Resources · Make integration

LinkedIn Make integrationAutomate LinkedIn with Make.

Yes, Make can run most of what you do by hand on LinkedIn. The LinkedIn Make integration brings 29 modules, and a module is one brick of the chain you assemble: 2 triggers that watch for new posts, 21 actions, 6 searches. This page starts you from zero.

Try the LinkedIn integration on Make See the 29 modules

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What you can automate

What does the LinkedIn Make integration actually do?

It connects your LinkedIn account to Make once, and from then on Make can publish, read and delete on your behalf. Two sides are covered: your own wall, and the company pages you administer. On top of that, LinkedIn hands back its numbers, followers and post statistics, so a scenario, the automation you build in Make, can report instead of publish.

Three jobs come back on every account. The first is publishing: a text written somewhere else lands on the page through Create a Company Text Post, and Create a Company Image Post or Create a Company Video Post handle the other formats. The second is measuring, where Get the Page Statistics and Get the Follower Statistics fetch numbers most teams still copy by hand. The third is cleaning up, because List Organization Posts brings back what sits on the wall and Delete an Organization Post takes down what should not be there.

What the catalogue does not do is worth knowing before you start. It stops at posts and statistics: nothing for comments, private messages or lead forms. Both triggers are scheduled, so Make goes and looks at LinkedIn rather than being told the second something happens. And the app documentation publishes no figure for limits, so treat any number you read elsewhere with care.

Where the listed modules stop, Make an API Call reaches any endpoint of the LinkedIn API with the same connection, the account you linked once. Before you spend a plan on it, the Make review says what the tool is good at, and n8n vs Make covers the other route, since LinkedIn also has an LinkedIn n8n integration.

Connect

How do you connect your LinkedIn account to Make?

01
Add a LinkedIn module first
A connection is born inside a scenario, not on a settings page. Drop any LinkedIn module on the canvas, open it, and click Create a Connection. The Connection name field is optional, though a clear label helps once two accounts are in play.
02
Leave the advanced settings alone
Show advanced settings holds custom client credentials, extra scopes and a Developer Application URN. A standard account needs none of it. If you register your own app, the redirect URI is https://www.integromat.com/oauth/cb/linkedin2.
03
Save and confirm the access
Click Save, let the LinkedIn authorization window open, sign in if asked, then confirm the access. The connection is stored in your Make account after that, and every other LinkedIn module you add later reuses it without asking again.

First scenario

Your first scenario, from empty canvas to live

GoalWhen a new post goes out on your company page, Make publishes a matching text post on your own wall.

01
Create the scenario
Open the Scenarios page in Make, create a new scenario, and click the + on the canvas to add the first module. Search LinkedIn by name and the full list of 29 shows up.
02
Pick Watch Organization Posts
Choose Watch Organization Posts as the first module. It is the trigger, the module that decides when the whole chain runs, and it reports every new post created on an organization page.
03
Set the clock
This trigger is scheduled, so Make goes and looks at LinkedIn instead of being called. The clock on the first module sets how often: every 15 minutes on a new scenario, which is also the floor on the Free plan.
04
Add the post module
Click the + on the right of the trigger and add Create a User Text Post. Make offers the data the trigger sent, so the new post can carry what the page published.
05
Test with Run once
Run once executes the scenario a single time so you can read the bundles, the items that travel from one module to the next. Check what came through before anything gets published for real.
06
Switch it on
Happy with the test? Turn the scenario on with the toggle. From then on Make checks the page on the schedule you set, and the post goes out without you opening a tab.

Triggers

What starts a LinkedIn scenario

2 modules start a scenario when something happens in LinkedIn. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by LinkedIn as soon as it happens.

LinkedIn1Watch Company Posts

Watch Company Posts

triggerIn the docs only

Watch Company Posts keeps an eye on a company page and starts your scenario when something new shows up on it.

How it fires

on a schedule, which means Make checks the app on the scenario's schedule rather than waiting for LinkedIn to call.

