Best Amazon tools for brands in 2026

Helium 10 tops this ranking for the brand that runs everything in-house. One subscription covers keyword research, listing work, keyword rank tracking, profit numbers and Market Tracker, its competitor watch. For a young 3P brand (you sell your own products through Seller Central), that's the toolbox Brand Analytics leaves out. Amazon shows how your own ASINs perform on a search. It doesn't give you a daily rank on a basket of keywords, or tell you which competitor is taking share.

Platinum costs $129 a month, or $99 billed yearly. Read its limits properly, because they're often misquoted. The "3 markets" on Platinum are Market Tracker limits (three competitive markets followed), not three Amazon countries. The "20 ASINs" are products followed for detailed insights, not a cap on your catalog. The real ceilings are 2 connected Seller Central accounts, 40 SKUs in inventory management, 100 keyword searches and 50 listing analyses a month. Diamond, at $359 a month ($279 billed yearly), raises that to 10 accounts, 500 SKUs and 150 listing analyses.

Diamond is also the only plan with Helium 10 Ads, its ad management module, which charges 2% of the ad spend it manages. On Platinum, you run Sponsored Brands in Amazon's console or in another tool. That's why Helium 10 scores 4.0 on brand advertising here, not higher. Enterprise starts at $1,499 a month billed yearly, which puts it in the same budget as the ad platforms further down.

The reputation is the weak spot. On one large public review site, Helium 10 averages 2.0 out of 5 across 716 reviews, and the price rise from $99 to $129 a month comes back again and again. On protection, Platinum includes fraud alerts on 5 products, which earns it a 3.6, the second-best protection score on this page. It isn't built for Vendor Central, though.

m19 is a French ad automation tool, and the only one on this list that names both sellers and vendors as its core users. That matters for a brand. If part of your catalog sells 1P through Vendor Central (Amazon buys your stock) and part sells 3P through Seller Central, one ad tool covers both.

There are no rules to write. m19 sets bids with machine learning and builds its own campaign structure. That's the trade-off to accept up front: it recreates campaigns rather than tuning the ones you spent years building. Autopilot costs $59 a month. Professional, at $479 a month plus 3% of the ad spend it manages, adds Sponsored Brands, Sponsored Display, DSP and reports from Amazon Marketing Cloud (AMC, Amazon's secure workspace for analyzing ad data across campaigns). Agencies and large brands get a custom quote.

Run the math against Perpetua before you choose. On $10,000 of monthly ad spend, m19 Professional costs $479 plus $300, so $779 a month. Perpetua Essentials costs $695 for the same budget, with a much rougher contract record. Below about $7,200 of monthly spend, m19 Professional costs less; between that and $10,000, Perpetua Essentials does (our math from both pricing pages).

The contract terms are the friendliest on this page: a 30-day trial with no card, no long commitment, and you can cancel up to a day before renewal. Public reviews are strong, 4.5 out of 5 across 52 reviews on one large review site. The recurring reservation is that results are weaker on smaller marketplaces. Its AMC reports are its only market-intel layer, which is why it scores 4.1 there, below the category tools. It won't watch your listings or your category share, so it scores 2.0 on protection.

Jungle Scout covers two sizes of brand with two products. Its classic plans give a 3P brand product and keyword research, sales estimates and competitor tracking: Starter at $49 a month ($29 billed yearly), Growth Accelerator at $79 ($49), and Brand Owner at $149 ($129). Brand Owner is the one sold with competitive intelligence, and the one a brand owner should look at first.

Cobalt is the other product. Jungle Scout calls it "the enterprise Amazon growth platform", for brands, agencies and retailers. It benchmarks your brand against its category: market share, pricing and Buy Box, down to the variant level. That's exactly what Brand Analytics can't show you, since Amazon only reports your own numbers, and it's why Jungle Scout scores 5.0 on market intel, the top score on this page, shared with Helium 10, Perpetua and Profitero. Cobalt has no public price; you get it through a demo. It scores 3.2 on brand advertising because it analyzes your ads and finds the keywords, but doesn't run Sponsored Brands or DSP. And it tracks your own Buy Box without real-time hijacker alerts (3.4 on protection).

Check two things before you pay. The money-back guarantee on the dollar pricing lasts 7 days, so make up your mind in week one. And if you sell outside the US, check how many marketplaces your plan covers before you commit to a year. Public reviews are decent (4.0 out of 5 on one large review site), with complaints focused on that short guarantee and on yearly charges.

SellerSonar watches your listings so you don't have to keep refreshing them. It's the only tool here built around monitoring: content changes, keyword rank, badges, the Buy Box, and the hijackers who jump on your listings with their own offer. For most brands, protection starts with knowing fast, and that's how it earns the top protection score on this page (5.0).

Pro costs $19.98 a month billed yearly ($23.98 monthly) for 150 ASINs, 500 keywords and alerts every 4 hours. Premium, at $39.98 ($47.98), is the plan most brands will want: 300 ASINs, alerts every 2 hours, Buy Box won and lost alerts, Slack, multi-account access, and SharkGuard, which flags hijackers on Amazon marketplaces where you don't sell yet. Business, at $74.98 ($89.98), adds hourly alerts, 500 ASINs, share of voice, share of shelf and AI insights. That's one of the cheapest ways to get share of voice on this page. Extra ASINs start at $4 a month for 50.

