What is the best marketing quiz maker in 2026?

Interact does one job: quizzes that capture leads. You start from a template, write your questions, and each answer nudges the taker toward one of the outcomes you set up, like "You're a cautious investor" or "This serum fits your skin." Every outcome can map to its own segment in your email tool, which makes follow-up straightforward.

Plans are sized by leads. Free gives you 5 quizzes and 100 leads a month, with no integrations and no analytics. Lite is $27 a month billed yearly for 25 quizzes and 500 leads, and adds basic integrations including Zapier. Growth costs $53 for 50 quizzes and 2,000 leads and removes Interact branding. Pro is $125 for 100 quizzes, 8,000 leads and native connections to HubSpot, Infusionsoft, Maropost and Ontraport.

Run the math: on Lite, each lead costs just over 5 cents. That's about five times cheaper than Typeform at the same volume. Users rate it 4.7 out of 5 across more than 120 reviews and keep coming back to how fast it is to set up.

Where it falls short: the free plan switches your quiz off once it passes 100 responses in a month, and the Interact logo stays until Growth. Reviewers also want more layout control, and a Wix embed issue comes up. Monthly prices aren't written on the pricing page, so check the checkout total before picking month-to-month.

Tip: Free connects to nothing. If you start there, export your leads every week, or move to Lite as soon as the quiz is getting real traffic.

ScoreApp builds scorecards: a questionnaire that returns a score, say on a company's sales readiness, followed by a report written for that score. It's the format that works best in B2B. A prospect who just got 42 out of 100 has a good reason to book a call with the person who can explain it.

Starter is $39 a month, or $351 a year (about $30 a month), for 3 scorecards and 100 responses. Business is $99 ($891 a year) for 10 scorecards, 1,000 responses, 3 users, a custom domain, abandon emails for people who quit halfway, dynamic PDF reports and ad pixels. Pro is $149 ($1,341 a year) for 3,000 responses, 5 users, contact enrichment and split testing between page versions.

User feedback is the strongest in this ranking: 4.8 out of 5 across more than 160 reviews, with real human support mentioned again and again, along with lead quality. The complaints point to occasional bugs and a builder that takes longer to learn than others.

Where it falls short: 100 responses on Starter is tight, and at that volume each lead costs around 30 cents, the same as Typeform. The features that set it apart, PDF reports and abandon emails, sit on Business. There's no trial, only a 14-day refund window.

Tip: the free plan gives you one scorecard and 10 responses. Build your assessment there, have ten existing clients fill it in, and only pay once the questions hold up.

involve.me goes beyond quizzes. It builds whole funnels: a quiz that qualifies, a calculator that quotes a price, a form that takes a payment. For a team that wants one tool for all its interactive pages, it has the widest range here, and reviewers single out its lead scoring.

Pricing is counted in live funnels. Start is $29 a month billed yearly, or $49 monthly, for 3 live funnels and 1 user, with involve.me branding you can't remove. Grow is $69 ($99 monthly) for 5 funnels, 2 users, a custom domain and no branding. Scale costs $139 ($199) for 25 funnels, 5 users and 3 domains. Each extra seat adds $10 a month.

The free plan lets you build, but it stops at 50 submissions or 500 visits a month. Past that, your funnels are locked until the next month starts. Keep that in mind before you point paid ads at a free funnel.

Where it falls short: 3 funnels on Start fill up fast. Reviews are more mixed than ScoreApp's: templates that need reworking, few video tutorials, and a disputed renewal charge. If you pay yearly, set a reminder before the renewal date.

Tip: on Start the branding stays. If a clean result page matters, price Grow straight away instead of upgrading later.

Outgrow made its name with calculators ("How much is this problem costing you?") and also builds quizzes, polls and assessments. Its integrations get the most praise in reviews: HubSpot, Zapier and webhooks. Our full review scores it 4.0 out of 5, with 4.5 for features and 4.4 for support.

