Omnisend Alternatives

Klaviyo is where most Omnisend users look first, and for a good reason: it is the tool Omnisend itself benchmarks against on its own pricing page. Both are built for online stores, both pull orders and browsing events from your shop, and both sell email and SMS in one account. The difference is depth. Klaviyo treats every customer as a profile full of events you can filter on, and that is what people who leave Omnisend usually miss: segments built from what someone bought, how often, and what they looked at last.

The free plan covers 250 active profiles and 500 emails a month, plus $5 of mobile messages each month, so you can rebuild your welcome and abandoned cart flows before paying. The Email plan costs $20 a month for 500 active profiles and 5,000 emails; the Marketing plan costs $25 and lifts social marketing and Customer Hub to 500 active profiles and reviews to no order limit. The plan cards also list $5 of mobile messages a month on both paid plans, but the comparison table under them marks SMS and MMS as an add-on there, so budget any texting on a paid plan as an add-on. Klaviyo connects to 400+ apps, including Shopify, WooCommerce, BigCommerce and Adobe Commerce. One tip before you pick a plan: for a limited time, the first month of an eligible Marketing plan costs $1, for up to 5,000 active profiles, which pays for a month of rebuilding flows side by side with Omnisend.

The catch is the bill. Klaviyo counts active profiles, meaning any contact you can market to, so a list you never clean costs you every month. On the free plan, email support only runs for the first 60 days. If you left Omnisend to pay less, Klaviyo is rarely the answer; if you left because your flows hit a ceiling, it usually is. Our best email marketing for ecommerce ranking puts it in context with the wider field, and our guide to switching away from Klaviyo lists what people miss when they later leave it.

Brevo flips the pricing model. Omnisend charges by the number of people you reach; Brevo charges mainly by the number of emails you send. Its plans are sized in emails per month: Starter starts at $9 a month on monthly billing for 5,000 emails, Standard at $18, and Professional at $499 for 150,000 emails and more. Paid yearly, Starter drops to $8.08 a month. That model rewards a store with a big list of past customers and a light sending calendar, which is exactly the store that feels overcharged on a contact-based plan.

The free plan lets you upload your contacts and, once Brevo approves the account, send up to 300 emails per day. Brevo also sells SMS, WhatsApp, web push, live chat and a sales CRM from the same account, and connects to 150+ tools, Shopify, WordPress and Stripe included. If you send rarely, pay-as-you-go credits do not expire, so a seasonal store can buy credits instead of a monthly plan.

Watch the add-ons. Removing the Brevo logo costs $12 a month on monthly billing on Starter, and every extra marketing seat on Standard adds $10.80 a month on yearly billing. Ecommerce automations exist, but the product recommendations and order-based flows feel less native than in Omnisend or Klaviyo. Our Brevo review covers its limits in detail, the Brevo pricing breakdown shows how each tier is sized, and our list of Brevo alternatives shows where its users go next.

Sender is the answer for the store that opened Omnisend's pricing calculator and closed it again. Its Free plan holds up to 2,500 subscribers and 15,000 emails a month, with email automation, landing pages, signup forms and popups and transactional emails included. Omnisend's free plan stops at 250 contacts and 500 emails. The catch on Sender's free plan is the Sender branding in your emails, and a single seat.

The paid plans stay cheap. Standard costs $9 a month on monthly billing for up to 500 subscribers and 6,000 emails, removes the branding and adds SMS messaging and advanced ecommerce reports. Professional costs $15 a month, sends up to 12,000 emails, and gives free SMS credits equal to your monthly subscription fee, so $15 of texts each month. At $0.015 per US text, that is about 1,000 SMS included. Shopify, WooCommerce and PrestaShop integrations come with every plan, Free included.

What you give up is depth. Segmentation and reporting are simpler than Omnisend's, webhooks are not on the Free plan, and the integration list is short next to Klaviyo's. A store that relies on product recommendations in every email will feel the gap. Watch the first prices Sender shows too: $5.40 and $6 a month are 24-month prepayments, billed once at $129.60 and $144 and offered to first-time users only. Read our Sender review and the Brevo vs Sender comparison if you are choosing between the two cheapest picks here, and our page on Sender alternatives for the day you outgrow it.

ActiveCampaign is the alternative for a store whose customer journey does not end at checkout. Its automation builder is made for long journeys: branching on any field, business goals (15 active goals on Starter, 25 on Plus, 200 on Pro), conditional content on Pro and Enterprise, and an optional CRM where a big order can open a deal for a sales rep. Brands that sell wholesale, subscriptions or products that need a call before purchase get more from it than a pure DTC shop does.

