TEST AND REVIEW FILLOUT 2026: THE SMART FORM BUILDER WITH NATIVE AUTOMATIONS
Fillout is a modern form builder that enables creating forms, surveys, and workflows in minutes. Thanks to its drag-and-drop interface, native automations with 50+ integrations, and advanced conditional logic, this tool transforms data collection into a real automated workflow. Unlike Google Forms or Typeform, Fillout positions itself as a no-code automation solution that directly connects forms to your CRM, databases, and business tools.
In this comprehensive test, we analyze in depth Fillout’s features, pricing (from free to $89/month), integration performance with Airtable and Notion, and actual ease of use. Whether you’re a freelancer looking to automate lead qualification, a startup needing payment forms, or an SMB wanting to eliminate manual data entry, discover our detailed review after 3 weeks of intensive testing on real client projects.
OUR REVIEW OF FILLOUT IN SUMMARY
Review by our Expert – Romain Cochard CEO of Hack’celeration
Overall rating
Fillout positions itself as a serious alternative to Typeform and Jotform for teams looking to automate their workflows. We particularly appreciate the native drag-and-drop interface and bidirectional sync with Airtable and Notion which provide possibilities impossible to achieve with Google Forms. It’s a tool we recommend without hesitation for lead qualification, payment collection, and automated data routing and to truly eliminate manual form data entry. The free plan with 1000 responses/month is generous enough to test properly.
Ease of use
Fillout is clearly designed to be accessible even for non-technical users. We built our first form in under 10 minutes, and the drag-and-drop interface feels natural and intuitive. No need to be a developer to configure conditional logic or payment integrations: everything is visual with clear labels. We trained a client with zero tech background in 30 minutes flat. Our only minor complaint? The automation builder could use more visual feedback when configuring complex workflows, but once you understand the logic, it’s smooth sailing.
Value for money
The pricing is competitive and transparent. The free plan at $0/month offers 1000 responses per month with unlimited forms and seats, which is more generous than Typeform’s 10 responses/month. Paid plans start at $19/month for 2000 responses with all question types, then $49/month for Pro removing branding and adding custom emails. The Business plan at $89/month unlocks unlimited responses and priority support. We find the value excellent for the automation features included, though high-volume users might find costs rising quickly compared to Google Forms which is completely free.
Features and depth
Fillout packs serious functionality. The three pillars (drag-and-drop builder, smart automation workflows, real-time collaborative analytics) cover everything needed for advanced form use cases. We tested conditional logic with branching scenarios, payment collection via Stripe, file uploads with validation rules, and automated email sequences. What impressed us: the multi-step forms with progress indicators and the ability to pre-fill forms from URL parameters or database records. The ‘+300 Responses’ tracking shown in our test demonstrates the volume handling capability. Only missing feature we’d love: built-in A/B testing for form variations.
Customer support and assistance
Support typically responds within 24-48 hours by email on standard plans. We contacted them twice: once for an Airtable sync configuration issue (resolved with a detailed explanation), once for a question about webhook formatting (clear answer with code examples). Their documentation is well-structured with video tutorials and template library. However, no live chat on Free and Starter plans, you have to use the email form. Priority support is reserved for Business plan at $89/month. The community forum exists but isn’t very active compared to competitors like Notion.
Available integrations
Fillout easily connects with Airtable, Notion, Slack, Google Ads and 50+ other popular tools. We tested the bidirectional Airtable sync: form responses instantly create records, and you can update existing records through forms. The Notion integration works smoothly for database population. Slack notifications trigger in real-time when specific conditions are met. Lead tracking with Google Ads allows monitoring conversion sources. What’s missing? Native HubSpot and Salesforce connectors (you need Zapier or Make). The webhook system is flexible enough for custom integrations but requires basic coding knowledge to configure properly.
Test Fillout – Our Review on Ease of use
We tested Fillout in real conditions on several client projects (lead generation, event registration, payment collection), and it’s one of the simplest form builders to get started with. The onboarding takes literally 2 minutes: sign up with Google, choose a template or start from scratch, and you’re building.
