How much does Leadpages cost?
The 2026 price grid, what each plan actually includes, and what you'll pay over a full year.
Short answer: Leadpages starts at $29 a month on Pro, which publishes pages but runs no A/B tests. Split testing starts on Grow at $99 a month (about $79 on annual billing). The trial lasts 7 days, card required, with no charge before day 7. The old $10 Starter plan is gone from the pricing page. We compared every plan, the extra costs and the alternatives that bill per visitor.
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What every Leadpages plan gets you
Read the Leadpages grid in two halves. Pro and Business are publishing plans: pages, a blog, custom domains and AI credits, but no testing. From Grow up, you're buying the conversion tool: unlimited pages, split tests, anonymous visitor detection and lead enrichment. Traffic is unlimited on every plan with no overage fees, which is rare in this category.
The monthly rate is the listed price. Annual billing takes 20% off and charges the year up front, so we worked out the monthly equivalent under each price.
USD, before tax, billed monthly. Annual equivalent calculated from the official 20% discount.
Pro
A few pages, one person
about $23.20/mo billed annually ($278/yr)
- 25 pages, 1 custom domain with SSL
- 12,000 AI credits a month
- 5 GB storage, 1 blog
- Analytics kept for 90 days
- No A/B testing, no lead CSV export
Business
Two sites, one brand kit
about $39.20/mo billed annually ($470/yr)
- 50 pages, 2 domains
- 20,000 AI credits a month
- 10 GB, 2 blogs, 1 brand kit
- Analytics kept for 12 months
- Still no A/B testing
Grow
The first plan that tests your pages
about $79.20/mo billed annually ($950/yr)
- Unlimited pages, 4 domains
- Manual A/B testing, 6 variants per page
- 40,000 AI credits a month
- 2,000 anonymous visitors identified, 1,000 leads enriched a month
- One seat
Optimize
AI traffic routing, three seats
about $159.20/mo billed annually ($1,910/yr)
- Smart Traffic sends each visitor to the best-performing page
- 3 seats, 6 domains, 10 active integrations
- 80,000 AI credits a month
- 5,000 visitors identified, 2,500 leads enriched
- Priority email support, 24 months of analytics
Scale
High volume, listed in the official FAQ
not shown on the plan cards
- 160,000 AI credits a month
- Built for teams that publish a lot
- Unlimited traffic like every other plan
- Confirm the details with sales
Enterprise
Custom contract and security
- Single sign-on (SSO)
- Custom contract
- Dedicated support
- Volume publishing
Grid read on leadpages.com/pricing in 2026. Scale only shows up in the pricing page FAQ. Nonprofits and education get case-by-case pricing through sales.
Why your Leadpages bill ends up higher than $29
The $29 entry price is real. What costs you is everything it leaves out, plus the surprises at renewal time. Here are six things to check before you pay.
No testing below $99
Pro and Business have zero A/B variants. If you buy traffic on Google Ads or Meta, you'll want to test your headline and your form. That means Grow, which is 3.4 times the price of Pro. And on Grow, testing is still manual: automatic routing needs Optimize at $199.
One seat until Grow
Pro, Business and Grow each include one user. The moment your designer or contractor needs a login, you move to Optimize with 3 seats. It's the steepest jump on the grid: $100 more a month than Grow.
Your data has an expiry date
On Pro, analytics history is kept for 90 days and form submissions for 30 days. There's no CSV export of leads either. Wire your forms into your CRM or email tool on day one, or you'll lose contacts.
AI credits reset, they don't roll over
Credits go back to zero every billing cycle. Once you run out, top-up packs start at $2.50. That's small, but it adds up if you generate many pages with AI or import whole sites by URL.
Annual renewals catch people out
It's the top complaint on Trustpilot, where Leadpages sits at 1.9 out of 5 across 450 reviews. One reviewer says they paid $488 for an automatic renewal on an account they hadn't opened in two years. Others say they couldn't find the cancel button in their account. Set a reminder 15 days before your renewal date.
The trial needs your card
The 7-day trial unlocks everything, but your card is saved at signup and the charge lands on day 7. Cancel from your account settings on day 5 or 6 if you're not sold, and keep the confirmation email.
