How much does Brevo cost?

The French email platform's pricing, plan by plan, with the parts the price page doesn't spell out.

Short answer: Brevo has a free plan (300 emails a day, 100,000 stored contacts). The first paid plan, Starter, costs $9 a month for 5,000 emails, or $97 a year paid upfront. Standard, the plan that unlocks unlimited automation, starts at $18. Watch the 2025 change: on the small paid tiers, your contact count matters as much as your sends. With 3,000 contacts you pay for the 20,000-email tier even if you only send 6,000.

Romain Cochard
Romain CochardCEO of Hack'celeration
Updated 2026$0free plan$9Starter per month-10%paid yearly

Affiliate links: if you sign up through our links, you support us at no extra cost. No link changes our numbers.

Marketing platform · before tax

What each Brevo plan costs

Brevo sells monthly email tiers. Since 2025, each tier also sets how many contacts you can keep on Starter and Standard: 500 at 5,000 emails, 1,500 at 10,000, 2,500 at 15,000, then 500,000 from 20,000 emails. The prices below are first-tier prices in US dollars, before any sales tax or VAT added at checkout. When you compare Brevo with a rival, always check two numbers: sends and contacts.

Monthly price at the first tier, billed monthly (yearly billing, 10% cheaper and paid upfront, shown underneath)

Free

For a small list and unhurried sends

$0/month

300 emails a day, no rollover

  • Up to 100,000 contacts stored
  • A campaign to 900 contacts goes out over 3 days
  • Brevo logo on every email, 1 user
  • Automations capped at 2,000 unique contacts
  • Transactional email by API and SMTP included
Create a free account →

Starter

For sending with no daily cap

$9/month, 5,000 emails

$97 a year ($8.08 a month)

  • 500 contacts at 5,000 emails, 1,500 at 10,000 ($17), 2,500 at 15,000 ($25)
  • 500,000 contacts from 20,000 emails ($32)
  • Brevo logo, removable for $12 a month
  • 1 user only, extra seats $12 each
  • Automations still capped at 2,000 contacts
Start on Starter →
Best starting point

Standard

The plan that unlocks automation

$18/month, 5,000 emails

$194 a year ($16.17 a month)

  • Automations with no contact cap
  • No Brevo logo, included
  • A/B tests, AI send-time optimization
  • 1 landing page, up to 3 seats ($12 per seat)
  • $35 at 10,000 emails, $69 at 20,000, $139 at 100,000
Start on Standard →

Pro

For a marketing team and multichannel

$499/month, 150,000 emails

$5,389 a year ($449.08 a month)

  • 150,000 emails included in this price, 10 seats
  • WhatsApp (credits), pop-ups, mobile push
  • AI segmentation and data analysis
  • Dedicated IP add-on at $251 a year
  • Phone support
See the Pro plan →

Enterprise

For groups and very high volume

Custom

Unlimited seats and contacts

  • 1 dedicated IP included
  • SAML single sign-on and an SLA
  • Sub-organizations and multiple accounts
  • Dedicated account manager
Request a quote →

Add-ons to budget for

What sits on top of the plan

+$12/month, the most common one

Logo removal on Starter ($129.60 a year)

  • Extra marketing seat: $12 a month
  • Sales Essentials pack: $31 per seat
  • Sales Advanced (Pro, Enterprise): $65 per seat
  • Dedicated IP: $251 a year
  • SMS and WhatsApp: credits bought separately

Prices read in 2026 from Brevo's official price list, before tax, and identical to the ones in our full review. Yearly billing saves 10% on Starter, Standard and Pro, but is paid upfront and can't be paused. Brevo's help center sometimes shows other amounts: we follow the price list, which is what gets billed.

What the price page hides

Three things that push the bill up

Brevo's entry price is low, and stays low for many setups. Three mechanisms change the total, though. Knowing them before you subscribe saves you a nasty second invoice.

