Ecommerce PPC agency: the 11 best in 2026, by type of store

We compared 21 agencies that run Google Shopping, Performance Max and paid search for online stores, and ranked 11 on their named results, their Google partner level, their prices and their client reviews.

The short answer depends on your store:

  • A catalog store that lives on Google Shopping: JumpFly, our top pick, a PPC firm since 2003, month to month.
  • A DTC brand that wants one proven paid media team: Disruptive Advertising, a Google Premier Partner with 374 Clutch reviews.
  • A brand that plans ad spend from margin: Common Thread Collective.
  • A retailer fighting feed errors: LP (Logical Position), with an in-house feed team.
  • A UK online shop: Dark Horse, a Premier Partner near Manchester.
  • A small store that wants a fixed fee: Hustle Marketers, at $600 to $800 per platform per month.

An ecommerce PPC agency is not a regular Google Ads agency with a cart icon on its site. Most of its results come from Shopping and Performance Max, which read your product feed in Google Merchant Center rather than keywords. So the job starts with the feed, the tracking of real orders and the margin of each product, and only then with bids. Below, each agency has its card: who it fits, who it doesn't, its price when published, and the limit to know before you sign.

Romain Cochard
Romain CochardCEO of Hack'celeration
Updated 202611agencies ranked21agencies reviewed5scoring criteria

The ranking is editorial: a sponsored place is always labelled on its card, and no affiliate link changes a score. Hack'celeration is not in this ranking. The scores are ours, the exact average of five criteria; the review ratings quoted are each agency's own.

At a glance

11 ecommerce PPC agencies compared

The full ranking in one table. When an agency keeps its prices off its site, we show the minimum project and hourly rate it declares on Clutch. Prices are in US dollars and exclude your ad spend. Agencies are ranked by the exact average of the five criteria; a tie goes to the higher Track record score. Click a name to read its card.

Best forIdeal clientVisit
1JumpFlyBest pure PPC shop for Shopping and catalogs4.4/5$5,000+ minimum project; $50 to $99/hr (declared on Clutch)Catalog stores on Shopping and AmazonVisit →
2Disruptive AdvertisingBest for DTC brands that want one paid media team4.4/5$5,000+ minimum project; $150 to $199/hr (declared on Clutch)DTC brands of every sizeVisit →
3Common Thread CollectiveBest for profit-first DTC brands4.3/5$5,000+ minimum project; $150 to $199/hr (declared on Clutch)DTC brands with steady salesVisit →
4LP (Logical Position)Best for retailers that need feed management4.1/5$1,000+ minimum project; $100 to $149/hr (declared on Clutch); FeedLogic billed on topRetailers with feed issuesVisit →
5Thrive Internet Marketing AgencyBest full-service option with many reviews4.0/5$1,000+ minimum project; $100 to $149/hr (declared on Clutch)Small and mid-size storesVisit →
6OuterBoxBest for ecommerce brands that also need a new site3.9/5$1,000+ minimum project; $150 to $199/hr (declared on Clutch)Stores that also need a new siteVisit →
7Dark HorseBest for UK ecommerce brands3.8/5$10,000+ minimum project; $150 to $199/hr (declared on Clutch)UK online retailersVisit →
8Hustle MarketersBest published price for a small store3.8/5$600 to $800 per platform per month, plus ad spendSmall stores, fixed feeVisit →
9ElumyntBest for brands that judge ads on profit3.8/5$5,000+ minimum project (declared on Clutch)Profit-focused brandsVisit →
10Vysta Paid Media GroupBest for large DTC brands on Google and YouTube3.7/5Not for brands under $3,000/month in ad spend; price on request7 to 9 figure DTC brandsVisit →
111Digital AgencyBest published rate card for an ecommerce agency3.6/5Ecommerce PPC custom scope at $185/hourStores that want PPC and devVisit →

How we score: each note comes from a fact written in the card. Client reviews: 2 with none readable, 3 under 5 independent reviews, then 3.5, 4, 4.5 and 5 from 5, 20, 50 and 100, minus 0.5 under a 4.0 average. Track record: 2 with no client named, 3 for named clients, 3.5 for one named ecommerce case with a figure, 4 for two to four, 4.5 for five or more, 5 when they are measured over time. Transparency: 2 with nothing published, 3 for a method, a contract term or a directory price, 3.5 for an entry price on its site, 4 for its prices, plus 0.5 for the term and 0.5 for the report content. Expertise: 3 when ecommerce PPC is one service among others, 3.5 with its own page, 4 for a specialist, 4.5 with five named projects; a Google Partner counts 4 and a Premier Partner 5, read in Google's directory. Team: 3 under 10 people or size unknown, 3.5 from 10, 4 from 50, plus 0.5 for published support and 0.5 for a team in the agency's own client market.