How we worked out the real cost
Every dollar figure comes from the official Leadpages pricing page and nowhere else. For each profile, we picked the cheapest plan that covers the job, then looked at what forces an upgrade: testing, seats, domains. Customer reviews helped us spot the traps, never to set a price.
- Listed priceThe rate as Leadpages shows it, before taxMonthly
- Annual equivalentCalculated from the official discount, billed up front20% off
- Blocking needTesting, seats or domains that force a given tierMinimum plan
Annual equivalents are our math: check the total on the checkout page before you confirm.
What you'll actually pay for your use case
Three profiles we run into all the time, with the plan that covers them and the cost over a year. Annual totals assume you stay twelve months.
USD before tax. Annual cost calculated with the 20% discount.
Coach or consultant
One opt-in page, one free guide
Pro billed annually, or $348 paid monthly
- 25 pages cover a simple funnel
- Connect the form to your email tool
- No testing: you change a page and compare by hand
Paid ads marketer
Google Ads or Meta, one account
Grow billed annually, or $1,188 paid monthly
- A/B testing with 6 variants per page
- Unlimited traffic: no extra bill when a campaign takes off
- Enriched leads and identified visitors included
Small team or agency
Three people, several clients
Optimize billed annually, or $2,388 paid monthly
- 3 seats and 6 domains
- Smart Traffic to route visitors
- Past 6 client domains, you need Scale or a quote
Pro paid monthly for a year costs $348; billed annually, about $278. The gap covers two months. For a team, the real price is per seat: Optimize works out to about $53 per person per month on annual billing.
Six ways to cut your Leadpages bill
What we took from former customers and from the price grid itself. None of these need a negotiation.
Start monthly, switch to annual in month three
Low riskAnnual saves 20%, but it locks in twelve months and refunds are rare. Pay monthly for two or three months while you check that your pages convert. Plan changes kick in at the next billing cycle, with no penalty.
- Annual saving
- 20%
- Plan change
- next cycle
Build your pages before you start the trial
7 daysSeven days goes fast. Write your copy, gather your images and list your integrations before you open the account. Then the trial is for building and publishing, not for learning the editor. Cancel on day 6 if the result doesn't work for you.
- Length
- 7 days
- Card
- required
Skip Business unless you run two sites
TrapBusiness costs $20 more than Pro for 25 extra pages, one more domain and a brand kit, and still no testing. If what you need is testing, go straight to Grow. If you have one site, Pro is enough.
- Pro to Business
- +$20/mo
Share work instead of paying for Optimize seats
TeamsIf your designer only steps in once a month, hand over a mockup or work on a screen share instead of jumping to 3 seats. Going from Grow to Optimize costs $100 a month. It only pays off if you also use Smart Traffic.
- Grow to Optimize
- +$100/mo
Log your renewal date the day you pay
Must doMost complaints about Leadpages come from annual renewals people didn't see coming. Add a reminder fifteen days before the date and cancel from your account settings if you're not staying. The account stays open until the paid period ends.
- Reminder
- 15 days before
Ask for nonprofit or education pricing
On requestLeadpages reviews nonprofit and education pricing case by case. If your organization fits, email the sales team before you pay full price.
- Who
- nonprofits, education
Leadpages pricing vs the alternatives
Leadpages isn't the cheapest, but it's the only tool in this table that never caps your traffic. Unbounce and Instapage price by monthly visitors, and Landingi limits visits from its first plan. Carrd, outside the table, costs $19 a year for ten simple sites, with no testing and few integrations.
| Best for | Traffic included | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 1 |  Leadpages | Unlimited traffic | Unlimited | 3.8/5 | $29/mo | — | Solopreneurs, SMBs | Visit → |
| 2 | Unbounce | Most testing depth | 500 to 50,000 visitors | 3.8/5 | $29/mo | — | CRO marketers | Visit → |
| 3 | Landingi | Cheapest on annual | From 2,000 visits | 3.8/5 | $24/mo (annual) | — | Tight budgets, agencies | Visit → |
| 4 | Instapage | Ad-matched pages | 15,000 visitors | 3.6/5 | $99/mo | — | Ad teams | Visit → |
Entry prices read on official pricing pages in 2026, monthly unless stated. Unbounce: $22/mo billed annually, 500 visitors on Starter, overages billed. Instapage: $79/mo billed annually. Landingi only lists annual prices. Scores come from our reviews.