Your contacts pick the tier, not your sends

On Starter and Standard, the first three tiers cap contacts at 500, 1,500 and 2,500. Every stored address counts, even one you never email. Go over and Brevo warns you, then moves you up a tier automatically at that tier's price. Paid accounts keep their billing date and pay the prorated difference. So a 2,000-contact list sending one newsletter a month pays for the 15,000-email tier: $25 on Starter, for 2,000 sends.

Logo and seats on Starter

Starter keeps the "Sent with Brevo" footer unless you add $12 a month, and allows one user. Add logo removal and a $17 Starter becomes $29, just $6 under Standard at the same tier ($35), which includes no logo, unlimited automation and A/B tests. The math often favors Standard.

The jump to Pro

WhatsApp, pop-ups, more than three seats and phone support all require Pro, from $499 for 150,000 emails. At that same volume, Standard costs $179. If you need just one of those features, the gap is $320 a month. It's the pricing complaint users raise most often.

  • Count your contacts before your sends: they often decide your tier.
  • Clean your list before you hit 500, 1,500 or 2,500 contacts.
  • Price Starter plus logo removal against Standard at the same tier.
  • List the Pro-only features you truly need.
  • Add your local sales tax or VAT: listed prices exclude it.
Our method

How we work out the real cost

We start from Brevo's official price list in US dollars, the same one behind our full review. For each setup, we find the tier forced by the contact count, then the tier forced by send volume (contacts × campaigns a month), and keep the higher one. Then we add the add-ons that setup needs. We didn't buy a subscription: we compared the price lists and the official documentation.

  1. Stored contacts500, 1,500 or 2,500 on the first three tiers
    Min tier
  2. Emails sentContacts × campaigns a month
    Min tier
  3. Add-onsLogo, seats, sales packs, dedicated IP
    + $
  4. TaxSales tax or VAT added at checkout
    Excluded
2026official price list
USDbefore tax
3real budgets

Figures calculated from Brevo's public price list. Your exact price shows in the configurator before you pay.

Real cost

What you actually pay each month

Three common setups, worked out tier by tier. The figure kept is the cheapest one that covers both contacts and sends, before tax.

Monthly price, billed monthly (yearly shown when it changes the choice)

Small list

800 contacts, 2 newsletters a month

$0or $17/month

Starter at $15.25 a month billed yearly

  • 1,600 emails a month: free works if a 3-day send is fine
  • Paid, 800 contacts force the 10,000 tier (1,500 contacts)
  • The $9 tier only keeps 500 contacts
Most common case

Active small business

3,000 contacts, 4 sends a month

$69/month on Standard

$62.08 a month billed yearly

  • 12,000 emails, but 3,000 contacts force the 20,000 tier
  • Starter at that tier: $32, $44 with logo removed
  • Pick Standard once a welcome series passes 2,000 contacts
Price it on Brevo →

Big list

25,000 contacts, 1 send a week

$139/month on Standard

$125.08 a month billed yearly

  • 100,000 emails, contacts covered from the 20,000-email tier
  • Starter at $82 ($94 without logo), but capped automations
  • Pro for the same need: $499 for 150,000 emails

Calculated from Brevo's official 2026 price list, before tax. A free-plan campaign to more than 300 people must be requeued each day. SMS, WhatsApp and a dedicated IP aren't included.

Is Brevo expensive?

Brevo's price next to two rivals

To compare fairly, we used the same 1,000-contact list. Brevo bills sends first, while ActiveCampaign and Mailchimp bill contacts. Past a few thousand lightly mailed contacts, the gap widens in Brevo's favor. For a feature-by-feature view, read our ActiveCampaign vs Brevo comparison.