Is your agency missing from this page? Email us: hello@hackceleration.com

1
Best pure PPC shop for Shopping and catalogs

JumpFly

4.4/5

JumpFly has managed pay-per-click accounts since 2003, from Hoffman Estates, Illinois, with a team of 50 to 249 people on Clutch. Google lists it as a Premier Partner for 2026. Paid search, Shopping and Amazon ads are its core; SEO and email are side services.

Its case studies name online stores with results: LIJA (+65% revenue on a spring launch with Demand Gen and Performance Max), American Chairs (+81% revenue year over year while improving ROAS), Holidynamics (+101.4% online revenue year over year) and Battery Mart (8.5x ROAS across channels). On Clutch it holds 4.9/5 across 97 reviews. It works on month-to-month contracts. Clutch shows a $5,000 minimum and $50 to $99 an hour, a lower rate than most firms here.

Standout features
  • Google Premier Partner 2026
  • PPC since 2003
  • 4.9/5 across 97 Clutch reviews
  • Month-to-month contracts
+Pros
  • ✓More than ten named ecommerce results, several year over year
  • ✓Month-to-month: you can leave if results stall
  • ✓A declared hourly rate of $50 to $99 on Clutch
−Cons
  • ✗No price on its site
  • ✗Less help on creative and landing pages than a full-service agency
  • ✗No published description of how it reports to you
Verdict

Our first pick, and the one for a store whose growth lives in Google Shopping and Performance Max. If you want creative, email and forecasting in the same contract, look at Common Thread Collective.

Visit JumpFly's website →
2
Best for DTC brands that want one paid media team

Disruptive Advertising

4.4/5

Disruptive Advertising is a performance marketing agency based in Pleasant Grove, Utah, founded in 2011. Its home page claims 160+ employees and $450M+ in annual ad spend managed. It sits in Google's top tier: the Google Partners directory lists it as a Premier Partner for 2026, with Search, Display, Video, Shopping and Apps certifications.

Its results page is full of ecommerce brands: it names Nani Swimwear (+510% revenue year over year), Bunny James (website sales up 329% with paid search and email), WANDRD (+54% new customer revenue), Fly Fish Food (a 5x ROAS from its first paid media), NeeSee's Dresses (+$395K from automated emails) and Mantis. On Clutch it holds 4.8/5 across 374 reviews. Its site describes a 90-day strategy cycle after launch, says it has no long-term contracts, and offers a money-back growth guarantee to brands that qualify. Prices stay off its site: Clutch shows a $5,000 minimum and $150 to $199 an hour.

Standout features
  • Google Premier Partner 2026
  • Named ecommerce case studies with figures, such as +510% revenue for Nani Swimwear
  • 4.8/5 across 374 Clutch reviews
  • No long-term contracts, a 90-day strategy cycle
+Pros
  • ✓The largest review base in this ranking, with 374 on Clutch
  • ✓Named ecommerce results across swimwear, apparel, outdoor and fishing gear
  • ✓Paid search, Shopping, Meta and Amazon under one roof
−Cons
  • ✗No price on its site: the $5,000 minimum comes from Clutch
  • ✗Several of its case studies mix paid search with email, so check which channel moved the number
  • ✗A large agency: ask who will actually run your account
Verdict

Our pick if you sell online and want one proven paid media team for Google, Meta and Amazon, with hundreds of public reviews. Below about $5,000 a month in fees and spend, look at Hustle Marketers instead.

Visit Disruptive Advertising's website →
3
Best for profit-first DTC brands

Common Thread Collective

4.3/5

Common Thread Collective (CTC) calls itself "your ecommerce profit partner". It is based in Costa Mesa, California, and Clutch lists 50 to 249 people. Google lists it as a Premier Partner for 2026. Its pitch is a system, not a channel: a "Prophit Engineer" builds the forecast, manages the ad spend and guides the creative, so budget follows contribution margin (what is left after product, shipping and ad costs).