Prices on the pricing page are billed yearly. For 1,000 contacts, Starter starts at $15 a month, Plus at $49, Pro at $79 and Enterprise at $145. At 2,500 contacts, Starter rises to $39 and Plus to $95; at 10,000 contacts, Starter is $149 a month. The standard Shopify, Square and WooCommerce integrations and abandoned cart are on every plan, but the product catalog and blocks start on Plus, and the premium BigCommerce, Magento and Shopify Plus integrations need Pro or Enterprise. If your list grows past your band, ActiveCampaign moves you to the next contact band without locking features, and there is a 30-day money-back guarantee.

Keep in mind that ActiveCampaign is a marketing automation tool that does ecommerce, not an ecommerce tool. SMS is an add-on, Starter sends up to 10 times your contact limit each month, and the Starter plan lacks the product catalog and blocks. See the ActiveCampaign review, our ActiveCampaign pricing guide, the ActiveCampaign vs Brevo comparison and our list of ActiveCampaign alternatives.

MailerLite is what many store owners pick when they realize they use a fraction of Omnisend. If your email program is a weekly newsletter, a welcome series and a cart reminder, its editor is the fastest on this list to learn, and every paid plan gets the full feature set: you pay more only for a bigger list or more sending.

The Free plan gives you 250 subscribers, 2 user seats and 2,500 emails a month, with campaigns, automations and a website. Comfort costs $12 a month on monthly billing for 500 subscribers and 5,000 emails, or $10.80 a month billed yearly; it brings 50 automations, 10 forms and 3 user seats. Power costs $25 a month on monthly billing, removes the monthly email cap and adds 24/7 live chat support and unlimited seats. Shopify and WooCommerce integrations sync your customers and orders.

The limits matter for a store. SMS for marketing is not part of the Marketing plans, which cover email, audience and automation; at 500 subscribers, Comfort comes with email support only, while Power adds 24/7 live chat. Discounts do not stack: MailerLite applies one discount at a time, so the yearly saving and a promotion will not add up. Nonprofits get 30% off paid plans. Before you commit, read why some teams later switch away from MailerLite.

Mailchimp is on every Omnisend alternatives list because it is the name everyone knows, and it is still a sound choice for a store that sends a lot of designed campaigns and a handful of automations. The template library, the 300+ integrations and the number of freelancers who know it make it easy to hand off.

The pricing is where an Omnisend user should slow down. The Free plan is limited to 250 contacts, one seat and a maximum of 500 emails a month or 250 a day, with email support for the first 30 days only. Essentials starts at $13 a month and Standard at $20, both with a 14-day free trial; Premium starts at $350. Sends are tied to your list: 10 times your contacts on Essentials, 12 times on Standard, 15 times on Premium. Automation is the real split: Essentials allows flows of up to 4 steps, while Standard allows up to 200 flows. Go over your contact or send limit on a paid plan and overages apply; on Free, sending is paused instead.

SMS is an add-on to paid plans in select countries, bought in monthly credit blocks that renew automatically, and unused credits expire each month. For a store used to Omnisend's ecommerce flows, Mailchimp only makes sense on Standard, which removes most of its price advantage. Our page on leaving Mailchimp lists the limits that push stores out.

Postscript is an SMS-first tool, and that is the point. Some stores leave Omnisend because SMS is their second-biggest channel and they want a specialist, not a feature on the Pro plan. Postscript is built for Shopify brands texting customers in the US and Canada: campaigns and automations, unlimited segments, a dedicated toll-free number and subscriber acquisition tools such as popups and opt-in keywords.

Pricing is a platform fee plus per-message rates. Starter costs $0 a month with a $49 monthly minimum spend, at $0.009 per SMS and $0.045 per MMS plus carrier fees; Growth costs $100 a month at $0.008 per SMS; Professional costs $500 a month at $0.007 per SMS. Average US carrier fees add $0.00435 per SMS, so the real Starter cost is about $0.013 per text. No contract is required, and the free trial gives you a credit equal to $100 to use during your first 30 days.

The limit is scope. Postscript has launched its own email channel, but its published plans cover SMS and RCS only, so most brands still run an email platform next to it, which means two bills and two places to manage consent. Listed rates cover the US and Canada only; other countries are billed at separate international rates. A store not on Shopify can use the SDK, but the product is clearly designed around Shopify. Our best SMS tools for ecommerce ranking compares it with other texting platforms, and our best SMS marketing platforms ranking widens the field beyond Shopify.