What is the best Etsy SEO tool in 2026?

eRank takes the top spot because it does the core job for the lowest price on the market. The free plan gives you 5 keyword searches a day, 50 tracked listings and one shop. That's enough to sanity-check tags on a new listing. Basic, at $5.99 a month, jumps to 100 searches a day, 200 tracked listings and 5 shops. Pro, at $9.99, doubles searches to 200 a day, tracks 4,000 listings and adds the full listing audit, demand by country and deeper category analysis. Paying yearly saves up to 25%, and monthly plans have no commitment.

What eRank won't do: it has no inside view of Etsy's search. Its volumes are estimates, and sellers on the Etsy forums keep reminding each other to read them as trends, not exact counts. Plenty of them have stayed on the free plan for years. The interface is also dense, with lots of tables and little hand-holding. Skip it if you want a tool that rewrites your listings for you.

One catch from reviews: your own shop stats only show up after you connect your Etsy shop, which isn't spelled out before you buy. The tip: under 200 listings, Basic billed yearly ($65.99, about $5.50 a month) is plenty. Pro earns its keep once you sell abroad and want to know which country searches a keyword.

Does Etsy have its own SEO tool? Yes, and most roundups still leave it out. Etsy launched Marketplace Insights in 2025 and is rolling it out gradually. You'll find it in Shop Manager, under Stats, then Marketplace Insights. Type a keyword and you get the number of searches and the number of listings over the last 30 days, related searches and trends in your categories. The difference from every other tool here: these numbers come from Etsy, not from a model.

The limit is clear: 15 free searches a week. Results stay viewable for 7 days, then disappear. It works on the website, not in the Etsy Seller app. And Etsy says it plainly: it won't update your listings for you. There's no competitor shop analysis and no sales estimate. Etsy Plus, Etsy's paid subscription, makes searches unlimited.

Not for you if you want to explore hundreds of ideas a day: 15 searches need planning. The tip: build a long list in eRank or Alura first, then run your 15 best candidates through Marketplace Insights. Keep the ones with real searches and few competing listings. Do it in one batch, once a week.

Alura covers the most ground in this ranking. Beyond keywords, it rewrites listings with AI, tracks your customers and turns listings into Pinterest pins. The free plan gives you 5 keyword searches a day and 1,000 one-time AI credits. Basic is $11.99 a month, or $7.99 a month billed yearly ($95.88 a year). Growth raises the cap to 500 searches a day and adds 4 A/B tests (two versions of a listing, compared) and 3 years of history, for $29.99 a month or $14.99 billed yearly. Running several shops requires Professional.

Watch the monthly vs annual gap. It reaches 57%: Professional costs $69.99 month to month, against $29.99 a month billed yearly. That pushes you toward a one-year commitment. Yet recent reviews describe a switch to a credit system after buying an annual plan, with limits hit sooner than expected. Others mention slow loading and charges after cancellation. On a major review site, 17% of ratings are one star, even though the average holds at 3.9 out of 5.

Skip it if you only have a handful of listings: eRank covers the basics for less. The tip: pay monthly for a month or two to see whether the AI credits are enough, then switch to yearly only if you really use the listing rewrites.

EverBee answers a different question than keyword tools: what actually sells on Etsy? For any competing listing or shop, it shows estimated sales and revenue. That's its edge, and why it's the go-to for sellers hunting a niche. The Hobby plan is free with no card and gives you 10 keyword searches and 5 shop analyses. Growth, at $24.99 a month or $299 a year, unlocks unlimited keywords, the Tag Analyzer, 100 AI actions a month and 3 connected shops. Business costs $69 a month.

The limit comes down to one word: estimates. EverBee can't see your competitors' real sales; it infers them. A recent review says the figures are presented with more confidence than they deserve, especially on low-volume listings. Billing is the big sore spot: on a major review site, EverBee sits at 3.0 out of 5 with 42% one-star reviews. Complaints center on annual renewals people didn't notice and a refund window of just 3 days. Other sellers praise fast support.

There's no free trial on paid plans. Skip it if keywords are your main need: eRank does that better for less. The tip: max out Hobby on your 5 main competitors before paying, and if you go yearly, put the renewal date in your calendar the same day.

Sale Samurai's selling point is its Chrome extension: when you search on Etsy, estimated volumes and listing tags show up on the page. If you work fast, that's handy. The Freemium plan gives you 20 keyword searches and 10 listing analyses a month. The full plan is $19.99 a month or $199.90 a year, with a 3-day trial that needs no credit card.

Watch out for older reviews: most still quote $9.99 a month. The official price has doubled, and Sale Samurai lost its price edge. At $19.99, it costs more than three times eRank Basic for volumes that are still estimates. Its competitor analysis and product research are lighter than EverBee's or Alura's.

Skip it on a tight budget: eRank does the essentials for $5.99. The tip: start the 3-day trial right before you prep holiday or Mother's Day listings, and pull all your seasonal tags in one go. After that, Freemium is enough for spot checks.

EHunt, formerly EtsyHunt, is the budget alternative to EverBee for product research. The free plan gives you 5 keyword searches a day, which goes further than EverBee's free plan for regular use. Paid plans show $7.99, $15.99 and $29.99 a month. They add competitor Etsy Ads analysis, product exports and tracking for many shops (up to 200 on the top plan).

The catch is in how prices are displayed: those are yearly-billing rates. The month-to-month price isn't clearly shown on the official page, and figures vary from site to site. Check the total charged over twelve months before you pay. The rename also muddies things: many reviews still say EtsyHunt.

Skip it if you want the best keyword tool: eRank is simpler and cheaper. The tip: use the free plan to spot fast-growing shops in your category, then check the keywords they use in Marketplace Insights.

Marmalead is one of the oldest Etsy keyword tools. It's mostly used to expand one idea into dozens of variations and to spot seasonality in a search. Pricing is simple: $19 a month, $53 a quarter, $190 a year, or $300 for lifetime access. No free plan appears on its pricing page.

It ranks last for two reasons. Price first: $190 a year is about three times eRank Basic billed yearly, for volumes that are still estimates. Reviews second: on a major review site it scores 2.0 out of 5 with 82% one-star reviews, though the review count is small. Complaints cover charges after cancellation and shop data that stopped loading.

Skip it if you're starting out. The $300 lifetime deal can look smart, but it's a bet on how long the tool will be around: weigh that risk yourself. If you already use it and it works for you, there's no need to switch.