Its case study library names more than ten ecommerce brands. UAG saw a 191% rise in purchase conversions with Google Demand Gen, Quay a 40% higher ROAS in Q4, and Born Primitive grew 882% in two years. On Clutch it holds 4.1/5 across 17 reviews, the most recent of them dated 2022. It does not post a price: Clutch shows a $5,000 minimum and $150 to $199 an hour.

Standout features
  • Google Premier Partner 2026
  • More than ten named ecommerce case studies, such as +191% purchase conversions for UAG
  • A Prophit Engineer who owns the forecast and the ad spend
+Pros
  • ✓The clearest profit-first method in this ranking
  • ✓Results measured over years, not just a launch month
  • ✓Google, Meta and creative planned together
−Cons
  • ✗4.1/5 on Clutch, and the latest review is from 2022
  • ✗Built for brands with real volume: a small store will pay for a system it cannot use yet
  • ✗No price on its site
Verdict

Pick CTC if you run a DTC brand that already sells and you want every ad dollar tied to margin. If you only need Google Shopping cleaned up, a pure PPC shop such as JumpFly costs less to brief.

Visit Common Thread Collective's website →
4
Best for retailers that need feed management

LP (Logical Position)

4.1/5

LP, the agency long known as Logical Position, ranks first on Google for this search. It has worked since 2010 from Lake Oswego, Oregon, and Palatine, Illinois, with 250 to 999 people (Clutch). The Google Partners directory lists it as LP Agency, a Premier Partner for 2026. Its ecommerce page covers Shopping, search and remarketing, plus an in-house data feed team and its FeedLogic tool, which costs extra.

Its case studies name retail and product clients with figures: SCOTTeVEST (+74% revenue and +29% ROAS with datafeed and PPC work), Penn Tool Co. (+70% conversions, +47% revenue), Orange Insoles, Cushion Lab, Maileg, WOLFpak and Steinway & Sons. Every client gets a dedicated account manager and a live client dashboard, and the page states that you keep full ownership of your Google Ads account and data. On Clutch it has only 2 reviews (4.5/5) and a $1,000 minimum.

Standout features
  • Google Premier Partner 2026 (as LP Agency)
  • In-house data feed team and FeedLogic
  • Seven named retail case studies, such as +74% revenue and +29% ROAS for SCOTTeVEST
  • You keep ownership of your Google Ads account
+Pros
  • ✓Feed and Merchant Center work in-house
  • ✓A dedicated account manager and a live dashboard
  • ✓A low $1,000 minimum on Clutch for a firm this size
−Cons
  • ✗Only 2 reviews on Clutch
  • ✗FeedLogic is billed on top of management
  • ✗A large multi-service firm: ecommerce is one practice among several
Verdict

Pick LP if your Shopping campaigns suffer from feed errors and disapproved products. If you want a large base of public reviews to check first, Disruptive Advertising or JumpFly give you more to read.

Visit LP's website →
5
Best full-service option with many reviews

Thrive Internet Marketing Agency

4.0/5

Thrive Internet Marketing Agency is a full-service agency based in Arlington, Texas, founded in 2005, with 50 to 249 people (Clutch). Google lists it as a Premier Partner for 2026. Its ecommerce PPC page ranks seventh for this search and covers Shopping, product feeds, remarketing, abandoned cart campaigns and landing pages, with a real-time dashboard called Thrive Stats.

Its ecommerce results are published without client names: an organic plant seller in Virginia (+41% online revenue in two months), an HVAC parts supplier (+218% orders, +155% ROAS over about a year) and a nootropics seller (3x ROAS on Amazon). On Clutch it holds 4.6/5 across 116 reviews. The page promises no long-term commitment. Prices are not on the page: Clutch shows a $1,000 minimum.

Standout features
  • Google Premier Partner 2026
  • 4.6/5 across 116 Clutch reviews
  • No long-term commitment
  • Thrive Stats live dashboard
+Pros
  • ✓A large review base to check before you sign
  • ✓PPC, Shopify SEO and web design in one contract
  • ✓A $1,000 minimum on Clutch
−Cons
  • ✗Its ecommerce case studies name no client
  • ✗Ecommerce is one of many services
  • ✗No price on its ecommerce page
Verdict

A safe pick for a smaller store that wants one agency for ads and the site. If you want named ecommerce results you can check, look at JumpFly or Dark Horse first.