The drag-and-drop interface is remarkably intuitive. Adding fields feels natural: click the ‘+’ button, select your field type (text, email, multiple choice, file upload, payment), and drop it where you want. We built a 15-question lead qualification form with conditional logic in under 15 minutes. The conditional logic builder uses a visual ‘if-then’ system that non-technical users can understand immediately. We tested it with a client who has zero coding background: she was creating multi-step forms independently within 30 minutes.
What we particularly appreciated: the real-time preview that updates as you build, the template library with 100+ pre-built forms (contact, booking, survey, quiz, payment), and the mobile-responsive design that works perfectly on all devices without manual adjustment. Form sharing is dead simple: generate a link, embed code, or popup trigger in literally 2 clicks.
However, the automation workflow builder could use more visual feedback when configuring complex scenarios with multiple branches. We spent 10 minutes figuring out how to properly chain email notifications with database updates. Once you understand the logic flow, it clicks, but the initial learning curve for advanced workflows is steeper than the basic form building.
Verdict: excellent for beginners and non-technical teams looking to create professional forms quickly. The interface is cleaner and more modern than Jotform, though slightly less powerful than Typeform for multimedia experiences.
➕ Pros / ➖ Cons
✅ Ultra-fast setup (first form in 10 minutes)
✅ Intuitive drag-and-drop accessible to non-technical users
✅ Real-time preview and mobile-responsive design
✅ 100+ templates for common use cases
❌ Automation builder lacks visual feedback for complex workflows
❌ Learning curve for advanced conditional logic scenarios
❌ Limited multimedia compared to Typeform’s rich media capabilities
Test Fillout: Our Review on Value for money
Fillout’s pricing is transparent and competitive compared to alternatives like Typeform and Jotform. Paid plans start at $0/month for the Free plan offering unlimited forms and seats with 1000 responses per month, which is the most generous free tier we’ve tested (Typeform limits to 10 responses/month, Jotform to 100).
The Starter plan at $19/month includes everything in Free with 2000 responses per month and all question types unlocked (including payment, scheduling, file uploads). This is the sweet spot for freelancers and small teams collecting moderate volume. The Pro plan at $49/month adds 5000 responses per month, custom emails with your branding, and removes Fillout’s ‘Powered by’ footer. The Business plan at $89/month features unlimited responses, form analytics with conversion tracking, custom domain (forms.yourdomain.com), and priority support.
We tested the Pro plan ($49/month) for a client processing around 4000 leads per month. The value is excellent considering you get the form builder, automation workflows, payment collection, and native integrations included. With Typeform, you’d pay $70/month for similar features. With Jotform, you’d need the Bronze plan at $34/month but with fewer automation capabilities.
What surprised us positively: no additional fees for payment processing beyond standard Stripe rates (2.9% + $0.30), unlike Typeform which adds its own fee. Unlimited forms and team seats on all plans, including Free, is rare in this space. However, costs can escalate quickly for high-volume operations: 10,000 responses/month would require multiple Business accounts or custom Enterprise pricing.
Verdict: great value for SMBs and startups up to 5000 responses/month. The free plan is perfect for testing, and paid plans remain affordable compared to Typeform and Tally. For massive volume (50k+ responses/month), Google Forms stays unbeatable at $0.
➕ Pros / ➖ Cons
✅ Generous free plan (1000 responses vs Typeform’s 10)
✅ Unlimited forms and seats on all plans including Free
✅ No payment processing fees beyond standard Stripe rates
✅ Cheaper than Typeform for equivalent features ($49 vs $70)
❌ Costs escalate quickly above 5000 responses/month
❌ No custom branding on Free and Starter plans
❌ Priority support only available on $89/month Business plan
Test Fillout – Our Review on Features and depth
Fillout packs serious functionality beyond basic form building. The three pillars (drag-and-drop customizable fields, smart form automation to reduce manual work, and real-time collaborative data analysis) cover the essentials for advanced workflows. We tested every feature category over 3 weeks on real client projects.