On its smaller plans, nobody gives you more leads per dollar. Freelancer Limited is $14 a month billed yearly, or $22 monthly, for 250 leads and 5 content pieces. Freelancer Pro is $25 ($45 monthly) for 1,000 leads and 7 pieces: 2.5 cents a lead. Then come Startup Basic at $35 and Startup Special at $55, and Essentials at $95 ($115 monthly) with 7,500 leads and 3 users.

The free plan is misleading for this use case: its 100 leads a month apply only to forms and surveys, not quizzes. For a quiz, budget at least Freelancer Limited.

Where it falls short: the next step up is steep. After Essentials, Business costs $600 a month billed yearly, $720 monthly. Reviews call it "expensive and pretty," mention paid add-ons, auto-renewals without notice and a builder that sometimes freezes. Freelancer plans are built for one person.

Tip: the 7-day trial unlocks Business with no card. Build your quiz during the trial, then pick the smallest plan that runs it.

Riddle comes from online publishing, and it shows: quizzes, polls, personality tests and lists designed to sit inside an article and get shared. Riddle lists EU hosting (Germany, Luxembourg) and ISO 27001 certification from its first plan, with no third-party cookies; on Typeform, choosing Europe is reserved for the Enterprise plan. That matters if you collect leads from European visitors.

Its pricing model is the opposite of everyone else's: no cap on leads, views or content. Pro is $119 a month billed yearly, or $129 monthly. Business is $349 ($399) and Enterprise $749 ($799). What changes between plans is concurrent participants: 10,000, 20,000, then 50,000. An extra user is $19 and an extra domain $39.

At high volume that makes the math easy. At 5,000 leads a month, Pro works out to under 3 cents a lead, and the bill doesn't move if a quiz goes viral.

Where it falls short: there's no free plan, and $119 a month is a steep entry price if you start with a few hundred leads. At that volume, Interact or Outgrow cost about a quarter as much.

Tip: the trial runs 14 days with no card, and refunds are available within 30 days. Nonprofits get 20% off.

Typeform shows one question at a time, full screen, and that's why people enjoy filling it in. It handles two kinds of quizzes: score quizzes that add up points, and outcome quizzes that route people to a profile. One form can only do one of the two, so decide before you build. Our full Typeform review scores it 3.8 out of 5, with 4.6 for ease of use but 2.6 for value.

The free plan stops at 10 responses a month, a limit many people find only after building their quiz. Basic is $28 a month billed yearly, or $39 monthly, for 100 responses, and keeps Typeform branding. Plus is $56 ($79) for 1,000 responses, 3 users and no branding. Business is $91 ($129) for 10,000 responses.

For a lead-gen quiz, that's 28 cents per response on Basic. For 1,000 unbranded responses, Plus at $56 still costs twice as much as Outgrow Freelancer Pro.

Where it falls short: price and billing. Public reviews drop it to 2.8 out of 5, dragged down by disputed renewals and refused refunds. The interface and logic still get praise.

Tip: build on the free plan, but don't launch until you've picked a paid plan: 10 responses is one morning of a campaign. Weighing it against a free alternative? Read Typeform vs Tally.

Marquiz grew out of quote quizzes: "Which kitchen layout fits you?", "What's your renovation budget?" Quizzes are unlimited on every plan and the price follows your lead count. For a small business that gets a few dozen inquiries a month, it's the easiest model to read.

Free includes 10 leads a month. Start is $19 a month for 30 leads, with no branding removal and no file export. Plus starts at $39 for 100 leads and scales up to 5,000, with branding removed, a custom domain and export. Extra leads cost from $0.67 on Start down to $0.05 on Plus 5,000, billed in 20% blocks. Prepaying 6 months takes 15% off.

One detail no other tool in this ranking puts on its pricing page: if you stop paying, your account drops back to Free and your quizzes stay live.

Where it falls short: on Start each lead costs over 60 cents, the highest in this ranking, and with no export your leads stay inside the tool. Past 100 leads a month, compare it with Interact Lite.

Tip: start on Free, then jump straight to Plus once the quiz passes 30 leads a month. Start only makes sense at very low volume.