Visit Thrive Internet Marketing Agency's website →
6
Best for ecommerce brands that also need a new site

OuterBox

3.9/5

OuterBox is an ecommerce and digital agency in Akron, Ohio, with 250 to 999 people (Clutch). Its PPC page says its in-house US team has managed campaigns for ecommerce, B2B and lead generation brands since 2004, across Search, Shopping, Performance Max, YouTube and Microsoft Ads. Its site shows a Google Premier Partner badge, but we did not find OuterBox in Google's Partners directory, so we do not count a partner level.

Its paid media case studies name ecommerce brands: Caraway (+46% revenue with Performance Max), Nadine West, Nom Nom and CarCover USA. On Clutch it holds 5.0/5 across 93 reviews. Clutch shows a $1,000 minimum and $150 to $199 an hour.

Standout features
  • 5.0/5 across 93 Clutch reviews
  • Four named ecommerce paid media case studies, such as +46% revenue for Caraway
  • Ecommerce design, SEO and PPC in one team
+Pros
  • ✓A perfect 5.0 on 93 Clutch reviews
  • ✓Paid media, SEO and ecommerce web design together
  • ✓An in-house US team
−Cons
  • ✗Not found in Google's Partners directory despite the badge on its site
  • ✗No price on its site
  • ✗Paid media is one practice among several
Verdict

Pick OuterBox when the store itself needs work before more ad spend can pay off. For pure paid search, a Premier Partner such as JumpFly is the closer fit.

Visit OuterBox's website →
7
Best for UK ecommerce brands

Dark Horse

3.8/5

Dark Horse is a digital agency in Altrincham, Greater Manchester, with 10 to 49 people and a founding year of 2020 on Clutch. Google lists it as a Premier Partner for 2026 in the United Kingdom. Its ecommerce PPC page ranks fourth for this search, a rare UK result in a US-heavy list.

Its paid search case studies name UK online sellers: Element Games (+63% ROAS year over year), Steamforged Games (+368% revenue), Function 18 (+699% revenue in its peak month against the year before) and Gaugemaster, a model railway retailer that grew revenue 70% year over year with Shopping campaigns. Its other ecommerce results, such as Cheshire Cheese Company and MaxiNutrition, come from paid social, so we do not count them here. On Clutch it has 4 reviews at 4.9/5. Its prices stay off its site: Clutch shows a $10,000 minimum, the top minimum in this ranking.

Standout features
  • Google Premier Partner 2026 (UK)
  • Four named UK ecommerce PPC case studies with figures
  • Results measured year over year
+Pros
  • ✓Strong ecommerce proof for a team of its size
  • ✓PPC, paid social, SEO and digital PR in one place
  • ✓Prices and results in the UK market
−Cons
  • ✗Only 4 reviews on Clutch
  • ✗A $10,000 minimum project on Clutch
  • ✗10 to 49 people: check who handles your account day to day
Verdict

The pick for a UK store that wants a local Premier Partner. For a US brand, JumpFly or Disruptive Advertising work in your time zone.

Visit Dark Horse's website →
8
Best published price for a small store

Hustle Marketers

3.8/5

Hustle Marketers is an ecommerce PPC and SEO agency founded in 2020, based in Zirakpur, India, with a delivery team in India serving US clients. Clutch lists 2 to 9 people. Google lists it as a Partner (not Premier). It runs Shopping, Performance Max, Search and Microsoft Ads for online stores.

It publishes what few agencies here do: $600 to $800 per platform per month, on top of your ad spend, month to month, and you own your ad accounts. It also publishes its method: new Search campaigns on exact match for about 15 days, account-level negative keywords from day one, and target ROAS raised in 15% to 20% steps. Its named result is CANA Wine Company, at 17.35x ROAS and $177K in revenue; its other case studies are anonymous. On Clutch it holds 5.0/5 across 56 reviews; a recurring wish in them is a more visual, combined reporting dashboard.

Standout features
  • Published fee: $600 to $800 per platform per month
  • Month to month, ad accounts in your name
  • 5.0/5 across 56 Clutch reviews
  • Published campaign method
+Pros
  • ✓The clearest price in this ranking
  • ✓No lock-in and account ownership written on its page
  • ✓A large base of Clutch reviews for a young agency
−Cons
  • ✗A team of 2 to 9 people per Clutch, working from India
  • ✗One named ecommerce case study; the others are anonymous
  • ✗Google Partner, not Premier
Verdict

Our pick if you spend a few thousand dollars a month on ads and want to know the fee before the first call. Past $50,000 a month in spend, a larger team such as Disruptive Advertising or JumpFly is safer.

