What is the best virtual tour software for real estate in 2026?

Kuula keeps it simple. You shoot 360 photos with any consumer camera, upload them, link the rooms with arrows, and the tour is live. No software to install, no required camera brand. Once you've done a couple, a two-bedroom condo goes up in a lunch break.

The free plan is genuinely usable to start: 100 images a month, 25 per upload. It has two catches that matter for a brokerage. Kuula's branding stays on your links, and hotspots (the "new kitchen" or "south-facing" labels) are only visible to you. Paid plans start at $20 a month and lift those limits: unlimited uploads, audio, full sharing and embedding, and branding you can change or remove. The Business plan adds password-protected tours and your own domain.

On forums where 360 tour pros compare notes, Kuula often comes out ahead of CloudPano for its auto-tour, color correction and floor plan options. It's also an approved virtual tour provider for Idealista, Spain's biggest portal, which matters if you work with international buyers.

The limit: it isn't a 3D twin. No dollhouse view and no automatic measurements like Matterport. Kuula's full price grid only loads in a browser, so confirm the exact amount for the plan you want at checkout.

Tip: publish your first tours on the free plan and watch whether buyers open them. When you go paid, remove the Kuula branding first: on a listing, it pulls attention away from your brand.

Panoee has the most generous free plan on this list: unlimited projects and tours, 3 GB of storage, no time limit. The trade-off is visible. Tours live on a Panoee subdomain and carry a "Created with Panoee" badge. To find out whether tours help your listings, that's more than enough.

Its pricing has a twist that suits agents whose inventory comes and goes. Pay as you go costs $7 to $12 a month for one to three premium tours, and you're only billed in months when a premium tour is public. No active listing this month, no bill. Above that, Pro at $22 a month unlocks custom floor plans and maps, Google Street View, password protection and analytics. Enterprise, at $99 a month or $950 a year, adds 20 GB and white label.

What really sets it apart is export. Panoee lets you download a tour as a ZIP file and host it on your own site. With most competitors, your tour lives on the vendor's servers and disappears when you cancel.

The limit: real estate features (MLS links, ordered floor plans, lead capture) are thinner than at CloudPano or Ricoh360 Tours. Storage beyond your quota costs $0.15 per GB per month, and high-res 360 photos fill 3 GB fast.

Tip: resize your panoramas before uploading. A condo tour doesn't need 30 MB files per room on a phone screen, and your free quota will last three times longer.

CloudPano bets on a single plan, Pro Plus, at $49 a month or $33 a month billed yearly, with unlimited tours. At ten listings a month, that's under $4 per tour. It's one of the simplest cost calculations on this list.

The plan is loaded with sales features. 2D floor plans in black and white or color, plus a 3D dollhouse, or plans made to order. An MLS-compliant link in one click, so your tour goes on the MLS without branding issues. CloudPano Live, which lets you walk a remote buyer through the tour on a video call. Lead capture, Google Street View publishing and white label.

Practitioner feedback is clear. CloudPano is quick and easy for dropping in a few 360 photos and linking rooms in two clicks, with more free hotspots than competitors. The complaints: no photo editing tools (prep your images first), and upgrade pop-ups that feel pushy.

The limit: no lasting free plan, and your tours stay hosted on CloudPano.

Tip: use the trial and the 14-day guarantee on two or three real listings. If nobody opens the tour, you'll know before committing to a year.

Matterport doesn't make a 360 tour, it makes a digital twin: a 3D model of the home with the famous dollhouse view (the house from above, roof off) and room measurements. It's what buyers picture when they hear "3D tour," and practitioners call it the Rolls-Royce of the category.

You don't need its $1,995 camera to start. The Capture app works with an iPhone or iPad (LiDAR on Pro models helps), and with consumer 360 cameras like Ricoh Theta or Insta360. The Pro3 is for high volume and large spaces.

The pricing model needs the most attention. Matterport bills per active space: every live listing takes a slot. The free plan gives you one space; Professional starts at 50 spaces for $245 a month. When a home sells, you archive it to free the slot, and bringing it back costs a reactivation, $20 past your included quota. Add-ons stack up: schematic floor plan at $14.99, $19.99 in 24 hours, $39.99 in 6 hours, and MatterPak technical files at $49 on Professional.

The limit: public reviews are harsh on the company, not the tech. They cite plan and price changes mid-contract, billing errors and slow support. And your models stay with Matterport: on pro forums, people with thousands of archived spaces worry about a future fee on archives.

Tip: order the standard floor plan at $14.99 and shoot a day earlier instead of paying $39.99 for express. Download files for your best listings before archiving them, while you still can.

Ricoh360 Tours comes from the maker of the Theta, the most common 360 camera among agents. You take one shot per room, the app syncs everything to the cloud and builds the tour. Active tours and storage are unlimited on every plan, free included.

What stands out are the AI tools around the tour. Virtual staging (furnishing an empty room with AI) is built in: 10 rooms on Free, 20 a month on Pro, 100 on Business. The floor plan generator costs $20 per plan, first one free. It also turns the tour into a video, handy for portals and social feeds that don't take a 360 link, and the vendor says tours are compatible with MLS.

Prices are clear on yearly billing: Pro at $39 a month, Business at $59. Extra members cost $20 a month on Pro and $30 on Business, yearly ($25 and $35 monthly). For a team of five, add that up before you sign.

The limit: the workflow is built around Theta cameras. With another brand, other tools on this list are more flexible. Password protection and a custom domain are Business-only, and Pro video tops out at 720p.

Tip: use the free first floor plan and the 10 free staged rooms on the hardest vacant listing you have. That's where the difference shows.

Nodalview, a Belgian company big in European real estate, built its product on one promise: shoot the 360 tour on your smartphone, with no extra gear. For a brokerage, that's a strong argument. No camera to buy, charge, or lose in a colleague's car.

It covers the whole listing. AI-enhanced photos with magic eraser, sky replacement and virtual staging. 360 tours, 2D floor plans, videos. Smart links, live remote showings, analytics and agency branding.

Its pricing is the least transparent here. The subscription isn't published: the official page asks you to request a price depending on whether you're a brokerage, a network or an independent agent. On top of that, production runs on credits: 15 for a 360 tour, 15 for a floor plan, 1 per photo. Credits drop to €0.60 in the largest pack, so roughly €9 per tour at best. It bills in euros, a sign of where its customer base is.

The limit: you can't compare it without a sales call, and some users find the plan options confusing. Phone tours also depend on your phone and how carefully you shoot.

Tip: during the 14-day trial, count credits for a typical month (photos, tours, plans) before choosing a pack.

TeliportMe sells flat plans: unlimited tours and storage on every tier. Essential costs $25 a month, $19 billed yearly. At ten listings a month, that's under $2 per tour.

Business, at $35 a month or $29 yearly, is the one that makes sense for a team. It adds five brands, three users, a custom domain, the 3D dollhouse, Google Street View publishing, a virtual host and GDPR-compliant analytics. Unlimited, at $99 a month, is for bigger operations.

The limit: Essential has neither the dollhouse nor white label, so the tour carries the vendor's branding. TeliportMe also publishes its own "best of" lists that rank itself first, so read those with that in mind. Like most competitors, your tours stay on its servers.

Tip: if you run two brands (a brokerage and a vacation rental business, say), Business keeps both visual identities in one account for less than two subscriptions.