Attentive Alternatives

Six Attentive alternatives for SMS and email, compared on real prices, message fees and contract terms.

Attentive is a strong SMS platform for big ecommerce programs, but it sells through a sales call: the bill depends on list size and messages sent, with AI Pro and AI Grow on a flat monthly fee. Brands leave for published prices, month-to-month terms and one tool for email and SMS. Klaviyo is our pick if you want email and SMS in one profile, Postscript if you run Shopify and want SMS at the center, and Omnisend if budget comes first.

Romain CochardCEO of Hack'celeration
Updated 20266alternatives compared5criteria each2026pricing checked

The ranking is editorial: a sponsored placement is always flagged on its card, and no affiliate link changes a score.

The honest take

Why brands leave Attentive

Attentive does a lot well. It sells SMS, MMS, RCS, email and push in one platform, its sign-up units grow lists fast, and its AI tools pick send times and audiences. On the Shopify App Store it holds 4.7 out of 5 over 111 reviews, and big brands that send millions of texts a year rarely complain about deliverability. People leave for the reasons below, and most of them sit in the contract rather than the product.

You get a price only after a sales call

Attentive explains its model but quotes each price after a demo: plans are based on list size and messages sent, text-only plans are pay per message and subscriber count, and the full package is priced on volume and needs. AI Pro and AI Grow add a flat monthly fee each, and AI Journeys is billed per click. To compare Attentive with Postscript, whose $100 Growth plan and $0.008 per SMS sit on its page, you first need a quote.

Contracts renew for a year

The most common field complaint is the contract. One review describes a 12-month auto renewal buried in the agreement; another says the brand asked to leave and was told no. Read the renewal clause and the notice period before you sign, and put the notice date in a calendar the day you sign.

The bill grows with every message

Attentive charges per message on top of the platform, so a successful program costs more each month. Carrier fees come on top of that, and one 2026 review says they nearly doubled the real monthly cost. Another merchant reports a bill of $2,500 a month when the plan was supposed to be under $500, and a third was billed for 21,000 messages they say were never sent.

Attribution looks generous

Merchant reviews say the revenue Attentive credits to SMS runs higher than what Shopify or Google Analytics show. A click window of several days means a text can claim a sale the customer would have made anyway. If you report SMS revenue to a CFO, compare it with a holdout group or with platform data before you trust the dashboard.

Leaving takes planning

Reviews mention exit penalties when a brand changes its stack, a subscriber list handed over late, and data that could not be downloaded. Export your subscribers with their consent dates and sources before the renewal date, because that consent record is what lets you keep texting them on a new platform.
At a glance

6 Attentive alternatives compared

The six alternatives at a glance, with the entry price of each plan, monthly and yearly labeled. The edge column gives the main reason to pick each one over Attentive. Quota units differ from tool to tool (active profiles, credits, messages, minimum spend), so read the buyer's guide before you compare two prices.

Best forEdge over AttentiveFree planTeam sizeVisit
1KlaviyoBest for email and SMS in one profileEmail and SMS on one profile, published plans4.4/5Free; Email $20/mo, Marketing $25/mo, SMS as an add-on✓Email-led DTC brandsVisit →
2PostscriptBest SMS specialist for ShopifyEvery SMS rate published, self-serve4.3/5Starter $0/mo + $49 minimum spend; Growth $100/mo—Shopify brands, SMS firstVisit →
3OmnisendBest budget email and SMS bundleEmail, SMS and push from $59 a month4.2/5Free; Standard $16/mo for 500 contacts; SMS on Pro, $59/mo for 2,500 contacts ($41.30 with 3 months upfront)✓Small and mid-size storesVisit →
4SlickTextBest for transparent SMS-only plansCredit tiers from $29, any platform4.0/5$29/mo for 500 credits (monthly), $24.17/mo billed yearly—Retail and local brandsVisit →
5EmotiveBest done-with-you SMS serviceTeam help with monthly terms on Starter3.8/5Starter $100/mo + $0.015 per SMS—Stores with 10,000+ visitsVisit →
6SimpleTextingBest simple texting tool for small teamsSimple texting app from $39 a month3.7/5$39/mo estimated (500 credits + number), $33.20/mo billed yearly—Local small businessesVisit →

Is your tool missing from this page? Email us: hello@hackceleration.com

1
Best for email and SMS in one profile

Klaviyo

4.4/5

Klaviyo is the name that comes back most often when a brand leaves Attentive, and four of the comparison guides we read put it in a heading. The reason is simple: most Attentive customers already run their email in Klaviyo, so moving SMS there removes a second contract, a second subscriber list and a second attribution report. The free plan covers 250 active profiles, 500 emails a month and $5 of mobile messages. The Email plan starts at $20 a month for 500 active profiles and 5,000 emails, and the Marketing plan at $25, with a first month at $1 on the current offer for up to 5,000 active profiles.