Visit Hustle Marketers's website →
9
Best for brands that judge ads on profit

Elumynt

3.8/5

Elumynt is an ecommerce advertising agency in Stillwater, Minnesota, founded in 2013, with 10 to 49 people (Clutch). Google lists it as a Premier Partner for 2026. Its home page says it optimizes ecommerce advertising campaigns around EBITDA (profit).

Its site quotes named clients such as Oros Apparel and Lil' Tulips, and one named case study has figures: Oros, a winter apparel brand, saw a 122% rise in ROAS and 136% more revenue in its first two weeks of Google and Facebook ads with Elumynt. The other case pages carry no results. On Clutch it holds 5.0/5 across 10 reviews, two of them for Meta work this year. Clutch shows a $5,000 minimum; there is no price on its site.

Standout features
  • Google Premier Partner 2026
  • Ecommerce only, campaigns judged on EBITDA
  • 5.0/5 across 10 Clutch reviews
+Pros
  • ✓A profit-first stance written on its home page
  • ✓Premier Partner with a small, focused team
  • ✓5.0/5 on Clutch, with recent reviews
−Cons
  • ✗One named case study with figures (Oros), measured over two weeks only
  • ✗Only 10 reviews on Clutch
  • ✗No price on its site
Verdict

Worth a call if profit is your metric and you want a smaller Premier Partner. Its one named result covers two weeks: ask for client results measured over a full season before you sign.

Visit Elumynt's website →
10
Best for large DTC brands on Google and YouTube

Vysta Paid Media Group

3.7/5

Vysta Paid Media Group is a Google and YouTube specialist based in Evesham, New Jersey, founded in 2017, with 50 to 249 people (Clutch). Google lists it as a Premier Partner for 2026. Its ecommerce PPC page ranks fifth for this search. It says it manages over $250M a year in ad spend for 7 to 9 figure DTC brands and builds its offer around new customer growth.

Its page names brands it works with, such as Hume Health, NOBL and BugMD, but its case studies with numbers are anonymous: a brand taken from zero to $8M a month on Google, another to $500K a month. Clutch shows 2 reviews at 5.0. It says it is not a fit for brands that spend under $3,000 a month and are still testing paid traffic. No price is published.

Standout features
  • Google Premier Partner 2026
  • $250M+ a year in ad spend managed, per its site
  • New customer revenue as the main metric
+Pros
  • ✓Deep Google and YouTube focus for large DTC brands
  • ✓Its own landing page and creative team
  • ✓Clear about who it is not for
−Cons
  • ✗Case studies with figures do not name the client
  • ✗Only 2 reviews on Clutch
  • ✗Not for stores under $3,000 a month in ad spend
Verdict

A pick for a large DTC brand ready to scale YouTube and Demand Gen. Ask which named brand each case study is about.

Visit Vysta Paid Media Group's website →
11
Best published rate card for an ecommerce agency

1Digital Agency

3.6/5

1Digital Agency has worked on ecommerce since 2012, from Hollywood, Florida. Its site counts 50+ specialists across SEO, PPC, design and development, with a US core team. Its ecommerce PPC page ranks sixth for this search: it sets budget by product margin and reports spend, revenue and ROAS by product group, with a strategist who walks you through the next changes. We did not find it in Google's Partners directory.

It publishes a pricing page. Ecommerce PPC is scoped per account at $185 an hour, as a line-item proposal; its fixed PPC tiers ($499 to $1,200 a month) are only for local businesses whose site runs on its WorkspaceCMS platform, not for online stores. Monthly retainers start with a six-month term, then go month to month. Its case studies are published without client names, such as an automotive merchant with $13M a year in sales and +495.32% paid-traffic revenue over three years. On Clutch it holds 4.8/5 across 9 reviews; the cost score is its weakest.

Standout features
  • Published rates: $185/hour for ecommerce PPC
  • Reporting by product group
  • Ecommerce since 2012, 50+ specialists
+Pros
  • ✓Prices, term and report content on its site
  • ✓PPC, SEO and store development in one agency
  • ✓A margin-based budget method
−Cons
  • ✗Six-month initial term on monthly retainers
  • ✗Case studies without client names
  • ✗Not found in Google's Partners directory
Verdict

Pick 1Digital if you want to budget the fee before talking to anyone and need dev work too. If a short commitment matters most, Hustle Marketers works month to month from the start.