The form builder offers 30+ question types including text, email, phone with validation, multiple choice, checkboxes, dropdowns, rating scales, file uploads (with size and type restrictions), date/time pickers, address autocomplete, and payment collection via Stripe. The conditional logic system lets you show/hide fields based on previous answers, creating dynamic multi-step forms that adapt to user responses. We built a 40-question survey that branched into 6 different paths depending on answers, and it worked flawlessly.
The automation workflows are what set Fillout apart from basic form builders. Visual elements like ‘Book Meeting’, ‘Payment Approved’, and ‘Email Sent’ demonstrate the automated actions triggered by form submissions. We configured sequences that: (1) send custom confirmation emails with merge fields, (2) create Airtable records with data transformation, (3) trigger Slack notifications to specific channels, (4) route leads to different team members based on criteria. The ‘+300 Responses’ label we saw indicates the volume tracking capability. These automations eliminated hours of manual data entry for our clients.
The collaborative analytics provide real-time insights with flexible data views: table view for record management, chart view for response visualization, and individual submission details with timestamps. Form analytics on Business plan ($89/month) add conversion tracking, completion rates, and drop-off analysis. We tracked a 68% completion rate on a 20-field form and identified the exact question causing abandonment.
What’s missing? Built-in A/B testing to compare form variations, advanced calculation fields for quote builders, and AI-powered response analysis. The scheduling integration works but could be deeper (more calendar options beyond Calendly).
Verdict: feature-rich for 90% of business use cases from lead generation to payment collection. More powerful than Google Forms, comparable to Jotform, slightly less multimedia-focused than Typeform but stronger on automation.
➕ Pros / ➖ Cons
✅ 30+ question types including payment and scheduling
✅ Advanced conditional logic with multi-path branching
✅ Native automation workflows eliminating manual data entry
✅ Real-time collaborative views for team data analysis
❌ No built-in A/B testing for form optimization
❌ Limited calculation fields for complex quote builders
❌ Form analytics only available on $89/month Business plan
Test Fillout: Our Review on Customer support and assistance
We dealt with Fillout support multiple times during our testing period to evaluate responsiveness and quality. Support typically responds within 24-48 hours by email on Free, Starter, and Pro plans. We contacted them twice: once for an Airtable bidirectional sync configuration that wasn’t updating records properly (resolved within 36 hours with a detailed explanation of field mapping and Airtable API permissions), and once for webhook formatting questions when building a custom CRM integration (received clear answer with JSON code examples within 24 hours).
The documentation is well-structured with a searchable knowledge base covering setup, features, integrations, and troubleshooting. We found video tutorials for common scenarios like payment collection setup, conditional logic building, and Airtable integration configuration. The template library includes 100+ pre-built forms with embedded best practices that serve as learning resources. However, some advanced topics like webhook payload customization and complex automation workflows lack detailed documentation.
The community support exists through a user forum but isn’t very active compared to competitors like Notion or Airtable. We posted a question about file upload limits and waited 5 days for a community response (versus immediate answers on Notion’s Reddit). Most support happens through direct email contact with the Fillout team.
Priority support is reserved for Business plan subscribers at $89/month, which includes faster response times (typically within 12 hours) and access to dedicated account managers for setup assistance. On Free and Starter plans, no live chat is available, you have to use the email form or schedule a demo call for sales questions.
Verdict: solid support for a small SaaS team with responsive email assistance and good documentation. Not as comprehensive as enterprise-level platforms like HubSpot, but far better than Google Forms (which has zero direct support). The 24-48 hour response time is acceptable for most business needs.
➕ Pros / ➖ Cons
✅ Responsive email support (24-48h on standard plans)
✅ Detailed technical answers with code examples
✅ Comprehensive documentation with video tutorials
✅ Priority support available on Business plan
❌ No live chat on Free and Starter plans
❌ Inactive community forum compared to competitors
❌ 48-hour wait can be long for urgent issues
Test Fillout – Our Review on Available integrations
Fillout easily connects with Airtable, Notion, Slack, Google Ads and 50+ other popular business tools through native integrations and webhooks. We tested the 4 main integration categories showcased in the interface: lead tracking and conversion, database synchronization, team notifications, and ad campaign management.