The trial is generous on time and small on scope: 14 days without a card, for 5 ASINs and 10 keywords. For $5 you get the full 14-day trial, which is the better test. It covers the US, Canada, Mexico, the UK, Germany, France, Italy, Spain, Japan and Australia.

Two cautions. Public reviews are almost nonexistent (2 on one large review site), so judge it on the trial. And SellerSonar's own blog ranks it among the best tools for Amazon vendors (1P); we scored it on its published plans, not on that list. Last point: an alert isn't a removal, so you still act through Brand Registry. And SellerSonar runs no ads at all, which is why it scores 1.6 on brand advertising and pairs well with an ad tool.

Perpetua is an ad platform built for brands with real budgets. Essentials costs $695 a month and covers up to $10,000 of monthly ad spend. Growth keeps the $695 base and adds a percentage of ad spend for accounts above $10,000 a month. It's the plan where brand features show up: hourly data through Amazon Marketing Stream, hourly share of voice and a Client Success team. Premium is custom, for accounts spending more than $500,000 a month, with custom AMC reporting (Amazon Marketing Cloud) and a dedicated team.

Those features earn it a 5.0 on market intel, the top score on this page, and a 4.4 on brand advertising, below m19, whose plan lists Sponsored Brands, Sponsored Display and DSP. Share of voice tells you how much of the visible space on your key searches belongs to you rather than to competitors. Perpetua puts it next to your bids, so you can see whether more spend actually bought more presence.

The catch is the percentage. The pricing page doesn't show it, or whether it applies to all your spend, so ask for it in writing and model your bill at your real spend before you sign. Below $10,000 a month, $695 is a lot for a young brand. That's a 3.4 on cost, and SellerSonar Business gives you share of voice alone for $74.98.

Contracts are the other weak point. On one large public review site, Perpetua averages 2.6 out of 5 across 63 reviews. The complaints are specific: hard cancellations, contracts renewed without warning, and account managers who left mid-contract. Read the renewal clause and put your cancellation date in your calendar on day one.

DataHawk is a Paris-based analytics platform for Amazon and Walmart. It pulls sales, search and advertising data into one place, with dashboards across several accounts, white-label reports and access by role. Its strength for a brand is where the data can go next: Snowflake, Power BI, Looker Studio and Google Sheets. If your finance or category team already works in one of those, DataHawk saves them the exports.

That's what earns it 4.9 on market intel, and 4.6 on Europe and contract terms, as a European company that puts several accounts and Walmart in the same dashboards, even though plans are annual only. It tracks your sales and search rank every day, so you'll see a listing slipping, but it won't alert you to a hijacker or a lost Buy Box (2.8 on protection). It's an analytics tool, though: it reads your ad performance but doesn't run your bids. Hence the 3.0 on brand advertising. You'll still need an ad tool or an agency next to it.

The obstacle is getting a price. DataHawk publishes no figures and sells annual plans on a custom quote, with no free trial. That's a 2.6 on cost. Public feedback is thin too: four reviews on one large review site, mostly positive on reliability and support, one very negative on bugs. Ask for a demo on your own accounts and a reference from a brand of your size.

Our full DataHawk review details the scores on every criterion.

Teikametrics is an AI bidding platform for Amazon and Walmart. It adjusts bids toward your goals and offers a managed option if you'd rather have its team run the account, which earns it a 4.6 on brand advertising. For a brand that already sells on Walmart, one tool for both marketplaces is the main argument. Its pricing page doesn't list Sponsored Brands or DSP, so check both during the trial.

Pricing works as a monthly subscription for smaller accounts, then 3% of ad spend above $10,000 a month, with a custom quote for larger budgets. Our Teikametrics review covers the AI bidding and the managed service in detail. There's a 30-day free trial with no card, which is the right way to judge the AI on your own campaigns.

Watch the billing. Public reviews are good overall (4.1 out of 5 across 66 on one large review site), but one customer reports being charged after cancelling. Confirm the cancellation in writing, and check the 3% line on your first invoice above $10,000 of spend.

For a brand, the gap is protection: Teikametrics doesn't monitor listings, hijackers or the Buy Box. It scores 1.4 there, the lowest on this page. Pair it with SellerSonar if that matters to you.

Profitero is a digital shelf platform: it collects daily data on how your products and your competitors' show up across online retailers. It reports on more than 1,400 retailers in over 70 countries. On Amazon, it also estimates your competitors' sales, both 1P and 3P. That's a view no Amazon report gives you, and it's why Profitero ties the top score on market intel (5.0).

Around that data, it sells Content Optimizer for product pages, an automation module, and managed services. It's sold through a demo with no public price, and it's built for brands that sell through Amazon and many other retailers at once. That's why it scores 1.6 on cost for a brand: an SMB that only sells on Amazon will pay for coverage it never uses.

It isn't an ad tool (2.4 on brand advertising). Its daily view of how your product pages show up across retailers works as monitoring (3.0 on protection), but it won't flag a hijacker or report one for you. The case studies on its site quote big conversion gains. Treat them as marketing until a demo on your own catalog shows the same thing.