Best Amazon agency software in 2026

A profit tracker at the top of an agency ranking? Yes, and the math explains it. Sellerboard is the cheapest way on this page to give each client the number they actually judge you on: profit after Amazon fees, ad spend, refunds and cost of goods. Its agencies program lets you run one agency profile, switch between client accounts in a single click, put your agency's logo on the dashboard, and set access rights per account so each team member only sees the clients they work on. Reports go out automatically by email or into a spreadsheet.

Pricing is per subscription, not per dollar of ad spend. The agencies page says "Starting at $15": until centralized billing ships, each client keeps its own subscription, so budget $15 to $19 per client a month (Standard, billed yearly or monthly). Standard already includes 4 extra seller accounts, which covers a client selling on several accounts. Enterprise, at $79 a month or $63 billed yearly, adds 16 extra seller accounts and 4 extra users for a client with a large setup. Sellerboard also pays agencies a recurring partner commission when clients sign up through them, which offsets part of the cost.

The limits are clear. It lists a PPC optimization module, but it's no match for a dedicated agency PPC engine, so you'll still bid in another tool. Even Enterprise includes only 4 extra users; beyond that, you ask Sellerboard for a custom plan. And the feature agencies want most, paying for every client account in one place, is still marked "Coming Soon" on the agencies page, so don't promise it to clients yet. Prices are in US dollars, and VAT may be added for EU clients.

m19 is a French PPC tool that runs your campaigns on machine learning, not on rules you write. For an agency, the plan that matters is Professional: $479 a month plus 3% of the ad spend m19 manages, with unlimited accounts and marketplaces, Sponsored Products, Brands and Display, DSP, and AMC and DSP reports. It's built for accounts above about $5K of ad spend a month. Autopilot, at $59 a month, covers one account and Sponsored Products only, so it suits a single small client, not a portfolio.

The multi-customer view, custom dashboards, a dedicated contact and team training come with the Agencies & Enterprise plan, on a custom quote. The contract terms are the friendliest on this page. Every plan starts with a 30-day trial without a card, and the account simply pauses at the end if you don't choose a plan. There's no yearly commitment, and you cancel in one click, at least one day before the renewal date. m19 also says it has no salespeople, which agencies tired of renewal calls will like.

Two things to tell clients before you switch them. First, m19 doesn't take over existing campaigns: it builds its own campaign structure, learns from 90 days of data, and needs about four weeks to optimize. Second, it depends on traffic. One customer reports it works very well on busy marketplaces "but almost not at all on the minor marketplaces." Public reviews are mostly positive (4.5 out of 5 across 52 reviews), including agencies that run client ads on it full time.

One agency moved to Adbrew after trying two others, for the control it gives. Its agencies page promises multi-client management, reporting and optimization for retail media, on Amazon and Walmart. The Standard plan includes rule-based and AI automation, keyword harvesting, a bulk campaign launcher, Amazon Marketing Stream with dayparting (adjusting bids by hour), a customizable dashboard, AMC reports and audiences, onboarding and 24/7 support. Standard includes one shareable dashboard link; more shareable dashboards and reports, extended share of voice, DSP and extra AMC work are add-ons.

Read the price line carefully: Standard costs $799 a month or a percentage of ad spend, whichever is greater, for accounts up to $500K of ad spend a month. Adbrew doesn't publish the percentage, so ask for it in writing before you quote a client. The page also doesn't say whether one Standard plan covers several client accounts or just one. Ask, because it decides whether that $799 is shared across your clients. Enterprise, on a quote, adds a custom domain, API access and quarterly reviews.

In a seller forum thread, one agency owner described moving from Quartile to Perpetua, then to Adbrew: "we fell in love with AdBrew and continue to use AdBrew today." The catch is the entry ticket. If the plan covers a single account, a small client spending $3K a month on ads pays more than a quarter of their budget for the tool.