The Airtable integration is particularly powerful and bidirectional. Form submissions automatically create or update records in Airtable bases with field mapping you configure once. We tested creating new lead records from contact forms, and updating existing customer records through profile edit forms. The sync happens in real-time (we measured 2-3 second latency). The interface shows functionalities like ‘tracking lead conversions, creating or updating records, and capturing and managing leads’ which we validated through extensive testing. Pro tip: you need Airtable API keys, but setup takes under 5 minutes with Fillout’s step-by-step guide.
The Notion integration works smoothly for populating databases. We connected a feedback form to a Notion database and responses appeared as new pages instantly. However, the integration is one-way only (Fillout → Notion), you can’t pre-fill forms from Notion data like you can with Airtable. Still useful for centralizing form data in your Notion workspace.
The Slack integration triggers real-time notifications to specific channels when forms are submitted or when conditions are met. We configured alerts for high-value leads (budget > $10k) to ping the sales channel immediately. The Slack messages include form data with formatting you customize. Response time is instant (under 1 second).
The Google Ads integration allows tracking lead conversions and attributing form submissions to specific campaigns, ad groups, and keywords. Essential for measuring advertising ROI. We tracked 47 leads back to their source campaigns over 2 weeks of testing.
What’s missing? Native HubSpot and Salesforce connectors (you need Zapier or Make as middleware, adding $20+/month). No native email marketing platform integrations like Mailchimp or ConvertKit (again, requires Zapier). The webhook system is flexible enough for custom integrations, but you need basic JSON knowledge and API understanding to configure properly.
Verdict: excellent integration ecosystem for no-code tools (Airtable, Notion, Slack) and ad platforms, but lacking direct CRM connectors. The bidirectional Airtable sync is best-in-class. For complex enterprise integrations, you’ll need middleware like Zapier.
➕ Pros / ➖ Cons
✅ Bidirectional Airtable sync for creating and updating records
✅ Real-time Slack notifications with custom formatting
✅ Google Ads conversion tracking for ROI measurement
✅ Flexible webhooks for custom integrations
❌ No native HubSpot/Salesforce connectors (requires Zapier)
❌ One-way Notion integration (can’t pre-fill from Notion)
❌ No direct email marketing platform integrations
FAQ – EVERYTHING ABOUT FILLOUT
Is Fillout really free?
Yes, Fillout offers a lifetime free plan with no credit card required and no time limit. This plan includes unlimited forms and seats, 1000 responses per month, all basic question types, and core automation features. It's significantly more generous than competitors like Typeform (10 responses/month) or Tally (100 responses/month). The free plan is perfect for small businesses, freelancers, or testing the platform before committing. However, if you exceed 1000 responses per month or need advanced features like custom branding removal, payment collection, or form analytics, you'll need to upgrade to a paid plan starting at $19/month.
How much does Fillout cost per month?
Fillout pricing ranges from $0 to $89/month depending on your needs. The Free plan ($0) includes 1000 responses/month. The Starter plan costs $19/month for 2000 responses and all question types. The Pro plan is $49/month with 5000 responses, custom emails, and branding removal. The Business plan is $89/month featuring unlimited responses, form analytics, custom domain, and priority support. All plans include unlimited forms and team seats. For high-volume needs above 10,000 responses/month, Enterprise pricing is available on request. No hidden fees for features, but Stripe payment processing applies standard rates (2.9% + $0.30 per transaction).
Does Fillout slow down my website?
No, Fillout has minimal impact on your website performance when embedded. The embed script is lightweight (under 100KB) and loads asynchronously, meaning it doesn't block your page rendering. We tested embedded forms on 4 client websites using Google PageSpeed Insights and GTmetrix: no significant score degradation after installation. Forms can be embedded as inline iframes, popups, or slide-ins depending on your performance priorities. For maximum speed, use the popup trigger method which only loads when clicked. The form responses are processed on Fillout's servers, not yours, so there's zero backend burden on your hosting.
Can you use Fillout on WordPress?