Entry price for about 1,000 contacts, before tax

Cheapest entry

Brevo

Billed on sends, contacts per tier

$17/month, Starter 10,000 emails

$35 on Standard, automation included

  • Free works at 300 emails a day
  • 1,500 contacts covered at this tier
  • Logo removal is extra on Starter
Try Brevo →

ActiveCampaign

Billed per contact

$15/month billed yearly, Starter

$19 month-to-month, 1,000 contacts

  • No free plan
  • Automations from the first plan
  • The bill tracks your list size

Mailchimp

Billed per contact

$20/month, Standard 500 contacts

Price rises with each contact bracket

  • Published in US dollars
  • Advanced automation needs Standard
  • Pricier than Brevo as the list grows

Entry prices read in 2026: Brevo and ActiveCampaign from their official price lists (the figures in our full reviews), Mailchimp from its pricing page. The three tools use different models: a small list mailed very often can cost as much on Brevo as elsewhere.

Pay less

Seven ways to pay less for Brevo

Concrete settings, drawn from Brevo's official documentation and the questions that keep coming up on its community forum.

01

Delete inactive contacts before each threshold

Biggest saving

Every stored address counts toward the tier limit, even one you never mail. Going from 1,600 to 1,400 contacts keeps you on the 10,000 tier ($17) instead of 15,000 ($25). Export contacts inactive for six months, keep the file, and delete them from Brevo.

Thresholds
500 / 1,500 / 2,500
Typical saving
$8 a month
02

Stay free if your sends can wait

The free plan keeps 100,000 contacts and 300 emails a day. A newsletter to 1,200 people goes out over four days. If your message isn't time-sensitive (content, news), you pay nothing. A dated promotion is another story: that's when paying makes sense.

Limit
300 emails a day
Contacts
100,000
03

Price Starter with logo removal against Standard

At the 20,000-email tier, Starter is $32, or $44 without the logo. Standard is $69, but adds uncapped automation and A/B tests. If your welcome series has more than 2,000 subscribers, Starter will stop new entrants: Standard is then the right call.

Starter + logo
$44
Standard
$69
04

Go yearly only once your volume is stable

Yearly billing saves 10%, but it's paid upfront and can't be paused. Monthly plans can be paused for one to three months without cancelling, handy for seasonal businesses. Start monthly and switch once your contact count stops moving.

Discount
10%
Pause
Monthly only
05

Buy credits for a one-off send

For an isolated campaign (an event, a launch), prepaid email credits spare you a subscription. They never expire and work for both marketing and transactional email. Check their price in your account against a month of Starter before buying.

Validity
No expiry
Best for
Irregular sends
06

Don't move to Pro for a single feature

Pro costs $320 more than Standard at 150,000 emails. For a fourth user, share seats by role instead. For pop-ups, a dedicated tool connected to Brevo usually costs far less. Keep Pro for WhatsApp or a real ten-person team.

Gap
$320 a month
Worth it for
WhatsApp, 10 seats
07

Ask support if you're a nonprofit

Brevo lists no nonprofit discount on its online plans. Asked on its forum, the Brevo team pointed nonprofits to support for current offers. Ask before you commit to a year, and see our pick of email tools for nonprofits.

Published discount
None
Next step
Contact support

Do you make a tool in this category? Email us: hello@hackceleration.com

The verdict

So, is Brevo expensive?

Our take after comparing price lists: Brevo is still one of the cheapest email platforms to start with, as long as you pick your tier from your list size. Our full Brevo review scores it 4.5 out of 5 for value for money.

Good value if…

You have a mid-size or large list you email a few times a month, or a small list the free plan can serve. At 25,000 contacts and one send a week, Standard at $139 stays low next to tools that bill per contact.

Less appealing if…

You need WhatsApp, pop-ups or more than three users: Pro at $499 changes everything. Same if your list hovers around 500 or 1,500 contacts and grows fast: automatic tier upgrades make the budget harder to predict.

If Brevo doesn't fit

See our Brevo alternatives or our ranking of email marketing software. For deeper CRM automation, ActiveCampaign's pricing is broken down the same way.

