New SEO tools: 7 to watch in 2026

Peec AI tracks how a brand appears inside ChatGPT, Perplexity, Gemini and Google's AI answers. The Berlin startup launched its product in 2025 and built a dashboard around one question: when a buyer asks an AI assistant about your category, is your brand in the answer, in what position, and which sources does the model lean on? You write the prompts your buyers would type, pick the AI models, and Peec runs them every day.

Every paid plan lets you choose 3 models. Starter costs $95 a month for 50 prompts in one country and one project; Pro is $245 for 150 prompts in 3 countries and Advanced $495 for 350. Annual billing takes 15% off. The unit to understand is the AI answer: one chat result per model. Starter runs 50 prompts on 3 models for 30 days, so it analyzes 4,500 answers a month, and each tracked prompt costs you $1.90 a month.

What stands out in our comparison is the clean setup: a forum review from 2026 calls it really intuitive and easy to use, and that matches the product, which asks for nothing more than prompts and competitors to get going.

Who it's for: an agency or an in-house team that reports AI visibility to a client or a board every month. Skip it if you only need a yes or no on a handful of prompts: 50 prompts at $95 is a lot of tool for that.

The risk: price. A 2026 review on a public review site sums it up as good, but too expensive for what they offer. Start on Starter, count how many of your 50 prompts actually move a decision, then decide whether Pro's 150 are worth $245.

Otterly.AI does the same job as Peec, with a lower first step. You enter the questions your buyers ask, Otterly checks them on the AI engines you pick, Google Gemini and Claude among them, and reports whether your brand and your pages are mentioned or cited.

Lite costs $29 a month for 20 prompts, sold as 2,000 credits a month, for solo marketers and small teams. Standard is $189 for 160 prompts (15,000 credits) and Premium $489 for 535 prompts (50,000 credits). Annual billing takes 15% off. The credit is the unit to read: one credit is one prompt checked once on one AI engine (a Claude answer counts as 3 credits), and a prompt tracked daily on one engine uses 31 credits a month. So Lite's 2,000 credits cover 64 prompt-and-engine pairs checked daily: 20 prompts on 3 engines (1,860 credits), not 20 prompts on every engine. Per prompt, Lite works out at $1.45 a month.

A 2026 forum review of AEO tools says the GEO audit was probably the strongest part for them, and calls the product still mostly observational: it tells you where you stand more than what to do next.

Who it's for: a freelancer or a small team that wants to see AI visibility for under $30 a month. Skip it if you need daily tracking on many engines at once: that's where credits run out first.

The risk: the credit math. Add engines, Claude above all at 3 credits an answer, and Lite's 20 prompts shrink fast; Lite can't buy extra credits, which come in packs on the higher plans, 5,000 for $65 a month on Standard.

Brand Radar is Ahrefs' answer to the new trackers. It measures how often your brand shows up in AI answers and compares you with competitors. It comes in two parts: an AI Visibility Index built from question sets drawn from real search demand, and Prompt Tracking for your own prompts, with Claude available too.

Prompt Tracking is free for every paid Ahrefs plan from Lite, which costs $129 a month ($108 a month billed annually, $1,290 a year). That free share is small: 5 prompts and 150 checks a month. More checks come as add-ons: Basic, $50 a month, adds 2,500 checks, which Ahrefs translates as 80 prompts daily on 1 platform. The AI Visibility Index starts at $199 a month.

The trap in our comparison is Claude. A check is one prompt on one platform, once, but Claude consumes 8 checks per update. Tracked daily on Claude, one prompt burns about 240 checks a month (8 × 30), so Basic's 2,500 checks cover about 10 Claude prompts, against 80 on a single other platform.

Who it's for: a team that already pays Ahrefs for backlinks and keywords and wants AI visibility on the same login. Our guide to switching from Ahrefs covers the suite itself. Skip it if AI visibility is all you need: you pay $129 a month for a suite before your first extra check.

The risk: overage. Checks above the add-on are billed at $0.020 each on Basic, so a daily cadence on several platforms can turn a $50 add-on into a bigger bill.

Semrush split AI search into its own toolkit. The AI Visibility Toolkit adds six reports: Visibility Overview, Competitor Research, Prompt Research, Brand Performance, Prompt Tracking and an AI Search Site Audit. Prompt Tracking covers platforms like Google AI Mode and ChatGPT, and the site audit checks up to 100 pages for what blocks AI search.