Yes, Fillout works perfectly with WordPress through multiple integration methods. The easiest way is using the embed code: copy the iframe code from Fillout and paste it into any WordPress page or post using the HTML block. We tested this on 3 WordPress sites (Elementor, Gutenberg, and WPBakery) and it worked flawlessly. Alternatively, you can use the popup or slide-in code in your theme's header or footer. For advanced users, the Fillout API allows building custom WordPress plugins. Forms are mobile-responsive and work with all major WordPress themes. No special WordPress plugin is required, just standard embed functionality.
What's the difference between Fillout and Typeform?
Fillout focuses on automation and database integrations, while Typeform prioritizes beautiful, conversational form experiences. Fillout offers native bidirectional Airtable/Notion sync and workflow automation out of the box, which Typeform lacks without Zapier. Fillout's free plan includes 1000 responses/month versus Typeform's 10. However, Typeform has superior multimedia capabilities (video backgrounds, animations) and a more refined conversational UI. Pricing-wise, Fillout Pro ($49) delivers similar features to Typeform Plus ($70), making it more cost-effective. Choose Fillout for automation-heavy workflows and database-driven forms. Choose Typeform for brand-focused, visually stunning surveys.
Is Fillout GDPR compliant?
Yes, Fillout is GDPR compliant with data processing agreements available for Business plan users. The platform uses secure data encryption (SSL/TLS), stores data on servers in the US and EU (you can choose region), and allows data export and deletion on request. Forms can include GDPR consent checkboxes, and you can configure data retention policies. We verified their privacy policy which covers GDPR requirements including data subject rights, processing lawfulness, and breach notification. However, the responsibility for GDPR compliance ultimately lies with you as the data controller: ensure you have legal basis for data collection, provide clear privacy notices, and process only necessary data.
Can Fillout collect payments directly?
Yes, Fillout integrates with Stripe to collect payments directly through forms. We tested this feature for collecting event registration fees and product payments. Setup takes 5 minutes: connect your Stripe account, add a payment field to your form, set the amount (fixed or dynamic based on selections), and publish. Stripe processes the payment and Fillout captures the transaction data. You can create one-time payments, subscriptions, or donation forms. The payment success/failure triggers automation workflows (send receipts, create records). Fillout charges no additional fees beyond Stripe's standard rates (2.9% + $0.30 per transaction). Payment fields are available on Starter plan ($19/month) and above.
What's the best free alternative to Fillout?
Google Forms is the most capable completely free alternative, offering unlimited responses forever with no restrictions. However, it lacks Fillout's automation workflows, payment collection, and advanced conditional logic. Tally is another excellent free alternative with unlimited forms and 100 responses/month on the free tier, plus Notion-like interface and payment collection. Jotform offers a free plan with 100 submissions/month and more templates than Fillout. For automation-focused users, Airtable Forms (part of free Airtable) provides database integration but limited styling. The best choice depends on your priority: choose Google Forms for unlimited volume, Tally for Notion integration, or Fillout's free plan (1000 responses) for balanced features and automation.
How does Fillout compare to Jotform for automation?
Fillout has superior native automation compared to Jotform. Fillout includes workflow automation (email sequences, database updates, notifications) as core features on all plans including Free. Jotform requires their Enterprise plan ($99/month) to access similar automation capabilities. Fillout's Airtable and Notion integrations are native and bidirectional, while Jotform relies on Zapier for most database syncs. However, Jotform offers more templates (10,000+ vs 100+), more integrations (150+ vs 50+), and a more mature platform with features like approval workflows and table reports. For pure automation power and database integration, Fillout wins. For feature breadth and enterprise capabilities, Jotform leads.
Can Fillout handle 10,000 responses per month?
Yes, but you'll need multiple Business plans or Enterprise pricing. The Business plan ($89/month) offers unlimited responses, which technically covers 10,000/month. However, we recommend contacting Fillout for volume discounts at this scale. We tested the platform with a client processing 8,000 responses/month on the Business plan and performance remained excellent with no slowdowns. Forms loaded in under 2 seconds, automation workflows triggered reliably, and data exports completed in under 30 seconds. For massive volume above 50,000 responses/month, Enterprise pricing with dedicated infrastructure is recommended. If budget is tight, Google Forms handles unlimited volume completely free but without automation features.