When to use it

your marketing team publishes straight from LinkedIn and the rest of the company finds out too late.

Watch out

the interval you pick is the delay you accept. On the Free plan the tightest is every 15 minutes, so a post can sit unnoticed for that long.

LinkedIn2Watch Organization Posts

Watch Organization Posts

Scheduled trigger

In Make“Triggers when a new organization post is created.”

Watch Organization Posts reports each new post created on an organization page, one bundle per post, ready for whatever comes next in the chain.

How it fires

Make polls LinkedIn on the scenario's schedule, so nothing arrives the second a post goes live.

When to use it

you want the page output mirrored somewhere else, an internal channel or a founder's own wall.

Watch out

this one and Watch Company Posts overlap. Keep a single watcher per page, or two scenarios react to the same post and you burn twice the operations, the module runs Make counts on your plan.

Modules

What LinkedIn can do once it is in Make

LinkedIn gives you 27 modules in 4 groups. For each one: what it does for you, when to reach for it, and what to watch out for.

Users

4 modules

LinkedIn1

Create a User Text Post

Action

In Make“Shares a simple text, article or URL on user's wall.”

Create a User Text Post drops words on your own wall, and a link counts as words here, so pointing at an article works as well as writing one.

When to use it

a founder who drafts in a notes app and wants the finished text on LinkedIn without the copy and paste ritual.

LinkedIn2

Create a User Image Post

Action

In Make“Shares an image on user's wall.”

Create a User Image Post publishes a picture on your personal wall instead of plain text.

When to use it

a chart your reporting already produces, a photo from a conference stand, a quote card a designer exports to a folder Make can read.

Watch out

the image has to exist before this module runs, so whatever produces or fetches it belongs earlier in the chain.

LinkedIn3

Create a User Video Post

Action

In Make“Shares a video on user's wall.”

Create a User Video Post sends a video to your personal wall, so a clip that lives in storage somewhere ends up as a real post.

When to use it

a consultant who records short answers to client questions and wants each one out without a manual upload.

LinkedIn4

Delete a User Post

Action

In Make“Removes a post from user's wall.”

Delete a User Post takes something off your personal wall. Hand it a post and the feed loses it.

When to use it

a campaign with an end date, or an offer that has to vanish the day it closes.

Watch out

nothing brings the post back. Try the scenario with Run once against a throwaway post before pointing it at a real one.

Companies

10 modules

LinkedIn5

List Company Posts

SearchIn the docs only

List Company Posts returns what a company page has published, one bundle per post, so the rest of the chain has something to work through.

When to use it

an audit of what actually went out this year, or a copy kept in a sheet outside LinkedIn.

Watch out

a search comes back with nothing, with one item or with several, and every bundle that moves on costs another operation.

LinkedIn6

Create a Company Text Post

ActionIn the docs only

Same act as the user module, different wall: Create a Company Text Post publishes on a company page rather than under a person's name.

When to use it

an announcement approved in a content calendar that should reach the page without anyone logging in.

LinkedIn7

Create a Company Image Post

ActionIn the docs only

Create a Company Image Post puts a visual on the page where the text module would put a paragraph, and the page keeps its own run of them.

When to use it

a product shot, a hiring card, or the one slide from the sales deck that people keep asking for.

LinkedIn8

Create a Company Video Post

ActionIn the docs only

Create a Company Video Post sends video to the page. Heaviest format to prepare, and the only one that needs a finished file waiting somewhere before the scenario starts.

When to use it

a customer testimonial or a product walkthrough that goes live the day the edit is done, not the week after.

LinkedIn9

Get a Company Post

ActionIn the docs only

Get a Company Post brings one post back from a company page so the scenario can read what is inside it.

When to use it

a step that has to know the content before deciding, an archive that stores the text next to the date it went out, for instance.

LinkedIn10

Delete a Company Post

ActionIn the docs only

Delete a Company Post removes a post from a company page. One module, no confirmation window, no way back.

When to use it

a job ad that comes down when the role is filled, or a promotion that should not outlive its end date.