SMS and MMS are an add-on on the Email and Marketing plans, priced by the mobile messages you buy, and set by quote on Custom. That keeps the entry price low, but it means you budget two lines: the email tier, which grows with active profiles, and the message spend, which grows with sends. The upside of sharing one profile is real. A flow can branch on an email click and send a text an hour later, and suppression works across both channels. Brands that compare Klaviyo with Attentive usually lose a few SMS-specific extras and gain a single place to build segments. Our guide to switching away from Klaviyo shows the other side, if your list is large enough for the profile tiers to sting.

Standout features
  • Email and SMS on one customer profile, one set of segments
  • Free plan with 250 active profiles and $5 of mobile messages
  • Marketing plan from $25 a month, first month at $1 on the current offer
+Pros
  • ✓One contract and one list instead of Attentive plus an email tool
  • ✓Flows can switch between email and SMS on the same trigger
  • ✓Plans and add-ons are listed on the pricing page
−Cons
  • ✗SMS is an add-on on Email and Marketing, a second line on the bill
  • ✗Price climbs with active profiles as the list grows
  • ✗Fewer SMS-first extras than an SMS specialist
Klaviyo vs Attentive
CriterionKlaviyoAttentive
PricingPublished tiers plus SMS add-onQuote after a sales call
EmailCore productText and email package
Free plan250 active profilesFree trial on request
Verdict

Pick Klaviyo if email already drives most of your revenue and you want SMS on the same profile. Pick Postscript instead if SMS is your first channel and you want message-level pricing without an email tier.

Try Klaviyo →
2
Best SMS specialist for Shopify

Postscript

4.3/5

Postscript is the closest match to Attentive for a Shopify store, and three guides we read rank it near the top. Like Attentive, it is SMS first: keywords, pop-ups, two-way conversations, flows on Shopify events and revenue attribution. Unlike Attentive, every rate sits on its pricing page. Starter costs $0 a month with a $49 monthly minimum spend and $0.009 per SMS. Growth costs $100 a month with $0.008 per SMS, and Professional $500 a month with $0.007 per SMS. US carrier fees come on top: $0.00435 per SMS and $0.00832 per MMS on average. The free trial gives a credit of $100 to use in the first 30 days.

Do the math before you pick a tier. The per-message gap between Starter and Growth is a tenth of a cent, so the $100 Growth fee only pays for itself in rates at about 100,000 SMS a month; below that, you move up for the features, like live chat and email support, not for the price. Ten thousand SMS on Starter come to about $133.50 a month with carrier fees. MMS is where bills jump: $0.045 per MMS on Starter, five times the SMS rate. Setup runs through the Shopify app, and the help center routes headless stores through that app too, so non-Shopify brands should look at SlickText or Klaviyo instead. Postscript has added RCS and email to its channels, with RCS as an option on Professional.

Standout features
  • Every rate published: $0.009 to $0.007 per SMS by plan
  • $100 of credit during the 30-day trial
  • Flows built on Shopify events, with revenue attribution
+Pros
  • ✓Self-serve signup, no sales call to see a price
  • ✓Starter costs nothing beyond the $49 minimum spend
  • ✓Per-message rates drop as you move up
−Cons
  • ✗Carrier fees add about $0.004 per SMS on top of the rate
  • ✗MMS costs five times an SMS on Starter
  • ✗Setup runs through Shopify
Postscript vs Attentive
CriterionPostscriptAttentive
PricingPlan fee plus per-message rate, publishedQuote after a sales call
Entry$0 + $49 minimum spendCustom
PlatformShopify appShopify and other platforms
Verdict

Pick Postscript if your store runs on Shopify and SMS earns enough to deserve its own tool. Pick Klaviyo instead if you would rather pay one vendor for email and text.

Try Postscript →
3
Best budget email and SMS bundle

Omnisend

4.2/5

Omnisend is the budget answer to Attentive, and it is in two of the guides we read. It sells email, SMS and web push from one dashboard, with ecommerce flows ready to switch on. The free plan sends 500 emails a month. Standard sends 6,000 emails a month for the first contact tier, or 12 times your list size. Pro sends unlimited emails, with a fair use limit at 60 times your list, and adds SMS at volume rates from $0.007 per message, the rate for high-volume US sends. Support runs 24/7 on every plan, the free one included.