Scale Insights was built by five FBA sellers and says so: it calls itself best for FBA sellers. Some consultants use it anyway, because its pricing fits a small portfolio. You pay per automated ASIN, not per account or per dollar of spend. Scale 5 costs $78 a month for 5 ASINs, Scale 20 costs $178, and Scale 100 costs $688 a month ($6,604 a year). The 1% Plan unlocks unlimited ASINs for 1% of monthly ad spend. Yearly billing takes 20% off.

Two counting rules decide your bill. One ASIN in one marketplace counts once: the same product sold in the US and Canada counts twice. Only automated ASINs count, not the whole catalog, and you can reassign them at any time. So a client with 40 products but 8 that drive sales fits on Scale 10 ($98 a month). There are no setup or cancellation fees, and it covers 12 marketplaces, from the US, Canada and Mexico to the UK, Germany, France, Italy, Spain, the Netherlands, Japan, Singapore and Australia. Payment is by card only.

We found nothing on its site about multi-client dashboards, user roles or white-label reports, which is why it scores low on those criteria. And the trial is narrower than it looks: 30 days without a card, but automation on 1 product in 1 country. Users like the results ("we use scale insights and it's been brilliant", one user writes in a seller forum) but not always the screens. One review sums it up: "The feature set is fine but the UI implementation is really bad."

Perpetua (which absorbed Sellics) prices by ad spend tier. Essentials costs $695 a month for accounts up to $10K of ad spend a month. Growth keeps the $695 base and adds a percentage of ad spend for accounts above $10K, which Perpetua doesn't display. Growth also brings hourly data through Amazon Marketing Stream, share of voice tracking and a Client Success team. Premium, above $500K a month, is custom, with tailored AMC work and a dedicated team.

Its pricing page describes no multi-client access or shareable reports, so ask to see both in a demo. The other problem is the relationship. Customers on public review sites give it 2.6 out of 5 (63 reviews, only 4 in the past year), and the complaints repeat. Some describe a subscription they couldn't cancel, stopped only by disputing the charges. One client says two account managers left the company without anyone telling them. An agency in a seller forum thread summed up the arc: "it was great, but as they become larger, the service got worse."

For an agency, that history matters twice: you'll answer to your client for every surprise charge. Also ask whether the $695 applies to each client account or to your whole agency: the pricing page doesn't say. If you go with Perpetua, read the renewal clause before signing, put a calendar reminder well before the end date, check the notice period in your contract, and keep it on file.

Intentwise sells itself to agencies on data first. Its agency offer promises to manage clients and scale insights with unified data, with white-labeled client reporting. It supports 21 marketplaces, including Amazon, Walmart, Criteo, Instacart, Target's Roundel and TikTok, and claims more than 4,000 connected accounts. It also offers an MCP server it calls AI Gateway (a connector that lets an AI assistant read your client data), so you can ask questions about a client's account in plain language.

One agency stayed. In a seller forum thread, its team says it has used Intentwise "for 3-4 years inside the agency". That's the strongest signal we found in its favor.

The weak point is price transparency. Intentwise publishes no price, and the third-party figures we found contradict each other, so we won't repeat them. Expect a demo, then a quote. That puts it out of reach for a consultant with three clients, and it's why it scores low on portfolio cost and contract clarity.

DataHawk, headquartered in Paris, has the most complete white-label offer we read for agencies. Its agency use case promises a multi-account dashboard with white-label reports, AI alerts and role-based access. In its own words, you can upload your logo, set brand colors, and even use a custom subdomain, so clients see your agency's identity on every live dashboard and PDF report. Role-based permissions replace shared passwords. It connects Amazon, Walmart and other marketplaces.

It also exports to Snowflake, Power BI, Looker Studio and Google Sheets, which matters if your analysts already build client decks in a BI tool. Paid professional services can build custom dashboards for you.

It ranks last here for two reasons. It doesn't manage bids, so you still need a PPC tool next to it. And pricing is on a custom quote with annual plans, so you can't calculate a cost per client before talking to sales. Our full DataHawk review covers its scores in detail.