Watch out

a delete inside an automated chain is the quickest way to lose something for good. Read the post and store a copy first.

LinkedIn11

Get the Follower Statistics

Action

In Make“Retrieves the statistics of followers of an organization segmented demographically.”

Get the Follower Statistics describes who follows an organization, split into the demographic buckets LinkedIn keeps, rather than one total.

When to use it

a board report where the question is which industries and job functions the page reaches, not how many people it reaches.

LinkedIn12

Get the Follower Statistics over Time

ActionIn the docs only

The same follower picture, spread along a period: Get the Follower Statistics over Time turns a snapshot into a curve.

When to use it

showing that a change in how the page posts moved the audience, with numbers taken from LinkedIn rather than typed into a slide.

Other

2 modules

LinkedIn15

Make an API Call

Action

In Make“Performs an arbitrary authorized API call.”

Make an API Call is the escape hatch. It sends a request you write yourself to the LinkedIn API through the connection already in place, which puts every endpoint within reach of the scenario.

When to use it

what you need is not among the 29 modules on this page.

Watch out

Make stops filling the fields for you here, so the LinkedIn API documentation becomes part of the job.

LinkedIn16

Get the Statistics of Shares

In Make“Retrieves statistics of specific shares or UGC posts of an organization.”

Get the Statistics of Shares narrows the numbers down to specific posts of an organization instead of the page as a whole, and hands back one bundle per post it finds.

When to use it

comparing two announcements head to head rather than reading a page average that hides both.

Other modules

11 modules

LinkedIn17

Create an Organization Image Post

Action

In Make“Shares an image on behalf of an organization.”

Create an Organization Image Post publishes a visual in the name of an organization. LinkedIn carries two families of page modules inside Make, Company and Organization, with names close enough to confuse anyone.

When to use it

the visual half of a publishing routine, once you have settled on one of the two families.

Watch out

mixing families inside one scenario is where people lose an afternoon. Pick the naming your module search shows you and stay with it.

LinkedIn18

Create an Organization Text Post

Action

In Make“Shares a simple text, article or URL on behalf of an organization.”

Text, organization side: Create an Organization Text Post writes on the page in the name of the organization, plain words or a link to an article.

When to use it

the last step of a chain that starts anywhere else, a new blog article or a release approved in a spreadsheet.

LinkedIn19

Create an Organization Video Post

Action

In Make“Shares a video on behalf of an organization.”

Create an Organization Video Post sends video out under the name of the organization, the same publishing act as its text counterpart with a much heavier file behind it.

When to use it

a recorded webinar that reaches the page as soon as the edit is finished, without waiting for whoever usually handles uploads.

LinkedIn20

Delete an Organization Post

Action

In Make“Removes a post on behalf of an organization.”

Delete an Organization Post pulls a post back down from the page in the name of the organization.

When to use it

the cleanup step of a campaign that has an end, or a correction after something went out with the wrong link in it.

Watch out

put Get an Organization Post in front of it so the scenario reads what it is about to remove, and you keep a trace of it.

LinkedIn21

Get an Organization Post

Action

In Make“Retrieves the details of a post of an organization by its ID.”

Get an Organization Post retrieves the details of one organization post from its ID, so the chain works on real content instead of a reference.

When to use it

any step that holds an ID and needs the rest, typically just before an archive or a delete.

LinkedIn22

Get the Organization Share Statistics

Action

In Make“Retrieves the organic share statistics of an organization within the past 12 months.”

Get the Organization Share Statistics returns the organic numbers of an organization, the posts nobody paid to push, over the past 12 months.

When to use it

a yearly review, or a handover where a new team needs to see what the page managed on its own.

LinkedIn23

Get the Page Statistics

Action

In Make“Retrieves the page or brand statistics of an organization segmented demographically.”

Where the two previous modules talk about the audience, Get the Page Statistics looks at the page itself, brand and visitors, cut by the demographic groups LinkedIn tracks.

When to use it

answering who actually lands on the page, which rarely matches who the marketing plan said would land there.