Here is the catch in small type: SMS and MMS sit on the Pro plan. A store that signs up for Standard to save money gets no texting at all. The second catch is the discount. The headline prices, $11.20 for Standard and $41.30 for Pro, are what you pay when you pay 3 months upfront at 30% off; the same toggle shows $48 and $177 for those three months without the discount, so $16 and $59 a month for 500 contacts on Standard and 2,500 on Pro, and after 3 months you are billed monthly. Brands spending $400 a month or more get a dedicated account expert with migration help. Our Omnisend alternatives page covers where it falls short as you grow.

Standout features
  • Email, SMS and web push in one dashboard
  • SMS on Pro from $0.007 per message at high US volume
  • 24/7 support on every plan, free included
+Pros
  • ✓Pro covers unlimited emails and SMS for $59 a month on monthly billing
  • ✓Ready-made ecommerce flows for cart, browse and post-purchase
  • ✓Migration help for accounts that spend $400 a month or more
−Cons
  • ✗SMS and MMS are on Pro, not on Standard
  • ✗Headline prices assume 3 months paid upfront
  • ✗Enterprise volume needs a quote
Omnisend vs Attentive
CriterionOmnisendAttentive
PricingPublished, 3-month upfront discountQuote after a sales call
ChannelsEmail, SMS, web pushSMS, email, RCS, push
Support24/7 on every planDedicated team on larger contracts
Verdict

Pick Omnisend if you want email and SMS for under $60 a month and your store is small to mid-size. Pick Klaviyo instead if you need deeper segmentation across a large list.

Try Omnisend →
4
Best for transparent SMS-only plans

SlickText

4.0/5

SlickText is the SMS-only pick for brands that want Attentive's focus without its contract, and three guides we read rank it. Every tool comes on every plan; you only choose how many credits a month you need. The grid starts at $29 a month for 500 credits and climbs through $49 for 1,000, $129 for 3,500 and $319 for 10,000, up to $939 for 50,000. Paying yearly gives 2 months free: the 500-credit tier becomes $290 a year, $24.17 a month, and the credits land as a yearly pool of 6,000 that you can spend in any month.

Two details are worth knowing. Unused credits roll over for one term after your billing date, so a slow month is not wasted. And service grows with the plan: plans from $129 include a 1-on-1 onboarding session, and from $579 a month you get a dedicated customer success manager. RCS, the richer message format that Attentive pushes, costs extra here: a $500 one-time setup fee plus $200 a year in maintenance. SlickText is not an ecommerce suite, so you will not find Shopify-native cart flows as deep as Postscript's or email in the same tool. For a store that sends texts on promotions and keywords, that is often enough. See how it stacks up in our business SMS for ecommerce ranking.

Standout features
  • Every tool on every plan, you pick the credit tier
  • Unused credits roll over for one term
  • Onboarding from the $129 plan, success manager from $579
+Pros
  • ✓Clear grid from 500 to 50,000 credits a month
  • ✓Yearly billing gives 2 months free and a yearly credit pool
  • ✓Works for brands outside Shopify
−Cons
  • ✗RCS costs a $500 setup fee plus $200 a year
  • ✗No email channel
  • ✗Ecommerce flows are lighter than an ecommerce SMS specialist
SlickText vs Attentive
CriterionSlickTextAttentive
PricingCredit tiers from $29/moQuote after a sales call
RCS$500 setup + $200/yrIncluded in the channel mix
ContractMonthly or yearlyContract terms set by sales
Verdict

Pick SlickText if you want a published SMS price and help getting started, on any platform. Pick Postscript instead if you run Shopify and want flows driven by orders and carts.

Try SlickText →
5
Best done-with-you SMS service

Emotive

3.8/5

Emotive sits between software and service, and three guides we read rank it. Its pitch is conversational SMS run with help from its own team, which suits a brand that leaves Attentive because nobody internally has time to write texts. Unlike Attentive, it lists its plans. Starter costs $100 a month plus $0.015 per SMS and $0.025 per MMS, on a monthly contract with no minimum spend. Pro costs $200 a month plus $0.01 per SMS, with a $200 minimum spend. Advanced costs $300 a month plus $0.008 per SMS, with a $400 minimum spend.