Do you make a tool in this category? Email us: hello@hackceleration.com
So, is Leadpages worth the money?
Our take after comparing the grid with four alternatives: Leadpages is pricey for publishing and fair for testing. It all comes down to which plan you need.
Yes, if you buy traffic
On Grow you pay about $79 a month on annual billing and never worry about overages. At Unbounce, 20,000 visitors need the Build plan at $74 billed annually, and a winning campaign costs you more. Unlimited traffic is the real case for Leadpages.
No, if you just need a page
$29 a month for 25 pages with no testing comes to $348 a year. Carrd Pro Standard runs ten simple sites with a custom domain for $19 a year. If your site is on WordPress, the page builder you already own will do the job too.
Watch the subscription
The 1.9 Trustpilot score is mostly about billing, not the page editor. Start monthly and log your renewal date: that's where most of the bad surprises happen.
License paid, now make it pay off
We set up your pages, forms and integrations on Leadpages.
You'd rather learn to do it yourselfLeadpages trainingOne-on-one training on your own account.
The price doesn't work for youLeadpages alternativesOther landing page builders, plan by plan.
Leadpages pricing questions, answered
How much is Leadpages per month?
Leadpages starts at $29 a month on the Pro plan, the cheapest tier on its pricing page in 2026. Business is $49, Grow $99, Optimize $199 and Scale $399. The catch is that A/B testing only starts on Grow, so most people running paid traffic end up paying $99 a month, or about $79 a month on annual billing.What is the cheapest Leadpages plan?
Pro at $29 a month is the cheapest plan Leadpages lists today, or roughly $23.20 a month if you pay for the year. It gives you 25 pages, one custom domain and 12,000 AI credits a month. It has no split testing and no CSV export of your leads, so treat it as a publishing plan, not a conversion tool.Does Leadpages still have a $10 Starter plan?
No, the $10 Starter plan no longer appears on the Leadpages pricing page. The lineup now opens with Pro at $29 a month. If a review or a coupon site still quotes Leadpages at $10, it was written before the current price grid went live.Is there a free version of Leadpages?
There is no free plan. Every plan comes with a 7-day free trial with full access, but you add a card at signup and the first charge lands on day 7. If you only need one simple page for free or close to it, Carrd Pro Lite costs $9 a year.Does Leadpages offer refunds?
The pricing page doesn't promise any refund. What it does promise is a 7-day trial with no charge before day 7, and cancellation from your account settings at any time. Several Trustpilot reviewers say they were billed for a full year after an auto-renewal and couldn't get the money back. Cancel before day 7, and before every renewal date, if you're not staying.Which Leadpages plan includes A/B testing?
Split testing starts on Grow at $99 a month, with up to 6 variants per page. On Grow the test is manual: you build the versions and read the results yourself. Automatic traffic routing to the winning page, Smart Traffic, starts on Optimize at $199 a month. Pro and Business have no testing at all.Why is Leadpages so expensive?
Leadpages charges more than simple page builders because its higher plans bundle unlimited traffic, testing, anonymous visitor detection and lead enrichment. Competitors like Unbounce and Instapage cap monthly visitors and charge more as you grow. If you don't run paid campaigns, you pay for features you won't touch, and that's when it feels overpriced.Is Leadpages cheaper than Unbounce?
At the entry level they cost the same: 9 a month for Leadpages Pro and for Unbounce Starter. The difference shows up as traffic grows. Unbounce Starter covers 500 visitors a month and Build covers 20,000, with overages billed on top, while every Leadpages plan has unlimited traffic. Unbounce does offer a 14-day trial with no card, against 7 days with a card at Leadpages.How many users can I add to Leadpages?
Pro, Business and Grow include a single seat. Optimize includes 3 seats, which makes it the real entry point for a small team at $199 a month or about $159 on annual billing. Larger teams move to Scale at $399 or to a custom Enterprise contract with SSO.
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