LinkedIn24

Get the Time-Bound Follower Statistics

In Make“Retrieves the statistics of followers of an organization segmented chronologically.”

Get the Time-Bound Follower Statistics returns follower numbers ordered in time, and as a search module it can hand back several bundles in a single run.

When to use it

feeding a chart that gets rebuilt from the source every time instead of maintained by hand.

LinkedIn25

Get the Time-Bound Organization Share Statistics

In Make“Retrieves the organic share statistics of an organization segmented chronologically.”

Get the Time-Bound Organization Share Statistics does for post performance what the module before does for followers, ordered along the same kind of timeline.

When to use it

putting audience and performance side by side in one report, so a drop in one can be read against the other.

LinkedIn26

Get the Time-Bound Page Statistics

In Make“Retrieves the page or brand statistics of an organization segmented chronologically.”

Chronological version of the page numbers: Get the Time-Bound Page Statistics answers when rather than who.

When to use it

checking whether a hiring push or a product launch moved anything on the page, and how long the effect lasted.

LinkedIn27

List Organization Posts

In Make“Retrieves a list of posts on the organization's wall.”

List Organization Posts walks the wall of an organization and returns what it finds, one bundle per post.

When to use it

the opening module of a housekeeping scenario, the one that goes looking before another module reads, archives or removes.

Watch out

this works on an organization while List Company Posts does the same for a company page. Two doors into a similar room, so decide which family your scenario speaks and keep it.

Need help

Need help automating LinkedIn with Make?

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FAQ

Questions that come up next

01Is the LinkedIn Make integration free?

Yes. LinkedIn is a standard app, so it works from the Free plan, and standard apps are included on every plan. What the Free plan limits is the running: 2 active scenarios, a floor of 15 minutes between two scheduled runs, 5 minutes of execution per run, files up to 5 MB and 512 MB of transfer. Paid plans drop the interval to 1 minute, lift the cap on active scenarios and allow 40 minutes of execution. Usage itself is counted in operations, one per module run, whatever the plan you sit on.

02What do you need to connect LinkedIn to Make?

A LinkedIn account, and that is the whole prerequisite the documentation lists. The connection is created from inside a scenario: add a LinkedIn module, click Create a Connection, name it if a label helps you later, then save and confirm the access LinkedIn asks for. Show advanced settings exists for custom client credentials, extra scopes and a Developer Application URN, and a normal account never touches it. If a module answers with a 403 permissions error just after, give it up to 5 minutes and run it again.

03Does the LinkedIn trigger fire in real time?

No. Both triggers, Watch Company Posts and Watch Organization Posts, are scheduled, which means Make goes and checks LinkedIn on the clock of the scenario instead of being notified by LinkedIn. A new scenario runs every 15 minutes by default, and 15 minutes is also the tightest interval the Free plan allows. Paid plans bring that down to 1 minute. So a post published on the page is picked up on the next pass, not the second it appears, and you decide how short that gap is.

04What if a module is missing or a limit gets in the way?

Make an API Call covers it. That module sends your own request to the LinkedIn API through the connection you already created, so an endpoint with no dedicated module is still reachable from the scenario. It costs more work, because Make stops filling the fields for you and the LinkedIn API documentation becomes part of the build. On limits, the LinkedIn app documentation publishes no figures, so the constraints you meet in practice are the ones on your Make plan and whatever LinkedIn allows on its side.

05Make or n8n for LinkedIn?

It depends on who maintains it. Make is a canvas you read at a glance, which suits a marketing or operations team that builds its own scenarios and wants the 29 LinkedIn modules ready to drop in. n8n sits closer to code, runs self-hosted, and pays off when a developer is already in the loop or when the data cannot leave your servers. Same LinkedIn, two ways of driving it. Pick the editor you enjoy opening, because the automation you maintain is the one that survives.

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Add a LinkedIn module first

Leave the advanced settings alone

Save and confirm the access

Create the scenario

Pick Watch Organization Posts

Set the clock

Add the post module

Test with Run once

Switch it on

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