The rates fall fast as you move up, so do the math on your volume. At 20,000 SMS a month, Starter costs $100 plus $300 in messages, $400 in total; Pro costs $200 plus $200, also $400; above that volume Pro wins. Read the guarantee before you count on it: it needs qualification, and the site must receive at least 10,000 monthly unique visits. Ask in the demo how many hours of team time your plan includes. If you would rather keep control and only want software, Postscript or SlickText will cost less for the same sends.

Standout features
  • Plans and per-message rates listed, from $100 a month
  • Monthly contract with no minimum spend on Starter
  • Team support to write and run campaigns on higher plans
+Pros
  • ✓Help with strategy and copy for small teams
  • ✓Per-SMS rate falls from $0.015 to $0.008 by plan
  • ✓No yearly lock-in on Starter
−Cons
  • ✗Starter's $0.015 per SMS is steep at volume
  • ✗Minimum spend of $200 on Pro and $400 on Advanced
  • ✗Guarantee needs at least 10,000 monthly unique visits
Emotive vs Attentive
CriterionEmotiveAttentive
PricingPlan fee plus per-message rate, publishedQuote after a sales call
Entry$100/mo + $0.015 per SMSCustom
ServiceTeam help on campaignsStrategy team on larger contracts
Verdict

Pick Emotive if you want SMS run with outside help and you pass 10,000 monthly visits. Pick Postscript instead if your team can write its own campaigns and wants lower rates.

Try Emotive →
6
Best simple texting tool for small teams

SimpleTexting

3.7/5

SimpleTexting is the easy option, and two guides we read list it. It is a texting app first: campaigns, keywords, two-way inbox and a mobile app, with little to configure. The estimated monthly cost is $39.00 for 500 credits, which breaks down into $29 for the credits and $10 for the local number, plus a $4 one-time carrier registration. Yearly billing saves 20%: $398.40 a year, or $33.20 a month, with the 6,000 credits arriving as a yearly pool. Extra credits cost 5.5 cents each at that tier, extra teammates $20 a month per user and extra numbers $10 a month.

The model is easy to read, but the credit is the unit to watch. Carriers also charge their own fees, about $0.0025 per message on average. An MMS uses 3 credits, so an image campaign drains a 500-credit plan three times faster, as our SimpleTexting review details. It suits a gym, a clinic or a local shop far better than a Shopify brand chasing abandoned carts, since you will not get order-based flows or revenue attribution. Every tier is in our SimpleTexting pricing breakdown, and our SimpleTexting alternatives page covers the next step up.

Standout features
  • Estimated cost shown up front: $39 for 500 credits and a number
  • Yearly billing at $398.40, 20% off
  • Mobile app and two-way inbox for small teams
+Pros
  • ✓Fast to set up, little training needed
  • ✓Clear add-on prices for users and numbers
  • ✓Yearly credits pool across months
−Cons
  • ✗The $29 headline needs a $10 number on top
  • ✗Extra credits at 5.5 cents each add up
  • ✗No ecommerce flows or revenue attribution
SimpleTexting vs Attentive
CriterionSimpleTextingAttentive
PricingFrom $39/mo estimated, publishedQuote after a sales call
Ecommerce flowsNot the focusCore product
UsersExtra teammates $20/mo eachSet by contract
Verdict

Pick SimpleTexting if you run a local business and want texting without ecommerce setup. Pick SlickText instead if you need bigger credit tiers or onboarding help.

Try SimpleTexting →Read the full SimpleTexting review
Buyer's guide

How to choose an Attentive alternative

Attentive belongs to the SMS marketing category: software that collects phone numbers with consent (pop-ups, keywords, checkout boxes), sends campaigns and automated flows by text, and tracks the revenue those texts bring. In the United States, every marketing text needs prior written consent under the TCPA, and business numbers must be registered with carriers (10DLC for local numbers, or a toll-free or short code). The platform handles opt-in records, quiet hours and STOP replies; you own the list and the consent proof, which is why the export matters when you leave.

Before comparing prices, learn the quota units, because each vendor bills a different one. A credit is one text segment of up to 160 characters (SlickText, SimpleTexting); an MMS with an image costs several credits, 3 at SimpleTexting. A per-message rate is charged on each send on top of a plan fee (Postscript, Emotive, Omnisend Pro). An active profile is a contact you can reach in the billing period (Klaviyo), and it sets the plan price whether you text them or not. A minimum spend is the floor you pay in messages even in a quiet month (Postscript Starter, Emotive Pro and Advanced). Carrier fees are charged by the phone networks and passed through by most vendors, about $0.0025 to $0.0044 per SMS depending on the vendor. Then ask three things in every demo: the total for your real monthly volume including carrier fees, the contract length and renewal terms in writing, and how subscriber consent records are exported.