Visit 1Digital Agency's website →
Also compared

Agencies we compared but did not rank

Each one was named in a result for this search or in a buyer thread. Here is the fact that kept it out.

  1. KlientBoostA well-reviewed PPC agency, but its ecommerce page returned a 404 when we checked, and we found no named ecommerce case with figures to score.
    Not ranked
  2. WebFXA 750+ person generalist agency; its ecommerce page we read leads to lead generation services, not a paid search offer for stores.
    Not ranked
  3. TinuitiRetail media and commerce marketing for very large brands, with 1,000+ employees and a single review on Clutch: a different purchase from a store's PPC account.
    Not ranked
  4. Ignite VisibilityA multichannel agency named in a Reddit thread; we found no ecommerce PPC page to compare.
    Not ranked
  5. SofttrixNamed in a Reddit post written by a brand affiliate; we found no ecommerce case with a client name and a figure.
    Not ranked
  6. Smarter Ecommerce (smec)A bidding software company from Austria with a service team, aimed first at large retailers in German-speaking Europe.
    Not ranked
  7. HawkSEM, Power Digital, Sweat Pants AgencyPaid media agencies we rank on other pages; we found no ecommerce PPC case with figures for HawkSEM, and Power Digital and Sweat Pants sell multichannel growth rather than a PPC service.
    Not ranked
What works

Ecommerce PPC missions that pay off

If you sell your own products (DTC brand, Shopify store)

  • A feed and tracking clean-up before more spend. Shopping and Performance Max read your Merchant Center feed, so missing GTINs or prices that do not match the page cost you reach. LP and 1Digital both start there, and Hustle Marketers audits the feed and the tracking in month one before it changes a campaign.
  • Budget by product margin. Group products by margin and give each group its own ROAS target. 1Digital pushes best sellers forward and steps back thin-margin items; Hustle Marketers sets a break-even ROAS before raising any target.
  • A new channel on Google. Several brands here started from zero on Google: Fly Fish Food reached a 5x ROAS from its first paid media with Disruptive Advertising. Give a new channel its learning time: Hustle Marketers' published plan runs to day 90 before it shifts budget toward products above break-even.
  • YouTube and Demand Gen for growth. Larger DTC brands now buy reach on YouTube: UAG saw +191% purchase conversions with Demand Gen at Common Thread Collective, and Vysta builds its offer around YouTube.

If you run a catalog (retailer, many SKUs)

  • Shopping and PMax by product group. Split top sellers from the long tail. JumpFly's Battery Mart reached an 8.5x ROAS across channels, and SCOTTeVEST grew revenue 74% and ROAS 29% with feed and PPC work at LP.
  • Seasonal pacing. Move budget to the weeks your shoppers buy and away from low stock. LIJA's spring launch revenue grew 65% with Demand Gen and Performance Max at JumpFly.
  • Amazon next to Google. If you also sell on Amazon, pick an agency that runs both, as JumpFly, Disruptive Advertising and Thrive do, so the two channels do not bid against each other for the same buyer.
  • A UK or multi-country store. Feeds, currencies and Merchant Center accounts multiply. Dark Horse's UK clients, such as Element Games (+63% ROAS year over year), show what a local team can do.
Ecommerce ad rules

The ecommerce ad rules your agency must know

Running ads for a store is not the same job as running ads for a lead form. Here are the platform rules and contract points that change what an agency does for you, each one checked against its source. If paid media is only part of your plan, see our performance marketing agency ranking, and if your store runs on Shopify in the UK, our Shopify agency London ranking. Compare tools too: our pages on ad creative tools for ecommerce, email marketing for ecommerce, heatmaps and A/B testing for ecommerce and CRM for ecommerce help you fix what happens after the click.

Shopping ads run on your Merchant Center feed

Google says Shopping ads use your Merchant Center product data, not keywords, to decide where your ads show. Performance Max for retail reads the same feed. So the agency needs access to your Merchant Center account, and it should fix the feed (titles, images, prices, availability) before it touches bids. LP has an in-house data feed team; its FeedLogic tool is billed on top.

GTINs: missing codes cost you reach

Google's product data rules recommend a GTIN (the barcode number) for every product that has one. Products with missing or wrong GTINs may have limited visibility, and a product that has a GTIN and does not send it can be disapproved. Ask your agency to check GTINs in the first month.

Premier Partner means the top 3% of a country

Google reserves its Premier Partner tier for the top 3% of participating companies in each country, judged each year on performance, spend and certifications. A badge on a website proves nothing: search the agency's name in the Google Partners directory, as we did for each one ranked here. OuterBox shows the badge and was not in the directory when we checked.