  • Free: up to 300 emails a day and 100,000 contacts.
  • Starter: $9, but 500 contacts on the first tier.
  • Standard: $18, the real entry point for automation.
  • Pro: $499, only for WhatsApp or a team.
  • Prices exclude tax: add your local rate.
Beyond the licence

The tool price is not the whole project

The tool budget is settledBrevo Agency

What's left is the build: what we set up on Brevo, how long it takes, where the budget starts.

You want the skill in-houseBrevo Training

An expert trains you on Brevo one to one, starting from your real case.

You're leaving MailchimpSwitch from Mailchimp

Where to go and how to move your list without losing subscribers.

Pricing FAQ

Brevo pricing FAQ

  • How much does Brevo cost per month?
    Brevo costs $0 on the free plan, $9 a month on Starter and $18 on Standard, for 5,000 emails a month. Price rises with the tier: $32 on Starter and $69 on Standard for 20,000 emails. Pro starts at $499 for 150,000 emails, and Enterprise is quoted. The key point: your contact count also sets the tier, with 500 contacts on the first paid tier.
  • Do Brevo prices include tax?
    No. Listed prices exclude tax, and checkout adds the sales tax or VAT that applies where your business is based. A business that reclaims VAT can reason before tax, while a nonprofit or individual should budget the full amount. Your exact total shows in the configurator before you confirm.
  • Is Brevo really free?
    Yes, with no time limit and no credit card. The free plan allows 300 emails a day, with no rollover, and stores up to 100,000 contacts. In exchange, the Brevo logo stays on every email, you get one user, and automations stop at 2,000 unique contacts. A campaign to 1,200 contacts takes four days, requeued each day.
  • Why is Brevo charging me for a bigger tier than my sends?
    Because since 2025 each Starter and Standard tier also caps contacts: 500 at 5,000 emails, 1,500 at 10,000, 2,500 at 15,000. Every stored address counts, even one that gets nothing. Go over and Brevo warns you, then upgrades you to the next tier on its own, billing the prorated difference. Deleting inactive contacts is the easiest way back down.
  • Is Brevo cheaper than Mailchimp?
    In most cases, yes, once your list passes a few hundred contacts. Mailchimp Standard starts at $20 a month for 500 contacts and climbs with every bracket, while Brevo covers 1,500 contacts for $17 on Starter. The gap narrows for a very small list mailed often. If you're moving off Mailchimp, our switching guide covers the migration.
  • How much does it cost to remove the Brevo logo?
    On Starter, $12 a month, or $129.60 a year. On the free plan, it can't be removed. From Standard up, the logo is gone at no extra cost. Run the numbers at the 10,000-email tier: Starter plus logo removal comes to $29, Standard to $35 with uncapped automation and A/B tests on top. Standard often wins.
  • How much is a dedicated IP on Brevo?
    $251 a year, as an add-on on Pro. It's included in Enterprise and not offered on lower plans. It only pays off with steady high volume: without frequent sends, a fresh dedicated IP struggles to build a reputation. Below 100,000 emails a month, Brevo's shared IPs are enough in most cases.
  • Can I pause or cancel Brevo easily?
    Yes on monthly billing: there's no commitment, you cancel from your account, and you can even pause for one to three months. Yearly plans, paid upfront, can't be paused. When you cancel, the account drops to the free plan at the end of the paid period. Export your list and stats first if it's above the free plan's 100,000 contacts.
  • Does Brevo offer a nonprofit discount?
    No nonprofit discount is listed on Brevo's online plans. On its community forum, the Brevo team tells nonprofits to contact support for current offers. Ask before committing to a yearly plan. Meanwhile, the free plan covers many nonprofits: 100,000 contacts and 300 emails a day.
Hack'celeration Lab

Get our next pricing breakdowns in your inbox

One email when a new pricing page or tool comparison goes live: real amounts, hidden add-ons and our verdict.

No spam. Unsubscribe anytime.
More SaaS reviews

Other reviews from the Lab.

Browse all reviews