It costs $99 a month for one project, one domain in Brand Performance and 25 prompts in Prompt Tracking. Fifty more prompts cost $60 a month, and each extra user needs another $99 license. A paid subscription is required to access the toolkit, and there is no free trial. The bundle route is Semrush One: SEO + AI Search Starter is $199 a month, or $165.17 a month billed annually, against $139.95 a month for the SEO toolkit alone.

The number to keep in mind: at $99 for 25 prompts, a tracked prompt costs $3.96 a month, about twice Peec's $1.90. You pay for the rest of the toolkit: prompt research with 1,000 daily queries and the AI site audit.

Who it's for: a team already on Semrush that wants AI reports next to its keyword data. Read our Semrush review for the core suite, and the Semrush alternatives if the base price is the problem. Skip it if you want to track hundreds of prompts: the per-prompt price adds up quickly.

The risk: seats. On a corporate account each subuser needs its own $99 license, so a team of three pays $297 a month for the same 25 prompts.

SEO Gets is a newer kind of SEO tool: it reads your own Google Search Console and GA4 data and turns it into reports a strategist can act on. Content groups show which clusters grow or decline, an opportunity report ranks what to fix, annotations and before-and-after tests measure whether a change worked, and a connector lets Claude and ChatGPT query your data. It now counts over 4,000 SEO professionals as users.

The pricing is per site. Free sites are always free, with no credit card needed, and you can add unlimited users and Google accounts. A core site costs $49 a month, or $490 a year ($40.83 a month), and each additional core site is $4. So ten core sites cost $85 a month ($49 + 9 × $4), and once you reach 35 core sites ($185 a month) the count becomes unlimited: the pricing is built for agencies with many properties. The optional Super Site add-on, $4 a month per site, extends Search Console history to 5 years instead of 16 months and adds index reports.

A user review from two years ago calls it the GSC experience they always wanted. Reviews are few, so judge it on your own data: the free sites make that easy.

Who it's for: an SEO or an agency that lives in Search Console and wants faster answers than Google's interface gives. Skip it if you need competitor data: it works on the sites you connect.

The risk: free and core sites keep 16 months of Search Console history. If you will want older comparisons later, add Super Site early, before the oldest months drop out.

Keyword Insights solves an old SEO chore with a newer method: it groups thousands of keywords into clusters by comparing the pages Google ranks for each one, so you know which keywords one page can target and which need their own. On top of clustering it writes content briefs and drafts articles, all paid from one balance of credits.

Basic costs $58 a month, or $552 a year ($46 a month), with 10,000 credits, one user seat and five workspaces. Professional is $99 a month, $948 a year. The credit list is the part to read: clustering costs 1 credit per keyword, a content brief 100 credits, the writing assistant 200 credits per article and the AI writing agent 1,200 credits per article. So Basic is either 10,000 keywords clustered, or 100 briefs, or about 8 agent-written articles a month, not all three.

You can also pay as you go: $11 per 1,000 keywords for clustering, so 10,000 keywords cost $110 one time against $58 on the monthly plan. The trial is $1 for 7 days with 5,000 one-time credits; at the end you are moved to the pay-as-you-go version.

Who it's for: a content lead who plans a site's architecture from a big keyword export. Skip it if you write a few articles a month: a writing tool such as those in our best SEO writing tools fits better.

The risk: credit drain. An AI article at 1,200 credits eats 12% of Basic's month; plan briefs and clustering first, writing last.

Rankability puts three jobs that usually need three tools on one bill: optimizing pages, tracking Google rankings, and tracking AI answers. Starter, at $97 a month, includes 20 content projects a month (one new page or one refresh each), 100 tracked AI queries on 11 AI platforms, 50 tracked Google keywords, 10 local pack scans, 20 page audits and 2 technical site audits, with unlimited team members.

Growth is $297 a month and Pro $497. Annual billing equals ten monthly payments: $970 for Starter, $2,970 for Growth, $4,970 for Pro. Allowances work like a phone plan: monthly plans get their content, Google check and audit allowances each billing month without routine rollover, so an unused audit is lost at the end of the month. Google rankings update weekly, up to the top 30 results, and one keyword in one location and language uses one slot.

The comparison that makes it interesting: 100 AI queries for $97 is $0.97 per tracked query, before you count the content and rank tracking that come with it. The 7-day trial needs a card and limits usage, then the monthly plan starts at its listed price unless you cancel in Billing.

Who it's for: a small agency or a solo SEO who wants content optimization and AI tracking without stacking subscriptions. Compare it with the tools in our AI SEO tools guide. Skip it if you need daily rank tracking on thousands of keywords: 50 Google keywords is a starter quota.

The risk: the bundle. If one of the three jobs stops mattering, you still pay for it; check which allowance you actually use after the first month.