Your ad accounts must stay yours

Create the Google Ads, Merchant Center and Analytics accounts in your company's name and give the agency access. LP writes that you keep full ownership of your account and data, and Hustle Marketers that you own your ad accounts. An agency that runs your ads inside its own account can leave with your history.

Pay the fee and the ad spend separately

Your ad spend should go straight from your card to Google, and the agency should invoice its fee apart. 1Digital lists three fee models (a share of spend, a flat retainer, or a hybrid) and warns that a fee tied to spend pushes toward spending more, not toward profit. Ask which model you are on and what happens when spend doubles.
  • Who owns the Google Ads and Merchant Center accounts? They must be in your name.
  • Will the agency report revenue and ROAS by product group, and new customers apart from returning ones?
  • What is the minimum term, and what notice do you give to leave?
  • Is the feed tool or the creative billed on top of the management fee?
  • Which person runs your account each week, and how many other accounts do they run?
  • Is the agency listed in Google's Partners directory, and at what level?
FAQ · 8 questions

Ecommerce PPC agency · FAQ

  • What does an ecommerce PPC agency do?
    It runs paid ads that sell products: Google Shopping, Performance Max, search, Microsoft Ads and often Amazon or Meta. The difference from a lead generation agency is the product feed. Shopping and Performance Max read your Merchant Center data, so the agency cleans the feed, tracks real orders and sets a return target per product group based on margin. Ask for reports in revenue and ROAS by product group, not in clicks.
  • How much does an ecommerce PPC agency cost?
    Few agencies post a price, so rely on the ones that do. Hustle Marketers charges $600 to $800 per platform per month on top of your ad spend, month to month. 1Digital builds each ecommerce PPC scope from a published $185 hourly rate. Larger agencies declare minimum projects on Clutch: $1,000 for LP, Thrive and OuterBox, $5,000 for Disruptive Advertising, JumpFly, Common Thread Collective and Elumynt, and $10,000 for Dark Horse. Hustle Marketers' own example shows the math of a share-of-spend fee: 15% of $20,000 is $3,000 a month.
  • What is a good ROAS for ecommerce Google Ads?
    There is no single good number: a good ROAS is one above your break-even ROAS, which is 1 divided by your gross margin. A store with a 40% margin breaks even at 2.5x, so a 3x ROAS makes money there but loses money at a 25% margin, where break-even is 4x. Split brand from non-brand too: across 14 ecommerce accounts it manages, Hustle Marketers reports 16.44x on brand Search against 3.09x on non-brand, so a blended figure can hide weak prospecting.
  • How long does ecommerce PPC take to work?
    Count the first month for the audit, the feed and the tracking, then two more months of learning before you judge results: the published plan of Hustle Marketers, for one, only moves stable campaigns to target ROAS between days 61 and 90. A brand-new account takes longer than a takeover with order history, because Smart Bidding and Performance Max need past conversions to learn from.
  • What should I ask an ecommerce PPC agency before signing?
    Ask who owns the ad accounts, what the minimum term is, whether the feed tool is billed apart, who runs your account each week, and how it reports revenue by product. Then check its partner level in Google's directory and read its Clutch reviews by date: a 4.9 from five years ago tells you less than a recent one.
  • Do ecommerce PPC agencies require long contracts?
    No, not always. JumpFly works on month-to-month contracts, Hustle Marketers is month to month, and Thrive promises no long-term commitment. 1Digital starts its monthly retainers with a six-month term, then goes month to month. Read the notice period, not only the term.
  • Is Performance Max worth it for ecommerce?
    Often yes, if the feed and the tracking are clean, but it does not always beat Standard Shopping. Across 14 ecommerce accounts it managed, Hustle Marketers reports a median 5.62x ROAS for Standard Shopping against 4.95x for Performance Max, and each came out ahead in four of nine accounts that ran both. A good agency tests both on your catalog.
  • Should I hire an agency, a freelancer or do it in-house?
    Under a few thousand dollars a month in spend, a freelancer or a small fixed-fee agency such as Hustle Marketers can be enough. Once you run several channels, a big catalog or several countries, an agency team covers feed, creative and analytics. In-house makes sense when ads are your main channel and the spend pays for a full-time specialist; Vysta, for one, says it is not a fit under $3,000 a month in ad spend.