What is the best CPQ software in 2026?

If your team lives in HubSpot, this is mostly decided. HubSpot CPQ pulls from your product library, applies tiered pricing, discounts and taxes, and builds the quote from your template. You set quote rules: two products that can't go together, a product that requires another, a minimum quantity, a price floor. Go past a discount threshold and the quote goes to a manager for approval.

Everything after that stays in the same tool. The buyer signs online (25 signatures per user per month on Professional, 50 on Enterprise), pays through HubSpot Payments or Stripe, and a contract is created on acceptance. Price books let you keep one product list with a different price per region or customer type.

The thing to get right before you buy: basic quotes exist in Sales Hub, but rules and approvals need a Revenue Hub Professional or Enterprise seat. That's the edition to budget for. HubSpot also bought Cacheflow, a B2B quoting and billing startup, in 2024 and folded the team into its commerce products, so subscription billing is moving fast.

The catch: a HubSpot quote tops out at 200 line items, with no official workaround. Negative line items (a trade-in, say) aren't allowed, so teams fake them with a discount. For a price still to be confirmed, users enter a placeholder price and a note. If your catalog is long or your quotes are detailed, check all three during the 14-day trial.

First, the question everyone is asking: what replaces Salesforce CPQ? The legacy product (the old Steelbrick) is at end of sale. No new customers, no new features. Existing customers keep support and fixes, with no announced end-of-life date and no forced migration. New customers start on Revenue Cloud.

Revenue Cloud comes in two editions. Growth, at $150 per user per month, covers quoting, the configurator, order capture and subscriptions. Advanced, at $200, adds contracts, usage-based pricing, billing, AI and analytics. Both are billed annually. It's the deepest engine on this list: whatever a manufacturer or a SaaS company can dream up, you can model it.

The catch is cost and weight. Legacy CPQ users describe quotes that take forever to build, with the admin pulled in to fix them, and slow pages. One implementation partner measured a 200-line quote going from 2 seconds to 30 to 45 seconds, because every rule recalculates on every line. Budget-wise, you'll almost always hire a partner, and year-one services often cost more than year-one licenses.

On legacy CPQ? There's no deadline, but there's no automatic migration tool to Revenue Cloud either: products and pricing rules get rebuilt. Put that in the budget the day you plan the switch.

On its public plans, PandaDoc isn't CPQ in the strict sense. It's proposal software, and a very good one. You build a document with your pitch and a pricing table pulled from your catalog, and the buyer reads it, signs and pays online. You see when they open it and how long they spend on each page, which changes how you follow up.

Business, at $49 per seat per month billed annually, is the plan a team needs: CRM integrations, approval workflows and up to 3 deal rooms where the buyer finds every document of the deal. Starter, at $19 per seat, works for a freelancer but doesn't connect to a CRM. The actual CPQ module with rules only comes with Enterprise, as a paid add-on on a custom quote. Annual billing saves up to 46% versus monthly, and the trial runs 14 days.

The catch: pricing tables stay basic. Users complain they can't carry a value from one table to another in the same document and find the table builder too light for offers with many options. If your quotes need incompatibility rules, PandaDoc Business won't handle them.

Zoho is the cheapest way to get a real rules engine inside a CRM. From the Professional edition, quotes, a product configurator and price rules are included, with nothing extra to buy. Standard has neither quotes nor CPQ, which is the trap when you compare entry prices.

In practice, you define which products go together, which exclude each other, and how price moves with quantity or customer. The rep picks, the quote fills itself. Annual billing is up to 34% cheaper than monthly. And if you already run Zoho Books or Zoho Sign, data moves between apps without a connector.

The catch: CPQ only works with Zoho's native inventory modules (products, quotes, orders). If you built custom modules for your catalog, the configurator can't see them. Setup also takes longer than a mainstream CRM: plan a few hours of configuration before your first clean quote.

Odoo has no module called CPQ, but its Sales app handles one part better than many CPQ tools: product configuration through variants. You define attributes (dimensions, finish, options), each with a price extra, and the rep builds the product right on the quote.

The setting that matters most: dynamic variant creation. A variant only exists once someone orders it, so you don't end up with thousands of product records for every possible combination. The quote then turns into a sales order, a delivery and an invoice in the same database. The free plan covers one app with unlimited users, enough to try Sales on its own.

The catch: no discount approval flow as fine-grained as real CPQ, and the variant creation mode can't be changed once the attribute is in use. Think your catalog through before you load it. Beyond Sales, most companies bring in an Odoo partner.