If email already runs in Klaviyo or Omnisend

Move SMS into the same tool. Klaviyo sells SMS as an add-on on its Email and Marketing plans; Omnisend keeps SMS on Pro, $59 a month on monthly billing. You lose a second contract and a second list, and attribution stops counting the same order twice. Check that your SMS consent sources map to the new tool's fields before you import.

If SMS is your main channel on Shopify

Postscript is the closest replacement, with published rates from $0.009 down to $0.007 per SMS. Recart and Sendlane appear on some lists too. Recart starts at $200 a month for list growth and $500 a month for its SMS plan plus $0.0085 per SMS, a price aimed at larger programs, so Postscript stays the easier first step; we kept both out of our six.

If you are not on Shopify

SlickText and SimpleTexting work for any business, with credit tiers on their pages. EZ Texting, listed by three guides, starts at $20 a month billed annually for up to 500 contacts and charges 4 cents per extra credit; it is a solid local-business tool that overlaps SimpleTexting, so we cite it rather than rank it. Twilio, also on three lists, charges $0.0083 per SMS segment with no platform fee, but you build the campaigns, segments and compliance yourself, so it suits a team with developers.

Before you leave Attentive

Export subscribers with their opt-in date, source and keyword, plus your flows and campaign copy. Give notice inside the window your contract sets. Keep your sending number if you can port it; otherwise send a short notice text from the old number pointing to the new one, and run both in parallel for a few weeks. Our best SMS marketing platforms ranking covers the wider field.
  • Ask for the total monthly cost at your real volume, carrier fees included.
  • Read the renewal clause and notice period before you sign.
  • Check whether SMS sits on the plan you picked or only on a higher tier.
  • Count MMS as several credits when you compare credit plans.
  • Export subscribers with consent date and source before the notice date.
FAQ · 8 questions

Attentive alternatives, the FAQ

  • How do I cancel my Attentive contract?
    Attentive contracts are signed with its sales team, so cancellation follows the notice terms in your order form rather than a button in the app. Field reports describe 12-month auto renewals, so send written notice before the renewal date and keep the confirmation email.
  • Can I move my SMS subscribers from Attentive to another platform?
    Yes, as long as you export each subscriber's consent record with the number: opt-in date, source and keyword. Postscript, Klaviyo and Omnisend import that history. One merchant review describes a list handed over late, so request the export weeks before the contract ends.
  • Do I need to re-register my number when I switch SMS platforms?
    Usually yes. A new platform registers your brand and campaign for 10DLC or a toll-free number again, and SimpleTexting, for example, charges a $4 one-time carrier registration. Plan a few days for carrier approval, and keep sending from Attentive until the new number is live.
  • What are carrier fees on SMS marketing?
    They are charges the phone networks add to each business text, passed through by the platform. Postscript lists an average of $0.00435 per SMS and $0.00832 per MMS in the US, and SimpleTexting about $0.0025 per message, so at 50,000 texts a month they add roughly $125 to $218.
  • Is RCS worth paying for when you leave Attentive?
    Only if you send rich promotions at volume. RCS shows branded, image-heavy messages on Android phones that support it. SlickText charges a $500 one-time setup fee plus $200 a year for RCS, and Postscript offers it as an option on Professional, so test it on a segment first.
  • How many texts a month should a store send?
    Most brands send two to four campaigns a month plus automated flows like cart and browse abandonment. The bill follows that rhythm: 10,000 subscribers on four campaigns means 40,000 SMS, about $280 at Postscript Professional's $0.007 rate before carrier fees and the $500 plan.
  • Is SMS marketing legal without written consent?
    No. In the US, the TCPA requires prior express written consent for marketing texts sent with automated tools, and fines run $500 to $1,500 per message. Keep the opt-in proof your pop-up or keyword captures, and honor STOP replies right away.
  • Do Attentive alternatives offer better customer support?
    Often, but support is a plan feature, so check the tier before you count on it. Postscript adds live chat and email support from Growth, and its team answers live chat Monday to Friday, 6am to 5pm Pacific time; Omnisend runs 24/7 support on every plan, the free one included. If you want a named person, SlickText gives a dedicated customer success manager from $579 a month, and Omnisend an account expert from $400 a month in spend.
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