs.
  • Can Hotjar be integrated with GA4, Make or n8n?
    Yes, and it's one of the parts of the training. Hotjar integrates natively with Google Analytics 4 to cross quanti and quali, and connects to Slack for feedback alerts. Through the API and webhooks, you can push your events to Make or n8n: alert on a negative survey, create a task, log to Airtable. We build these connections together so your analysis triggers actions, not just a report nobody reads.
  • Do I need to be technical to take the Hotjar training?
    No, not at all. Hotjar is built for marketers and product people, not for devs. Installation often takes 5 minutes through Google Tag Manager, without touching code. Reading a heatmap or a recording requires zero technical skill. The 1-on-1 format starts from your exact level: beginner, we go step by step; advanced profile, we jump straight to funnels, targeting and API integrations. You can run all of it without writing a line of code.
  • Is Hotjar for UX or for marketing?
    Both, and that's its strength. On the UX side, you spot friction: rage clicks on a broken button, abandoned form, scroll that stops before the key info. On the marketing and CRO side, you optimize conversion: which landing performs, where your funnel leaks, why visitors don't click your CTA. In training we cover both angles, but we set the priority on your goal: understand your users or push your conversion rate up.
  • How do you read a Hotjar heatmap correctly?
    A heatmap is read by crossing three views. The click map shows where people click (and what gets clicks while not being clickable, a confusion signal). The scroll map shows how far they go down, so what falls below the fold. The move map tracks the cursor, an imperfect proxy for attention. The classic trap: drawing a conclusion from 40 visits. You need a big enough sample. In 1-on-1, we read your real heatmaps together and turn them into decisions, not guesses.
  • Is Hotjar GDPR compliant?
    Yes, as long as you configure it correctly, and that's something we cover in training. Hotjar masks input field content by default (automatic suppression of sensitive data) and offers block-by-default until consent is given. We configure text masking, exclusion of sensitive pages, and the integration with your consent banner. Hotjar being European (Malta) and now inside Contentsquare, hosting and compliance are a strong argument versus 100% US tools.
  • How fast does Hotjar give usable results?
    Faster than you'd think. Installation takes about 5 minutes through GTM, and the first data lands within the hour. For reliable heatmaps, count a few days to a week depending on your traffic: you need a big enough sample for the hot zones to be meaningful. Recordings, though, are usable from the very first visits. From the first session we prioritize high-traffic pages so you see actionable insights fast, not in three months.
  • Is the training online or in person?
    100% online, over video, 1-on-1. You join the sessions from anywhere, we share your screen and your Hotjar account live. Sessions are recorded if you want to revisit them. The individual format means real interaction: you're not a number in a webinar of 100, the trainer answers your questions about your real pages and your real data. That's what makes learning concrete on a tool as visual as Hotjar.
Talk to a trainer

Stop guessing. Meet your trainer.

Drop your email. An expert who runs Hotjar daily looks at your heatmaps and recordings, and shows you how to read your visitors to convert more. No commitment, even if you don't take the training.

or just drop your email